Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

scholarly journals PENGARUH MOTIVASI KERJA INTRINSIK DAN MOTIVASI KERJA EKSTRINSIK TERHADAP KINERJA KARYAWAN (STUDI PADA PT. ANGKASA PURA I BANDAR UDARA INTERNASIONAL AHMAD YANI SEMARANG)

KINERJA ◽  
2017 ◽  
Vol 18 (1) ◽  
pp. 81
Author(s):  
Linawati Linawati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Work Motivation ◽  
International Airport ◽  
And Performance ◽  
Dominant Influence

Work motivation is one of the important factors that can influence dan improve of employees’ performance. This research is intended to analyze the influence of intrinsic work and extrinsic work motivation on the performance of the employees. The respondents consist of 60 employees of PT. Angkasa Pura I in Ahmad Yani International Airport, Semarang. The questionnaires are used to collect data from the respondents. Forty five (45) items of the questionnaires are used to measure the variable of intrinsic work motivation, extrinsic work motivation and performance of the respondents. The data were analized with multiple regression analysis. The result of the study indicates that: (i) intrinsic work motivation and extrinsic work motivation has positive significant influence on the employees’ performance (ii) intrinsic work motivation has no dominant influence on the employees’ performance.Keywords: intrinsic work motivation, extrinsic work motivation, employees’ performance

Pengaruh Kompetensi Dan peluang Sukses Terhadap Pemberdayaan Karyawan Pada Kepemimpinan Transformasional

2016 ◽  
Vol 3 (2) ◽  
pp. 133-145
Author(s):  
Linawati Linawati
Keyword(s):  
Transformational Leadership ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
International Airport ◽  
Dominant Influence

This research is intended to analyze the influence of competency and chances of success on the empowerment of employee based on syncretical model of charismatic/ transformational leadership.The respondents consist of 52 employees of PT. Angkasa Pura I Adisutjipto International Airport, Yogyakarta. Questionnaire are used to collect data from the respondents. The instrument of questionnaire from Behling and McFillen are used to measures the variable of competency, chances of success, and empowerment. The data were analized by Multiple Regression Analysis. The result of the study indicate that: (i) competency and chances of success has positive significant influence on the empowerment of employee, (ii). competency has no dominant influence on the empowerment of employee. Keywords: Competency, Chances of Success, Empowerment, Transformational Leadership

scholarly journals Pengaruh iklan dan harga terhadap brand equity sepatu nike

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Yasri Yasri ◽  
Whyosi Septrizola ◽  
Monica Nofriyanti
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Quality

The purpose of this research is to analyze (1) the influence of the advertisement toward brand equity of nike (2) the influence of the price toward brand equity of nike (3) the influence of the advertisement and price toward brand equity of nike. The population in this research is the entire people in Padang who ever wear Nike with samples 100 people. The data of this research are primary data and secondary data. The data was analyzed with multiple regression analysis. The results of this research shows that: (1) the advertisement has positive significant influence toward brand quality of nike (2) the price has positive significant influence toward brand quality of nike (3) the advertisement and price have positive significant influence toward brand quality of nike.Keywords: Brand equity; advertisement; price.

scholarly journals PENGARUH BUDAYA ORGANISASI, KOMPENSASI, MOTIVASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT. ANGKASA PURA I (Persero) BANDARA INTERNASIONAL SULTAN AJI MUHAMMAD SULAIMAN (SAMS) SEPINGGAN BALIKPAPAN

2016 ◽  
Vol 1 (3) ◽  
pp. 134
Author(s):  
Syahril Hasan
Keyword(s):  
Organizational Culture ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Regression Coefficient ◽  
Employee Performance ◽  
Equation Model ◽  
Independent Variable ◽  
Dominant Influence

