scholarly journals Vietnamese Students’ Satisfaction toward Higher Education Service: The Relationship between Education Service Quality and Educational Outcomes

2021 ◽  
Vol 10 (3) ◽  
pp. 1397-1410
Author(s):  
Hong-Van Thi ◽  
Quynh Anh ◽  
Mai-Huong Thi ◽  
Kien The ◽  
Tham Nguyen ◽  
...  
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Educational Outcomes ◽  
Research Result ◽  
Cross Sectional Survey ◽  
Educational Activities ◽  
Education Service ◽  
Satisfaction With Education ◽  
The Relationship

<p style="text-align: justify;">Student satisfaction with education service has been considered one of the most critical strategic factors to attract students of higher education institutions around the world. Various models of satisfaction with education service quality have been developed to motivate actions towards improving the education quality. This study aimed to confirm a Vietnamese theoretical five-dimension model of student satisfaction with higher education service and investigate the relationship between student satisfaction with education service quality and student satisfaction with educational outcomes in this model. A cross-sectional survey on 2933 students from four-member universities of Hue University in Central Vietnam was conducted. The research results showed that the model of student satisfaction with education service in Hue University was consistent with the proposed theoretical model, which comprises five dimensions including access to education service, facilities and teaching equipment, educational environment, educational activities, and educational outcomes. In addition, the satisfaction of all dimensions of education service quality from dimension 1 to 4 affects the satisfaction of educational outcomes, of which educational activities have the most significant impact. This research result can provide a number of implications and recommendations for Hue University to implement appropriate measures to improve student satisfaction with education services received, thereby enhancing educational outcomes, attracting and retaining students.</p>

scholarly journals Assessing the relationship among service quality, student satisfaction and loyalty: the NIGERIAN higher education experience

Heliyon ◽  
2021 ◽  
pp. e07590
Author(s):  
Taiye T. Borishade ◽  
Olaleke O. Ogunnaike ◽  
Odunayo Salau ◽  
Bolanle D. Motilewa ◽  
Joy I. Dirisu
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Education Experience ◽  
The Relationship

Higher education service quality, student satisfaction and loyalty

2019 ◽  
Vol 27 (4) ◽  
pp. 427-445 ◽  
Author(s):  
Viraiyan Teeroovengadum ◽  
Robin Nunkoo ◽  
Christian Gronroos ◽  
T.J. Kamalanabhan ◽  
Ashley Keshwar Seebaluck
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Model ◽  
Perceived Value ◽  
Second Order ◽  
Equation Modeling ◽  
Content Type ◽  
Education Service ◽  
Order Factor

Purpose The purpose of this study is to validate the higher education service quality (HESQUAL) scale using a confirmatory approach and test an improved structural model that predicts student loyalty from image, perceived value, satisfaction and service quality. In addition to validating the HESQUAL scale using a confirmatory approach, two other main limitations in the extant literature are addressed. Design/methodology/approach The model is tested using data collected from 501 students enrolled in different higher education institutions in Mauritius. A two-stage approach to structural equation modeling is used whereby the measurement model is first tested using confirmatory factor analysis and followed by the assessment of the structural model. Findings Importantly, results indicate that student satisfaction is influenced by technical service quality, image and perceived value, but not by functional service quality. Both dimensions of service quality however are significant predictors of image and perceived value. The study uses a comprehensive measure of service quality and demonstrates that it is worthwhile to consider functional service quality as higher-order model and clearly distinguish between functional and technical quality, as both the technical and functional aspects play an important role in shaping students’ perceptions and behaviors. Originality/value First, in the existing literature, service quality has not been considered as a second-order factor model in structural models of student satisfaction and loyalty, thus lacking either precision or parsimony. Second, the transformative quality aspect of higher education has been largely neglected in previous research testing such predictive models. The model delineates service quality into the functional and transformative (technical) aspects and treats functional service quality as a second-order factor comprising nine sub-dimensions.

