FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

2009 ◽  
Vol 51 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Michael Breazeale
Keyword(s):  
Word Of Mouth ◽  
Information Gathering ◽  
Future Research ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Research Directions ◽  
Future Research Directions ◽  
Funnel Technique ◽  
Use Of The Internet ◽  
Published Research

Word-of-mouth (WOM) communication has received a great deal of attention from marketing academics and practitioners alike. Widespread use of the internet for shopping, information gathering and entertainment purposes has changed not only the ways that WOM can be studied and manipulated but also the very nature of the phenomenon. Published research into electronic WOM (eWOM) first appeared in the top-level marketing journals only about ten years ago. Since that time, there has been a great deal of research but no synthesis of the knowledge that would allow one to draw conclusions regarding the evolving nature of WOM and to extend the theory applied to this topic. This paper will address that gap, applying the paradigm funnel technique and will suggest some future research directions.

Centralized, Distributed, and Everything in between

2022 ◽  
Vol 54 (7) ◽  
pp. 1-34
Author(s):  
Sophie Dramé-Maigné ◽  
Maryline Laurent ◽  
Laurent Castillo ◽  
Hervé Ganem
Keyword(s):  
Access Control ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Security Issues ◽  
Security Properties ◽  
Future Research Directions ◽  
Iot Devices ◽  
The Internet Of Things ◽  
Security Of Iot

The Internet of Things is taking hold in our everyday life. Regrettably, the security of IoT devices is often being overlooked. Among the vast array of security issues plaguing the emerging IoT, we decide to focus on access control, as privacy, trust, and other security properties cannot be achieved without controlled access. This article classifies IoT access control solutions from the literature according to their architecture (e.g., centralized, hierarchical, federated, distributed) and examines the suitability of each one for access control purposes. Our analysis concludes that important properties such as auditability and revocation are missing from many proposals while hierarchical and federated architectures are neglected by the community. Finally, we provide an architecture-based taxonomy and future research directions: a focus on hybrid architectures, usability, flexibility, privacy, and revocation schemes in serverless authorization.

The effects of network neutrality on the incentive to discriminate, invest, and innovate: a literature review

Info ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 42-57 ◽  
Author(s):  
Daeho Lee ◽  
Dong-Hee Shin
Keyword(s):  
Design Methodology ◽  
Relevant Literature ◽  
Future Research ◽  
The Internet ◽  
Network Neutrality ◽  
Research Directions ◽  
Content Type ◽  
Economic Background ◽  
Future Research Directions ◽  
Do So

Purpose The purpose of this study is to categorize network neutrality according to its issues under debate and assess the state of the debate based on such organization. In addition, the study discusses the reasons that network neutrality is so difficult to solve and the future research directions that would do so. Design/methodology/approach This study presents a critical review of the current network neutrality issues and summarizes the economic background of each position in the debate. The relevant literature is organized by issue to examine the reasons that the network neutrality debate is so difficult to solve and determine the further study required to solve it. Findings An analysis of the relevant literature suggests that the proponents and opponents of network neutrality disagree on the best methods of developing the Internet. Therefore, future research and regulatory and practitioners’ applications would greatly benefit from a comprehensive review of that literature. Originality/value Network neutrality regulation is receiving increased attention because the development and significant influences of the Internet are becoming more apparent.

Online Word-of-Mouth Reviews

2014 ◽  
pp. 1689-1697
Author(s):  
Jing Huo ◽  
Qinglong Gou ◽  
Qi Dai ◽  
Zhimin Huang
Keyword(s):  
Word Of Mouth ◽  
Social Network Sites ◽  
Future Research ◽  
Purchase Decision ◽  
Research Directions ◽  
Research Attention ◽  
Online Word Of Mouth ◽  
Significant Research ◽  
Future Research Directions ◽  
Antecedents And Consequences

Online word-of-mouth (WOM) has received significant research attention as the Internet has rapidly developed. Owing to specific Internet platforms such as consumer reviews sites and social network sites, online WOM spreads much more quickly and widely than traditional WOM, and that phenomenon ultimately makes online WOM play a key role in a consumer's purchase decision. In this chapter we present an overview of previous research on online WOM to facilitate future research in this area. In this review, previous researches are divided into three streams, i.e., (1) the effectiveness of online WOM, (2) the valence of online WOM, and (3) the antecedents and consequences of online WOM. Also, two possible future research directions are suggested at the end the chapter.

Older Adults and Their Internet Behaviors

2012 ◽  
pp. 608-619 ◽  
Author(s):  
Elizabeth Mazur ◽  
Margaret L. Signorella ◽  
Michelle Hough
Keyword(s):  
Older Adults ◽  
Technology Use ◽  
Age Groups ◽  
Well Being ◽  
Future Research ◽  
The Internet ◽  
Attitudinal Barriers ◽  
Cognitive Limitations ◽  
Future Research Directions ◽  
Use Of The Internet

Early research on older adult computer users focused on the possibility for technology to increase social interaction and alleviate loneliness. Subsequent research has been equivocal on the possible benefits of the Internet for well-being. Nonetheless, in spite of an initial “gray gap,” older adults are increasingly joining younger cohorts in using the Internet. Barriers to older adults’ use of the Internet remain, such as physical and cognitive limitations. Attitudinal barriers may exist, but it is unclear whether these result from lack of experience or differences in income or health status. Business researchers have found that older persons differ from other age groups in their Internet engagement patterns, including online buying. Future research directions include whether computers can improve cognitive functioning and quality of life, how to increase engagement levels, and if there will always be a lag in technology use among older adults.

