Framing the Global Youth Climate Movement: A Qualitative Content Analysis of Greta Thunberg’s Moral, Hopeful, and Motivational Framing on Instagram

2021 ◽  
pp. 194016122110556
Author(s):  
Amanda L. Molder ◽  
Alexandra Lakind ◽  
Zoe E. Clemmons ◽  
Kaiping Chen
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Communication Strategy ◽  
Future Generations ◽  
First Year ◽  
Unique Case ◽  
Emotional Appeal ◽  
Social Media Platforms

Climate change is a critical global problem that requires immediate action to mitigate its effects. In recent years, youth climate activists have mobilized worldwide protests to demand action, using social media platforms to communicate and broadcast their message. This study examines Greta Thunberg's rise to global prominence through an analysis of her first year and a half of Instagram posts from June 2018 to January 2020, including visual and textual elements. First, we explore how climate change is communicated on social media by youth activists, and then examine these concepts through the unique case of Thunberg’s Instagram. Then, through qualitative content analysis, this study elucidates her communication strategy by applying the concept of framing to unpack how she frames climate change as a moral and ethical issue, uses an emotional appeal of hope, and visually frames motivational collective action to mobilize her audience. Finally, we discuss the implications of our findings to explore the complexities of communicating climate change through social media and how Thunberg's activism on Instagram may provide an example for future generations.

scholarly journals Degrees of Freedom: Exploring Agency, Narratives, and Technological Affordances in the #TakeAKnee Controversy

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Judith E. Rosenbaum
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Degrees Of Freedom ◽  
Qualitative Content Analysis ◽  
Structuration Theory ◽  
The Social ◽  
American National Identity ◽  
Social Media Platforms ◽  
Media Narratives ◽  
Technological Affordances

This study extends current research into social media platforms as counterpublic spaces by examining how the social media narratives produced by the #TakeAKnee controversy negotiate technological affordances and existing discourses surrounding American national identity. Giddens’ Structuration Theory is used to explore the nature of user agency on social media platforms and the extent to which this agency is constrained or enabled by the interplay between the systems and structures that guide social media use. Exploratory qualitative content analysis was used to analyze and compare tweets and Instagram posts using the #TakeAKnee hashtag shared in September 2017. Results showed that narratives are dominated by four themes, freedom, unity, equality and justice, and respect and honor. Users actively employ technological affordances to create highly personalized meanings, affirming that agency operates at the intersection of reflexivity and self-efficacy.

scholarly journals The battle to end fake news: A qualitative content analysis of Facebook announcements on how it combats disinformation

2019 ◽  
Vol 82 (1) ◽  
pp. 60-81 ◽  
Author(s):  
Petros Iosifidis ◽  
Nicholas Nicoli
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Culture Media ◽  
Qualitative Content Analysis ◽  
Digital Culture ◽  
Fake News ◽  
Digital Democracy ◽  
Descriptive Account ◽  
The World ◽  
Social Media Platforms

The recent spread of online disinformation has been profound and has played a central role in the growth of populist sentiments around the world. Facilitating its progression has been politically and economically motivated culprits who have ostensibly taken advantage of the digital freedoms available to them. At the heart of these freedoms lie social media organisations that only a few years earlier techno-optimists were identifying as catalysts of an enhanced digital democracy. In order to curtail the erosion of information, policy reform will no doubt be essential. The UK's Department of Digital, Culture, Media and Sport Disinformation and ‘fake news’ Report and Cairncross Review, and the European Commission's Report on Disinformation are three recent examples seeking to investigate how precisely such reform policy might be implemented. Just as important is how social media organisations take on more responsibility and apply self-regulating mechanisms that stifle disinformation across their platforms (something the aforementioned reports identify). Doing so will go a long way in restoring legitimacy in these significant institutions. Facebook (which includes Instagram and Whatsapp), is the largest social media organisation in the world and must primarily bear the burden of this responsibility. The purpose of this article is to offer a descriptive account of Facebook's public announcements regarding how it tackles disinformation and fake news. Based on a qualitative content analysis covering the period November 16th 2016–March 4th 2019, this article will set out some groundwork on how to hold social media platforms more accountable for how they handle disinformation.

scholarly journals Sosiaalisen median kommenttien analyysi multimodaalisesta näkökulmasta digitaalisen journalismin ja poliittisen viestinnän tutkimuksessa

2021 ◽  
Vol 40 (3) ◽  
Author(s):  
Margareta Salonen ◽  
Elisa Kannasto ◽  
Laura Paatelainen
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Literature Review ◽  
Political Communication ◽  
Qualitative Content Analysis ◽  
Data Sets ◽  
Individual Mode ◽  
Digital Journalism ◽  
Social Media Platforms ◽  
The One

Societal discussions flow on social media platforms that are studied by researchers in multiple ways and through various kinds of data sets that are extracted from them. In the studies of these discussions, multimodality unravels the semiotic modes that are communication resources through which meanings are socially and culturally created and expressed. In addition, the viewpoint of affordances can be used for viewing the functions of social media platforms and their discussions. Furthermore, this review was conducted to better understand how social media comments are researched from the perspective of multimodality in the context of digital journalism and political communication. A systematic literature review and qualitative content analysis were used as methods. The review discovered that the studies under review were not that high in multimodality and that text as an individual mode was the most common one. Furthermore, Twitter was the most researched platform and the one where the use of modes was more thoroughly explained.

