Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020)

2021 ◽  
Vol 10 (3) ◽  
pp. 215-231
Author(s):  
Rishikesh Bhaiswar ◽  
N. Meenakshi ◽  
Deepak Chawla

The internet has transformed the consumer approach to evaluate products and services. Consumers follow various internet-based platforms to evaluate products and services. Electronic word of mouth (eWOM) is available in the form of various platforms like social media, online review websites, blogs and discussion forums in the form of textual or visual information. Hence, it is vital to have a comprehensive understanding of the eWOM domain. This article aims to systematically consolidate, synthesize and extend the knowledge on eWOM using bibliometric analysis from a multi-industry and multiple platforms perspective. A total of 746 papers have been obtained between 2000 and 2020 from the top 25 journals from the Web of Science database, including a count of 1,234 authors and 35,351 total citations in the study. This article underlines the trend of publications in eWOM research and identifies the most influential work, most productive authors, countries and journals in the eWOM domain. The clusters from co-citation and co-word analysis networks have defined the intellectual structure of eWOM literature. Finally, the keyword co-occurrence has expressed the research themes in the eWOM area through thematic evolution. The article also discusses the linkage of eWOM to information and communication technologies like the Internet of Things and blockchain technologies. Lastly, the article identifies the gaps in the literature and suggests future research directions.

Author(s):  
Aziz Srai ◽  
Fatima Guerouate ◽  
Hilal Drissi Lahsini

The e-learning study reflects a trend in the integration of information and communication technologies in universities. This trend evokes a new form of teaching and learning and a new form of relationship between students and teachers. In fact, information and communication technologies, such as e-learning, call into question the ways of thinking and the ways of acting of individuals in the representation of learning. This paradigm shift requires introspection and the renewal of skills. In the face of these changes, higher education institutes must develop and make essential the courses that allow students to adapt to the new demands of the labor market. on the other hand, information and communication technologies and computer networks, These objects from daily life, are part of the immediate environment that is both professional, educational and personal of each one. With the massive arrival of personal and accessible digital tools (computers, nomadic equipment such as mobile phones and digital tablets, etc…), multiple online spaces are emerging on the Internet (discussion forums, e-learning platforms, blogs, messaging, chats, social networks like Facebook, online information sharing sites, etc…). E-learning offers features that differentiate it from others media objects such as books or television. e-learning offers quick, even instant, access to a multitude of information sources. They make it possible to store them and facilitate the possibilities of networking between individuals and groups of individuals whatever the time and place. Access to the Internet information network is "universal". You only need to connect to a computer on the network to access almost this entire network. Access is also "simultaneous" because each Internet user exists on the network in the form of information by "his digital presence", by the data that he moves or deposits and the interactions caused. We can also say that access is independent of time and distance since it is a space permanently open to human activity. Developing an e-learning application for each technology requires a lot of human resources and technical knowledge. To solve this problem we propose a development of an e-learning application according to a model-driven architecture approach. This paper is a development of our work in paper [Srai,2020].


2011 ◽  
pp. 2858-2866
Author(s):  
Monika Henderson ◽  
Fergus Hogarth ◽  
Dianne Jeans

The term e-democracy has tended to be used interchangeably in the literature with e-governance or e-government, and these terms have been described as “being in a constant state of definition, redefinition, and evolution” (Riley, 2002). For the purpose of this article, e-democracy is seen as one facet of a wider use of information and communication technologies (ICTs) in the business of government, where the focus is on increasing citizen participation in the public decision-making process rather than using ICTs to deliver government information, programs and services, to make financial transactions electronically, or to enhance government internal administrative practices such as record-keeping. E-democracy has been variously defined, described in one report as “easier to recognise than define” (Kellner, 2004). New terms have also been coined, such as m-democracy—“m” for mobile, addressing mobile communication technologies separate from electronic processes such as the Internet that are more commonly used for e-democracy (Brucher & Baumberg, 2002). The case study that follows proposes a simple definition: “E-democracy refers to the use of information and communication technologies in democratic processes.” E-democracy covers a wide range of activities that support public participation in democratic processes, including electronic voting, online consultation, Web-based discussion forums, electronic petitions to parliament, using the Internet to Webcast parliamentary debates, and digital polling and surveys. Clift (2002a) lists the leading e-democracy practices as e-mail notification as an active information dissemination tool; online public hearings and consultations; ICT use by members of parliament for electoral engagement; digital recording and availability of public hearing recordings and materials; and ICT-enabled local civic deliberations and global networking.