Play It Like Burberry!

2019 ◽  
pp. 281-300
Author(s):  
Insaf Khelladi ◽  
Sylvaine Castellano
Keyword(s):  
Social Media ◽  
Full Advantage ◽  
Brand Image ◽  
Initial Study ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Future Research Directions ◽  
Online Strategies ◽  
Online Reputation

Some firms and industries were not willing to take full advantage of the internet and its endless opportunities, mainly because they rather focused on the inherent risks and challenges. However, when taking into consideration the specificities of the connected generation, the question is not anymore whether to go online or not, but rather to understand how, when, and where, especially in a luxury context. More specifically, the digital natives represent tomorrow's customers. This new market segment represents a main reason for luxury firms to adopt online strategies. Still, further analysis is needed to uncover the main objectives when firms decide to engage in digital activities. The authors herein investigate the concept of e-reputation. The authors expand on their initial study that focused on brand image and social media as determinants of online reputation. Recommendations and future research directions are suggested.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

2013 ◽  
Vol 41 (9) ◽  
pp. 1421-1433 ◽  
Author(s):  
TzuShuo Ryan Wang ◽  
Sophia D. Min ◽  
Suk Kyu Kim
Keyword(s):  
Word Of Mouth ◽  
Well Being ◽  
Mediation Effect ◽  
Future Research ◽  
Research Directions ◽  
Revisit Intention ◽  
Future Research Directions ◽  
Sport Spectator ◽  
The Relationship

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

scholarly journals A survey: applications of blockchain in the Internet of Vehicles

2021 ◽  
Vol 2021 (1) ◽  
Author(s):  
Chao Wang ◽  
Xiaoman Cheng ◽  
Jitong Li ◽  
Yunhua He ◽  
Ke Xiao
Keyword(s):  
Peer To Peer ◽  
Comprehensive Analysis ◽  
Research Interest ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Internet Of Vehicles ◽  
Blockchain Technology ◽  
The Future ◽  
Future Research Directions

AbstractBlockchain technology has completely changed the area of cryptocurrency with a Peer-to-Peer system named Bitcoin. It can provide a distributed, transparent and highly confidential database by recording immutable transactions. Currently, the technique has obtained great research interest on other areas, including the Internet of vehicles (IoVs). In order to solve some centralized problems and improve the architecture of the IoVs, the blockchain technology is utilized to build a decentralized and secure vehicular environment. In this survey, we aim to construct a comprehensive analysis on the applications of blockchain in the IoV. This paper starts with the introduction of the IoVs and the blockchain. Additionally, some existing surveys on the blockchain enabled IoVs are reviewed. Besides, the combination of the blockchain technology and the IoVs is analyzed from seven aspects to describe how the blockchain is implemented in the IoVs. Finally, the future research directions related to the integration are highlighted.

The concept of organisational projectification: past, present and beyond?

2019 ◽  
Vol 12 (3) ◽  
pp. 565-577 ◽  
Author(s):  
Harvey Maylor ◽  
Virpi Turkulainen
Keyword(s):  
Future Research ◽  
Discussion Paper ◽  
Research Directions ◽  
Policy Makers ◽  
Content Type ◽  
Recent Developments ◽  
Organisational Process ◽  
Future Research Directions ◽  
Published Research ◽  
Practical Implications

Purpose The purpose of this paper is to reflect on the past 25 years of the research on projectification, focusing especially on organisational aspects of projectification, as well as to discuss recent developments and potential future research directions. Design/methodology/approach This is a discussion paper, which draws on previously published research and data. Findings The first section identifies contexts in which projectification has taken place (projectification of) and the organisational process by which this has taken place (projectification through). Using an illustrative example based on publicly available data, the second section shows an extension of the organisational phenomenon, referred to as advanced organisational projectification. The paper concludes with a synthesised framework of organisational projectification. Research limitations/implications The paper provides a personal reflection and commentary and is focused on the conceptualisation of the term rather than an all-encompassing study of projectification. Based on the discussion, the paper presents a synthesised view of organisational projectification as well as directions for future research to advance the understanding of projectification. Practical implications The study has implications for policy-makers in the design of the process of ongoing projectification and provides illustrations and a warning concerning the assumptions that are made as an organisation advances in its projectification. Originality/value This paper provides an elaboration of one of the focal concepts of project studies, extending some of the key elements of project management research.

E-Trading Decision Making

2020 ◽  
pp. 184-202
Author(s):  
Fatih Pınarbaşı ◽  
Habib Mehmet Akpınar
Keyword(s):  
Decision Making ◽  
Integrative Approach ◽  
Future Research ◽  
The Internet ◽  
Marketing Plan ◽  
Electronic Trading ◽  
Electronic Trade ◽  
Research Directions ◽  
Marketing Environment ◽  
Future Research Directions

Electronic trade has a key role for today's companies with help of technology affecting marketing environment. The emergence of the Internet has led to huge changes in both the production and strategy channels and the consumer's purchasing process. Previous studies from different contexts examine electronic trade focusing on different aspects on concept. An integrative approach combining theory with cases can help to a better understanding of electronic trade and competitive markets. This study aims to examine electronic trading decision making with digital marketing approach. The study identifies a three-step marketing plan for competitive advantage about electronic trading. First step includes identifying standards, seasonalities, and anomalies related to market. Second step continues with further evaluation of market environment by including sentiment analysis and network analysis cases. Third step goes further with predicting cases by focusing on future. The study also contains solutions and recommendations, future research directions, and conclusion sections.

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