(Broad)casting a Wider Net: Clocking Men and Women in the Primetime and Non-Primetime Coverage of the 2018 Winter Olympics

2018 ◽  
Vol 7 (5) ◽  
pp. 565-587 ◽  
Author(s):  
Zachary W. Arth ◽  
Jue Hou ◽  
Stephen W. Rush ◽  
James R. Angelini

This study analyzed the frequency with which the 2018 Pyeongchang Winter Olympic broadcasts featured men and women athletes. To understand these portrayals, all 557 hr and 15 min of National Broadcasting Company’s (NBC) 2018 Winter Olympic telecasts were recorded. This recorded content included the 62 hr and 30 min of NBC’s primetime program and, for the first time, all of the remaining non-NBC primetime coverage on NBC’s other networks. Women athletes received the majority of the clock time on the NBC primetime broadcast; however, men received significantly more clock time on the remaining Olympic telecasts. Additionally, for both sets of broadcasts, differences were found between the amount of coverage for men and women athletes by sport. Through the lens of agenda-setting theory, potential reasons and ramifications for the different trends of coverage by broadcast are discussed.

Author(s):  
David Blanco-Herrero ◽  
Jorge Gallardo-Camacho ◽  
Carlos Arcila-Calderón

During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was observed that during the lockdown, there were more health advertisements than after, as well as during the same period in 2019, although health advertisements had the strongest presence during the pre-lockdown phase. The presence of most types of health advertisements also changed during the four phases of the study. We conclude that, although many differences can be explained by the time of the year—due to the presence of allergies or colds, for instance—the lockdown and the pandemic affected health advertising. However, the effects were mostly visible after the lockdown, when advertisers and broadcasters had had time to adapt to the unexpected circumstances.


2011 ◽  
Vol 26 (S2) ◽  
pp. 1893-1893
Author(s):  
I. Manor ◽  
G. Yazpan

ADHD is a well-known, chronic disorder that persists in adulthood. During the past 20 years its existence in adults is becoming clearer, yet its dynamic aspects are rarely discussed. The treatment of adults is vital, as much as that of children; however the literature discussing it, especially its non-pharmacological aspect, is scarce.We describe the results of our treatment with drama-therapy of two groups of adults with ADHD. These groups included 11 adults (from both groups), men and women, from most socioeconomic strata, aged ≥ 60 yrs., who were diagnosed as suffering from ADHD and were treated for it for the first time in their life. Drama-therapy was selected as we believed it to be a useful method with associative, distracted ADHD patients, since it enabled the use of transitional space through non-verbal images and acts.This presentation discusses the basic themes with which patients began therapy. Interestingly, all patients, however different, shared the same themes that were built on self doubt and the pre-presumption of disappointment. The impairment related to ADHD, that was felt, but not understood, led to a strong experience of heavy losses, which we tried to define separately: of a clear path, of control, of the inner perception of borders and of the loss of an integrative inner self. All these losses were accumulated in the transitional space in a place we named “Nowhere land”.We would like to present these themes of losses and of becoming lost and to discuss their meaning.


2017 ◽  
Vol 19 (3) ◽  
pp. 7
Author(s):  
Nicoleta Corbu ◽  
Olga Hosu

This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.


Author(s):  
Maxwell McCombs ◽  
Sebastián Valenzuela

This chapter discusses contemporary directions of agenda-setting research. It reviews the basic concept of agenda setting, the transfer of salience from the media agenda to the public agenda as a key step in the formation of public opinion, the concept of need for orientation as a determinant of issue salience, the ways people learn the media agenda, attribute agenda setting, and the consequences of agenda setting that result from priming and attribute priming. Across the theoretical areas found in the agenda-setting tradition, future studies can contribute to the role of news in media effects by showing how agenda setting evolves in the new and expanding media landscape as well as continuing to refine agenda setting’s core concepts.


2019 ◽  
Vol 47 (1) ◽  

Joline Cramer, Jaap de Jong & Frank Nuijens University media in The Netherlands: threats and opportunitiest University media in The Netherlands face a number of risks. This study explores which changes chief editors of Dutch college media and media experts foresee to deal with these threats and what opportunities they see to make university media future-proof for the next ten years. Threats are: the editorial staff is confronted with a growing international target group that is not served optimally, faces competition from numerous internal news services of the university and in some situations the editorial independence of editors is called into question. Opportunities: critical journalism is the oxygen for university democracy; critical news on all subjects and at all levels remains the raison d’être for the university media. Investigative journalism is seen as an important opportunity to set the university agenda and stay relevant. Connecting the international members of the academy to the university is the greatest challenge and opportunity. Keywords: university media, agenda-setting theory, network theory, innovation, investigative journalism


Author(s):  
Lai Fong Yang ◽  
Justin Victor

The World Health Organization named suicide prevention a global imperative with the media playing an integral role in it. By employing the Precaution Adoption Process Model (PAPM) and Agenda-Setting Theory as the theoretical framework, this study aimed to examine the coverage on suicide by The Star, which is an English-language daily with the largest circulation in Malaysia. A five-year (2014–18) range of news coverage was assessed for its adherence to the Malaysian guidelines for media reporting on suicide. The findings showed that the coverage on suicide by The Star was mostly in the form of straight news, whereby articles performed the disseminator role of news media providing facts or quote sources, without including journalists’ interpretation on the suicide incidents. The most common source quoted in the coverage were authorities such as police and government officials. The overall adherence of The Star’s suicide coverage with Malaysian guidelines for media reporting on suicide was mixed. Adherence was adequate (>60 per cent) on some items of the guidelines but extremely low (<18 per cent) for other specific recommendations. The practical implications of the findings are discussed with regard to the implementation and monitoring of media guidelines for suicide reporting, as well as professional education and training of journalists and media–mental health professionals liaison.


Author(s):  
Ishita Pande

This chapter examines attempts to standardize, internalize, and globalize sexual temporality—captured in the conceptualization of the body as clock—in the sexological advice offered to men and women in India in the early twentieth century. It first describes the constitution of “Hindu erotica” during the period and how these English translations gave rise to a set of foundational texts that would become the basis of global/Hindu sexology while filling them up with clock time. It then considers the ways that these texts attached life cycles to the chronological ordering of time by recasting brahmacharya—a prescription for a stage of life devoted to celibacy and learning—as an age-stratified organization of sexual behavior and a schema for sex education. By using the example of bodily temporality, the chapter addresses questions of sexuality and space in relation to globalization and transnational capitalism, colonialism and development.


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