Public Relations in the Information-Communication Area
2014 ◽
Vol 3
(2)
◽
pp. 24-29
Keyword(s):
The article deals public relations in the information-communication area. The author analyzes the PR-discourse as a type of institutional discourse, shows its backbone features: purpose, the recipient, the sender, the functions. The author pays special attention to the subject-object space PRdiscourse, gives a classification of the subject space, shows the different types of the destination. To determine the boundaries of public relations the author analyses different points of view on the ratio of public relations, advertising and propaganda. The author shows four models of PR and their priorities and goals.
Keyword(s):
1930 ◽
Vol 76
(315)
◽
pp. 632-640
◽
Keyword(s):
2017 ◽
Vol 18
(1)
◽
pp. 0-0
2021 ◽
Vol 12
(1)
◽
pp. 98-106
Keyword(s):
2017 ◽
Vol 4
(1)
◽
Keyword(s):
2020 ◽
Vol 10
(19)
◽
pp. 80-89
Keyword(s):
2020 ◽
Vol 2020
(30)
◽
pp. 5-23
Keyword(s):