Consumer Ethnocentrism, Attitudes, and Purchase Behavior

Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

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Country-of-Origin Effect and Consumer Ethnocentrism

Exploring the Dynamics of Consumerism in Developing Nations - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-7906-9.ch003 ◽

2019 ◽

pp. 53-75

Author(s):

Andreea I. Bujac ◽

Lartey G. Lawson

Keyword(s):

Eastern Europe ◽

Urban Population ◽

Country Of Origin ◽

Demographic Characteristics ◽

Purchase Behavior ◽

Large Cities ◽

Consumer Ethnocentrism ◽

Brand Perception ◽

The Impact ◽

Origin Effect

This chapter examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behavior in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in three large cities in Romania. The results show that country of origin has a significant impact on the consumers' perception of the Danish beer brand Tuborg. The results show statistically significant associations between consumer ethnocentrism taxation and buying Romanian products as well as between demographic characteristics and brand perception.

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Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan

Organizations and Markets in Emerging Economies ◽

10.15388/omee.2010.1.2.14298 ◽

2010 ◽

Vol 1 (2) ◽

pp. 92-107 ◽

Cited By ~ 5

Author(s):

Liza Rybina ◽

James Reardon ◽

Janet Humphrey

Keyword(s):

Global Economy ◽

Purchase Behavior ◽

Future Research ◽

Buying Behavior ◽

Consumer Ethnocentrism ◽

High Consumption ◽

Negative Effect ◽

Managerial Implications ◽

Positive Effect ◽

Negative Link

The purpose of this research is to analyze the influence of consumer ethnocentrism and its antecedents - patriotism and cosmopolitanism on consumer domestic and foreign buying behavior in the emerging economy of Kazakhstan. This country poses an interesting question as to how the effects of attitudes and purchase behavior differ in the once controlled regime after receiving independence from a dominant regime. These different attitudes likely affect international integration of Kazakhstan into the global economy. As expected, consumer ethnocentrism leads to high consumption of domestically produced goods and to the lower level of consumption of imported products. Patriotism has a significant positive effect and cosmopolitanism has a significant negative effect on ethnocentric attitudes of consumers in the country studied. The findings of the present study suggest that Kazakhstan seems to have a strong negative link of cosmopolitanism on ethnocentric attitudes and overall, this country seems to have the promise of becoming integrated into the global economy. Managerial implications of the findings are considered and directions for the future research are identified.

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Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v8i1.887 ◽

2020 ◽

Vol 8 (1) ◽

pp. 51-73

Author(s):

Abdulalem Mohammed ◽

Abdo Homaid ◽

Wail Alaswadi

Keyword(s):

Saudi Arabia ◽

Peer Pressure ◽

Partial Least Square ◽

Least Square ◽

Purchase Behavior ◽

Self Identity ◽

Factors Influencing ◽

Purchasing Intention ◽

Young Consumers ◽

Green Purchasing

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.

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