Impact of social media advertisement on brand loyalty With reference to soft drink marketing situations in Chitwan district

Social media advertisement has great impact on the consumers loyalty. Factors affecting brand loyalty are quality of product as well as effective and entertaining social media advertisement. In the views of consumers best social media is Face Book rather than Instagram and Messengers most liked advertisement is Coke due to it entertaining advertisement in social media.

Development and Challenges of Capital Market of Nepal: A survey

It is survey-based article for the development and challenges of Nepalese capital market. Data are collected through open- ended and close- ended questionnaire. 80 respondents are selected from regulators (employees of SEBON, NEPSE, NRB, Insurance Board), employees of banking and insurance sectors, Government employees, Brokers, Lecturers/Students, and Corporate houses. Nepalese capital market is in the developing phase so there are many areas where it can focus for its systematic development. Many regulations have been formulated to support the current Nepalese capital market however political condition, limited participants of big investors and lack of proper implementation of rules and regulation had forced capital market as not favourable as it has to be.

Impact of organizational justice on Job performance in Nepalese Quality Assurance Accredited (QAA) College

Performance of employees’ directly affect the performance of the organizations. Employees’ performance is a core concept within work and organizational psychology. The leader of organization must provide proper attention on employees’ personal needs and concerns. Justice provides psychological empowerment and create a positive perceptions. This study added value by exploring the direct and combined effects of justice dimensions on employees job performance. This study concludes that there is positive significant relationship between perceived distributive justice, procedural justice, interactional justice and job performance of Nepalese QAA Colleges.

Managing Work force Diversity: Key Successful factors

Human capital is an important asset for any organization. Physical and capital resource can be mobilized properly through human resources. Physical and capital resources by themselves cannot improve efficiency or contribute to increased rate of return on investment. The efficiency of capital and physical resource can be achieved through combined efforts of human resources. This paper is descriptive design. The study tackled areas of workforce diversity effects on diversity of performance of employees and how workforce diversity can be managed to the positive outcomes of an organization. Workforce diversity is combination of different caste, gender, age, attitude, religion, ability, skills, region, perception, race, sex, experience and cultural differences. It is the differences and similarities between the employees of any organization. It is the process of bringing verity of people in the same workplace. Effective management of diversity recognizes that people from different backgrounds, culture and experience can bring new ideas to the workplace. Workforce diversity leads an organization in to creativity, innovation, able to retain talent workforce, energize people and boosts them and reduced grievances. Workforce diversity promotes creativity, innovative problem solving, productivity and increase cultural diversity, increase in enterepreneural behavior and values within employees. Diversity management emphasizes on building specific skills, creating policies and drafting practices that get the best from every workers. So, diversified workforce provides various advantages to organization (i.e. creativity, change adoption, problem solving, new thinking and thought, flexible adoption to organizational change and beliefs). The study reveals that there is a positive correlation between good workforce diversity and organizational change.

Consumers attitudes towards cosmetic products in Chitwan, Nepal

The purpose of this paper is to study the consumer buying behavior towards cosmetics. This study primarily focuses on various factors like age, occupation; marital status and educations have positive influence towards cosmetic products. Primary data were used in research. Questionnaire of survey included five point likert scales. 110 completed questionnaires were returned and then 100 valid were analyzed by using ANOVA, mean and standard deviation. Surprisingly in Chitwan, the factor income does not have any influence on the attitude towards cosmetic products among the consumers understudy. People consider quality as the most important factor to purchase cosmetics. The findings may be used to marketers to design marketing strategy for cosmetics.

Service Quality Provided by Colleges in Chitwan and Its Impact on Student Satisfaction

This study attempts to examine the relationship between service quality dimensions (tangibility, reliability, responsiveness, assurance and empathy) and students’ satisfaction. Furthermore, this study is also examining critical factors in service quality dimensions (tangibility, responsiveness, reliability, assurance and empathy) that contribute most to the satisfaction of the students. The study employed both purposive and stratified sampling technique by using a set of questionnaires that was distributed to 120 college students in three of the colleges (Balkumari College, Saptagandaki Campus and Birendra Multiple Campus) in Chitwan. However the study found that there is a positive significant relationship between service quality dimensions and students’ satisfaction. The study also found that Empathy has significant relationship with student’s satisfaction in the students’ perception of service quality rendered by their colleges. Finally the study concludes that assessing level of satisfaction and continuous improvements of the quality of services that colleges provide to their students will help management and other staff of these colleges to reach organizational success.

Issues of Human Resource Management Practices on Organization Performance: A Case Study of Nepal Telecom

Objective: To identify and evaluate the impact of human resource practices on organization performance in service sector. Methods and Materials: Two main sources of data namely primary and secondary were used in the study. The primary data were collected through mail questionnaire method from 132 employees of Nepal Telecom organization for the study. The secondary source was through journals, textbooks and annual reports of Nepal Telecom. After collecting responses from 132 respondents, the data were analyzed through SPSS. The value of Cronbach’s Alpha (α) of overall questionnaire is 0.84, which suggests the reliability of primary data. Descriptive as well as explorative research designs were used to analyze the primary and secondary data. Results and Conclusion: The coefficient of determination between human resource practices and organization performance is 70.89%. There is strong correlation among all independent and dependent variables. All three independent variables are significant positive impact on dependent variable. The study concluded that there is a positive relationship between human resource practices and organization performance of Nepal Telecom organization.

Trading practice and Behavioral Biases of Individual Investors in Nepalese Stock Market

The paper was based on survey research design. There is significant association between experience group with herding bias and optimism bias and there is no significant association between experience group with investment decision bias, disposition effect bias, and overconfidence bias. Similarly there is significant association between trading frequency with herding bias, optimism bias, investment decision bias, disposition effect bias, and overconfidence bias. Heuristics may make investors overconfident as they overlook risks causing security price to move away from fundamentals. Investors tend to be overconfident and hence overestimate the accuracy of their forecast due to illusion of knowledge and illusion of control.

Impact of Celebrity Endorsement on Customer Behavior in Nepalese Commercial Banks

This study aims to establish the influence of celebrity endorsement on behavior among customers of Nepalese commercial banks. This study employs a descriptive research design. A self-administered survey questionnaire was used as the main primary data gathering instrument. A total of 300 questionnaires were administered (25 for each of 12 commercial banks). Out of them, 69.67 percent of questionnaires were returned and used. Different statistical tools such as mean and regression analysis were used for the analysis. Cronbach’s alpha was used to analyze the reliability of the data. Descriptive statistics show the celebrity endorsement of Nepalese commercial banks affects customers and these customers have moderately perceived that their behavior is to some extent influenced by celebrity endorsement. However, the regression results indicate that celebrity endorsement has a negative impact on customer behavior in Nepalese commercial banks. Therefore, to create a positive impact of celebrity endorsement, companies need to make strategic decisions with regard to the usage of celebrities in advertising campaigns. The companies should also ideally choose certain celebrities who have a high degree of legitimacy in the minds of the majority of the customers in the country.

Status of Local Service Delivery by the Local Government in Nepal

The main focus of this study is to assess the status of local service delivery by the local government in Nepal. It has used descriptive and analytical research design. It focuses on the service delivered by local government. Service delivery of rural roads/bridges; livestock services; basic health services; primary education; small irrigation; and agriculture extension were found to be good, whereas the level of implementation of the sectoral functions of local government in community water supply and sanitation was found to be weak as per the collected data. The findings from this study can provide information about the status of services delivered by the local government in Nepal. It can be helpful to provide some special guidelines to the policy makers for improving local governance.