The Competitive Advantage of Product Quality

1992 ◽  
pp. 23-36
Keyword(s):  
Competitive Advantage ◽  
Product Quality

scholarly journals Linking Quality Management Practices with Performance of Manufacturing Industries in Tanzania

2019 ◽  
Vol 38 (1) ◽  
pp. 60-70
Author(s):  
Mussa I. Mgwatu
Keyword(s):  
Quality Management ◽  
Financial Performance ◽  
Competitive Advantage ◽  
Product Quality ◽  
Management Practices ◽  
Manufacturing Industries ◽  
Management Tools ◽  
Quality Management Practices ◽  
Manufacturing Performance ◽  
And Performance

Local products of manufacturing industries in Tanzania are subjected to intense competition in the markets. Product quality is one of key factors that play a considerable role for manufacturing industries to win the competitive advantage. This paper attempts to analyse the extents of quality management practices (QMP) and manufacturing performance (MP) as well as to examine the linkage between practices and performance. Data was collected from seventy-eight (78) manufacturing industries in Dar es Salaam region using questionnaires comprising of both single-item and multi-item questions. Descriptive statistics was used to quantify the extent of quality management practices and manufacturing performance (MP) of the industries. Factor analysis was used to reduce the scale items of QMP and MP into few underlying factors representing the items without loss of information. As a consequence, four QMP and two MP factors were identified. A correlation analysis was used to evaluate the effect of QMP on the performance of manufacturing industries. The findings show that most of manufacturing industries in Tanzania are large in scale and owned by private companies. Among these industries, many of them are dealing with food, beverage and tobacco products. The extent of quality management practices and manufacturing performance are favourable. Further to that, quality management practices mainly quality commitment significantly correlates with both operational and financial performance. This can be seen as a positive indication of the top management commitment in quality issues throughout the supply chain in supporting customer satisfaction, competitive advantage, flexibility in production quantity and overall product quality. Thus, local manufacturing industries should utilise the quality management and performance strengths to produce high-quality products that will penetrate into the markets. In addition, enforcement on the implementation of quality management tools and methods is required for the purpose of realising reasonable operational and financial performance while winning the competitive advantage.

scholarly journals Analysis of Indihome Competitive Advantage Strategy PT Telkom Indonesia (Tbk) Witel Medan

2021 ◽  
Vol 8 (9) ◽  
pp. 49-56
Author(s):  
Alfiqri Imam Budhiman ◽  
Endang Sulistya Rini ◽  
Fadli .
Keyword(s):  
Service Quality ◽  
Competitive Advantage ◽  
Product Quality ◽  
Quality Service ◽  
Data Types ◽  
Internet Service ◽  
Verification Method ◽  
Qualitative And Quantitative ◽  
Internet Industry ◽  
Network Quality

Reflecting on the conditions with very tight business competition in the telecommunications and internet industry in Indonesia, this directly requires Telkom to implement an appropriate competitive strategy in managing its business. PT Telkom Indonesia has an internet service product that is Indihome. Indihome service products are considered not to pay attention to network quality, service quality and price, so research on Indihome competitive advantage strategy is needed. The purpose of this study was to analyze product quality, service quality and price on the competitive advantage of Indihome PT Telkom Indonesia Witel Medan. This type of research uses a descriptive verification method with a quantitative approach and uses 100 samples. This research uses qualitative and quantitative data types. The results of this study are product quality, service quality and price have a positive and significant effect on competitive advantage and the higher the product quality, service quality and price provided, the more competitive ad-vantage of IndiHome. Keywords: product quality, service quality, price and competitive advantage.

scholarly journals Study of Operating and Marketing Strategy Factors in the Formulation of Strategies of Small Manufacturers

2011 ◽  
Vol 1 (2) ◽  
pp. 74-78
Author(s):  
Seyed Mohammad Abdollahi
Keyword(s):  
Firm Performance ◽  
Competitive Advantage ◽  
Marketing Strategy ◽  
Product Quality ◽  
Customer Service ◽  
Relative Importance ◽  
Product Cost ◽  
Production Strategy ◽  
Small Manufacturers

The main purpose of this research is to measure the relative importance of a selected number of primary operating and marketing factors which may be involved in the formulation of strategies of small manufacturers. One hundred manufacturing owner-managers in Iran were investigated. The marketing factors emphasized most often were improvement in product quality and reduction in product cost. However, improvements in customer service and in scheduling appeared to contribute more to actual firm performance. Overall, there seemed to be more emphasis on the production strategy factors than marketing factors as a means to gaining competitive advantage.

scholarly journals KEUNGGULAN BERSAING DITINJAU DARI GREEN MARKETING, SIKAP KONSUMEN DAN KUALITAS PRODUK (STUDI PADA INDOMILK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Muhammad Ainun Najib ◽  
Istiatin Istiatin ◽  
Ratna Damayanti
Keyword(s):  
Competitive Advantage ◽  
Product Quality ◽  
Sampling Method ◽  
Data Retrieval ◽  
Green Marketing ◽  
Test Results ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Convenience Sampling ◽  
Quantitative Descriptive

