scholarly journals An extension of the technology acceptance model for understanding travelers’ adoption of variable message signs

PLoS ONE ◽  
2019 ◽  
Vol 14 (4) ◽  
pp. e0216007 ◽  
Author(s):  
El Bachir Diop ◽  
Shengchuan Zhao ◽  
Tran Van Duy
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Variable Message Signs ◽  
Acceptance Model ◽  
Message Signs

scholarly journals MODELLING TRAVELLERS’ ROUTE SWITCHING BEHAVIOUR IN RESPONSE TO VARIABLE MESSAGE SIGNS USING THE TECHNOLOGY ACCEPTANCE MODEL

Transport ◽  
2020 ◽  
Vol 35 (5) ◽  
pp. 533-547
Author(s):  
El Bachir Diop ◽  
Shengchuan Zhao ◽  
Shuo Song ◽  
Tran Van Duy
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Latent Variables ◽  
Perceived Usefulness ◽  
Traffic Information ◽  
Causal Relationships ◽  
Variable Message Signs ◽  
Acceptance Model ◽  
Message Signs ◽  
Positive Effect

Recent studies adopted models of user acceptance of information technology to predict and explain drivers’ acceptance of traffic information. Among these frameworks, the most commonly used is the Technology Acceptance Model (TAM). However, TAM is too general and does not consider drivers’ response in specific traffic conditions or choice scenarios. This study combines an extended TAM with different choice scenarios displayed by Variable Message Signs (VMS) into a Hybrid Choice Model (HCM). Two models are proposed. The first model takes into account the causal relationships among latent variables based on the following hypotheses: Information Quality (IQ) has a positive effect on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) which, in turn, have a positive effect on the Behavioural Intention (BI) to use traffic information. In the second model, the four latent variables PU, PEOU, IQ, and BI are directly added to the utility function without any causal relationships. 339 drivers with valid licence were interviewed via Stated Preference (SP) survey and the results show that TAM can explain travellers’ response to VMS if the causal relationships among latent variables are taken into account. In addition, all hypothesized relationships are strongly supported. Practical and academic implications are also discussed.

Developing and Validating a M-Governance Framework Adoption Model of a University for Communication Services to Its Affiliated Institutions

2017 ◽  
Vol 7 (7) ◽  
pp. 484
Author(s):  
E. Ramganesh ◽  
E. Kirubakaran ◽  
D. Ravindran ◽  
R. Gobi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Public Service ◽  
Mobile Applications ◽  
Communication Technologies ◽  
Mobile Technologies ◽  
Communication Services ◽  
Governance Framework ◽  
Social And Economic Development ◽  
Acceptance Model

The m-Governance framework of auniversity aims to utilize the massive reach of mobile phones and harness the potential of mobile applications to enable easy and round the-clock access to the services of its affiliated institutions.  In the current mobile age there is need for transforming e-governance services to m-Governance as m-Governance is not a replacement for e-Governance rather it complements e-Governance. With this unparalleled advancement of mobile communication technologies, universities are turning to m-governance to realize the value of mobile technologies for responsive governance and measurable improvements to academic, social and economic development, public service delivery, operational efficiencies and active stakeholder engagement. In this context the present study, aims to develop and validate a m-governance framework of a university by extending Technology Acceptance Model (TAM) with its prime stakeholders so called the Heads of the affiliated institutions. A survey instrument was developed based on the framework and it was administered with 20 Heads of the affiliated Institutions. The results also showed that the Heads of the affiliated Institutions expressed their favorableness towards m-governance adoption.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

Application Of Technology Acceptance Model Of Unified Payment Interface Services Adoption In Mysuru City: An Exploratory Study

2019 ◽  
Vol 118 (6) ◽  
pp. 25-35
Author(s):  
Vinay S
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Banking Sector ◽  
Primary Data ◽  
Equation Modeling ◽  
Security Issues ◽  
Acceptance Model ◽  
Structured Questionnaire

Continuous development of technological innovations especially in the banking sector have stirred competition which has changed the way businesses operate resulting in the introduction of Unified Interface Payment (UPI) services. This study was conducted in order to analyse the adoption of UPI services through Technology Acceptance Model (TAM) in Mysuru. Objectives of study were framed to determine the demographic factors that influence the practices of UPI by the customers, to examine the role of banks in integrating UPI services and products and to assess the various security issues affecting the usage of UPI services by Mysuru customers. Based on these objectives a structured questionnaire was prepared and primary data was collected from 165 respondents. Data was analysed making use of SPSS and other models namely Structural Equation Modeling with Analysis of Moment Structures (AMOS) Software. Finally the researchers identifies that there is a need for convergence of customer’s preference for safe and easy banking transactions. This study revealed that the customer’s model have to be well integrated for progress in UPI operations.

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