Testing the Effectiveness of Correction Placement and Type on Instagram

2020 ◽  
Vol 25 (4) ◽  
pp. 632-652 ◽  
Author(s):  
Emily K. Vraga ◽  
Sojung Claire Kim ◽  
John Cook ◽  
Leticia Bode
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Experimental Design ◽  
National Sample ◽  
Accurate Information ◽  
Practical Guidelines ◽  
Social Media Platforms ◽  
Theoretical Mechanism ◽  
Correction Strategies

Despite concerns about misinformation across social media platforms, little attention has been paid to how to correct misinformation on visual platforms like Instagram. This study uses an experimental design on a national sample to test two features of user-based correction strategies on Instagram for a divisive issue on which misinformation abounds: the issue of climate change. First, we unite the inoculation and correction literature to test the efficacy of prebunking corrections that come before exposure to the misinformation versus debunking strategies that occur after exposure. Second, we compare fact-focused corrections that provide accurate information to rebut the misinformation against logic-focused corrections that highlight the rhetorical flaw underpinning the misinformation. Our findings suggest that these strategies intersect to reduce misperceptions. Logic-focused corrections effectively reduce misperceptions regardless of their placement before or after the misinformation, and appear to function in part by reducing perceptions of the credibility of the misinformation post. Fact-focused corrections only reduce misperceptions when they occur after the misinformation, but are seen as more credible than logic-focused corrections. We discuss the implications of our findings for understanding the theoretical mechanism by which correction can occur and the practical guidelines to best correct misinformation in visual social media spaces.

scholarly journals COVID-19 Social Media Information and Misinformation: a Geospatial Analysis of Inter-regional Tweet Disparities in Ghana

2021 ◽  
Author(s):  
Richmond Takyi Hinneh ◽  
Alex Barimah Owusu
Keyword(s):  
Social Media ◽  
Information Dissemination ◽  
Accurate Information ◽  
False Information ◽  
Global Pandemic ◽  
Study Results ◽  
Other Information ◽  
Spatial Differences ◽  
Social Media Platforms ◽  
Precautionary Measures

Abstract BackgroundIn an era of the global pandemic and social media dominance, trying to control the narrative on COVID-19 has been a challenging task for most governments particularly with news about the disease on various social media platforms. There have even been instances where people have sent false information about the number of confirmed cases, precautionary measures, drugs that boost the immune system which can threaten the lives of some users who are accessing this false information and misconceptions.Method This study analyzed spatial differences in Twitter misinformation on COVID-19 across 16 regions of Ghana by scraping 1,167 tweets from Twitter using API access. A total of 514 tweets were analyzed. The data were categorized into three namely; accurate information, misinformation, and other information. ResultsThe study results show that 72% of the tweets were accurate, 14% were misinformation and 14% represented other information. Among the regions, Greater Accra had the highest number of accurate information (45 tweets), and the Upper West Region recording the highest number of misinformation (12 tweets).ConclusionSpatial monitoring and management of information dissemination are useful for target setting and achievement of direct results in terms of diffusing misinformation and propagating accurate information. We, therefore, recommend official usage of Twitter for COVID-19 information dissemination as this usage will help offset possible misinformation from unformed individuals.

scholarly journals Mental health information online: what we have learned from social media metrics in BuzzFeed’s Mental Health Week

2018 ◽  
Vol 40 (4) ◽  
pp. 326-336 ◽  
Author(s):  
Thais Martini ◽  
Leticia S. Czepielewski ◽  
Daniel Prates Baldez ◽  
Emma Gliddon ◽  
Christian Kieling ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Treatment ◽  
The Internet ◽  
Accurate Information ◽  
Information Channel ◽  
Audience Engagement ◽  
Mental Health Information ◽  
Personal Experiences ◽  
Social Media Platforms

