Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110326
Author(s):  
Xie Ling ◽  
Muhammad Faisal Shahzad ◽  
Zia ul Abrar ◽  
Jamshid Khan Khattak
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Meat Products ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Regression Equations ◽  
Brand Trust

This article provides an overview of some recent findings on consumer attitudes and other vital antecedents of purchase intention of branded meat. Based on a sample of 349 respondents in Pakistan, this study tests a model including factors associated with branded meat purchase intentions. SPSS, version 21.0 (Statistical Package for Social Sciences) and AMOS (Analysis of Moment Structure) were used for data analysis. Structural equation modeling (SEM) is a statistical modeling method of analysis that enables the testing of a series of separate yet, interrelated constructs and regression equations, allowing for the study of multiple relationships at once. Consumer attitude, subjective norms, and perceived behavioral control are the most critical factors in forming consumers’ intentions toward buying and consuming branded meat. The overall mediating role of brand trust is less driven by subjective norms and perceived behavioral control, more by consumer attitude than branded meat products. The findings can help public policymakers and managers to understand consumers’ branded meat purchase tendencies and help promote healthier consumption habits.

Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Sobuj ◽  
Adnan Maroof Khan ◽  
Md. Ahashan Habib ◽  
Md. Mazedul Islam
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Content Type ◽  
Young Consumers ◽  
Purchase Behaviors

Purpose The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory of planned behavior. Design/methodology/approach Data were collected by a survey among 198 respondents in Bangladesh in terms of consumer attitude, subjective norm (SN), perceived behavioral control (PBC), environmental concern (EC), environmental knowledge (EK) and purchase intention (PI). Structural equation modeling approach was used to find out the influencing factors. Findings The study reveals that purchase intention is significantly influenced by attitudes, SN, EC and EK of consumers. Consumers perceived behaviors variable is always not an accurate predictor to control actual purchase behavior. SN and EK were found to be highly influential to eco-friendly apparel purchase patterns among young consumers in Bangladesh. Research limitations/implications This study provides key marketing insights for retailers and practitioners on how strategically they can decide for fashion consumers, specifically the young group in Bangladesh. Eco-friendly apparel purchase behaviors will gradually influence the retail business contexts for retailers. The study reveals the need for eco-labeling and marketing strategies of eco-friendly apparel products among young consumers to communicate benefits and green values among wider consumers. Findings were restricted to specific young consumers group in Bangladesh and did not examine purchase behaviors of other consumer segment. Originality/value The study reveals that Bangladeshi young consumers are becoming concerned about purchasing apparel products. It provides valuable insights for entrepreneurs, practitioners and marketers to trace and perceive purchase behavior of the Bangladeshi young consumers while adopting a strategic marketing approach.

scholarly journals EXPLORING FACTORS AFFECTING CONSUMERS’ INTENTION TOWARD PURCHASING IMITATION JEWELRY: AN EXTENSION OF THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 4 (3) ◽  
pp. 221-240
Author(s):  
Samir DAS ◽  
Md. Mahiuddin SABBIR
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Product Knowledge ◽  
Value Consciousness

This study examines the influencing factors those affect Bangladeshi consumers’ attitude and intention towards purchasing imitation jewelry through the conceptual extension of a theoretical model known as Theory of Planned Behavior (TPB). The authors proposed an Extended Theory of Planned Behavior (ETPB), consisting of seven factors: attitude, subjective norms, perceived behavioral control, product knowledge, value consciousness, fashion innovativeness and behavioral intention. Structural Equation Modeling (SEM) was employed to measure the impacts of the constructs that were analyzed in the study via AMOS 23. The results of the analysis provided empirical evidence for the hypotheses suggesting that value consciousness is more important than fashion innovativeness in influencing consumer attitude towards purchasing imitation jewelry. Furthermore, attitude, subjective norms, perceived behavioral control and product knowledge have significant impact on consumer intention towards purchasing imitation jewelry. Based on what emerged from the analysis, the study has suggested interesting theoretical and managerial implications.

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

scholarly journals An Investigation of the Theory of Planned Behavior and the Role of Tax Amnesty in Tax Compliance

2018 ◽  
Vol 7 (1) ◽  
pp. 79
Author(s):  
Agnes Findia Novianti ◽  
Nurul Hasanah Uswati Dewi
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Tax Compliance ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Tax Amnesty ◽  
Tax Noncompliance

The individual taxpayers’ low awareness has become the main problem of developing countries in tax aspect. Thus, this study aimed to examine the determinant factors of tax noncompliance using Ajzen’s (1991) Theory of Planned Behavior as a theoretical framework. Specifically, Tax Amnesty is added to the theory’s constructs: attitude, subjective norms, and perceived behavioral control. Tax Amnesty is expected to be a moderating influence. The population of this study is individual taxpayer in KPP Pratama Sukomanunggal. Based on convenience sampling method, the number of sample in this study are 145 samples. The data was analyzed using Structural Equation Modeling (SEM) with SmartPLS.3.0 and SPSS 21. The results indicated that first, attitude and subjective norms are significantly influence behavioral intention except perceived behavioral control. Second, the model including Tax Amnesty provides a significant influence of tax noncompliance in two constructs; attitude and subjective norms. However, the interaction effect of perceived behavioral control does not appear significantly.

scholarly journals ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIK

2015 ◽  
Vol 6 (1) ◽  
pp. 479
Author(s):  
Andrian Haro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Valuable Insight ◽  
Consumer Values ◽  
Consumer Purchase Intention

