scholarly journals The Construction of New Business Format Marketing Strategy and Price Strategy Model

2018 ◽  
Vol 9 (4) ◽  
pp. 62
Author(s):  
Weisheng Wen ◽  
Qiongwei Luo ◽  
Quansi Wen
Keyword(s):  
Marketing Strategy ◽  
Theoretical Models ◽  
Price Strategy ◽  
Price Theory ◽  
Strategic Model ◽  
Strategy Model ◽  
New Business ◽  
High Participation ◽  
Economic Innovation ◽  
Retail Format

Under the background of Internet plus in contemporary China, new retail format of Online To Offline (O2O) has become the new engine of China's economic innovation and development. The new format marketing strategy has become the new focus of the market. A strategic model that can be applied to the pricing of online and offline products is an indispensable element of the corporate marketing strategy. This paper takes the O2O new retail format price strategies of Dama and Yongsheng as the research background and re-examines the influencing factors in the western price theory system. Based on the pricing model applicable to commercial enterprises, this paper discusses the theory of the construction of the price strategy model with the O2O new retail format. Through the high participation of enterprises, and the discussion and test of the theoretical model with the enterprise, the theoretical models are given higher value.

Dynamic Planning Models for E-Business Strategy

2011 ◽  
pp. 854-862
Author(s):  
Janice M. Burn ◽  
Colin G. Ash
Keyword(s):  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Business Processes ◽  
Value Added ◽  
Resource Planning ◽  
Theoretical Models ◽  
Dynamic Planning ◽  
Planning Models ◽  
New Business ◽  
Staged Model

Much has been written about e-business and how this concept will transform industries into virtual networks of customers and suppliers working together to create value-added processes (Fahey, Srivastava, Sharon, & Smith, 2001). Typically, successful organisations will have embraced enterprise resource planning (ERP) systems to integrate e-business processes within the organisation and to underpin the creation of integrated interorganisational systems. This frequently results in new business processes, organisational structures, human resource skill requirements, management roles, and knowledge management systems (Robey et al., 2002). To be successful in this new climate, however, organisations have to learn new approaches to strategy and planning for collaborative systems and to manage e-business enabled cycles of innovation (Wheeler, 2002; Zahra & George, 2002). Few studies have explored the dynamics of e-business strategic planning and little information is available on how to implement new paradigms successfully and how to ensure more effective e-business performance as a result (Damanpour, 2001; Kallio, Saarinen, & Tannila, 2002). This article reports on the findings from multiple case studies of e-business projects in ERP-enabled organisations. Each organisation was investigated in a three stage study over 4 years, using three theoretical models of e-business implementations to assess success. The key findings from each case study were captured into a staged model for e-business transformation and related to a dynamic planning model that can be applied across all stages of growth of the extended enterprise.

Simulation Analysis on the Delay of Clock Synchronization Algorithm Based on Adaptive Fuzzy Control Technology

2014 ◽  
Vol 539 ◽  
pp. 948-952
Author(s):  
Si Ying Li
Keyword(s):  
Marketing Strategy ◽  
Knowledge Economy ◽  
Simulation Analysis ◽  
Clock Synchronization ◽  
Adaptive Fuzzy Control ◽  
Knowledge Based ◽  
Knowledge Based Economy ◽  
Strategy Model ◽  
Brand Marketing ◽  
Wide Availability

The knowledge economy is knowledge-based economy, which is a new type of vibrant economic form, and brand marketing is the core of business development. Because our country is being in the economic system in-between period, we need through the development and construction to boost domestic demand, so in the era of knowledge economy, brand building has become particularly important. Through the analysis of the knowledge economy innovation structure, this paper puts forward own brand marketing strategys marketing model, namely combined with the clock information transmission and working mechanism optimization PTP clock node model to construct the rand marketing strategy model. In order to verify the practicability of the model, we have built network simulation structure and made simulation of synchronous networking accuracy test based on FTP data flow. The results show that the model has strong practicability and wide availability. Its idea applied in the research of brand marketing strategy in knowledge economy era has the advantages that are not available in other model.

scholarly journals Analysis of Marketing Strategy of PT. ERP as a Modern Smartphone Retailer

2021 ◽  
Vol 8 (9) ◽  
pp. 261-274
Author(s):  
Izzati Aqmarina ◽  
Arif Imam Suroso ◽  
Joko Ratono
Keyword(s):  
Growth Rate ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Group Discussion ◽  
Volume Growth ◽  
Price Strategy ◽  
Sales Volume ◽  
Sales Training ◽  
Bcg Matrix ◽  
Depth Interviews