Abstract Introduction The Internet has seen rapid growth in the number of websites focusing on mental health content. Considering the increased need for access to accurate information about mental health treatment, it is important to understand the promotion of this information online. Objective To analyze BuzzFeed’s Mental Health Week (BFMHW) interactions on its own website and in related social media platforms (Facebook, Twitter and YouTube) using metrics of information delivery in mental health topics. Methods We extracted social media metrics from the 20 posts with the highest number of BuzzFeed interactions on the BFMHW website and from 41 videos available on the BFMHW playlist created by the BuzzFeed Video profile on YouTube. We analyzed the format and content used in BuzzFeed’s publishing methods as well as the following social media metrics: exposure (presence online, views and time online), influence (likes) and engagement (comments, shares, replies and BuzzFeed interactions). Results Analysis of the variables revealed that audience engagement is associated with the number of medias in which the content is published: views on YouTube and shares on Facebook (0.71, p<0.001), total interactions on Facebook (0.66, p<0.001) and BuzzFeed number of total interactions (0.56, p<0.001). Conclusions Our results suggest that videos on YouTube may be an important information channel, including activity and engagement on other medias such as Facebook. Information may be more effective in reaching the audience if it is delivered in more than one media and includes personal experiences, some humor in content and detailed information about treatment.

scholarly journals Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page

2020 ◽  
Vol 12 (17) ◽  
pp. 7038
Author(s):  
Kirtika Deo ◽  
Abhnil Amtesh Prasad
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Climate Change ◽  
Data Privacy ◽  
Global Climate ◽  
User Engagement ◽  
Small Islands ◽  
The Past ◽  
The Social ◽  
Social Media Platforms

Climate change has become one of the most debated topics in recent times. The social media platforms have given the general public the power and propensity to share and express concerns about climate change. However, climate change awareness created on social media depends on user engagement with the contents modulated by emotions. Much has been researched in this area using Twitter, but Facebook fan-based pages have not been extensively explored in the past. In this study, we investigate the engagement behaviour of users on a Facebook fan-based page titled “Global Climate Change Awareness” by analysing user insights data for two years starting from April 2018 to April 2020. Results show that the frequency of posts made to the page did not significantly promote engagement but improved visibility of the contents to the users. Overall, fan growth was attributed more to increased post visibility that enhanced post engagement. Hashtags associated with climate change had a significant reach amongst users, but those associated with disasters where the page expressed sadness and informed users about taking precautions had the highest engagement rate. Likewise, users from developing countries, especially from the small islands, were more engaged with climate change awareness. This study did not assess negative responses from users (possible deniers of climate change) and other Facebook fan-based pages due to data privacy and stringent Facebook policy.

The Influence of Social Media Marketing on Apparel Brands’ Customers’ Satisfaction: The Mediation of Perceived Value

2020 ◽  
Vol 25 (2) ◽  
Author(s):  
Yongzhong Yang ◽  
Zobi Khan ◽  
Yu Zhang
Keyword(s):  
Social Media ◽  
Perceived Value ◽  
Social Media Marketing ◽  
Traditional Media ◽  
Confirmatory Factor ◽  
Practical Guidelines ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
The Relationship

The development of social media has changed traditional media by providing a platform to conduct marketing and advertising activities. Nowadays, social media offers the opportunity to build a relationship between customers and brands. The strategic use of social media marketing has significant importance for customers as well as for marketers. In this paper, the influence of social media marketing activities (SMMAs) is assessed on apparel brands’ perceived value and Chinese customers’ satisfaction. The data was collected through a quantitative survey-based approach from Chinese social media and apparel brands’ users (n = 355). The collected data from respondents were analysed through the confirmatory factor analysis (CFA) and Hayes PROCESS macro. Based on our findings, it is noted that SMMAs play an essential role in improving the brand perceived value and customers’ satisfaction in China. Moreover, it is also concluded that the apparel brand’s perceived value significantly mediates the relationship between SMMAs and customers’ satisfaction. This study provides several theoretical and practical guidelines to the marketers in China to effectively implement their advertising activities on social media platforms.

