scholarly journals Modelling consumer perceptions of green products, purchasing behaviour and loyalty

2021 ◽  
Vol 6 (2) ◽  
pp. 102-118
Author(s):  
Felix Chikosha ◽  
N Potwana
Keyword(s):  
Consumer Perceptions ◽  
Green Products ◽  
Purchasing Behaviour

scholarly journals Consumer perceptions of environmentally friendly products

1994 ◽  
Vol 25 (2) ◽  
pp. 59-64
Author(s):  
M. T. Bendixen ◽  
M. Sandler ◽  
D. Seligman
Keyword(s):  
Exploratory Study ◽  
Environmentally Friendly ◽  
Consumer Perceptions ◽  
Environmental Benefits ◽  
Green Products ◽  
Political Issue ◽  
The Past ◽  
The World ◽  
Developed Nations

During the past decade, concern for the environment has emerged as a major socio-political issue among developed nations throughout the world and the increase in the number of environmentally friendly or 'green' products has been significant. The purpose of this exploratory study was to determine the types of products that are considered to be environmentally friendly as well as establishing consumer perceptions of these products. One of the main findings of the research was that 'green' products have achieved substantial awareness among consumers and they are not regarded as a gimmick or a fad. It was also established that the two main barriers that discouraged consumers from purchasing 'green' products were a perception that such products were not price competitive and scepticism regarding their supposed environmental benefits.

Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepak Jaiswal ◽  
Bhagwan Singh ◽  
Rishi Kant ◽  
Abhijeet Biswas
Keyword(s):  
Environmental Sustainability ◽  
Emerging Market ◽  
Green Marketing ◽  
Policy Implications ◽  
Environmental Knowledge ◽  
Green Products ◽  
Cognitive Approach ◽  
Content Type ◽  
Purchasing Behaviour ◽  
Green Purchasing

Purpose Consumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market. Design/methodology/approach The proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects. Findings The results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent. Research limitations/implications The generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption. Originality/value The operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.

scholarly journals Exploring Green Purchasing Behaviour among College Students in a Developing Economy

2019 ◽  
Vol 23 ◽  
Author(s):  
Takawira Munyaradzi Ndofirepi ◽  
Simbarashe Cowen Matema
Keyword(s):  
Structural Equation ◽  
Green Product ◽  
Product Knowledge ◽  
College Level ◽  
Green Products ◽  
Environmental Attitude ◽  
Purchasing Intention ◽  
Study Results ◽  
Purchasing Behaviour ◽  
Green Purchasing

This study explores the relationships between environmental attitude, green product knowledge, attitude towards purchasing green products, green product purchasing intention, and green purchasing behaviour. Using a cross-sectional survey approach, a random sample of 284 undergraduate students in a Zimbabwean polytechnic completed a self-administered questionnaire. Structural equation modelling (maximum likelihood estimation) was used to analyse the data. The findings indicate that there are positive associations between the following pairs of variables: environmental attitude and attitude towards green purchasing; green product knowledge and green purchasing intention; green product knowledge and green purchasing behaviour; attitude towards green purchasing and green purchasing intention; green purchasing intention and green purchasing behaviour; as well as a non-significant relationship between green product knowledge and attitude towards green. The findings reported that the Theory of Reasoned Action fully supported the students’ intention to buy green products, which then affects their green purchase behaviour. The inclusion of additional constructs to the proposed model was partially supported. The study results highlight the importance of considering product knowledge and other attitudinal factors—specifically environmental attitude and attitude towards green purchasing—when marketing environmentally-friendly products to college-level students.

Why environmentally conscious consumers do not purchase green products

2015 ◽  
Vol 18 (2) ◽  
pp. 188-209 ◽  
Author(s):  
Camilla Barbarossa ◽  
Alberto Pastore
Keyword(s):  
Design Methodology ◽  
Cognitive Mapping ◽  
Mapping Technique ◽  
Green Products ◽  
Environmentally Conscious ◽  
Content Type ◽  
Environmental Deterioration ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
Structural Indices

Purpose – This paper aims to address the green purchasing gap by: exploring environmentally conscious consumers’ mental representation of the barriers responsible for the green purchasing gap; assessing which barriers are perceived as the most relevant in hampering the purchase of green products for environmentally conscious consumers; and investigating the relationships among these barriers. Although consumers are increasingly concerned about environmental deterioration, the current market share of green products remains fairly low. Design/methodology/approach – An introspective qualitative study is conducted; 51 environmentally conscious consumers showing a green purchasing gap are interviewed, and the data are analysed with a cognitive mapping technique (Decision Explorer software) and Freeman’ structural indices (UCINET software). Findings – Higher price and scarce availability of green products are the main barriers to green purchasing. However, consumers’ perceptions of price and availability may vary by changing other barriers (e.g. green products displacement inside the store and in-store communication). Originality/value – This work reconstructs the decisional premises of environmentally conscious consumers’ choices to not purchase green products, identifies the most relevant barriers to green purchasing behaviour and the relationships between these barriers. With this knowledge, marketers of green products can focus on the most important barriers so that interventions in these barriers may change environmentally conscious consumers’ perceptions of other related barriers.