<p><em>          The purpose of this study was to determine the effect of variable of organizational culture, compensation, motivation and leadership simultaneously on the performance of employees, and which of those variables that have a dominant influence partially on the performance of employees of Angkasa Pura I (Persero) International Airport Sultan Aji Muhammad Sulaiman (SAMS) Sepinggan, PT</em></p><p><em>            Results of analysis of regression equation: Y = 3.961 + 0.160 X1 + 0.425 X2 + 0.127 + 0.257 X3 X4. Equation model of multiple regression analysis indicated the effect of each independent variable on the dependent variable, which is indicated by the regression coefficient of each independent variable.</em></p><p><em>            Simultaneously variable organnisasi culture, compensation, motivation and leadership have significant influence on employee performance. This is evidenced by comparing Fhitung which amounted to 56.505 compared with Ftabel amounting 2.430 R square value is equal to 0.601, meaning that the variable of organizational culture (X1), compensation (X2), motivation (X3), and leadership (X4) has contributed 0.601 or 60.1% of the rise and fall on employee performance. While the remaining 40.9% is influenced by other variables that are not included in this study. For variables that have the most dominant influence is evidenced compensation variable compensation has the biggest t is 5.349. Then the second hypothesis proved to be true.</em></p>

Pengaruh konflik, komitmen organisasi dan kepuasan kerja terhadap loyalitas karyawan pada Rumah Sakit TK. III, dr. Reksodiwiryo padang (studi kasus pada seluruh staf non medis)

2021 ◽  
Vol 5 (3) ◽  
pp. 566
Author(s):  
Mardhatila Fitri Sopali ◽  
Putri Azizi ◽  
Ai Elis Karlinda
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Organizational Commitment ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Medical Staff ◽  
T Test ◽  
Employee Loyalty

This study aims to determine how big the influence of Conflict, Organizational Commitment and Job Satisfaction together on Employee Loyalty at Tk Hospital. III dr. Reksodiwiryo Padang. The method of collecting data is through surveys and distributing questionnaires, with a sample of 57 respondents. Non-medical staff at Tk Hospital. III dr. Reksodiwiryo Padang. The analytical method used is multiple regression analysis. The results obtained based on the partial test (t test) obtained: (a) partially there is a significant effect of Conflict on Employee Loyalty. Thus Ha is accepted, Ho is rejected. (b) partially there is a significant effect of Organizational Commitment on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (c) partially there is no significant effect of Job Satisfaction on Performance Loyalty. Thus, Ha is rejected, Ho is accepted. (d) There is a spatially significant influence between Conflict, Organizational Commitment, and Job Satisfaction on Employee Loyalty. Thus obtained Ha accepted Ho rejected. (e) the contribution of the variables of Conflict, Organizational Commitment, and Job Satisfaction together to Employee Loyalty is 40.2% while the remaining 59.8% is influenced by other variables not examined in this study.

scholarly journals RELIGIOUS COMMITMENT, SELF-ESTEEM, AND ATTITUDE TOWARDS THE PHYSICALLY CHALLENGED PERSONS IN NIGERIA

2021 ◽  
Vol 9 (4) ◽  
pp. 530-535
Author(s):  
Camillus a ◽  
◽  
O. Udaya ◽  
Janet O. Ajogwu ◽  
◽  
...  
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Religious Commitment ◽  
Self Esteem ◽  
Disabled Persons ◽  
Males And Females ◽  
Physically Challenged ◽  
Item Scale

The purpose of the current study was to examine the attitudes of Nigerians towards physically challenged persons. The population of the study constituted civil servants. A total of two hundred and twenty participants comprising males and females were randomly selected from the Enugu and Kogi states civil service as the research participants. Data for the study was generated using three research instruments, including the 24-item Scale of Attitude Toward Disabled Persons (SADP), The Religious commitment inventory (RCI-10), and Rosenbergs self-esteem scale (R-SES). The multiple regression analysis results showed that religious commitment significantly predicted attitude towards physically challenged persons. However, the findings also found no significant influence of self-esteem on attitude towards the physically challenged. It is recommended that more research be conducted to fully understand the determinants of attitudes towards the physically challenged in society.

scholarly journals ANALISIS PENGARUH FAKTOR PENGEMBANGAN KARIR TERHADAP KINERJA PEGAWAI

2019 ◽  
Vol 12 (2) ◽  
pp. 138
Author(s):  
Mahmudatul Himma
Keyword(s):  
Regression Analysis ◽  
Career Development ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Career Satisfaction ◽  
Employee Performance

