scholarly journals Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110360
Author(s):  
Minh-Tri Ha
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Management ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Brand Relationships ◽  
Brand Knowledge ◽  
Society Today

A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers. This article integrates consumer environmental values with brand knowledge and brand relationships to arrive at an integrated view of how green brand equity can be maximized. Our research employs a questionnaire-based survey to collect data from consumers of electronics products in Ho Chi Minh City using a cluster sampling method. A structural equation modeling method was used to validate the hypothetical relationships. Our analysis suggests that (a) attitudes toward green products and the environmental concern affect consumer’s associations with the green brand, followed by green brand equity and (b) an eco-friendly image and trust in the brand’s green commitments drive a competent green brand. Our article broadens the current understanding of green consumers’ behavior by providing a theoretical model that investigates the associations between brand relationships and consumers’ personal motives which are closely connected with green brand management. Altogether, this study presents a broad picture of green branding mechanisms.

Effects of internal brand knowledge dissemination on the employee

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rafael Bravo ◽  
José Miguel Pina ◽  
Beatriz Tirado
Keyword(s):  
Structural Equation ◽  
Banking Sector ◽  
Brand Management ◽  
Current Knowledge ◽  
Knowledge Dissemination ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Knowledge ◽  
Brand Authenticity ◽  
Employee Identification

PurposeThis study aims to examine the internal brand knowledge dissemination process in the banking sector and its effects on employees. Specifically, it focuses on the key roles of employee identification with both the organization and with the customer as antecedents of behaviors supportive of the brand, i.e. employee citizenship behaviors and recommendation behaviors.Design/methodology/approachAn empirical study was carried out in a major Spanish bank. Data gathered from a survey of 315 employees were analyzed through structural equation modeling.FindingsThe results showed that employees' perceptions of brand value congruence are key in explaining their identification with both the organization and with the customer. However, the employees' perceptions of the brand's authenticity explained only their recommendations of the bank as a good place to work.Originality/valueThese findings contribute to the advance in the current knowledge of the role of variables such as brand authenticity and employee–customer identification in internal brand management. From a managerial viewpoint, the results provide insights into the importance of employees' perceptions and attitudes when it comes to brand knowledge dissemination.

scholarly journals Analisis Perbandingan Kemampuan Kewirausahaan Pengusaha Perempuan dan Laki-Laki: Studi pada UMKM di Kota Bandung

2017 ◽  
Vol 16 (2) ◽  
pp. 155
Author(s):  
Sherlywati Sherlywati ◽  
Rini Handayani ◽  
Asni Harianti
Keyword(s):  
Women Entrepreneurs ◽  
Structural Equation ◽  
Sampling Method ◽  
Environmental Changes ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Entrepreneurial Skills ◽  
Women’S Entrepreneurship ◽  
The Future ◽  
Women's Entrepreneurship

This study aim to compare the ability of women’s entrepreneurship and men’s entrepreneurship in the unit for Micro, Small and Medium Enterprises (SME) in Bandung City. Women’s entrepreneurship has a significant role in SME. Their great contributions support the economy of Indonesia. According Buchari (2013) women entrepreneur has the ability to predict the future (future oriented). They tend to view into the future when making a decision. In terms of predicting the state, women tend to be on the safe area (self player). While in terms of independence, male entrepreneurs tend to be more independent than women entrepreneurs. Several previous studies have said that there is a difference between entrepreneurial skills of women and men, but not significant. In this research, we want to see the difference entrepreneurial skills of women and men in SMEs in Bandung City. The sampling was done by cluster sampling method based on the administrative area of Bandung city and random sampling method. Respondents participated in demographic factors and factors of entrepreneurship abilities. Data analyzed by using SEM (Structural Equation Modeling) and processing with AMOS program. The results found in this study were 1). entrepreneurial men are more self-reliant in meeting the challenges of competition, 2). women entrepreneurs more willing to take risks and love the challenges above, 3). wirausaha more men to think for business development into the future to promote their business, 4). male entrepreneurs are more flexible and anticipation of environmental changes. Keywords: Men’s Entrepreneur; SMEs; Women’s entrepreneur

scholarly journals The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

2017 ◽  
Vol 26 (3) ◽  
pp. 282-293 ◽  
Author(s):  
Janne Hepola ◽  
Heikki Karjaluoto ◽  
Anni Hintikka
Keyword(s):  
Brand Equity ◽  
Structural Equation ◽  
Longitudinal Research ◽  
Influential Factor ◽  
Emotional Engagement ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Relationships ◽  
Content Type ◽  
Brand Engagement