scholarly journals ANALYSIS OF E-CRM, SERVICE QUALITY AND BRAND TRUST RELATIONSHIP WITH STUDENT SATISFACTION

2020 ◽  
Vol 8 (1) ◽  
pp. 227-232
Author(s):  
Makarand Upadhyaya
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Research Result ◽  
Data Gathering ◽  
Sampling Technique ◽  
Total Sample ◽  
Future Research ◽  
Brand Trust ◽  
Microsoft Excel ◽  
The Relationship

Purpose of the study: The purpose of this research is to find out the relationship between e-CRM and student satisfaction, to find out the relationship between service quality and student satisfaction, to find out the relationship between brand trust and student satisfaction. Methodology: The questionnaire is used as a data-gathering technique with a total sample of 88 respondents, and it is using a purposive sampling technique. The collected data are then analyzed using Microsoft Excel and SPSS 19. Main Findings: The research result shows that e-CRM is positive and has no relationship with student satisfaction, service quality is negative and has a relationship with student satisfaction, and brand trust is negative and has no relationship with student satisfaction. Applications of this study: This study can be used for the management of the Economy and Business Faculty of Budi Luhur University Jakarta as an evaluation guideline. Novelty/Originality of this study: E-CRM and brand trust variables are negative and have no relationship with student satisfaction. Some recommendations for future research are also made.

scholarly journals Peran Kualitas Layanan Dalam Menciptakan Loyalitas Mahasiswa

2020 ◽  
Vol 2 (1) ◽  
pp. 10-27
Author(s):  
Dewa Nyoman Benni Kusyana ◽  
Putu Atim Purwaningrat ◽  
Milla Permata Sunny
Keyword(s):  
Higher Education ◽  
Quality Of Service ◽  
Service Quality ◽  
Student Satisfaction ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Five Dimensions ◽  
Student Loyalty ◽  
Education Service

Quality of service plays an important role in the world of education, especially higher education, although there is still debate about the position of students as customers, but it is believed that the quality of service in higher education plays an important role in ensuring the survival of a university. The purpose of this study was to determine the effect of higher education service quality on the satisfaction and loyalty of FEBP UNHI students. The model of higher education service quality used in this study is HEdPERF which consists of five dimensions namely academic aspects, non-academic aspects, reputation, access, and program issues. The sample used was 119 students from management and accounting study programs with simple random sampling technique, and the analysis technique used was path analysis. The results obtained were (1) HEdPERF had a positive but not significant effect on student loyalty, (2) HEdPERF had a positive and significant effect on student satisfaction, (3) satisfaction had a positive and significant effect on student loyalty, and (4) satisfaction mediated the effect of HEdPERF on student loyalty.

Development and Testing of an Education Service Quality Model [Abstract]

10.28945/4781 ◽  
2021 ◽  
Author(s):  
William D Senn ◽  
Gayle Prybutok ◽  
Kittipong Boonme ◽  
Victor R. Prybutok
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Student Perceptions ◽  
Latent Variables ◽  
Structural Equation ◽  
Future Research ◽  
Effective Manner ◽  
Education Service ◽  
Auxiliary Services