ANTESEDEN DARI MINAT PEMBELIAN PRODUK SHAMPO NATURAL DAN ORGANIKAndrian HaroFakultas Ekonomi Universitas Negeri Jakartae-mail: [email protected] objective of this research is to examine the consumer purchase intention of natural and organic shampoo products based on the Theory of Planned Behavior (TPB). Specifically, this research considers that consumer values as antecedents of consumers’ attitude toward buying natural and organic shampoo products. A survey was conducted with many respondents from graduate students of Magister Management, Trisakti University, Jakarta, and structural equation modeling techniques was used to test the relationships among the variables. The results show that environmental consciousness and appearance consciousness have a positive effect on attitude. Meanwhile, health consciousness has no significant effect on consumers’ attitude. Moreover, the results showed that TPB predictors which consist of attitude and perceived behavioral control are significantly correlated with purchase intention for natural and organic shampoo products, but not with subjective norm. This research provides valuable insight into consumer purchase intention behavior regarding natural and organic shampoo products by examining the factors that influence consumers’ attitude toward buying natural and organic shampoo products and consumers’ purchase intentions for the products.Keywords: Consumer Behaviour, Theory of Planned Behavior, Attitude, PurchaseIntention, Personal Care

scholarly journals Factors Influencing Interest in Continuing Higher Education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with Religiosity as Moderating Variables (Empirical Study of the Congregation Gereja Bethel Indonesia, Medan Plaza)

2021 ◽  
Vol 8 (8) ◽  
pp. 636-644
Author(s):  
Li Ni ◽  
Galumbang Hutagalung
Keyword(s):  
Higher Education ◽  
Empirical Study ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Continuing Higher Education ◽  
Moderating Variables ◽  
Factors Influencing

This study aims to determine the factors influencing interest in continuing higher education to the Sekolah Tinggi Teologi Pelita Kebenaran Medan with religiosity as moderating variables, empirical study of the Congregation Gereja Bethel Indonesia, Medan Plaza. This research is a type of causal comparative research. The sample of this study amounted to 108 respondents with the sampling method using simple random sampling, the data testing method used was the structural equation modeling (SEM) test. Based on the test results, it was found that attitude had a significant positive effect on interest, subjective norms did not have a significant effect on interest, perceived behavioral control did not have a significant effect on interest, religiosity was not proven to moderate the effect of attitude on interest, religiosity was proven to moderate the effect of subjective norms on interest, and religiosity was not proven to moderate the effect of perceived behavioral control on interest. Keywords: Attitude, Subjective Norms, Perceived Behavioral Control, Religiosity, Interest.

scholarly journals Sustainable initiatives in the food industry: Role of businesses and regulators

2021 ◽  
Vol 17 (4) ◽  
pp. 88-102
Author(s):  
Geoffrey Tanakinjal ◽  
Alesia Gugkang ◽  
Haji Rithuan
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Awareness ◽  
Environmental Awareness ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Awareness Campaigns ◽  
The Impact

In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. The paper seeks to explore the relationship between subjective norms, perceived behavioral control, attitude, and the intention to use biodegradable straws among food traders. Purposive sampling method, the Structural Equation Model (SEM), and Partial Least Squares (PLS) tools were employed. The sample included 270 respondents. The result found a significant correlation between the four variables, i.e., subjective norms, perceived behavioral control, attitude, and intention to use. Hence, results obtained indicate that conscientious consumers have a significant influence on businesses in their quest to reduce their overall impact on the surrounding environment. Consequently, their socially responsible decisions, i.e., initiatives of using biodegradable products, have advocated mindful consumerism and encouraged positive purchasing behaviors. The results predict increasing demands as an outcome of this accumulated synergy, and this in turn provides more opportunities for food traders and their associated counterparts. The contributions of this study extend toward both theoretical and practical knowledge: (a) better understanding of consumer attitude and how it influences purchase intention, and (b) government regulation and enforcement towards environmental awareness and activities associated with global contributions.

Factors Influencing Ethical Purchase Intentions of Consumers in China

2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Purchase Intentions ◽  
Perceived Behavioral Control ◽  
Wuhan City ◽  
Factors Influencing ◽  
The Impact

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.

Pro-environmental Purchasing Behavior of Consumers

2016 ◽  
Vol 23 (2) ◽  
pp. 103-121 ◽  
Author(s):  
Naz Onel
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fit Statistics ◽  
Personal Norms ◽  
Behavioral Studies ◽  
Purchase Behaviors

This study aims to examine the value of personal norms in addition to the theory of planned behavior (TPB) variables (i.e., attitude toward behavior, subjective norm, perceived behavioral control, and behavioral intention) in explaining consumers’ pro-environmental purchasing behavior. The hypotheses and model were formulated and tested with structural equation modeling using the data from 281 consumers who are active members of a U.S.-based recycling company. Model fit statistics indicate a good fit of empirical data and model structure for pro-environmental purchasing behavior. The findings suggest that while personal and subjective norms, attitudes toward behavior, and intention explain consumers’ pro-environmental purchasing behavior, perceived behavioral control does not have any power in explaining behavior-related intention. Policy makers and marketing professionals are advised to adopt various social and sustainability marketing strategies that focus on communicating different normative aspects of purchasing decisions to promote pro-environmental consumer behaviors. The normative concerns covered in the environmental behavior studies are mostly limited to “subjective norms” as represented in the TPB, which has been widely adopted in the behavioral studies. By extending the TPB with “personal norms,” this study contributes to the better explanation of environmentally relevant purchase behaviors of consumers.

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