Purpose This study aims to examine the effect of sensory brand experience and involvement on brand equity directly and indirectly through cognitive, emotional and behavioral consumer brand engagement (CBE). Design/methodology/approach A survey was administered to the customers of a Finnish tableware brand using relevant Facebook channels. A total of 1,390 responses were analyzed using partial least squares structural equation modeling. Findings The empirical findings suggest that both involvement and sensory brand experience are directly related to the three facets of CBE. Further, involvement, sensory brand experience and CBE jointly explain more than 50 per cent of the variance in brand equity. In addition, the results reveal that emotional engagement was the most influential factor in determining consumers’ overall engagement level. Research limitations/implications The framework should be tested in other contexts, and the application of longitudinal research setting is encouraged. Practical implications The study highlights not only the importance of holistic CBE management but also the necessity to manage sensory aspects of consumer–brand interactions. In this way, managers can build sustainable consumer–brand relationships. Originality/value The nomological network of CBE is not well-known. This study integrates two central constructs (sensory brand experience and brand equity) with the concept of CBE and examines their effects on brand equity both directly and indirectly through cognitive, emotional and behavioral CBE.

scholarly journals   Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety

2012 ◽  
Vol 58 (No. 7) ◽  
pp. 299-307 ◽  
Author(s):  
R. Kim
Keyword(s):  
Food Safety ◽  
Brand Equity ◽  
Latent Variable ◽  
Structural Equation ◽  
Brand Management ◽  
Dominant Role ◽  
Perceived Value ◽  
Equation Modeling ◽  
Credence Goods ◽  
Credence Attributes

Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante performance of the product based on the credence attributes due to information asymmetry, and they need a signal that they can trust in purchasing a food product with high credence attributes. Consumers are likely to use a brand name as a surrogate of the quality and the safety guarantee in purchasing food products with credence attributes. An effective brand management appears to be a major prerequisite for the creation of superior customer value (i.e. brand equity) and successful positioning of credence goods. This study empirically validates four determinant conceptualization of brand equity for credence goods by utilizing the Latent Variable Structural Equation Modeling (LVSE). Findings support the four factor model of brand equity for credence goods. The main objective of this study is to illustrate how consumers place value on major product cues in making purchasing decision of credence products. The findings show that brand loyalty and attribute based components (i.e. perceived value) appears to have the dominant role in determining a brand’s equity.  

PENGARUH COUNTRY OF ORIGIN, WORD OF MOUTH, KUALITAS YANG DIPERSEPSIKAN TERHADAP NIAT BELI: STUDY PADA KAMERA DIGITAL MEREK JEPANG

2019 ◽  
Vol 4 (3) ◽  
pp. 365-374
Author(s):  
Edy Purwanto ◽  
Aryo Wibisono
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Country Of Origin ◽  
Digital Camera ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Country Of Origin Image ◽  
Method Analysis

This study aims to test the influence of country of origin image and word of mouth on perceived quality. Then, the country of origin image and word of mouth and perceived quality on purchase intention of digital camera from Japan. The number of samples in this research are 230 respondents taken by purposive sampling method. Analysis of Structural Equation Modeling (SEM) is used to test the hypothesis. The results of this study showed that country of origin image and word of mouth have a positive and significant effect on perceived quality. Then, Word of mouth and perceived quality have a positive and significant effect on purchase intention but a country of origin image has no significant effect on purchase intention. 

scholarly journals Does a National Park Enhance the Environment-Friendliness of Tourists as an Ecotourism Destination?

2021 ◽  
Vol 18 (16) ◽  
pp. 8321
Author(s):  
Eunseong Jeong ◽  
Taesoo Lee ◽  
Alan Dixon Brown ◽  
Sara Choi ◽  
Minyoung Son
Keyword(s):  
National Parks ◽  
Natural Environment ◽  
Behavioral Intention ◽  
National Park ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Environment Friendly ◽  
Sustainable Environment ◽  
The Relationship

