Suggested administrative management on green purchasing behavior in Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Information Sources ◽  
Purchasing Behavior ◽  
Green Products ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Administrative Management ◽  
Purchasing Behaviour ◽  
Main Factors ◽  
Green Purchasing

This research aims at examining factors affecting green purchasing behaviour in Vietnam, by interviewing 297 consumers who are over 18 at the beginning of 2018. Cronbach’s Alpha, exploratory factor analysing and linear multiple regressioning were used. The results show that there are three main factors affecting green purchasing behaviour in Vietnam, arranged by reducing the importance: (1) green promotion activities, (2) information sources, and (3) price of green products. This is one of the first researches in Vietnam about this topic, and the research reveals some suggestions for businesses and governmental administrations to enhance green purchasing behaviour.

scholarly journals FACTORS AFFECTING CONSUMERS’ ATTITUDE TO SMARTPHONE ADVERTISING IN HO CHI MINH CITY

2019 ◽  
Vol 1 (25) ◽  
pp. 20-27
Author(s):  
Giao Khanh Nam Ha ◽  
Dung Thi Thuy Do
Keyword(s):  
Customer Service ◽  
Ho Chi Minh City ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Main Factors ◽  
And Control ◽  
Level Of Importance

This research is to examine factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City by questioning 290 consumers. The methodologies of Cronbach’s Alpha, Exploratory Factor Analyzing (EFA) and linear multiple regressioning were used by SPSS program. The results show that there are five main factors affecting consumers’ attitude to smartphone advertising in Ho Chi Minh City, ordered by the decreasing level of importance: entertainment, informativeness, credibility, non-  irritation, permission and control. From that, the research makes the suggestions to smartphone advertisers in order to improve customer service better.

Factors Affecting the Green Purchasing Behaviour of the Customers of Two-wheelers and Three-wheelers in Kerala

2019 ◽  
Vol 118 (7) ◽  
pp. 128-137
Author(s):  
Dr.P.N. Harikumar ◽  
K.S. Chandrasekar
Keyword(s):  
Pilot Study ◽  
Environmental Performance ◽  
Purchase Decision ◽  
Purchasing Behavior ◽  
Environment Friendly ◽  
Factors Affecting ◽  
Purchasing Behaviour ◽  
Green Purchasing ◽  
Buying Behaviour ◽  
Relevant Factors

Green purchasing behaviour or Environment-friendly buying behaviour is the consumption or use of products that are benevolent or beneficial to the environment, sensitive or responsive to ecological concerns. The environmental consciousness, willingness to pay higher price, perceived environmental performance of a product, and company's perceived environmental performance were identified as the factors that will decide the green purchase decision from the available literature and validity through pilot study. This was subjected to two and three wheeler customers in Kerala and the study showed that there are relevant factors which influence the green purchasing behavior.

scholarly journals Factors Affect to Consumers Green Purchasing Behavior: A Study on Batticaloa District

2019 ◽  
pp. 1-8
Author(s):  
H. Shamini ◽  
G. Hariharan
Keyword(s):  
Willingness To Pay ◽  
Environmental Protection ◽  
Early Stage ◽  
Purchasing Behavior ◽  
Factors Affecting ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Ecological Awareness ◽  
Sustainable Environment ◽  
Green Purchasing

Nowadays the environmental issues become a global concern for whole countries. Thus, it could be observed a worldwide rapid ecological awareness; entire community has realized the necessity of environmental protection. At the same time, people are educated to become aware on the environmental protection. A research study revealed that “consumers are becoming more sensitive in their environmental attitudes, preferences, and purchases” [1]. Adopting green consumption behavior is a mechanism encourage to maintain sustainable environment. Meanwhile, both consumers and businesses are concerned about the development of sustainable environment in Sri Lanka. Though they have the willingness to adopt still their green consumption behavior is in the early stage. This study attempts to identify the major factors affecting consumers’ green purchasing behavior in Batticaloa district. A sample of 200 consumers’ response attained through convenience sampling method to examine the key factors influencing to green purchasing behavior. The data obtained from the survey were analyzed with reliability test, mean and regression analysis. The findings revealed that perception of eco labeling, willingness to pay and green knowledge & eco literacy have a significant impact on green purchasing behavior. At the same time environmental laws & guidelines has no significant impact on green purchasing behavior. Hence, study concluded that perception of eco labeling, willingness to pay and green knowledge & eco literacy are key reasons to promote green purchasing behavior. It will help to policy makers and managers in formulating and implementing strategies to encourage green purchasing among the targeted consumers.

scholarly journals Development of a Reliable and Valid Questionnaire to Identify Factors Affecting Health of Postmenopausal Women in Selected Areas of Gurugram, India