Aim/Purpose: This study builds upon theory to develop and test a parsimonious model of service quality importance, the Higher Education Service Quality Importance (HESQI) Model, for use in standardized, frequent surveys of student satisfaction in higher education service delivery. Background: Educational institutions operating in the higher education marketplace are facing increased competition for students. In order to be competitive in terms of the student services provided, these institutions need a method to evaluate and measure, on a frequent and recurring basis, the quality and performance of their services. Methodology: A survey was developed and administered to a stratified random sample of 1,400 students at a large public university in the southwestern United States. The 56% response rate was comprised of 790 total respondents. Partial least squares structural equation modelling (PLS-SEM) was used to analyze model constructs and latent variables. Reliability, validity, non-response bias, and common method bias were assessed as part of the research. Contribution: The HESQI is a compact, parsimonious instrument that can be administered in a cost-effective manner for faster, point-in-time checks of student satisfaction with less survey fatigue than larger instruments. Findings Service quality is significantly correlated with student satisfaction. The developed model is capable of explaining nearly 70% of the variance in student perceptions of satisfaction. Recommendations for Practitioners: The developed HESQI instrument addresses the need for a quick and easy measurement instrument to assess student satisfaction in higher education institutions. The HESQI instrument simplifies data collection and analysis and can be used on a frequent and ongoing basis to gain rapid insight into service and quality issues affecting students. Recommendations for Researchers: The development of the HESQI provides an instrument that researchers can use to study the delivery of auxiliary services in higher education. In addition, the methodology used has implications for how to develop and test other parsimonious instrument for use in other contexts. Impact on Society: Higher education is of critical value to societal mobility. As such providing a better experience for those who seek education is important and services are an important part of that experience. The HESQI has an important role in helping to improve that experience because it allows measuring the satisfaction with changes that are made to improve auxiliary services which are important to the overall environment and experience. Future Research: Future research may be carried out to further validate and confirm the research findings and use it in other environments. Also, research may consider a single item instrument in similar environments.

scholarly journals The mediating role of international student satisfaction in the influence of higher education service quality on institutional reputation in Taiwan

2020 ◽  
Vol 12 ◽  
pp. 184797902097195
Author(s):  
Massoud Moslehpour ◽  
Ka Yin Chau ◽  
JingJing Zheng ◽  
Asalia Noor Hanjani ◽  
Minh Hoang
Keyword(s):  
Higher Education ◽  
International Students ◽  
Service Quality ◽  
Student Satisfaction ◽  
International Student ◽  
Ministry Of Education ◽  
Mediating Role ◽  
Education Service ◽  
Influential Variable ◽  
Institutional Reputation

The number of international students applying to universities in Taiwan is increasing annually. Moreover, universities’ choice for international students is also increasing with support from the Ministry of Education of Taiwan. Therefore, it is crucial to understand the factors that influence student choice. This study investigates the effects of Taiwan’s higher education service quality on international student satisfaction and institutional reputation. We collected data from 197 international students studying at 33 national and private universities in Taiwan to test the study’s proposed model. This study uses a quantitative approach to examine the proposed hypotheses, and causal research design is used to elucidate the cause-and-effect relationship between constructs. The non-academic aspect of service quality is the most influential variable in student satisfaction, and student satisfaction strongly affects institutional reputation. Student satisfaction mediates the relationship between the academic and non-academic aspects of service quality and institutional reputation. This study’s findings could help higher education institutions in Taiwan assess and improve their service quality, which would help them attract international students.

scholarly journals THE ROLE OF SATISFACTION ON UNIVERSITY BRAND PERFORMANCE: A CASE STUDY AT HO CHI MINH CITY UNIVERSITY OF TECHNOLOGY

2020 ◽  
Vol 5 (34) ◽  
pp. 126-136
Author(s):  
Le Thi Bich Diep
Keyword(s):  
Service Quality ◽  
Student Satisfaction ◽  
Extracurricular Activities ◽  
Ho Chi Minh City ◽  
Brand Performance ◽  
University Of Technology ◽  
Education Service ◽  
The Impact ◽  
The Relationship ◽  
University Brand

Students were the main customers of universities. As such, providing service quality of education and satisfying students’ needs as well as expectations were vital for universities to succeed. This research focused on the relationship between education service quality (facilities, library, lecturers, administration staff, curriculum, extracurricular activities, and course management) and university brand performance through student's satisfaction. A questionnaire was distributed to 272 last-year students at Ho Chi Minh City University of Technology (HUTECH). The convenience sampling method was used. The reliability and validity of the instruments were fitted and showed high value. A path analysis was conducted to identify the impact of the relationship between concepts. The results of the research also indicated that student satisfaction played a mediator role in the impact of education service quality on university brand performance. The findings of this research would provide a recommendation for managers to determine the sustainability of the university by looking at the education service quality.