Author(s):  
M. Henderson ◽  
F. Hogarth

The term e-democracy has tended to be used interchangeably in the literature with e-governance or e-government, and these terms have been described as “being in a constant state of definition, redefinition, and evolution” (Riley, 2002). For the purpose of this article, e-democracy is seen as one facet of a wider use of information and communication technologies (ICTs) in the business of government, where the focus is on increasing citizen participation in the public decision-making process rather than using ICTs to deliver government information, programs and services, to make financial transactions electronically, or to enhance government internal administrative practices such as record-keeping. E-democracy has been variously defined, described in one report as “easier to recognise than define” (Kellner, 2004). New terms have also been coined, such as m-democracy—“m” for mobile, addressing mobile communication technologies separate from electronic processes such as the Internet that are more commonly used for e-democracy (Brucher & Baumberg, 2002). The case study that follows proposes a simple definition: “E-democracy refers to the use of information and communication technologies in democratic processes.” E-democracy covers a wide range of activities that support public participation in democratic processes, including electronic voting, online consultation, Web-based discussion forums, electronic petitions to parliament, using the Internet to Webcast parliamentary debates, and digital polling and surveys. Clift (2002a) lists the leading e-democracy practices as e-mail notification as an active information dissemination tool; online public hearings and consultations; ICT use by members of parliament for electoral engagement; digital recording and availability of public hearing recordings and materials; and ICT-enabled local civic deliberations and global networking.


2009 ◽  
Vol 51 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Michael Breazeale

Word-of-mouth (WOM) communication has received a great deal of attention from marketing academics and practitioners alike. Widespread use of the internet for shopping, information gathering and entertainment purposes has changed not only the ways that WOM can be studied and manipulated but also the very nature of the phenomenon. Published research into electronic WOM (eWOM) first appeared in the top-level marketing journals only about ten years ago. Since that time, there has been a great deal of research but no synthesis of the knowledge that would allow one to draw conclusions regarding the evolving nature of WOM and to extend the theory applied to this topic. This paper will address that gap, applying the paradigm funnel technique and will suggest some future research directions.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandip Mukhopadhyay ◽  
Ritesh Pandey ◽  
Bikramjit Rishi

PurposeIn recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.Design/methodology/approachThis study uses multiple bibliometric analysis methods, including citation, co-citation, keyword and co-word analysis. It compares various assessments of eWOM research published in 399 selected business publications and 398 selected hospitality/tourism publications (ABDC A and above and ABS 3 and above) between 2003 and 2021.FindingsThe co-citation analysis identified three thematic areas under each of the domains, i.e. in the hospitality/tourism field, the three themes included eWOM and behavior; eWOM and social media; and eWOM as a marketing tool. Similarly, under the business field (encompasses remaining business and management subdisciplines), the three themes are eWOM and sales, eWOM quality and attributes; and eWOM, information and consumer. Additionally, the word and co-word analysis mapped the comparative evolution of research in these two fields. The study advocates more research focusing on less researched platforms using diverse data, recommender systems adoption and application of eWOM in the business to business (B2B) context.Research limitations/implicationsThis study summarizes the overall theoretical and conceptual structure of eWOM research in both business and hospitality/tourism fields; based upon which, several recommendations for future research are proposed.Originality/valueBy comparing the developments in the specialized hospitality/tourism sector with broader management literature using multiple, complementary techniques, this study brings out important insights for hospitality/tourism researchers.


Author(s):  
Bojan Ljuijić

Beside the fact that the Internet was not primarily educational network (it didn’t emerge from the intention to be systematically used in the field of education), shortly after it emerged, possibilities of its application in education were recognised. This paper is dedicated to analysis of the most important chronological moments (technological and social in the first place) that were crucial in sense of comprehensive application of the Internet in service of education in general, but also in service of adult education. Having all mentioned in focus, in more details, we analysed emergence and development of the Internet observed as educational computer network in frame of general development of information and communication technologies. While realising mentioned analysis, our focus was on four historical periods of educational computer technologies. We also intended to emphasize the activities of international institutions that followed, encouraged and supported the development of the Internet use and the use of other information and communication technologies in the field of education. According to that, we distinguished the main moments referring activities of these organisations which describe in the best manner their contributions to growing application of the Internet in education in general, but also in adult education.


2020 ◽  
Vol 45 (4) ◽  
pp. 115-123
Author(s):  
A. Igibayeva ◽  
◽  
D. Erbolatuly ◽  
G. Turarova ◽  
◽  
...  

