Collaborative practices and consumerist habitus: An analysis of the transformative mechanisms of collaborative consumption

2016 ◽  
Vol 32 (1) ◽  
pp. 40-60 ◽  
Author(s):  
Maud Herbert ◽  
Isabelle Collin-Lachaud
Keyword(s):  
Qualitative Data ◽  
Pierre Bourdieu ◽  
Marketing Research ◽  
Methodological Framework ◽  
Collaborative Consumption ◽  
Collaborative Practices ◽  
Transformative Potential ◽  
Collaborative Activities ◽  
Mode Of Consumption

In 2010, collaborative consumption was raised up as a disruptive and even revolutionary mode of consumption. Adopting a theoretical and methodological framework inspired by the praxeology of Pierre Bourdieu, this article offers a study of this transformative prophecy. Qualitative data were collected incrementally and using various methods. Their analysis reveals that consumers identify and adopt these activities above all in practical ways shaped by commercial mechanisms. Although influenced by this consumerist habitus, some collaborative practices are also based on an alternative market mindset. Furthermore, consumers identify a space for practices between which they navigate in dynamic ways. Based on these mechanisms and the level of perceived socialisation inherent in collaborative activities, we propose to discuss the consumerist habitus, the transformative potential of such practices and the challenges ahead for marketing research.

Understanding knowledge brokerage and its transformative potential: a Bourdieusian perspective

2021 ◽  
Author(s):  
Sarah Chew ◽  
Natalie Armstrong ◽  
Graham P. Martin
Keyword(s):  
Qualitative Data ◽  
Healthcare Research ◽  
Ethnographic Study ◽  
Knowledge Brokering ◽  
Research And Practice ◽  
Documentary Sources ◽  
Transformative Potential ◽  
Knowledge Brokerage ◽  
Knowledge Brokers ◽  
Institutional Boundaries

Background: Knowledge brokering is promoted as a means of enabling exchange between fields and closer collaboration across institutional boundaries. Yet examples of its success in fostering collaboration and reconfiguring boundaries remain few.Aims and objectives: We consider the introduction of a dedicated knowledge-brokering role in a partnership across healthcare research and practice, with a view to examining the interaction between knowledge brokers’ location and attributes and the characteristics of the fields across which they work.Methods: We use qualitative data from a four-year ethnographic study, including observations, interviews, focus groups, reflective diaries and other documentary sources. Our analysis draws on Pierre Bourdieu’s conceptual framework.Findings: In efforts to transform the boundaries between related but disjointed fields, a feature posited as advantageous – knowledge brokers’ liminality – may in practice work to their disadvantage. An unequal partnership between two fields, where the capitals (the resources, relationships, markers of prestige and forms of knowledge) valued in one are privileged over the other, left knowledge brokers without a prior affiliation to either field adrift between the two.Discussion and conclusions: Lacking legitimacy to act across fields and bridge the gap between them, knowledge brokers are likely to seek to develop their skills on one side of the boundary, focusing on more limited and conservative activities, rather than advance the value of a distinctive array of capitals in mediating between fields. We identify implications for the construction and deployment of knowledge-brokering interventions towards collaborative objectives.<br />Key messages<br /><ul><li>Knowledge brokers are vaunted as a means of translating knowledge and removing barriers between fields;</li><br /><li>Their position ‘in between’ fields is important, but their influence in those fields may be limited;</li><br /><li>Lacking the resources and relationships to work across fields, they may align with only one;</li><br /><li>Both the structure of fields and the prior knowledge and habitus of brokers will influence knowledge brokerage’s success.</li></ul>

Gender Transformations in Higher Education

2007 ◽  
Vol 12 (1) ◽  
pp. 205-216 ◽  
Author(s):  
◽  
Amy Bell ◽  
Lucy Hawkins ◽  
Lorraine Kelleher ◽  
Cath Lambert ◽  
...  
Keyword(s):  
Higher Education ◽  
Qualitative Data ◽  
Political Action ◽  
Critical Perspective ◽  
Postgraduate Students ◽  
Transformative Potential ◽  
Academic Activism ◽  
Popular Appeal ◽  
Research Findings ◽  
Uk Higher Education

