Editorial: A New Chapter or a New Page for Marketing Science?

2021 ◽  
Author(s):  
Olivier Toubia
Keyword(s):  
Public Policy ◽  
Social Science ◽  
Relevant Research ◽  
Timely Manner ◽  
Time To Market ◽  
Academic Fields

Marketing Science authors are facing challenging times, in which we have no monopoly over any topic. Yet we must produce original and relevant research in a timely manner. We are also living through an exciting era in which many constituencies in other academic fields, industry, and public policy are interested in our research and we have the opportunity to have significant impact. The continued success of Marketing Science over the next few years will be the result of the creativity and rigor of authors and the diligence and insight of reviewers, associate editors, and senior editors. The result will be a secured place both among the top business journals and the top social science journals. I plan to do my part by helping to reduce the “time to market” of our research (time from initial submission to acceptance) without compromising on quality and by continuing to invest in Frontiers in Marketing Science.

scholarly journals Restructuring the Social Sciences: Reflections from Harvard's Institute for Quantitative Social Science

2013 ◽  
Vol 47 (01) ◽  
pp. 165-172 ◽  
Author(s):  
Gary King
Keyword(s):  
Social Sciences ◽  
Public Policy ◽  
Social Science ◽  
Sparse Data ◽  
Data Sets ◽  
Research Teams ◽  
Academic Fields ◽  
The Social ◽  
New Type ◽  
Sparse Data Sets

AbstractThe social sciences are undergoing a dramatic transformation from studying problems to solving them; from making do with a small number of sparse data sets to analyzing increasing quantities of diverse, highly informative data; from isolated scholars toiling away on their own to larger scale, collaborative, interdisciplinary, lab-style research teams; and from a purely academic pursuit focused inward to having a major impact on public policy, commerce and industry, other academic fields, and some of the major problems that affect individuals and societies. In the midst of all this productive chaos, we have been building the Institute for Quantitative Social Science at Harvard, a new type of center intended to help foster and respond to these broader developments. We offer here some suggestions from our experiences for the increasing number of other universities that have begun to build similar institutions and for how we might work together to advance social science more generally.

On Defining Politics and How to Take it into Account

1983 ◽  
Vol 37 ◽  
pp. 13-13
Author(s):  
Avery Leiserson
Keyword(s):  
Public Policy ◽  
Social Science ◽  
Common Ground ◽  
Public Affairs ◽  
The Political ◽  
Political Aspect ◽  
Policy Issues ◽  
Elective Office ◽  
Teachers And Students

This essay addresses the problem of teachers and students who have reached the point of trying to find a common ground for perceiving (seeing) politics. This may occur almost any time during any social science course, but it cannot be assumed to happen automatically the first day of class in government, citizenship, or public affairs. Hopefully, the signal is some variant of the question: “What do we mean by politics, or the political aspect of human affairs?” A parade of definitions — taking controversial positions on public policy issues; running for elective office; who gets what, when and how; and manipulating people—is not a mutually-satisfying answer if it produces the Queen of Hearts’ attitude in students that the word politics means what they choose it to mean and nothing more.

Making Nano Matter

2012 ◽  
Vol 37 (6) ◽  
pp. 604-626 ◽  
Author(s):  
Elena Simakova
Keyword(s):  
Social Science ◽  
Scientific Practice ◽  
Social Science Research ◽  
Science Research ◽  
The United States ◽  
University Campus ◽  
Relevant Research ◽  
Societal Relevance ◽  
Set Up ◽  
Interpretive Flexibility

The article examines science-policy conversations mediated by social science in attempts to govern, or set up terms for, scientific research. The production of social science research accounts about science faces challenges in the domains of emerging technosciences, such as nano. Constructing notions of success and failure, participants in science actively engage in the interpretation of policy notions, such as the societal relevance of their research. Industrial engagement is one of the prominent themes both in policy renditions of governable science, and in the participants’ attempts to achieve societally relevant research, often oriented into the future. How do we, as researchers, go about collecting, recording, and analyzing such future stories? I examine a series of recent interviews conducted in a number of US universities, and in particular at a university campus on the West Coast of the United States. The research engages participants through interviews, which can be understood as occasions for testing the interpretive flexibility of nano as “good” scientific practice and of what counts as societal relevance, under what circumstances and in view of what kind of audiences.

Trust and National Identity

2017 ◽  
Author(s):  
Patti Tamara Lenard ◽  
David Miller
Keyword(s):  
Social Psychology ◽  
Public Policy ◽  
National Identity ◽  
Social Science ◽  
National Identities ◽  
Empirically Supported

This article examines evidence from social psychology and comparative social science on the trust-related effects of having a national identity. The starting hypothesis is that identities provide a foundation for extending trust by permitting those who share them to make assumptions about the motivations and intentions of others. The discussion in the article establishes that this hypothesis is empirically supported, and examines the trust-related effects of national identities in particular. We are attentive to the strength and quality of these identities, which correlate with how inclusive or exclusive they are. We then propose that public policy steers national identities in a culturally civic direction, emphasizing elements that are accessible to newcomers and minorities and downplaying those that are not.

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