The development of the modern world is very complex and rapid, and the process is characterized by high rates of development of information and communication technologies. The Internet space is a means of searching and obtaining information, as well as a medium for communication, virtual interaction, and has a significant impact on the formation of stereotypes of behavior of the young generation, as well as ideals, spiritual values, personal and social worldview. The article identifies the positive aspects of the development of cyberspace by young people, and also notes the threats and barriers to cyber socialization for modern youth. The necessity of conducting psychological and pedagogical research on cyber socialization is actualized, a conclusion is made about the use of new technologies for the purpose of positive cyber socialization of the younger generation.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raghu Nandan Chawla ◽  
Praveen Goyal

PurposeUbiquitous digital technologies are driving organisations to embrace non-traditional digitally transformed business models incessantly. Heterogeneous literature contributions have resulted in a spur in the research related to business transformation driven by digital technologies in recent years; consequently, the research under the digital transformation (DT), even though becoming a hotspot, remains very fragmented. The authors endeavour to holistically present the literature's intellectual structure under DT as a concept, its evolving journey and the emerging research streams in the business and management domains using the techniques of bibliometric analysis.Design/methodology/approachBy performing bibliometric analysis on 234 research articles published over the last 20 years in the DT domain, retrieved from Thompson Reuters Web of Science TM, this study culls out thorough insights from the citation, co-citation and keyword analysis. Further emerging research streams were evaluated using VOSviewer software.FindingsThe study depicts an overall incremental trend of year-on-year publications, authors' performance, publication journals, associated institutions and research driving countries, along with key insights from co-citation network analysis. Furthermore, the study evaluates four research areas – organisational impacts, applied applications and insights, operational processes and social aspects, comprising eighteen research streams that comprehensively cover-up research under the DT domain.Research limitations/implicationsThe study contributes to the literature of DT by amalgamating the status of the present research, but more importantly, by deriving the research areas and research streams, which can be further expanded by researchers as future research streams.Practical implicationsFor the practitioners, the study aims to act as a ready reckoner repository with practice-oriented literature references to facilitate them building knowledge and taking effective strategic decisions to harness the benefits of DT more proficiently.Originality/valueThis study illustrates the bibliometric structure of the DT literature and presents insights from the growth of the literature year-on-year.


2018 ◽  
Vol 10 (10) ◽  
pp. 3513 ◽  
Author(s):  
Maja Steen Møller ◽  
Anton Stahl Olafsson

In the unfolding reality of advanced internet-based communication tools, the possibilities and implications for citizens’ e-engagement is revealing. The paper introduces different examples of e-tools used in participatory urban green infrastructure governance. E-tools here includes various location-based service apps, and volunteered geographic information stemming from social media activities, as well as public participation geographic information system approaches. Through an analytical framework describing five categories, we discuss the different scopes and possibilities, as well as general barriers and problems to participatory e-tools. We suggest some basic premises for the application of e-tools in urban green infrastructure governance and discussed future development of this field. E-tools can allow interaction between citizens, public authorities, and other stakeholders; however, research on the implications of such location-based governance is needed to make full use of the rapid on-going development of such information and communication technologies, and to avoid possible pitfalls. We suggest that future research into this area of environmental–social–technical solutions should test, discuss, and develop frameworks and standards, for the use of different e-tools in combination with offline approaches.


2020 ◽  
Vol 12 (3) ◽  
pp. 273-295
Author(s):  
Elisa Mohanty ◽  
Anindya Jayanta Mishra

Purpose The widespread use of information and communication technologies (ICTs) has had a significant effect on various groups and communities of people including micro, small and medium enterprises (MSMEs) and their owners/managers. The current study aims to analyze recent literature regarding adoption of ICTs by MSMEs. Further, it tries to locate gender within this broader context of diffusion of ICTs among MSMEs. Design/methodology/approach Using the thematic analysis approach, the research articles pertaining to six leading journals on ICTs, gender and entrepreneurship published during the time period from 2011 to 2019 are reviewed. Findings The literature selected for the study has been discussed under two primary categories, viz. “adoption of information and communication technologies for development (ICT4D) for business purposes” and “insights on gender in ICT4D use by MSMEs.” Research limitations/implications The context-dependent nature of ICT use can enable future entrepreneurs to assess the scope of specific ICTs in given areas of operation. The gendered nature of ICTs helps to evaluate as well as question the empowerment potential of ICTs. The study emphasizes the need to account for historical specificities and transnational linkages in understanding access, adoption and use of ICT4D by women MSME entrepreneurs. Originality/value The study bridges together literature on ICT4D use by MSMEs and the role of gender in ICT-mediated entrepreneurial environments. While unraveling the interplay of power dynamics in such environments, the scope for future research in terms of tapping into the content of information exchanges and exploring the implications of “dark side of internet” for women MSME entrepreneurs is also indicated.


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