scholarly journals Establishing a marketing strategy model for academic-industrial cooperation between companies and universities

2014 ◽  
Vol 12 (4) ◽  
pp. 65-72 ◽  
Author(s):  
Jeong-Keun Yun ◽  
Keyword(s):  
Marketing Strategy ◽  
Industrial Cooperation ◽  
Strategy Model

scholarly journals The Construction of New Business Format Marketing Strategy and Price Strategy Model

2018 ◽  
Vol 9 (4) ◽  
pp. 62
Author(s):  
Weisheng Wen ◽  
Qiongwei Luo ◽  
Quansi Wen
Keyword(s):  
Marketing Strategy ◽  
Theoretical Models ◽  
Price Strategy ◽  
Price Theory ◽  
Strategic Model ◽  
Strategy Model ◽  
New Business ◽  
High Participation ◽  
Economic Innovation ◽  
Retail Format

Under the background of Internet plus in contemporary China, new retail format of Online To Offline (O2O) has become the new engine of China's economic innovation and development. The new format marketing strategy has become the new focus of the market. A strategic model that can be applied to the pricing of online and offline products is an indispensable element of the corporate marketing strategy. This paper takes the O2O new retail format price strategies of Dama and Yongsheng as the research background and re-examines the influencing factors in the western price theory system. Based on the pricing model applicable to commercial enterprises, this paper discusses the theory of the construction of the price strategy model with the O2O new retail format. Through the high participation of enterprises, and the discussion and test of the theoretical model with the enterprise, the theoretical models are given higher value.

Simulation Analysis on the Delay of Clock Synchronization Algorithm Based on Adaptive Fuzzy Control Technology

2014 ◽  
Vol 539 ◽  
pp. 948-952
Author(s):  
Si Ying Li
Keyword(s):  
Marketing Strategy ◽  
Knowledge Economy ◽  
Simulation Analysis ◽  
Clock Synchronization ◽  
Adaptive Fuzzy Control ◽  
Knowledge Based ◽  
Knowledge Based Economy ◽  
Strategy Model ◽  
Brand Marketing ◽  
Wide Availability

The knowledge economy is knowledge-based economy, which is a new type of vibrant economic form, and brand marketing is the core of business development. Because our country is being in the economic system in-between period, we need through the development and construction to boost domestic demand, so in the era of knowledge economy, brand building has become particularly important. Through the analysis of the knowledge economy innovation structure, this paper puts forward own brand marketing strategys marketing model, namely combined with the clock information transmission and working mechanism optimization PTP clock node model to construct the rand marketing strategy model. In order to verify the practicability of the model, we have built network simulation structure and made simulation of synchronous networking accuracy test based on FTP data flow. The results show that the model has strong practicability and wide availability. Its idea applied in the research of brand marketing strategy in knowledge economy era has the advantages that are not available in other model.

scholarly journals CIVET COFFEE AGRO TOURISM ATTRACTIONS AS A COMPETITIVE ADVANTAGE STRATEGY IN IMPROVING MARKETING PERFORMANCE IN BALI

2018 ◽  
Vol 2 (1) ◽  
pp. 158-168
Author(s):  
Pande Ketut Ribek ◽  
Ni Putu Ayu Sintya Saraswati
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Performance ◽  
Strategy Model ◽  
Sales And Marketing ◽  
Efficient Alternative ◽  
Short And Long Term ◽  
Changing Times ◽  
Tourism Attractions

All companies have unique and different strategies with the aim of winning the competition. Tight competition also motivates the management of companies and business people in the field of agro-tourism especially coffee civet agrotourism to provide the best service to their customers. The superiority or strength of the civet coffee product business is able to produce creative products and innovations in the form of ideas and ideas in creating new products. In winning the competition, a company must always be creative and innovative so that it is able to meet the needs of consumers according to their tastes and changing times. Therefore we need a marketing strategy model that is in accordance with the conditions of the company with a SWOT analysis so that in the future it is expected that coffee civet agrotourism can be more developed and the company's objectives can be achieved both short and long term goals. In this study aims to determine the variables that are strengths, weaknesses, opportunities and threats faced by coffee civet tourism in marketing their products and how to compile and recommend an effective and efficient alternative marketing strategy for Civet Country Civet Coffee. This research was conducted at Agrowisata Negari Luwak Kopi Desa Singapadu, Bali. The sample in the study consisted of four people namely General Manager, head of production, Human Resources (HR) manager, Director of Sales and Marketing. Especially for external respondents, the consideration was that respondents understood the marketing strategy so that all respondents were considered competent. Respondents from 15 consumers consisting of 5 repeater guests who often buy coffee civet products so that they are more aware of the taste, process in making products and the quality of coffee products.10 New consumers are guests who are coffee lovers. Data analysis techniques were carried out by SWOT analysis, IFE and EFE Matrix

scholarly journals Research on the Social E-commerce Marketing Model Based on SICAS Model in China

