scholarly journals Rational And Methods Of Research Into Consumer Market Behaviour

Equilibrium ◽  
2012 ◽  
Vol 7 (4) ◽  
pp. 77-99
Author(s):  
Tomasz Zalega

The issue of rationality of consumption and consumer behavior becomes more and more relevant in today’s economy. The objective of this article is to analyze the rationality of consumer behaviors in the market from the point of view of various economic schools, using classical methods as well as the concept of ecological rationality which is more akin to an institutional approach. The article also addresses important, selected aspects concerning certain approaches and methods used in research on rationality of consumer behaviors in the market. Particular attention is paid to the problem of rationality in methodology of empirical studies. The analysis of selected research approaches (i.e. predictive and postdictive approach) to the problem of rational choice and consumer behavior, considered from the point of view of both those approaches, makes for a summing-up of the article.

2020 ◽  
Vol 26 (1) ◽  
pp. 31-54
Author(s):  
Tatiana A. Gurko

The transformation of the institutions of marriage, family and parenthood in recent decades in the context of rapid social, economic, cultural and technological innovations worldwide encourages theorists to look for explanations of the nature and direction of the processes that are taking place. American sociologists of the family Stan Knapp and Greg Wurm present a rather promising systematization of the theoretical approaches to changes in the institution of the family. The criteria of approaches according to the authors’ typology: relationality – vertical / horizontal, and dimensionality – single / multidimensional. This article’s purpose is to reflect on this typology so that Russian researchers go beyond theorizing in the framework of “opposing paradigms of crisis – modernization of the institution of family” disputes, which are more ideological than scientific. The institutional approach is widely represented in the works of classics of foreign and Russian sociology of the family. The classic institutional approach is expanded upon by the works of representatives of the new institutional approach. In the approach of deinstitutionalization, the main emphasis is placed on increasing individual needs, with “family” being a “pure relationship”. The diversification approach, which was mentioned among others by the author of this very article in the mid-1990’s, seems to be the most constructive from an empirical point of view. The article shows the diversification of the family institution, the spread of new family structures in many countries with references to empirical studies and statistical sources. Knapp and Wurm, the authors of the presented typology, consider the approach of institutional logic in relation to the family to be promising. The main problems of its application are discussed in article. The application of the classical theory of family development, as it was formulated in the 20th century when normative family paths were dominant, is also problematized, together with the lack of Russian longitudinal studies and works that describe modern family life paths. What western sociologists agree on, and what the analysis of Russian studies confirms, are the differences in the models of organizing private life in different social groups, at least among educated and uneducated citizens. Analysis of trends in the prevalence of alternative forms of family life in different social groups allows us to assess the nature of changes in the institutions of marriage and family, either as evolutionary or transformational.


2020 ◽  
pp. 110-116
Author(s):  
I. L. Goncharov ◽  
O. A. Gorelova

The schemes of the decision-making process of an individual when consuming various goods and services using the components of economic psychology have been considered. Relevant from the point of view of economic psychology characteristics of buyer behavior that have a direct impact on his attitude to the price level of a product or service and on his reaction when the price changes for them have been presented and reviewed. The used “models” of consumer behavior of motivation, explaining not only the purchase by him of this product, but also his decision to have this product have been shown. Building models of purchase motivation allows manufacturers not only to explain consumer behavior, but also to influence it. Knowing all these nuances and skilful use of them, manufacturers have the opportunity significantly facilitate the pricing process for their goods and make a more accurate calculation of the “fair” price, which will not alienate the consumer. Two global approaches to segmentation of the consumer market have been considered, the use of which allows the manufacturer to assess the company’s competitiveness, assess the market size, and assess the customer’s commitment.


2021 ◽  
Vol 13 (6) ◽  
pp. 3462
Author(s):  
Maider Aldaz Odriozola ◽  
Igor Álvarez Etxeberria

Corruption is a key factor that affects countries’ development, with emerging countries being a geographical area in which it tends to generate greater negative effects. However, few empirical studies analyze corruption from the point of view of disclosure by companies in this relevant geographical area. Based on a regression analysis using data from the 96 large companies from 15 emerging countries included in the 2016 International Transparency Report, this paper seeks to understand what determinants affect such disclosure. In that context, this paper provides empirical evidence to understand the factors that influence reporting on anti-corruption mechanisms in an area of high economic importance that has been little studied to date, pointing to the positive effect of press freedom in a country where the company is located and with the industry being the unique control variable that strengthens this relationship.


