scholarly journals Visual Metaphors in Posters during the Coronavirus Pandemic in China

Author(s):  
М.Н. Дубинина

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.

2021 ◽  
Vol 2 (2) ◽  
pp. 193-207
Author(s):  
Kathryn Shine ◽  
Shane L. Rogers

This study examines Australian teachers (n = 268) and parents’ (n = 206) self-reported perceptions of education news coverage and how the coverage affects them. Overall, the participants reported a perception that news coverage of teachers, schools, the education system and standardised testing was generally negative in tone. Participants reported typically feeling demoralised by negative stories and inspired by positive stories. A high importance was placed upon the public perception of education by participants. However, trust in the media reporting of educational issues was low. An exception to this general pattern of findings was that participants did not place as much importance upon the public perception of standardised testing and reported being less affected by negative or positive stories on that topic compared to the other education aspects. This research is one of the few studies to investigate the potential emotional impact that news coverage of education can have on media consumers.


2003 ◽  
Vol 182 (3) ◽  
pp. 261-265 ◽  
Author(s):  
John M. Eagles ◽  
Dawn P. Carson ◽  
Annabel Begg ◽  
Simon A. Naji

BackgroundSuicide prevention strategies are usually formulated without seeking the views of people with psychiatric illnesses.AimsTo establish what helped patients with severe psychiatric illness when they felt suicidal.MethodA semi-structured interview was constructed following transcribed interviews with 12 patients. This was administered to 59 out-patients with serious and enduring mental illness, focusing on factors they found helpful or unhelpful when at their most despairing.ResultsThree-quarters of patients were in contact with psychiatric services when feeling at their lowest, and this contact was generally deemed to be helpful. Social networks were considered just as helpful as psychiatric services by the half of patients who discussed their feelings with friends or relatives. Religious beliefs and affiliations were helpful. Negative influences included the media and the stigma of psychiatric illness.ConclusionsEfforts at suicide prevention might usefully focus on enhancing patients' social networks, increasing the likelihood of early contact with psychiatric services and decreasing the stigma attached to psychiatric illness. Larger studies of patients exposed to different service models would be informative.


2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.


2021 ◽  
pp. 90-105
Author(s):  
Serhiy Danylenko ◽  

The article aims to outline the transformation in the functioning of modern democracy as a form of government, to explore the influence of modern media on the mechanisms of its implementation. The issue is raised about the preservation of its fundamental principles during the information revolution (primarily in the media sphere) and changes in the forms and methods of communication of people during political interaction. The model of „monitoring democracy” was chosen as the theoretical and conceptual basis for considering these processes, which is based on the „idea of a monitoring citizen” and which is caused by rapid growth of various extra-parliamentary (non-representative) mechanisms of government. Among them, the most important for us is the rapid development of media instruments, namely social networks. The imperative of elections, political parties and parliamentary life, typical for representative democracy over the last two centuries of the history of civilization, is now far behind the capacity of other actors of public life to influence the political decisions of citizens. The author also points to the fact that technology companies, which have concentrated both information − microtargeting supply of information based on psychological profiling, and business activities, demonstrate a new phenomenon, which is assessed by citizens as the most competent and ethical center of gravity and trust. At the same time, governments, independent public institutions and traditional media are perceived as less effective and ethical. Such a concentration of information and corporate influence in one actor (a small group of technology companies) is a new challenge for democracy. Respectively, basic principles that ensure its functioning as the most successful form of government, namely − election and control of power, protection of human rights, participation of citizens in political life and governance, rule of law and accountability of government agencies, prevention of usurpation of power – nowadays experience theoretical rethinking, and are embodied in new political practices. In addition, they (foundations of democracy) are torpedoed by negative phenomena of the period of transformation and political turbulence, among which populism in all its manifestations is the most threatening. Key words: representative democracy, monitoring democracy, mediacracy, constructive journalism, civil communication, social networks.


Author(s):  
Rafael Barberá González ◽  
Victoria Cuesta

This work analyzes the impact of the outbreak of hemorrhagic fever caused by the Ebola virus in Spain in the field of communication. The communication of such a crisis entails an interaction of information between individuals and institutions. Accuracy in the messages that are disseminated is key to the good resolution of the crisis. In this case of the Ebola crisis the impact in the Spanish media was very remarkable not only of the evolution of the crisis but also of the public information that were being made known by the authorities. The errors committed in this public communication, especially in the first institutional appearance, will be analyzed and possible solutions will be provided for future crises. In addition, the information behavior that was given in social networks by the authorities will be analyzed. To perform this work, bibliographical sources, data analysis and the media have been used.


2020 ◽  
Vol 8 (2) ◽  
pp. 462-466 ◽  
Author(s):  
Carlos Elías ◽  
Daniel Catalan-Matamoros

The communication of the Coronavirus crisis in Spain has two unexpected components: the rise of the information on social networks, especially WhatsApp, and the consolidation of TV programs on mystery and esotericism. Both have emerged to “tell the truth” in opposition to official sources and public media. For a country with a long history of treating science and the media as properties of the state, this very radical development has surprised communication scholars.


2020 ◽  
pp. 343-353
Author(s):  
Eva Santana-López ◽  
Jordi Botey-López ◽  
Nina Surinyac-Carandell ◽  
Pedro Mir-Bernal

The advertising sector is immersed in a period of change in various ways, from a structural level to the type of insertions to be made in the media. Methodologically, the qualitative Delphi technique is applied herein, being the most recommended prospective approach for such emerging research topics. It is concluded that the key factors that define the advertising sector are digital transformation and the business model, to include three years from now, personalization, automation, and programming. Social networks are rising to become the communication channel that most uses advertising, and strategy stands out among the knowledge, skills, and competences that the advertising professional must obtain in the future.


2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.


2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.


Author(s):  
Marta Kotkowska

Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.


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