How Values Ground Value Creation: The practical inference framework

After more than two decades of searching, the holy grail of integrating norms into management and organization research remains elusive. Researchers still lack a clear framework that explains value creation in relation to normative values, and, in turn, a means to incorporate values into research methods and generate value-based practical insights. To fill that need, this article presents an epistemological framework for understanding value creation. The practical inference framework centers on the activity of practical reasoning, a kind of reasoning that is legitimized by intrinsic values. It turns the ordinary epistemic equation on its head by seeking reasons rather than causes, and justifications rather than descriptions. In doing so, it shows how both factor analytic and newer, divergent methods of research can integrate with a robust architecture of value creation in ways that offer relevant knowledge for managers and society.

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The marketing value creation in the waste management sector – multi-conceptual business model

SHS Web of Conferences ◽

10.1051/shsconf/20207301028 ◽

2020 ◽

Vol 73 ◽

pp. 01028

Author(s):

Izabela Barbara Sztangret

Keyword(s):

Waste Management ◽

Research Methods ◽

Relationship Marketing ◽

Business Model ◽

Social Marketing ◽

Value Creation ◽

Market Value ◽

Target Market ◽

Waste Collection ◽

Main Research

The concept of marketing value occurred interesting due to a result of the process of transformation of traditional business relationships into specific type of cooperation of enterprises to create multivalued for demanding customers. It also concerns studied companies of the sector of waste collection and recycling, as well as their partners and customers. In the studied case, marketing value is created by enterprises, their cooperants and customers for the purpose of further satisfaction of target market need, in at least three-spherical business model. This model often has multi-concept, or holistic nature while combining relationship marketing, supply marketing, integral, internal, systemic, strategic and social marketing. Companies representing the sector of waste management apply smart technological solutions which result in interactive formation of market value. Smart ways of creation of marketing value, in the sector of waste management enterprises in the environment of IT solutions is the goal of this paper. The main research methods used are case studies.

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On the so-called Logic of Practical Inference

Royal Institute of Philosophy Supplement ◽

10.1017/s135824610000847x ◽

2004 ◽

Vol 54 ◽

pp. 119-140

Author(s):

A. W. Price

Keyword(s):

Practical Reasoning ◽

Practical Inference ◽

Universal Rule

Different questions generate different forms of practical reasoning. A contextually unrestricted ‘What shall I do?’ is too open to focus reflection. More determinately, an agent may ask, ‘Shall I do X, or Y?’ To answer that, he may need to weigh things up—as fits the derivation of ‘deliberation’ from libra (Latin for ‘scales’). Ubiquitous and indispensable though this is, I mention it only to salute it in passing. Or he may ask how to achieve a proposed end: if his end is to do X, he may ask ‘How shall I do X?’ Or he may ask how to apply a universal rule or particular maxim. Aristotle supplies examples in De Motu Animalium (7.701a7 ff.), whose wording I freely adapt to my own purposes:A1 reasons to a necessary means to achieving an end:I will make a cloak.To make a cloak I must do A.So, I will do A.

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Using Q-methodology to guide the implementation of new healthcare policies

BMJ Quality & Safety ◽

10.1136/bmjqs-2017-007380 ◽

2018 ◽

Vol 27 (9) ◽

pp. 737-742 ◽

Cited By ~ 6

Author(s):

Sarah Alderson ◽

Robbie Foy ◽

Louise Bryant ◽

Shenaz Ahmed ◽

Allan House

Keyword(s):

Policy Implementation ◽

Research Methods ◽

Quantitative Research ◽

Q Methodology ◽

Healthcare Policy ◽

Policy Makers ◽

Quantitative Research Methods ◽

Qualitative And Quantitative ◽

Factor Analytic ◽

New Policies

There are many challenges in the development, implementation and evaluation of healthcare policy. One challenge is understanding how different stakeholders view a particular policy and what impact these views may have during implementation. Q-methodology is one approach that can be used to help policy makers and researchers actively engage with those who are important in policy implementation, and anticipate their responses. Q-methodology combines qualitative and quantitative research methods to systematically explore and describe the range of viewpoints about a topic. Participants are required to rank a set of predefined statements relating to the topic, according to their own viewpoint. Factor analytic techniques then identify people who are like-minded in the way they view the topic and enable areas of consensus and divergence in viewpoint to be clearly defined. This mapping of viewpoints allows those working in policy implementation to anticipate likely barriers and levers in implementing new policies.