Author(s):  
Dmitrii V. Tyurin ◽  
◽  
Aleksandra O. Volkova ◽  
◽  

The article presents trends and innovations in the global and Russian markets regarding consumer behavior, analyzes the prospects for the development of online commerce, and suggests various approaches to increasing the share of online store customers and consumer retention in the era of digitalization and e-commerce. In particular, the authors analyzed the specifics of interaction with the audience on the example of a large online platform “Shopping live”. The practical skills of using innovative developments by marketers in terms of the development of mobile consumption of services and goods are demonstrated. The article takes into account the requirements that customers face in connection with the pandemic and forced self-isolation, in particular, the ability to use various technical innovations. It also demonstrates, as modern factors, the experience of practicing marketers, which influenced their work in the electronic format of selling goods and services, and in particular the use of new approaches in communication and customer orientation. The authors formulate approaches to the development of electronic promotion of goods and products of various industries from the point of view of consumer preferences, based on the specifics of the marketing strategy of large marketplaces, such as Wildberries, Aliexpress.


2020 ◽  
Vol 27 (5) ◽  
pp. 87-94
Author(s):  
М. A. Kozlova

The article reflects the author’s position on the adjustment of the so-called substitution bias, which affects the value of the consumer price index, currently calculated using the Laspeyres formula. The author proposes a solution to the problem of the adequacy of statistical measurements of the dynamics of consumer prices in the case when, as a result of changing cost of the consumer basket, a buyer replaces a relatively expensive product with a relatively cheaper one. This solution is based on the existing index construction methodology (axiomatic, economic and stochastic approaches). The article substantiates the use of the Törnqvist formula, which has better properties in comparison with other formulae used in the construction of superlative indices. The authors calculated the Törnqvist price index for Russia based on Rosstat methodology and data using country-level quarterly group price indices and shares of consumer spending. To evaluate the results of empirical testing Laspeyres price index was compiled using the same quarterly data as the Törnqvist index. The values of the Törnqvist price index in most cases are less than the price dynamics obtained according to the Laspeyres formula. This conclusion is proved both theoretically and empirically, and it is confirmed for Russia as well. However, due to the non-observance of the conditions of smooth trends in consumer prices, the difference between the values of the Törnqvist and Laspeyres indices is significantly larger in certain quarters than that presented in empirical studies in other countries. Consumer price index, calculated using the Törnqvist formula, in the system of indicators of price statistics in Russia can be defined as an indicator that specifies the main consumer price index. Calculation of its value is necessary for a more realistic description of the processes taking place in the consumer market.


Author(s):  
Jaume Masoliver ◽  
Miquel Montero ◽  
Josep Perelló ◽  
J. Doyne Farmer ◽  
John Geanakoplos

We address the process of discounting in random environments which allows to value the far future in economic terms. We review several approaches to the problem regarding different well-established stochastic market dynamics in the continuous-time context and include the Feynman-Kac approach. We also review the relation between bond pricing theory and discount and introduce the market price of risk and the risk neutral measures from an intuitive point of view devoid of excessive formalism. We provide the discount for each economic model and discuss their key results. We finally present a summary of our previous empirical studies on several countries of the long-run discount problem.


Res Publica ◽  
1999 ◽  
Vol 41 (1) ◽  
pp. 15-39
Author(s):  
Sam Depauw

Party cohesion is crucial in parliamentary proceedings, for the strength of parties is determined by it. However high levels of party unanimity, parliamentary party cohesion is under no circumstances to be taken for granted. It is the outcome of a persistent struggle. From a rational choice point of view, the monitoring and sanctioning of recalcitrant MPs by the parliamentary party leadership is the condition sine qua non for party cohesion. Yet, rewards and punishments do not seem the cement that holds parliamentary parties together. Preliminary findings for the Belgian Chamber of Representatives, show that ministerial appointment, committee transfers, nor party list compilation are used systematicallyto this purpose.


Author(s):  
Nihal Toros Ntapiapis ◽  
Çağla Özkardeşler

Given increasing knowledge about how consumers communicate with texts, our understanding of how brain processes information remains relatively limited. Besides that, in today's world, advancing neuroscience-related technology and developments have changed the understanding of consumer behavior. In this regard, in the 1990s, consumer neuroscience and neuromarketing concepts were revealed. This new concept has brought a multi-disciplinary approach and new perceptions of human cognition and behavior. For measuring consumer behaviors through a new alternative method, research has started combining traditional marketing researches with these new methods. This chapter explores how typeface knowledge from the brain functions using neuroscience technology and the importance neurosciences methodologies have for readability research. Moreover, this chapter will evaluate how typefaces affect the purchase decision of the consumers and offer an integrative literature review.


Author(s):  
Elodie Attié ◽  
Solène Le Bars ◽  
Ilhem Quenel

Eighty percent of consumer behaviors and purchases rely on subconscious processes. The use of neuromarketing tools to study consumer behavior is not clear, notably regarding its practices and intentions toward consumers. This chapter aims to understand how neuromarketing can explain consumer behavior thanks to Neuromarketing 2.0 tools, how companies can manage the collected data in a responsible way and build a neuroethical charter to regulate the way companies use it. Most companies choose to not communicate about it when they use neuromarketing tools, and therefore, this chapter aims to pave the way towards solutions and recommendations and democratize its use by making Neuromarketing 2.0 more responsible and ethical.


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