2017 ◽  
Vol 9 (3) ◽  
pp. 113 ◽  
Author(s):  
Xiao-Xu Yan ◽  
Zhong-Qi Hu ◽  
Jie Xu ◽  
Jing-Yan Liu
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Theoretical Research ◽  
Media Technologies ◽  
Marketing Model ◽  
Strategy Model ◽  
The Social ◽  
The Subject ◽  
Spiritual Satisfaction ◽  
Number Of Individuals

With the appearance of the Internet and the further escalation of consumption, a growing number of individuals paid attention to expressing their emotions by commenting, sharing, interacting and so on, for spiritual satisfaction when they were shopping rather than barely pursuing the efficiency. As a result, deeply composed with the social media technologies and the e-commerce, social e-commerce is round the corner. Based on the previously theoretical research and the SICAS consumption model, this paper analyzed the decision-making process of consumers in the era of social e-commerce in detail at first and afterward creatively put forward the ICES marketing strategy model of social e-commerce. Finally we took Red, a social e-commerce company as the subject investigated, using the proposed marketing strategy model to analyze the marketing strategies of Red. The result illustrates that this marketing model has high applications’ value and it can be used for reference for the domestic and foreign social electricity supplier enterprises.

Marketing strategy model: A conceptual framework for micro-enterprises

2014 ◽  
Vol 33 (4) ◽  
pp. 199-206
Author(s):  
Chin-Nung Liao ◽  
Ju-Yao Hung ◽  
Hsin Kao ◽  
Chang-Jen Wu
Keyword(s):  
Marketing Strategy ◽  
Conceptual Framework ◽  
Strategy Model ◽  
Micro Enterprises

scholarly journals Kajian Strategi Pemasaran Obyek Wisata Gunung Kawi Tampaksiring Kabupaten Gianyar Ditinjau dari Persepsi Wisatawan

2021 ◽  
Vol 3 (1) ◽  
pp. 39-56
Author(s):  
I Made Astrama ◽  
I Gede Aryana Mahayasa
Keyword(s):  
Marketing Strategy ◽  
Significant Influence ◽  
Structural Model ◽  
Descriptive Analysis ◽  
Measurement Model ◽  
Individual Characteristics ◽  
The People ◽  
Inner Model ◽  
Strategy Model ◽  
Main Target

The purpose of this research is to study the marketing strategy model of the Gunung Kawi Cliff Temple in Tampaksiring. The main target of tourism development must be to improve the welfare of the community, especially the people of Tampaksiring Gianyar. Respondents were 74 tourists. The research was conducted by sampling. This study uses descriptive analysis to determine inferential by evaluating the measurement model (outer model) and the structural model (structural model / inner model). The results show that the attributes of tourism objects have a positive and significant effect on the image, the promotion has a significant effect on the image, and individual characteristics have a positive and significant effect on the image, but the image itself has a positive and significant influence on the decision of tourists to visit tourist objects. Tebing Gunung Kawi Temple, Tampasiring.

Marketing Organization Structure Topology Classification

2012 ◽  
Vol 482-484 ◽  
pp. 385-389 ◽  
Author(s):  
Ai Tian Zhang
Keyword(s):  
Marketing Strategy ◽  
Topological Analysis ◽  
Organization Structure ◽  
Analysis Framework ◽  
Marketing Organization ◽  
Structure Topology ◽  
Marketing Model ◽  
Strategy Model ◽  
Marketing Activities

The study is a practice of interdisciplinary method with the aim of introducing the basic idea of topology into the classification of marketing organization structure. Since the topological structure to a certain degree decides the marketing model of enterprises, the establishing of marketing strategy should be based on the topological analysis of marketing organization structure. The reason of introducing the topology classification is presented in the article and a number of typical topological graphs are expressed. The expected outcomes can be used extensively in various organizations in which marketing activities occur (not only profit organization but also nonprofit organization) and provide analysis framework for marketing organization structure and marketing strategy model establishing.

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