The research aims to find out and describe the influence of simultaneously or partial green marketing, attitude and product quality towards competitive advantage in Indomilk Surakarta. This methodology research using quantitative descriptive research. The population was all consumers Indomilk Surakarta is unknown number. The number of samples was determined with the formula Lemeshow and the result 100 respondents. Sampling method using convenience sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis is multiple linier regression, F test, t test and determination coefficient. This test results the green marketing, attitude and product quality simultaneously and significance effect on competitive advantage in Indomilk Surakarta. Green marketing influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Attitude influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Product quality influential positive and significance effect against the competitive advantage in Indomilk Surakarta. Keywords : Competitive Advantage, Green Marketing, Attitude, Product Quality

scholarly journals Pengaruh Kualitas Produk, Kepuasan Konsumen, dan Competitive Advantage terhadap Keputusan Pembelian Pada PT. Sejahtera Motor Gemilang Medan

2020 ◽  
Vol 4 (2) ◽  
pp. 326
Author(s):  
Hendra Jonathan Sibarani ◽  
Nada Lovina Br Pangaribuan ◽  
Andri Putra Pranata Ginting ◽  
Erikson Albertus Simanjorang
Keyword(s):  
Customer Satisfaction ◽  
Competitive Advantage ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Insignificant Effect ◽  
Decision Variables ◽  
Consumer Desire

Purchasing decision are conscious consumer desire to choose a product among the available alternative actions. Purchasing decisions in this researcher are influenced by product quality, customer satisfaction, and competitive advantage. The population in this study were 295 consumers using the Slovin formula and obtained a sample of 170 consumers. Product quality variables partially and simultaneously have a positive and significant effect on purchasing decision variables by using the comparison tcount> ttable and Fcount>Ftable. Partial and simultaneous consumer satisfaction variables have no positive and insignificant effect on purchasing decisions by using the comparison tcount <ttable and Fcount> Ftabel. The competitive advantage variable partially and simultaneously has no and significant effect on purchasing decisions by using the comparison tcount <ttable and Fcount <Ftabel.

scholarly journals Analisis Strategi Keunggulan Bersaing (Competitive Advantage) Sektor Usaha Kecil Menengah di Kota Gorontalo (Studi Industri Meubel di Kota Gorontalo)

2018 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
IDRIS YANTO NIODE
Keyword(s):  
Quality Improvement ◽  
Competitive Advantage ◽  
Product Quality ◽  
Swot Analysis ◽  
Survey Method ◽  
Competitive Advantages ◽  
Internal Environment ◽  
Market Expansion ◽  
Swot Matrix ◽  
Product Quality Improvement

This research aims to: (1) Identified and analyzed the factors that would influences external and internal environment of SME’s in order to maintain their competitive advantages; (2) to found and analyzed what kind of effort that SME’s and government does in order to maintain and supporting the competitive advantage of SME’s at Gorontalo; (3) to analyzed the competitive advantage strategy of SME’s to winning the competition. The method used in this research is a survey method by doing data collection from interviewing, observation, and questionnaire spread up. Analysis doing by identified current external and internal environment, until move to the particular circumstances of competitive advantage strategy in the future. In order to formulating the competitive advantage strategy, researcher used SWOT analysis. The result shown, to achieve competitive advantage between competitors, SME’s must use “aggressive“ Strategy which is by decreasing a cost, create new product, quality improvement, market expansion. In addition another strategy based on SWOT matrix that could used to achieve competitive advantage are: create a fresh business plan; get more credit to have more capital; fixing and improving product quality; labor insurance (work safety); enter and conquer the market; service quality improvement; and promotion intensity.

scholarly journals TARGET COSTING SUITABILITY FOR IMPROVEMENTS OF LEAN SUPPLY CHAINS

2021 ◽  
pp. 203
Author(s):  
Bojana Novićević Čečević ◽  
Ljilja Antić
Keyword(s):  
Supply Chain ◽  
Competitive Advantage ◽  
Product Quality ◽  
Strategy Implementation ◽  
Strategic Orientation ◽  
Target Costing ◽  
Market Participants ◽  
Key Competencies ◽  
Similarities And Differences ◽  
Good Support

Competitive advantage can be seen as the superiority of some market participants to properly use resources and utilize key competencies to deliver greater value than competitors, without compromising product quality and functionality. In that sense, accounting, especially management accounting, successfully responds to managers’ needs for information that will be their adequate support in strategy implementation. Lean concept and target costing are just some of the concepts whose strategic orientation can be a good support to managers. The aim of this paper is to point out the similarities and differences between lean concept and target costing and to show on a practical example how these concepts bring business improvements in supply chain.

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