This paper offers a critical perspective on issues around gender and sexual transformation within the context of UK Higher Education. Drawing on qualitative data carried out by undergraduate and postgraduate students, the analysis explores some of the diverse and often challenging ways in which young/er women and men are thinking and talking about gender, sexuality and feminism, as well as their strategies for turning ideas into political action. The research focuses on the activities and opinions of students belonging to an anti-sexist organisation within one UK university, who are engaged in campaigns to raise awareness about the damaging effects of gender and sexual inequalities, as well as promoting the popular appeal of contemporary feminisms. Locating the voices and research findings of the students themselves at the centre of the discussion, the paper is produced collaboratively between students and teachers who are involved in both the activist and research elements of this project. The paper also argues for (and provides evidence of) the transformative potential of alternative and critical forms of student engagement and student/ staff collaboration in relation to gender informed academic activism.

scholarly journals Płynne formy celebracji: Festiwale a polskie pole literackie

2017 ◽  
Author(s):  
Grzegorz Jankowicz ◽  
Jan Sowa
Keyword(s):  
Pierre Bourdieu ◽  
Methodological Framework ◽  
Literary Field ◽  
Determining Factors ◽  
Theory Of Fields ◽  
Changes Over Time ◽  
Over Time

Liquid forms of celebration: Festivals and the Polish literary fieldThe text aims to analyze the position of literary festivals within the Polish literary field. The process described is dynamic in character (the position of particular festivals changes over time). The authors attempt to grasp this dynamic, including its determining factors and the transformations it introduces in the literary field. The methodological framework of the article is provided by the category of theory of fields, developed by Pierre Bourdieu. Płynne formy celebracji: Festiwale a polskie pole literackieTekst ma na celu analizę pozycji, jaką festiwale poświęcone literaturze zajmują w obrębie polskiego pola literackiego. Pole to ma charakter dynamiczny (pozycja poszczególnych festiwali zmienia się wraz z upływem czasu). Autorzy starają się uchwycić ową dynamikę, zrozumieć determinujące ją czynniki, a także związane z tym przemiany w obrębie pola literackiego. Ramę metodologiczną tekstu stanowi kategoria teorii pól wypracowana przez Pierre’a Bourdieu.

scholarly journals Quantitative analysis of qualitative data: Using voyant tools to investigate the sales-marketing interface

2019 ◽  
Vol 12 (3) ◽  
pp. 393 ◽  
Author(s):  
Gabor Hetenyi ◽  
Attila Dr. Lengyel ◽  
Magdolna Dr. Szilasi
Keyword(s):  
Quantitative Data ◽  
Quantitative Methods ◽  
Qualitative Data ◽  
Complex Structure ◽  
Marketing Research ◽  
Cost Effective ◽  
Business Environment ◽  
Manufacturing Companies ◽  
Scatter Plot ◽  
Global Business

Purpose: The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI).Design/methodology/approach: The study is exploratory in nature. The sample consists of sales and marketing employees of six manufacturing companies. Answers to three open-ended questions were analysed quantitatively and visualised in various ways using the online toolset of Voyant Tools. We experimented with four different tools out of the twenty four offered by Voyant Tools. These tools were: Cyrrus tool, Correlation tool, Topics tool and Scatter plot tool. All four tools that were tested on the data have scalable parameters. Various settings were tested to demonstrate how input conditions influence modelling of the textual data.Findings: It was demonstrated that the four selected text analysis tools can yield valuable information depicted in the form of attractive visualisation formats. It is also highlighted how rushed conclusions can be arrived at by falsely interpreting the visualised data. It is shown how setting different input parameters can affect results. Out of the four examined tools the Scatter plot tool offering an analysis and modelling method based on t-SNE (t-Distributed Stochastic Neighbour Embedding) proved to yield the most complex information about the text. Research limitations/implications: As the study aimed to be exploratory a sample of convenience was used to collect qualitative data. Although quantitative methods can be invaluable tools of preliminary analysis and hypothesis adjustment in the processing of qualitative data, their results should always be checked against the traditional content analysis techniques which are more sensitive to the complex structure of semantic units. These quantitative techniques are to help early exploration of textual data.Practical implications: Managerial implications might be connected to the fact that in a fast changing global business environment managers and corporate decision makers in general might find the attractive visualisation outputs of Voyant Tool easy to analyse and interprete various aspects of business. As Voyant Tools is an open source, free online sofware not even requiring regsitration  and at the same time has an impressive array of sophisticated statistical tools, it might be a cost-effective way of analysing qualitative data. Originality/value: As there is virtually no earlier literature on how quantitative data visualisation techniques can be used in marketing research, especially in the analysis of the SMI, utilisation possibilities of Voyant Tools and other quantitative data analysis and visualisation software for handling qualitative data is definitely a worthwhile area for further research.