Mental health symptoms in the comment sections of climate change posts on Instagram: A content analysis (Preprint)

2020 ◽  
Author(s):  
Owen Tsao ◽  
Anna Jolliff
Keyword(s):  
Climate Change ◽  
Mental Health ◽  
Social Media ◽  
Content Analysis ◽  
Positive Affect ◽  
News Reports ◽  
Symptoms Of Depression ◽  
Significant Difference ◽  
Health Related ◽  
Social Media Platforms

BACKGROUND Background: In ever increasing frequency, shocking news reports, opinion pieces and sad imagery are being posted on social media platforms that are widely used by adolescents. Such posts may have the potential to affect adolescent mental health. OBJECTIVE The purpose of this study was to conduct a content analysis analyzing comments under positively and negatively framed climate change advocacy posts, in order to gauge symptoms of depression and anxiety, as well as positive affect. METHODS A sample of 100 Instagram comments on 10 positive and 10 negatively framed climate change advocacy posts were collected and analyzed for symptoms of depression, anxiety and positive affect. Posts were found through Instagram’s hashtag section, and both the positive and negative ones were found on ‘#climatechange’, under the ‘most popular tab’. Descriptive statistics and t-tests were used to analyze the comments under each post and to understand differences in mental health-related comments below positive and negative climate change posts. RESULTS Seventeen percent of total comments referenced depression, 5% showed anxious symptoms, and 32% referenced positive affect. No statistically significant difference was found between likes, comments, and followers on negative versus positively framed climate change posts. CONCLUSIONS While depressive and anxious symptoms did exist in Instagram comment sections, they were less prevalent than positive references. Both positive and negative post accounts had around the same number of likes and followers, suggesting that neither post type significantly benefits or hurts account popularity. This suggests that Instagram is a viable platform for positive messages and climate change activism in general. Further research should look into the prevalence of mental health references in climate change content on other social media sites.

scholarly journals Scientific networks on Twitter: Analyzing scientists’ interactions in the climate change debate

2019 ◽  
Vol 28 (6) ◽  
pp. 696-712 ◽  
Author(s):  
Stefanie Walter ◽  
Ines Lörcher ◽  
Michael Brüggemann
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Content Analysis ◽  
Scientific Community ◽  
Communication Style ◽  
Automated Content Analysis ◽  
Societal Actors ◽  
Combine Network ◽  
Social Media Platforms ◽  
Neutral Language

Scientific issues requiring urgent societal actions—such as climate change—have increased the need for communication and interaction between scientists and other societal actors. Social media platforms facilitate such exchanges. This study investigates who scientists interact with on Twitter, and whether their communication differs when engaging with actors beyond the scientific community. We focus on the climate change debate on Twitter and combine network analysis with automated content analysis. The results show that scientists interact most intensively with their peers, but also communication beyond the scientific community is important. The findings suggest that scientists adjust their communication style to their audience: They use more neutral language when communicating with other scientists, and more words expressing negative emotions when communicating with journalists, civil society, and politicians. Likewise, they stress certainty more when communicating with politicians, indicating that scientists use language strategically when communicating beyond the scientific community.

Engagement of Government Social Media on Facebook during the COVID-19 Pandemic in Macao: Content Analysis (Preprint)

2020 ◽  
Author(s):  
Patrick Cheong-Iao Pang ◽  
Qixin Cai ◽  
Wenjing Jiang ◽  
Kin Sun Chan
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Recovery Period ◽  
Acute Stage ◽  
Chronic Stage ◽  
The Public ◽  
Global Pandemic ◽  
Entire Duration ◽  
Social Media Platforms

