Mission impossible? Research praxis and activist interventions in New Zealand media policy
Over the last two decades, public media arrangements in many countries have been eroded by unsympathetic governments cutting subsidies/license fees or, in some cases, actively dismantling their institutional arrangements. The proliferation of online/mobile/interactive media has legitimated a view among some policy-makers and vested interests within the private media sector that public service provisions are an anachronism in the digital media ecology. In such a context, critical media scholars whose research is intended to not only inform the academic community but influence public policy face significant challenges. Drawing on the author’s own experience of praxis in the New Zealand media policy sector, the article presents three case studies: the campaign to save TVNZ7, the campaign to unfreeze Radio New Zealand’s funding and the Fairfax-NZME merger. These serve to highlight some of the practical and normative challenges for research praxis, particularly those encountered by scholars who engage with pro-public service media advocacy coalitions. In doing so, the analysis will identify several points of tension that arise when research praxis attempts to extend beyond describing the world to trying to influence the policies and practices being studied. These include questions of whether it is possible/desirable to sustain academic objectivity/neutrality in seeking to develop stakeholder relations or whether commitment to an ideological or politically partisan position is necessary or problematic. The complexities and compromises of seeking access to policy-makers as an ‘insider’ as opposed to neutral ‘outsider’ are also considered. The analysis concludes that there is no necessary contradiction between critical praxis and scholarly independence and, indeed, that praxis may serve to improve the quality of academic scholarship through stakeholder engagement.