THE ROLE OF LOCAL COMMUNITIES IN THE PROCESSES INVOLVING THE INTANGIBLE CULTURAL HERITAGE IN TOURISM (BASED ON THE BOLGAR HISTORICAL AND ARCHAEOLOGICAL COMPLEX, TATARSTAN)

Mobilising the economic potential of the intangible cultural heritage, using it as the tourist attractions is in modern conditions the basis for sustainable development of historical settlements and historic areas. Bolgar Historical and Archaeological complex has passed a period of its formation and now is one of the largest and interesting conservation areas in the Russian Federation. Every year the tourist flow here is growing. Theatrical meeting in national traditions give a unique local flavor and are very popular among tourists. However, museum tourism product experiences a lack of ethnic component; and local population, irritated by mass tourist arrivals, is isolated from its formation. The difficulties, appearing as the result of searching the balance of market participants’ interests, are specific for the culture and tourism development in the whole world. Although the involvement of residents in local cultural projects is less expensive and more sustainable in the long term The problem of introduction of local population to the tourism development and the involvement of the intangible cultural heritage can be solved by the implementation of measures aimed at getting by the local population economic, social, cultural and other benefits. The article deals with the problem of introduction of local population in the processes of tourism development and the involvement of ethnic and cultural intangible heritage in tourist complex. The authors make conclusion about the possibilities of the combination of tangible and intangible components of heritage in Bolgar Historical and Archaeological complex as the prospects of its further development.