BACKGROUND Government social media is widely used for providing updates to and engaging with the public in the COVID-19 pandemic, and Facebook is one of the popular social media platforms used by governments. However, there is only a scant of research focusing on these two areas. As the global pandemic has been easing in some places, users also react differently on social media to the messages from governments, which prompts more research in the post-pandemic time. OBJECTIVE This study aims to understand how government social media is used and how its engagement changes in different stages throughout the pandemic. Macao is one of the jurisdictions in the world that has suppressed the transmissions of COVID-19. The case study of Macao can also provide insights for the recovery period after the pandemic. METHODS Posts from the Facebook pages owned by the Macao Government were analyzed. Data were grouped into the prodromal, acute and chronic stages using Fink’s crisis management model, and qualitative content analysis was used to classify data into categories. The average values of the engagement (i.e., the numbers of emotions, comments and shares) were compared. RESULTS 1,664 posts from January 1st, 2020 to October 31st, 2020 were analyzed. The engagement was relatively low at the beginning and then surged in the acute stage, with a decreasing trend in the chronic stage. Information about latest updates, press conferences, community resilience and appreciation could maintain their engagement in the entire duration. Posts for controlling rumors attracted positive engagement and a high number of shares. The focuses of the public changed throughout the pandemic. CONCLUSIONS Government social media should be used with different focuses in different stages of the pandemic, for example, increasing vigilance and awareness in the prodromal stage, disseminating updates and seeking feedback in the acute stage, and focusing on mental health support and recovery policies in the chronic stage. Additionally, government social media can be an effective tool for controlling rumors, providing updates and fostering community engagement in massive public health crises.

Comparing Representation of Depression on Reddit and Twitter Social Media Platforms (Preprint)

2020 ◽  
Author(s):  
Ethan Kaji ◽  
Maggie Bushman
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Content Analysis ◽  
Relative Frequency ◽  
Social Activity ◽  
Social Media Platforms ◽  
Dsm Iv ◽  
Twitter Users

BACKGROUND Adolescents with depression often turn to social media to express their feelings, for support, and for educational purposes. Little is known about how Reddit, a forum-based platform, compares to Twitter, a newsfeed platform, when it comes to content surrounding depression. OBJECTIVE The purpose of this study is to identify differences between Reddit and Twitter concerning how depression is discussed and represented online. METHODS A content analysis of Reddit posts and Twitter posts, using r/depression and #depression, identified signs of depression using the DSM-IV criteria. Other youth-related topics, including School, Family, and Social Activity, and the presence of medical or promotional content were also coded for. Relative frequency of each code was then compared between platforms as well as the average DSM-IV score for each platform. RESULTS A total of 102 posts were included in this study, with 53 Reddit posts and 49 Twitter posts. Findings suggest that Reddit has more content with signs of depression with 92% than Twitter with 24%. 28.3% of Reddit posts included medical content compared to Twitter with 18.4%. 53.1% of Twitter posts had promotional content while Reddit posts didn’t contain promotional content. CONCLUSIONS Users with depression seem more willing to discuss their mental health on the subreddit r/depression than on Twitter. Twitter users also use #depression with a wider variety of topics, not all of which actually involve a case of depression.

Twitter Users’ Displays of Affect in the Global Warming Debate

2021 ◽  
pp. 004728162110078
Author(s):  
Shanna Cameron ◽  
Alexandra Russell ◽  
Luke Brake ◽  
Katherine Fredlund ◽  
Angela Morris
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Global Warming ◽  
Content Analysis ◽  
Technical Communication ◽  
Research Team ◽  
Future Research ◽  
Climate Change Research ◽  
Quantitative Content ◽  
Twitter Users

This article engages with recent discussions in the field of technical communication that call for climate change research that moves beyond the believer/denier dichotomy. For this study, our research team coded 900 tweets about climate change and global warming for different emotions in order to understand how Twitter users rely on affect rhetorically. Our findings use quantitative content analysis to challenge current assumptions about writing and affect on social media, and our results indicate a number of arenas for future research on affect, global warming, and rhetoric.

scholarly journals How Popular Culture Prompts Youth Collective Political Expression and Cross-Cutting Political Talk on Social Media: A Cross-Platform Analysis

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110088
Author(s):  
Ioana Literat ◽  
Neta Kligler-Vilenchik
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Qualitative Content Analysis ◽  
Political Expression ◽  
Political Views ◽  
Political Talk ◽  
Social Media Platforms ◽  
Cross Platform ◽  
Symbolic Resource ◽  
Political Differences

Adopting a comparative cross-platform approach, we examine youth political expression and conversation on social media, as prompted by popular culture. Tracking a common case study—the practice of building Donald Trump’s border wall within the videogame Fortnite—across three social media platforms popular with youth (YouTube, TikTok, Instagram), we ask: How do popular culture artifacts prompt youth political expression, as well as cross-cutting political talk with those holding different political views, across social media platforms? A mixed methods approach, combining quantitative and qualitative content analysis of around 6,400 comments posted on relevant artifacts, illuminates youth popular culture as a shared symbolic resource that stimulates communication within and across political differences—although, as our findings show, it is often deployed in a disparaging manner. This cross-platform analysis, grounded in contemporary youth culture and sociopolitical dynamics, enables a deeper understanding of the interplay between popular culture, cross-cutting political talk, and the role that different social media platforms play in shaping these expressive practices.

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