In the last five years, smartphone sales have increased by an average of 2% annually. This increase is supported by the era of globalization and technology that makes smartphones become one of the needs at this time. At the level of competition between modern retail players who are very competitive, directly causing PT. ERP should carry out a strategy to increase its sales. PT. ERP as one of the retail players needs to recognize the strengths and weaknesses of the company in competition against competitors and need to recognize the opportunities and threats that exist in the market. Considering this background, the objectives of this study are: (1) Analyzing the market share of PT sales. ERP and sales volume growth rate (2) analyze internal strengths and weaknesses pt. ERP and opportunities and threats to PT. ERP (3) formulate and effective marketing strategy for PT. ERP to increase sales. This study employed the descriptive with guided group discussion, in-depth interviews and using BCG matrix anaylze and so SWOT analysis. The result showed that, PT ERP should focus on strengthening marketing materials related to the officiality of the product, as well as vigorously conducting exchange promos for outlets located in the Mall, WO strategy that can be applied is cooperation with brands related to sales training, as well as ST Strategy is to open outlets outside the Mall, while the WT strategy that can be done is strengthening the price strategy and the implementation of scheduled promotions. Keywords: BCG, PT. ERP, Retail, Smartphone, SWOT.

scholarly journals Peningkatan Volume Penjualan Produk Otomodified Ditinjau Dari Penerapan Strategi Pemasaran: Harga, Produk, Tempat, Promosi

eCo-Buss ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 302-312
Author(s):  
Endro Purnomo ◽  
Leonard Adrie Manafe ◽  
Erina Dwi Yanti
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Random Sampling ◽  
Research Method ◽  
Marketing Strategies ◽  
Data Sources ◽  
Price Strategy ◽  
Sales Volume ◽  
Promotion Strategy ◽  
Special Strategy

Marketing strategy is an important part in increasing the sales volume of a product. A special strategy is needed for marketing so that the Automodified business can achieve the expected target. The purpose of this study is to determine the extent to which the implementation of marketing strategies that have been carried out by the company in an effort to increase the company's income. The research method used is descriptive qualitative with data sources taken from informant data by random sampling. Data collection techniques were carried out through distributing questionnaires and direct interviews with informants. There were 30 selected informants, dominated by male informants. The results of the study conclude that the Otomodified business has implemented a good marketing strategy, both product strategy, price strategy, promotion strategy, and place strategy. From the four strategies, it is evident that the price strategy was chosen by the informants because the prices given are very competitive in the market. The company's sales volume is proven to have increased because the price factor is more dominantly influential. Other factors, namely promotion, place and product also have an influence on the increase in company sales but not significantly

scholarly journals The research results of the competitive capacity of enterprises’ formation through marketing strategies

2021 ◽  
Vol 47 (1) ◽  
pp. 15-20
Author(s):  
I. Mosiichuk ◽  
K. Kashchuk
Keyword(s):  
Marketing Strategy ◽  
Product Line ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Maximum Effect ◽  
Goods And Services ◽  
The Matrix ◽  
New Business ◽  
Marketing Analysis ◽  
Market Niche

The article points out that without a developed and functioning marketing strategy, an enterprise engaged in the production of any goods or services will not be able to withstand competition, to act effectively in accordance with market requirements. Creating a new business, merging and acquiring, developing a new market niche, narrowing or expanding the product line, choosing suppliers and partners – all these and many other decisions are made within the marketing strategy. Marketing itself is defined as the management of development, production and sale of goods and services demanded by society carries a systematic approach to solving problems of obtaining the maximum effect from sales with minimal and commercial risks. It is also stated that one of the most common methods is matrix analysis of the business portfolio. In order to assess the the company’s competitiveness, the author used the McKinsey matrix. The matrix built by the consulting firm for General Electric is considered in part. The characteristic and marketing alternatives of strategic zones on the given matrix are given. Formation peculiarities of competitive positions at researched enterprises in the kitchen market with the help of marketing strategies are revealed. As a result of the scientific researches problem’s analysis the author has come to a conclusion that both investigated firms-competitors are in a zone of selective development. While choosing a marketing strategy, it is necessary to focus on the main features of the marketing strategy, such as: long-term orientation; based on the results of strategic marketing analysis; a certain subordination in the hierarchy of enterprise strategies; the market orientation of activity (in relation to consumers and competitors) is defined, and also on need of the further scientific researches of a problem.