Framing green consumer behaviour research: opportunities and challenges

2016 ◽  
Vol 12 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Sapna A. Narula ◽  
Anupriya Desore
Keyword(s):  
Literature Review ◽  
Design Methodology ◽  
Literature Search ◽  
Consumer Behaviour ◽  
Consumer Perceptions ◽  
Green Marketing ◽  
Research Needs ◽  
Green Products ◽  
Content Type ◽  
Marketing Process

Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through leading databases. An analysis of literature review comprising 140 relevant articles has been carried out and presented in the paper. Findings – Green consumer behaviour research is one area which is very well researched but studies are found to be generic in nature. the authors stress that research needs to be advanced in relation to addressing gaps between consumer perceptions and designing green products, identification of green segments, positioning green products and also inclusion of stakeholders in green marketing process. More insights into consumers willingness to pay for green attributes Vis -a Vis conventional attributes need to be worked out. Originality/value – In spite of plenty of reviews available in green marketing, there is no review which solely covers the consumer behaviour aspects of green marketing. Consumer being the most important stakeholder in green marketing domain deserves special attention from the researchers’ perspective. The review is unique in providing all aspects of green consumer behaviour research.

scholarly journals Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases

2019 ◽  
Vol 8 (1) ◽  
pp. 31-36 ◽  
Author(s):  
Lucyna Witek
Keyword(s):  
Willingness To Pay ◽  
Production Process ◽  
Environmental Protection ◽  
Environmentally Friendly ◽  
Green Products ◽  
Ecological Criteria ◽  
Purchasing Behaviour ◽  
And Control ◽  
Desk Research ◽  
Real Action

Abstract The purchasing behaviour in the market of green products is at a low level. Consumers express their concern about the future of the planet and the cleanliness of the environment, but in their conduct they do not take into account ecological criteria. There is a discrepancy between what consumers say and what they really do. A favourable attitude to the idea of environmental protection does not translate into real action. The reasons for this gap have not been sufficiently researched yet. The aim of the research is to identify the causes of attitude-behaviour gap in the market of environmentally friendly products in Poland. To achieve the goal, the desk research and surveys were applied. The research shows that green products are well evaluated by consumers, although the knowledge about them is general and partial. Only 21% of respondents indicate knowledge of the production process, certification and control of environmentally friendly products. A large group of surveyed consumers (43%) shows willingness to pay higher prices for environmentally friendly products. But only one third of respondents (32%) declares trust in such products.

Green consumer behaviour: an exploration of values held by "subjectivist" consumers

2012 ◽  
pp. 155-179
Author(s):  
Alberto Pastore ◽  
Camilla Barbarossa
Keyword(s):  
Decision Process ◽  
Deep Understanding ◽  
Progressive Increase ◽  
Marketing Strategies ◽  
Purchase Decision ◽  
Green Products ◽  
Negative Beliefs ◽  
Market Shares ◽  
Schwartz Value Survey ◽  
Purchasing Behaviour

Despite the last decades have seen a progressive increase in environmental consciousness worldwide, market shares of green products are still rather low and a deep understanding of eco-friendly purchasing behaviour seems still a long way off. Adopting the Theory of Planned Behaviour and the Schwartz Value Survey as theoretical framework, the aim of this study is, first, to explore which "positive" values guide environmentally minded consumers towards the purchasing of eco-friendly products. Secondly, to explore which "negative" beliefs prevent these consumers from purchasing green goods and, finally, to deepen which is the role played by such antecedents within the purchase decision process. A better knowledge of green purchase decision process may help firms selling green products to tailor marketing strategies and, thus, reduce the intention-behaviour gap faced by green consumers. Due to a distinct lack of research on this topic, an exploratory, qualitative research was conducted using focus groups and data analysed with Cognitive Maps technique.

Suggested administrative management on green purchasing behavior in Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Information Sources ◽  
Purchasing Behavior ◽  
Green Products ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Administrative Management ◽  
Purchasing Behaviour ◽  
Main Factors ◽  
Green Purchasing

This research aims at examining factors affecting green purchasing behaviour in Vietnam, by interviewing 297 consumers who are over 18 at the beginning of 2018. Cronbach’s Alpha, exploratory factor analysing and linear multiple regressioning were used. The results show that there are three main factors affecting green purchasing behaviour in Vietnam, arranged by reducing the importance: (1) green promotion activities, (2) information sources, and (3) price of green products. This is one of the first researches in Vietnam about this topic, and the research reveals some suggestions for businesses and governmental administrations to enhance green purchasing behaviour.

The Effect of BSE: Consumer Perceptions and Beef Purchasing Behaviour

1992 ◽  
Vol 94 (9) ◽  
pp. 23-26 ◽  
Author(s):  
C.H. Tilston ◽  
R. Sear ◽  
R.J. Neale ◽  
K. Gregson
Keyword(s):  
Consumer Perceptions ◽  
Purchasing Behaviour
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