Governments have designated national parks to protect the natural environment against ecosystem destruction and improve individuals’ emotional and recreational life. National parks enhance environment-friendly awareness by conducting ecotourism activities and individuals with environment-friendly awareness are inclined to continue to visit national parks as ecotourism destinations. The New Environmental Paradigm (NEP) is a widely used measure of environmental concern, suitable for measuring the environment-friendly attitude and revisit intention of visitors of national parks. Therefore, the study carried out structural equation modeling (SEM) to investigate the relationship between the NEP, national park conservation consciousness and environment-friendly behavioral intention. Based on the results, an implication is presented to induce national parks to cultivate individual environment-friendly awareness and for visitors to pursue sustainable, environment-friendly tourism behavior. The findings indicate that national parks are to expand educational programs and facilities for eco-tourists visiting national parks to maintain a balanced relationship between themselves and nature and have a strong environmental awareness to preserve the natural environment.

scholarly journals Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude

2020 ◽  
Vol 13 (1) ◽  
pp. 35
Author(s):  
Guang-Wen Zheng ◽  
Abu Bakkar Siddik ◽  
Mohammad Masukujjaman ◽  
Syed Shah Alam ◽  
Alvina Akter
Keyword(s):  
Structural Equation ◽  
Environmental Concern ◽  
Mediating Effect ◽  
Primary Data ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Exploratory Testing ◽  
Green Business ◽  
The Government ◽  
Questionnaire Surveys

The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.

scholarly journals B2B service brand identity and brand performance

2015 ◽  
Vol 49 (7/8) ◽  
pp. 1139-1162 ◽  
Author(s):  
Darren Andrew Coleman ◽  
Leslie de Chernatony ◽  
George Christodoulides
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Brand Management ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Performance ◽  
Content Type ◽  
Visual Identity ◽  
Service Brand ◽  
The Uk

Purpose – This paper aims to apply the business-to-business (B2B) Service Brand Identity (SBI) scale to empirically assess the influence of service brand identity on brand performance for the first time. Design/methodology/approach – Based on data collected from 421 senior marketing executives, this paper applies the B2B SBI and structural equation modeling to fulfill the above purpose. Findings – Brand personality and human resource initiatives have a positive and significant influence on brand performance. Corporate visual identity, in addition to an employee and client focus, has an insignificant impact on performance. Consistent communications have a negative and significant influence on brand performance. Research limitations/implications – Data were only collected from executives in the UK. This research would benefit from replicative studies. Practical implications – This research empirically establishes the brand management activities that drive brand performance. Originality/value – This is the first empirical study to assess the influence service brand identity has on brand performance.

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

The effect of teaching style and academic enthusiasm of accounting and auditing students on stress, aggression, and anxiety

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arash Arianpoor ◽  
Hameed Mohsen Khayoon
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Sampling Method ◽  
Structural Model ◽  
Teaching Style ◽  
Equation Modeling ◽  
Statistical Population ◽  
Content Type ◽  
Confirmatory Factor ◽  
Negative Effect

Purpose This study aims to investigate the effect of teaching style and academic enthusiasm of Iraqi accounting and auditing students on their stress, aggression and anxiety. Design/methodology/approach The statistical population in this study consists of two parts. The first is the Iraqi accounting and auditing students in Iran and the second is the Iraqi accounting and auditing students in Iraq. By available non-probability sampling method, 62 people (Iraqi students in Iran) and 102 (Iraqi students in Iraq) were selected as samples. In this research, a questionnaire was used to collect information. The validity of the questionnaire’s structure was confirmed by confirmatory factor analysis. Also, Cronbach’s alpha coefficients in this study indicating the measurement tool’s reliability. In this research, structural equation modeling has been used to analyze and test the hypotheses. The primary criteria for determining the coefficient and evaluating the path coefficients were used to evaluate the structural model. Findings Findings indicate that in Iraqi students in Iraq and Iraqi students in Iran, teaching style negatively affects stress, aggression and accounting and auditing students’ anxiety. Also, in the group of Iraqi students in Iraq and the group of Iraqi students in Iran, the eagerness to study has a significant negative effect on accounting and auditing students’ stress and anxiety. In contrast, the effect of the desire to study accounting and auditing students’ aggression was confirmed only in Iraqi students in Iraq. Originality/value As the accounting and auditing professions are among the most stressful occupations that increase the characteristics of aggression and anxiety in the employees of that profession, the results of leading research can show that the stress, anxiety and aggression of accounting and auditing students how to reduce through training so that their stress, anxiety and aggression do not appear in the workplace and the reports of accountants and auditors are not affected.

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