Transformative potential of events – the case of gay ski week in Queenstown, New Zealand

2019 ◽  
Vol 74 (5) ◽  
pp. 1081-1090 ◽  
Author(s):  
Willem J.L. Coetzee ◽  
Xiang Neo Liu ◽  
Crystal V. Filep
Keyword(s):  
New Zealand ◽  
Research Methods ◽  
Empirical Research ◽  
Design Methodology ◽  
Qualitative Data ◽  
Content Type ◽  
Transformative Potential ◽  
Behavioural Characteristics ◽  
Wide Range ◽  
Depth Interviews

Purpose Previous research has explored a relatively narrow representation of the lesbian, gay, bisexual, transsexual and queer (LGBTQ) community. Yet modern event attendees are part of a diverse niche group within the broader LGBTQ community. This group comprises a wide range of event attendees in search of more than sex, clubs and feather boas. This paper aims to report on empirical research conducted in Queenstown, New Zealand, during the 2016 Gay Ski Week (GSW) and explores the transformative, inclusive potential of event places, social atmospheres and experiences. Design/methodology/approach Ethnographic and autoethnographic research methods were used in this study for the exploration of transformative tourism experiences. Qualitative data were collected via in-depth interviews, observations and one of the author’s immersive experiences of the event. This author was able to bridge the divide between research and participant, contributing to a contextualised understanding of various participants’ subjective realities. Findings The paper reports on and discusses empirical findings, which are organised under the meta-themes of place and social atmosphere, attendee experiences, acceptance and inclusivity. Research limitations/implications From these themes emerge a broader understanding of how LGBTQ tourism events can contribute to transformative, inclusive experiences. Originality/value This paper explores the need for event managers to revisit and adapt to the demographic, motivational and behavioural characteristics of the modern gay event attendee. In particular, this paper discovers the motivations of Asian gay attendees as a marginalised community within a traditional LGBTQ event in a traditional heterosexual destination.

scholarly journals A methodological framework for projecting brand equity: Putting back the imaginary into brand knowledge structures

2014 ◽  
Vol 42 (1) ◽  
pp. 98-136 ◽  
Author(s):  
George Rossolatos
Keyword(s):  
Brand Equity ◽  
Brand Management ◽  
Marketing Research ◽  
Product Category ◽  
Point Of View ◽  
Methodological Framework ◽  
Brand Associations ◽  
Equity Structure ◽  
The Uk ◽  
Account Planning

The aim of this paper is to outline a methodological framework for brand equity planning with structuralist rhetorical semiotics. By drawing on the connectionist conceptual model of the brand generative trajectory of signification it will be displayed in a stepwise fashion how a set of nuclear semes and classemes or an intended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The suggested methodological framework focuses on the strength and uniqueness of brand associations as integral aspects of a brand’s equity structure and comprises a set of calculi that aim at addressing from a brand textuality point of view how associations may be systematically linked to their key sources with an emphasis on the ad filmic text. The propounded methodology is exemplified by recourse to a corpus of ad filmic texts from the major brand players in the UK cereals market. The argumentative thrust is intent on demonstrating that structuralist rhetorical semiotics is not only useful for analysing/interpreting brand texts, but, moreover, for constructing and for managing them over time. This demonstration is deployed by adopting a synchronic/diachronic and intra-(ad)-filmic/inter-(ad)-filmic approach to the formation of brand associations that make up a projected brand equity structure, in the context of embedded product category dynamics.

