WINE TOURISM STRATEGY MAKING: A MODEL FOR PLANNING AND IMPLEMENTATION

Background: Wine tourism is one of the tourism components adopted as part of Portugal’s strategy due to its eminence as a wine producer. Such strategy has received great prominence in recent years and aims to promote regional development from an economic, social, cultural and environmental perspective. The aim of this study was to understand the entrepreneur profile in this sector. Methods: The study uses a qualitative, case study methodology with data analysis and triangulation. In this study, a literature review of scientific studies was carried out on the scientific knowledge in the area of study from a critical perspective and an interview was conducted where qualitative data were collected. Results and Discussion: The entrepreneurs have shown the following characteristics: initiative, innovation capability, optimism, creativity, creative energy, tenacity, selfconfidence, capability for long term involvement with the project, and learning capacity. Conclusion: The study shows that most entrepreneurs state that they have established partnerships with other companies, particularly with restaurants, catering businesses, hotel units, tourism companies and companies that organize tours. This is one of the factors of economic importance recognized by another study which enables increased prominence of the company and widens the value of wine tourism.

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Eternal Today

10.1093/oso/9780198827436.003.0007 ◽

2018 ◽

Author(s):

Jenni Myllykoski ◽

Anniina Rantakari

Keyword(s):

Real Time ◽

Constitutive Relation ◽

Human Agency ◽

Fundamental Characteristic ◽

Time Study ◽

Software Company ◽

Present Experience ◽

Managerial Strategy ◽

Over Time ◽

Strategy Making

This chapter focuses on temporality in managerial strategy making. It adopts an ‘in-time’ view to examine strategy making as the fluidity of the present experience and draws on a longitudinal, real-time study in a small Finnish software company. It shows five manifestations of ‘in-time’ processuality in strategy making, and identifies a temporality paradox that arises from the engagement of managers with two contradictory times: constructed linear ‘over time’ and experienced, becoming ‘in time’. These findings lead to the re-evaluation of the nature of intention in strategy making, and the authors elaborate the constitutive relation between time as ‘the passage of nature’ and human agency. Consequently, they argue that temporality should not be treated merely as an objective background or a subjective managerial orientation, but as a fundamental characteristic of processuality that defines the dynamics of strategy making.

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Preparing Organizations for Greater Turbulence

California Management Review ◽

10.1177/00081256211022039 ◽

2021 ◽

pp. 000812562110220

Author(s):

Paul J. H. Schoemaker ◽

George Day

Keyword(s):

Leadership Team ◽

Strong Commitment ◽

Strategy Making

Vigilant organizations excel at seeing looming threats and embryonic opportunities sooner than rivals, which prepares them to act faster when needed. Four drivers distinguish vigilant from vulnerable organizations, which can be used to design a roadmap to improve organizational acuity and preparedness. The fulcrum of these changes rests with the leadership team by demonstrating a strong commitment to vigilance at all levels, and reinforcing this by making targeted investments in foresight capabilities. These strategic moves also need to be supported by corresponding changes in the strategy-making process and by ensuring accountability and coordination of vigilance activities throughout the enterprise.

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Sustainable Tourism, Economic Growth and Employment—The Case of the Wine Routes of Spain

Sustainability ◽

10.3390/su13137164 ◽

2021 ◽

Vol 13 (13) ◽

pp. 7164

Author(s):

Guillermo Vázquez Vicente ◽

Victor Martín Barroso ◽

Francisco José Blanco Jiménez

Keyword(s):

Economic Growth ◽

Economic Impact ◽

Rural Areas ◽

Local Development ◽

Tourism Industry ◽

Wine Tourism ◽

Development Tool ◽

The Us ◽

The Impact ◽

Positive Effect

Tourism has become a priority in national and regional development policies and is considered a source of economic growth, particularly in rural areas. Nowadays, wine tourism is an important form of tourism and has become a local development tool for rural areas. Regional tourism development studies based on wine tourism have a long history in several countries such as the US and Australia, but are more recent in Europe. Although Spain is a leading country in the tourism industry, with an enormous wine-growing tradition, the literature examining the economic impact of wine tourism in Spanish economy is scarce. In an attempt to fill this gap, the main objective of this paper is to analyze the impact of wine tourism on economic growth and employment in Spain. More specifically, by applying panel data techniques, we study the economic impact of tourism in nine Spanish wine routes in the period from 2008 to 2018. Our results suggest that tourism in these wine routes had a positive effect on economic growth. However, we do not find clear evidence of a positive effect on employment generation.