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Integrating normative values and/in value creation: A strategic management decision aid tool for social enterprises' values practices

Nonprofit Management and Leadership ◽

10.1002/nml.21392 ◽

2019 ◽

Vol 30 (3) ◽

pp. 377-398 ◽

Cited By ~ 1

Author(s):

Valérie Michaud ◽

Sonia Tello‐Rozas

Keyword(s):

Strategic Management ◽

Value Creation ◽

Decision Aid ◽

Social Enterprises ◽

Normative Values ◽

Management Decision

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Organization Research Using Design-oriented Research Methods: Case Study on a Holonic Based Crisis Communication Protocol

10.34190/rm.19.080 ◽

2019 ◽

Author(s):

Levente-Attila Bakos ◽

Dănuț-Dumitru Dumitrașcu

Keyword(s):

Research Methods ◽

Crisis Communication ◽

Communication Protocol ◽

Oriented Research ◽

Organization Research

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THEORETICAL FUNDAMENTALS OF MARKETING MANAGEMENT OF THE ENTERPRISE

The National Transport University Bulletin ◽

10.33744/2308-6645-2021-2-49-041-048 ◽

2021 ◽

Vol 49 (2) ◽

pp. 41-48

Author(s):

Horiachko K ◽

Keyword(s):

Research Methods ◽

Management System ◽

Marketing Management ◽

Theoretical Research ◽

Enterprise Management ◽

Analysis And Synthesis ◽

The Subject ◽

Methodological Principles ◽

Theoretical Foundations ◽

Organization Research

The main results of theoretical research of modern interpretation of the essence of the term «marketing» are presented in article. The object of the study is the theoretical and methodological principles of enterprise management on the basis of marketing. The subject of research – is the study of the theoretical foundations of modern interpretation of marketing in the enterprise. The purpose of the study is to determine the essence of the concept of «marketing» and its place in the management system of the organization. Research methods – method of analysis and synthesis, deduction and induction, generalization and systematization, abstraction.

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Trade-offs, Transitivity, and Temkin

Journal of Moral Philosophy ◽

10.1163/17455243-01203001 ◽

2015 ◽

Vol 12 (3) ◽

pp. 331-342

Author(s):

Dale Dorsey

Keyword(s):

Practical Reasoning ◽

Crucial Step ◽

First Order ◽

Moral Ideals ◽

Intrinsic Values ◽

Trade Offs ◽

Personal Welfare ◽

Better Than

In this essay I critically assess Larry S. Temkin’s new book, Rethinking the Good: Moral Ideals and the Nature of Practical Reasoning. While I find that there is much to praise about this work, I focus on two points of critique. Generally, Temkin’s aims in this book are to expose a radical tension in our beliefs about value, and to show that one potentially palatable (if not ultimately acceptable) option is to reject the transitivity of the predicate “better than”. However, I argue that in both his motivation for claiming that such a tension exists, and one of his arguments that transitivity is a palatable option, his discussion is missing a crucial step: a first-order discussion of the relationship between intrinsic values; both personal welfare goods and impersonal goods (such as equality, overall utility, etc.).

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A Textual and Visual Analysis of the Intrinsic Value Dimensions of Romania: Towards a Sustainable Destination Brand

Sustainability ◽

10.3390/su13010067 ◽

2020 ◽

Vol 13 (1) ◽

pp. 67

Author(s):

Cristina Lupu ◽

Ana Isabel Rodrigues ◽

Oana Mihaela Stoleriu ◽

Martina G. Gallarza

Keyword(s):

Content Analysis ◽

Value Creation ◽

Visual Analysis ◽

Intrinsic Value ◽

Destination Marketing ◽

Visual Data ◽

Projected Image ◽

Intrinsic Values ◽

Destination Brand ◽

Therapeutic Activities

This work examines the projected image of Romania as an emerging tourism destination. Computed content-analysis was applied to the photos, text and video materials promoted online in Romania’s last international tourism campaign. The conceptual framework used corresponds to intrinsic values (play, aesthetics, ethics and spirituality), from Holbrook’s typology of value. Being more difficult to apprehend and therefore studied less, intrinsic values allow a more sophisticated approach to value creation. The purpose here is to identify the main attributes that are promoted about Romania by destination marketing organizations. The content analysis of text (last international promotion campaign Explore the Carpathian Garden) and visual data (27 photos from the official Facebook webpage and 7 TV videos) allow to depict an experiential view of Romania’s image: natural resources (coded as aesthetics with 29% of references), epistemic value of discovery (play 25.8%), authentic and historical traditions (ethics 25.8%) and wellness and therapeutic activities (spirituality, 19.3%). Destination marketing organizations have the potential to develop some distinctive aspects such as authenticity (as an ethical value dimension) and play (as an active, self-oriented value). Findings also highlight that a complimentary approach using textual and visual data might be a suitable option to research destination brand image.

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