The purpose of this research is 1) Knowing and analyzing the influence of Career development on employee performance simultaneously 2) Knowing and analyzing the influence of Career development on employee performance partially at PT Asuransi Jiwa Syariah Bumiputera (AJSB) Malang . The number of sample there are 44 respondents at agent employees in PT AJSB Malang. The sampling technic in this research was total sampling. The tools analysis used multiple regression analysis. The results of the study show that career development variables consist of Variables Influence of justice in careers, Attention to supervision, Awareness about opportunities, Interest of workers, Career satisfaction, simultaneously have a significant influence on employee performance. partially , Attention to supervision, opportunity awareness, interest in workers, have a significant influence, while the influence of fairness in careers, and career satisfaction does not show significant value

scholarly journals Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan

2011 ◽  
Vol 2 (1) ◽  
pp. 379
Author(s):  
Cecep Hidayat ◽  
Ferdiansyah Ferdiansyah
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Work Motivation ◽  
Employee Performance ◽  
Analysis Data

The purpose of this study was to determine how much influence the work motivation and job satisfaction to employee performance either partially or simultaneously. This type of research is associative with the method of analysis used are simple and multiple regression analysis. Data was collected by distributing questionnaires to all employees of Mutiara Bunda Hospital. The results showed that there are positive and significant influence between motivation and job satisfaction on employee performance 

scholarly journals Contribution of knowledge leader and communication toward employee productivity at west java confrence office

2015 ◽  
Vol 4 (2) ◽  
pp. 193
Author(s):  
Rolyana Ferinia
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Data ◽  
Research Method ◽  
T Test ◽  
Employee Productivity ◽  
West Java ◽  
Cronbach's Alpha

<p>In any organization, knowledge leader and communication are subject which helps organizations reach productivity. The aim of the research is to study the contribution of knowledge leader and communication toward employee productivity at West Java Conference Office. To this end, this research used questionnaires distributed to 59 employees at West Java Conference Office. Data was calculated using Pearson Product Moment. All questionnaires are valid, and reliability using Cronbach's Alpha for knowledge leader was obtained at 0,846. Communication was obtained at 0,918 and productivity was obtained at 0,779. Research method using descriptive analytical survey with quantitative data. Data was analyzed using Multiple Regression Analysis using T-Test. The result of the research shows that there is a significant influence on the knowledge leader toward productivity with significance (sig.) 0000 at the table with the value of α 0:05 coefficients it means 0.000 &lt;0.05. There is a significant influence on communication toward productivity with significance (sig.) 0.035 at the table with the value of α 0, 05 it means 0.035 &lt; 0.05 and test of determination shows that the value of adjusted R Square is 0.873, it indicates that the Knowledge Leader and Communication 87% effect on the productivity, and the remain of 13% is influenced by other variables, which is not examined yet.</p>

scholarly journals Influence Satisfaction, Compensation and Work Discipline the Employee Performance at PT. Lion Air in Batam

2016 ◽  
Vol 8 (4) ◽  
pp. 95
Author(s):  
Priyono ◽  
Suheriyatmono
Keyword(s):  
Job Satisfaction ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Regression Equation ◽  
Reliability Test ◽  
Validity And Reliability

<p>This study aimed to analyze the extent to which the effect of satisfaction, compensation and discipline on the performance of employees at PT. Lion Air in Batam as well as to analyze the most dominant variables affect the performance of employees at PT. Lion Air in applying Batam. For goal then used descriptive analysis, multiple regression analysis, validity and reliability test and partial test and test simultaneously.</p>From the results of the regression equation the influence of variables (job satisfaction, compensation and working discipline) with the performance of employees at PT. Lion Air Batam, there was a strong and significant influence, because the higher job satisfaction, compensation and working discipline, the higher the employee’s performance because it has a probability value of less than 0.05. Thus, in this study proved the first hypothesis. The most dominant variable affecting the performance of employees is job satisfaction, reasons for job satisfaction has a standardized coefficient of the largest value when compared with the variable compensation and work discipline.

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