The Conceptualisation of Peace in the Zimbabwean Rural Water Sector

2019 ◽  
Vol 15 (1) ◽  
pp. 31-44
Author(s):  
Evans Shoko ◽  
Maheshvari Naidu
Keyword(s):  
Water Management ◽  
Water Resources ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Knowledge System ◽  
Community Relations ◽  
Water Access ◽  
Structured Interviews ◽  
Rural Water ◽  
Collaborative Activities

Peace as a concept has been relatively under-researched in view of its conception within the rural knowledge system and especially in connection to water access. This study used a sequential exploratory design to gather and analyse qualitative data in the form of semi-structured interviews from 20 village residents. In addition, quantitative data, drawn from a questionnaire, was used to validate the findings from the semi-structured interviews. This research showed that cooperation in the management of common water resources harmonises relations and brings unity and peace. The results also revealed that in as much as the rural Zimbabweans desire peace, corruption in water management increases the likelihood of grievance-based conflicts. Collaborative activities improve community relations and create a space for collective resolution of conflicts. The researchers recommend using local peace institutions to absorb macro-conflicts.

scholarly journals Showing/Sharing: Analysing Visual Communication from a Praxeological Perspective

2017 ◽  
Vol 5 (4) ◽  
pp. 37-50 ◽  
Author(s):  
Maria Schreiber
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Visual Communication ◽  
Meaning Making ◽  
Visual Media ◽  
Methodological Framework ◽  
Communicative Practices ◽  
Collaborative Practices

This contribution proposes a methodological framework for empirical research into visual practices on social media. The framework identifies practices, pictures and platforms as relevant dimensions of analysis. It is mainly developed within, and is compatible with qualitative, interpretive approaches which focus on visual communication as part of everyday personal communicative practices. Two screenshots from Instagram and Facebook are introduced as empirical examples to investigate collaborative practices of meaning-making relating to pictures on social media. While social media seems to augment reflexive, processual practices of negotiating identities, visual media, in particular, amps up aesthetic, ambivalent and embodied dimensions within these practices.

Participatory, self-organising, and learning

Target ◽  
2020 ◽  
Vol 32 (2) ◽  
pp. 327-357
Author(s):  
Jun Yang
Keyword(s):  
Social Network ◽  
Network Analysis ◽  
Translation Process ◽  
Peer Communication ◽  
Conversational Discourse ◽  
Collaborative Practices ◽  
Multi Agent ◽  
Collaborative Activities ◽  
Knowledge Communication

Abstract This article presents a case study on communication in online collaborative translation projects, drawing on a community of amateur Chinese translators called Yeeyan. Centring on the concept of ‘translaboration’, the study explores the collaborative dimension of translation by examining conversational discourse during the translation process. It argues that participants play the role not only of translators, but also of translaborators, who self-organise and resolve various kinds of issues through collaboration. The study uses dialogue act analysis and social network analysis to investigate the features and influence of communication that drive and shape translation and other collaborative activities. The findings show that communication can help mitigate organisational and quality risks in online collaborative translation. A learning process embedded in peer communication is also found. The study enriches existing knowledge of translaboration as a model of transdisciplinary research of collaborative practices in multi-agent relationships, collective problem-solving and knowledge communication.

“My only solution is to work later and sleep less”: exploring the perspectives of parenting in academia in Ontario, Canada

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tracy A. Smith-Carrier ◽  
Sarah Benbow ◽  
Andrea Lawlor ◽  
Andrea O'Reilly
Keyword(s):  
Design Methodology ◽  
Qualitative Data ◽  
Family Status ◽  
Case Study Methodology ◽  
Content Type ◽  
Post Secondary ◽  
Diversity And Inclusion ◽  
Transformative Potential ◽  
Study Methodology

PurposeThe purpose of this study is to explore the experiences of parents who have full professorial positions (in faculties of engineering and nursing) in universities in Ontario, Canada, with a particular focus on the ways in which gender shapes professors' parenting experiences.Design/methodology/approachWe employ a case study methodology involving quantitative and qualitative data collected from a survey emailed to full professors in Ontario.FindingsData from the study reveal that numerous strategies, resources (e.g. informal social support networks, supportive partners) and institutional supports (i.e. pausing the tenure clock after child birth) are required to assist academics to meet the extensive demands of their positions, while they perform caregiving responsibilities for their children.Research limitations/implicationsThe protected ground of family status is inconsistently applied in Canadian human rights policy, considerably reducing its transformative potential. Yet, while family status gains greater recognition in rights-based practice, we argue that it be added to forthcoming institutional equity, diversity and inclusion (EDI) action plans across post-secondary institutions to better ensure equity for mothers who shoulder significant paid and unpaid work responsibilities.Originality/valueWhile there is literature on parenting in academia, family status is rarely featured as an intersection of interest in EDI research. This article aims to fill this gap.

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