Dynamic Planning Models for E-Business Strategy

2011 ◽  
pp. 240-246
Author(s):  
Janice M. Burn ◽  
Colin G. Ash
Keyword(s):  
Enterprise Resource Planning ◽  
Business Strategy ◽  
Business Processes ◽  
Value Added ◽  
Resource Planning ◽  
Theoretical Models ◽  
Dynamic Planning ◽  
Planning Models ◽  
New Business ◽  
Staged Model

Much has been written about e-business and how this concept will transform industries into virtual networks of customers and suppliers working together to create value-added processes (Fahey, Srivastava, Sharon, & Smith, 2001). Typically, successful organisations will have embraced enterprise resource planning (ERP) systems to integrate e-business processes within the organisation and to underpin the creation of integrated interorganisational systems. This frequently results in new business processes, organisational structures, human resource skill requirements, management roles, and knowledge management systems (Robey et al., 2002). To be successful in this new climate, however, organisations have to learn new approaches to strategy and planning for collaborative systems and to manage e-business enabled cycles of innovation (Wheeler, 2002; Zahra & George, 2002). Few studies have explored the dynamics of e-business strategic planning and little information is available on how to implement new paradigms successfully and how to ensure more effective e-business performance as a result (Damanpour, 2001; Kallio, Saarinen, & Tannila, 2002). This article reports on the findings from multiple case studies of e-business projects in ERP-enabled organisations. Each organisation was investigated in a three stage study over 4 years, using three theoretical models of e-business implementations to assess success. The key findings from each case study were captured into a staged model for e-business transformation and related to a dynamic planning model that can be applied across all stages of growth of the extended enterprise.

Factors Affecting E-Commerce Adoption by Handicraft SMEs of India

2019 ◽  
Vol 17 (4) ◽  
pp. 44-57
Author(s):  
Rohit Yadav ◽  
Tripti Mahara
Keyword(s):  
New Technologies ◽  
Vital Role ◽  
Medium Size ◽  
Market Forces ◽  
Factors Affecting ◽  
Sales Channels ◽  
Left Behind ◽  
Environment Model ◽  
Strategy Model ◽  
New Business

This study empirically investigates the factors affecting e-commerce adoption by small and medium-size enterprises producing handicrafts in India. The study is motivated by the fact, that even though the handicraft sector plays a vital role in the Indian economy in terms of exports and employment, it has not adopted e-commerce as one of the prominent sales channels. Survival in this new economy requires handicraft organizations to learn and adopt new technologies. Those who cannot or do not adopt this new business practice will become obsolete and will be left behind. This study proposes and utilizes technological, organizational, environmental and strategy model based on TOE (Technology, Organization and Environment) model. From a survey of 163 Indian small and medium-size enterprises, findings reveal that awareness, human resources, strategy and market forces e-readiness are the prime influencing constructs towards adoption of e-commerce by Indian small and medium-size enterprises.

scholarly journals CONSTRUCT INDUSTRIALIZATION STRATEGIC MODEL IN ISLAMIC PERSPECTIVE

At-Taradhi ◽  
2018 ◽  
Vol 8 (2) ◽  
pp. 87
Author(s):  
Rahman Fauzan
Keyword(s):  
Economic Growth ◽  
Basic Needs ◽  
Developed Countries ◽  
Literature Study ◽  
Islamic Perspective ◽  
Strategic Model ◽  
Strategy Model ◽  
The Developed Countries ◽  
Two Stages ◽  
Strategic Perspective

Abstract: Nowaday, there are two strategic perspective in the industialization, that are import subtitution strategic with structural perpective (Sosialism) and eksport promotion strategic with liberal perspective (Capitalism). Eventhough both of them have long been used by many countries, including Indonesia, but they have not been able to make them as the developed countries which have independence of industry and strong economic growth. This research aimed to get industrialization strategy with different perspectives, that is industrialization strategy model in Islamic perspective to create independently and strong economic growth. There are two stages in this research; the first stage is literature study to formulate the main concepts of the industrialization strategy in Islamic perspective. The second stage is to create a model of industrialization strategy ini Islamic perspective based on the formulation from the first stage. From this research showed that there are three goal of Islamic industrialization strategy they are independence, fulfillment of basic needs and defense. This research also can modeled two systems of industrialization strategy in Islamic perspective there are; the model of Industrial Funding Systems, and the model of Interaction between Resources, Industrial Type and Basic Necessities. Both models can describe the Islamic perspective of industrialization strategy in relation to independence, fulfillment of basic needs, and defense of a nation. Keywords: Construct, Model, Industrialization Strategy, Islamic Perspective, Independence, fulfillment of basic needs, defense.

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