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Food and Religion in Sicily—A New Green Tourist Destination by an Ancient Route from the Past

Sustainability ◽

10.3390/su13126686 ◽

2021 ◽

Vol 13 (12) ◽

pp. 6686

Author(s):

Bellia Claudio ◽

Scavone Valeria ◽

Ingrassia Marzia

Keyword(s):

Urban Areas ◽

Marketing Strategies ◽

Christian Identity ◽

Council Of Europe ◽

Wine Tourism ◽

Policy Delphi ◽

The Past ◽

Support Policy ◽

Pilgrimage Tourism ◽

The City

The Francigena Way (Via Francigena) is a long international itinerary that was awarded recognition as a Culture Route of the Council of Europe. It starts in Canterbury (UK), touches 13 European regions and ends in Rome. An ancient track of this route is in Sicily (Southern Italy), and its name is Magna Via Francigena (Great Francigena Way). This track is a pilgrimage route that connects two ancient port cities, Palermo and Agrigento, passing through internal rural territories that now deal with the exodus of population from rural to urban areas. The route passes through the Sicilian territory named “Upper-Belìce corleonese”, a rural area around the city of Corleone (a little village known worldwide for the sad Mafia events) that includes a number of municipalities. In the past, this religious pilgrimage was a fundamental part of the expression of faith for Christians and now still represents for Sicilians a strong symbol of Christian identity. In recent decades, pilgrimage tourism around the world has grown significantly each year. The aim of the study is to know the pilgrims’ motivations for choosing the Magna Via Francigena pilgrimage as a vacation and any possible similarities between pilgrimage tourism and food and wine tourism, in the wider context of sustainable and slow tourism. The Policy Delphi method was applied to collect the opinions of the stakeholders involved. The study highlighted the strong link between religious motivations and local enogastronomy, culture, art and nature. Results will support policy-making in the development of integrated territorial tourist marketing strategies.

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Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

Sustainability ◽

10.3390/su13052481 ◽

2021 ◽

Vol 13 (5) ◽

pp. 2481

Author(s):

Antoni Serra-Cantallops ◽

José Ramón-Cardona ◽

Margarita Vachiano

Keyword(s):

Causal Model ◽

Field Research ◽

Balearic Islands ◽

Growth Potential ◽

Potential Contribution ◽

Sustainable Rural Development ◽

Global Satisfaction ◽

Wine Tourism ◽

Mass Tourism ◽

Tourism Activity

This study explores the potential contribution to economic and cultural sustainability of fostering wine tourism activity in a Mediterranean mature mass tourism destination like the Balearic Islands. A causal model was designed linking winery visitors’ satisfaction with both the local wines and the visit to the winery and future purchasing intentions as well as the interest in the destination cultural offer, global satisfaction with the trip, and image of the destination. Field research was carried out within the wineries where a questionnaire was administered personally to a sample of 200 winery visitors. The managers of the wineries were contacted previously to ensure their cooperation in the research. The statistical method used for the analysis of the exploratory causal model was the Partial Least Squares (PLS) regression. Results indicate that there is a great growth potential for wine tourism activity in the islands with important positive externalities on gastronomic tourism and the overall image of the Islands. Results show that wine tourism might boost the sales and exports of wine in the medium and long term. Finally, it can be concluded that there are important synergies between rural tourism, mass tourism, and wine tourism in the islands which are still not sufficiently optimized, and that greater support to wine tourism development could contribute not only to a more sustainable rural development but also to a more sustainable tourist activity overall within a more diversified economy.

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