Framing the Global Youth Climate Movement: A Qualitative Content Analysis of Greta Thunberg’s Moral, Hopeful, and Motivational Framing on Instagram

2021 ◽  
pp. 194016122110556
Author(s):  
Amanda L. Molder ◽  
Alexandra Lakind ◽  
Zoe E. Clemmons ◽  
Kaiping Chen
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Communication Strategy ◽  
Future Generations ◽  
First Year ◽  
Unique Case ◽  
Emotional Appeal ◽  
Social Media Platforms

Climate change is a critical global problem that requires immediate action to mitigate its effects. In recent years, youth climate activists have mobilized worldwide protests to demand action, using social media platforms to communicate and broadcast their message. This study examines Greta Thunberg's rise to global prominence through an analysis of her first year and a half of Instagram posts from June 2018 to January 2020, including visual and textual elements. First, we explore how climate change is communicated on social media by youth activists, and then examine these concepts through the unique case of Thunberg’s Instagram. Then, through qualitative content analysis, this study elucidates her communication strategy by applying the concept of framing to unpack how she frames climate change as a moral and ethical issue, uses an emotional appeal of hope, and visually frames motivational collective action to mobilize her audience. Finally, we discuss the implications of our findings to explore the complexities of communicating climate change through social media and how Thunberg's activism on Instagram may provide an example for future generations.

scholarly journals Accessibility to Spa Experiences

2021 ◽  
pp. 146-168
Author(s):  
Eleni Michopoulou ◽  
Sarah J. Hilton
Keyword(s):  
Social Media ◽  
Tourism Industry ◽  
Accurate Information ◽  
Wheelchair Users ◽  
Social Wellbeing ◽  
Social Media Platforms ◽  
Wellness Tourism ◽  
Key Barrier ◽  
Barrier Free

This chapter aims to highlight and raise awareness of the previously unknown barriers currently faced by wheelchair using consumers in the spa industry and the implications of these barriers for consumer and industry alike. Existing research on accessibility within this specific environment is extremely limited (if any). This study shows that access to accurate information is a key issue, a key barrier to participation and not only for those who have not visited a spa before. Gaining information pre visit in tourism is increasingly done online and there is the opportunity to use technologies and especially websites and social media platforms to help provide this information. The chapter also illustrates the potential for health and greater mental and social wellbeing the spa industry and the wider wellness tourism industry have for wheelchair users and how they could mutually benefit each other, as well as further promoting the case for barrier free accessible tourism and leisure opportunities.

scholarly journals Potential Biases in Big Data: Omitted Voices on Social Media

2018 ◽  
Vol 38 (1) ◽  
pp. 10-24 ◽  
Author(s):  
Eszter Hargittai
Keyword(s):  
Social Media ◽  
Big Data ◽  
Social Science Research ◽  
Science Research ◽  
National Sample ◽  
Sociodemographic Factors ◽  
User Characteristics ◽  
Business Interests ◽  
Internet Skills ◽  
Social Media Platforms

While big data offer exciting opportunities to address questions about social behavior, studies must not abandon traditionally important considerations of social science research such as data representativeness and sampling biases. Many big data studies rely on traces of people’s behavior on social media platforms such as opinions expressed through Twitter posts. How representative are such data? Whose voices are most likely to show up on such sites? Analyzing survey data about a national sample of American adults’ social network site usage, this article examines what user characteristics are associated with the adoption of such sites. Findings suggest that several sociodemographic factors relate to who adopts such sites. Those of higher socioeconomic status are more likely to be on several platforms suggesting that big data derived from social media tend to oversample the views of more privileged people. Additionally, Internet skills are related to using such sites, again showing that opinions visible on these sites do not represent all types of people equally. The article cautions against relying on content from such sites as the sole basis of data to avoid disproportionately ignoring the perspectives of the less privileged. Whether business interests or policy considerations, it is important that decisions that concern the whole population are not based on the results of analyses that favor the opinions of those who are already better off.

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