Academic Satisfaction among Students A Case Study of Business Schools in Gr. Noida

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Priyanka Malik ◽  
Akash ◽  
Vyom Raisurana
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Teaching Methodology ◽  
Satisfaction Level ◽  
Quality Factors ◽  
Academic Satisfaction ◽  
The Relationship

The purpose of this study is to examine satisfaction of students from academics while pursuing higher education in the field of business in India, focusing on a variety of service quality factors such as, teaching methodology, delivery and assessment, quality of study material, understandability etc. Study relies on finding the relationship between service quality variables and student satisfaction at an academic institution. The motive behind conducting this research is to analyze, how academics play a crucial role in affecting satisfaction level of students, catering students in Noida region.

scholarly journals DAMPAK KUALITAS PELAYANAN DAN BIAYA KULIAH TERHADAP KEPUASAN MAHASISWA UNIVERSITAS X BANDUNG

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Suharyanto Suharyanto
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Student Satisfaction ◽  
Descriptive Analysis ◽  
Research Result ◽  
Competitive Strategies ◽  
Student Body ◽  
Quality Cost ◽  
The Cost ◽  
Students Satisfaction

Abstract: The providing of higher education especially in engineering higher education is rising significantly. The management of the institution needs more accurate competitive strategies to defence and to increase student body through many methods, such as giving more services quality and competitive cost of study which satisfy students. This article discuss the research result of the effects of service quality and cost of study to students satisfaction using descriptive analysis and qualitative approach. The independent variables are service quality (including dimensions of reliability, responsiveness, assurance, empathy and physical evidence)  and cost of study. The dependent variable is student satisfaction. The data collected from questionnaires method source from 59 respondents which collected simple randomly. The analyses among research variables provided  using multiple linier regression model. The results shows that generally the service quality and the cost of study effects to students  satisfaction. The linier equation constructed is Y=0,102X1+0,376X2+2,475 or   SAT= 0,102SQ +0,376SC+2,475; where SAT: student satisfaction, SQ: service quality SC: study cost. It means that service quality and cost of study effects to students satisfaction.  Keywords: service quality, cost of study, students satisfaction, multiple linier regression Abstrak: Penyelenggaraan pendidikan tinggi khususnya pendidikan tinggi teknik meningkat secara signifikan. Pihak manajemen institusi perlu strategi bersaing ketat untuk bertahan dan meraih jumlah mahasiswa yang diinginkan menggunakan berbagai metode, seperti memberikan kualitas pelayanan yang lebih baik dan biaya kuliah yang kompetitif yang bisa memuaskan mahasiswa.    Artikel  ini mendiskusikan  hasil penelitian pengaruh kualitas pelayanan dan  biaya kuliah terhadap kepuasan mahasiswa dengan analisis deskriptif dan pendekatan kualitatif. Variabel bebas berupa kualitas pelayanan (termasuk dimensi kehandalan, kepekaan, jaminan, empati dan bukti fisik) serta biaya kuliah. Variabel terikatnya adalah kepuasan mahasiswa. Data diperoleh melalui penyebaran kuesioner sebanyak 59 responden  secara sampling acak sederhana. Hubungan antar variabel penelitian dimodelkan menggunakan analisis regresi linier ganda. Hasil penelitian ini menunjukkan bahwa, secara umum kualitas dan biaya kuliah berpengaruh terhadap kepuasan  mahasiswa. persamaan regresi linier yang terbentuk adalah Y=0,102X1+0,376X2+2,475 atau   KM=0,102KP+0,376BK +2,475; dimana KM= kepuasan mahasiswa, KP= kualitas pelayanan, BK=biaya kuliah. Hal ini berarti bahwa  kualitas pelayanan dan biaya kuliah  mempengaruhi kepuasan mahasiswa. Kata kunci: kualitas pelayanan, biaya kuliah, kepuasan mahasiswa, regresi linier ganda

Sign in / Sign up

Export Citation Format

Share Document