2021 ◽  
Author(s):  
Sheetal Kalra ◽  
Puneeta Ajmera ◽  
Joginder Yadav ◽  
Bijender Sindhu ◽  
Sonia Pawaria ◽  
...  
Keyword(s):  
Health Status ◽  
Postmenopausal Women ◽  
Psychological Health ◽  
Reliability And Validity ◽  
Face Validity ◽  
Physical And Mental Health ◽  
Cronbach’S Alpha ◽  
Factors Affecting ◽  
Cronbach's Alpha ◽  
Final Questionnaire

Introduction: Postmenopause is the period when a woman misses her menstrual cycles for the entire year. A host of issues involving health, fitness and psychological problems come up in this phase which effect quality of a life of a woman significantly therefore a substantial degree of care is needed for them. There are various factors that affect the physical and psychological health of postmenopausal women. Aim: To develop a self-structured questionnaire that would identify and address various factors that affect health of postmenopausal women in Gurugram India. Materials and Methods: A thorough literature search related to the subject matter was done along with the interview of researchers working on the health status of postmenopausal women to arrive at a questionnaire, and a pilot study was conducted on 60 postmenopausal women (average age 52±3.44 years) from September 2019 to March 2020. Expert opinion was taken twice before preparing first draft of questionnaire. Questionnaire had 4 sections with questions related to demographic details, medical history, physical activity status and psychological health status. The scores were evaluated and subjected to reliability and validity tests. SPSS software version 20 was used to calculate Cronbach’s alpha value for ensuring reliability of the questionnaire. Results: The questionnaire possesses good content and face validity. Cronbach’s alpha value was 0.772 which indicated acceptable degree of correlation between different items of questionnaire. The final questionnaire consists of 24 questions. Numerical coding of responses was done from 0-2. A score of 0-10, 11-20 and >21 indicated mild, moderate and severe effect respectively on health of postmenopausal women. Conclusion: The questionnaire can be utilised to evaluate factors affecting physical and mental health issues of postmenopausal women.

Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepak Jaiswal ◽  
Bhagwan Singh ◽  
Rishi Kant ◽  
Abhijeet Biswas
Keyword(s):  
Environmental Sustainability ◽  
Emerging Market ◽  
Green Marketing ◽  
Policy Implications ◽  
Environmental Knowledge ◽  
Green Products ◽  
Cognitive Approach ◽  
Content Type ◽  
Purchasing Behaviour ◽  
Green Purchasing

Purpose Consumers are becoming increasingly concerned about ecological degradation and are getting conscious of the potential advantages that environmental sustainability can offer, which is also driving them towards the consumption of green products. In view of this, the purpose of this study is to operationalize and test the conceptual model of green purchasing behaviour by incorporating consumers’ perception towards green marketing stimuli including eco-label, eco-brand and environmental advertisements with perceived environmental knowledge in an emerging sustainable market. Design/methodology/approach The proposed model is based on an integrative and cognitive approach to consumers’ environmental beliefs-behaviour relationship. The 549 valid responses were received from selected metropolitan regions of India and analysed by direct path coefficients along with a bootstrapping method for testing indirect effects. Findings The results revealed that perception of eco-label and environmental advertisements had a positive influence on green purchasing behaviour, however, the direct relationships of eco-brand and environmental knowledge were not supported in the model. While environmental advertisements and environmental knowledge posed an indirect influence on green purchasing to some extent. Research limitations/implications The generalizability of the findings needs to augment an extensive approach of a cross-sectional survey. Theoretical, managerial and policy implications were recommended to promote green products towards sustainable consumption. Originality/value The operationalization of green purchasing behaviour using marketing stimuli has remained scant in the Indian setting. The insights gained from this study contributes to the knowledge domain of green consumer psychology in the backdrop of an emerging market.

scholarly journals Exploring Green Purchasing Behaviour among College Students in a Developing Economy

2019 ◽  
Vol 23 ◽  
Author(s):  
Takawira Munyaradzi Ndofirepi ◽  
Simbarashe Cowen Matema
Keyword(s):  
Structural Equation ◽  
Green Product ◽  
Product Knowledge ◽  
College Level ◽  
Green Products ◽  
Environmental Attitude ◽  
Purchasing Intention ◽  
Study Results ◽  
Purchasing Behaviour ◽  
Green Purchasing

This study explores the relationships between environmental attitude, green product knowledge, attitude towards purchasing green products, green product purchasing intention, and green purchasing behaviour. Using a cross-sectional survey approach, a random sample of 284 undergraduate students in a Zimbabwean polytechnic completed a self-administered questionnaire. Structural equation modelling (maximum likelihood estimation) was used to analyse the data. The findings indicate that there are positive associations between the following pairs of variables: environmental attitude and attitude towards green purchasing; green product knowledge and green purchasing intention; green product knowledge and green purchasing behaviour; attitude towards green purchasing and green purchasing intention; green purchasing intention and green purchasing behaviour; as well as a non-significant relationship between green product knowledge and attitude towards green. The findings reported that the Theory of Reasoned Action fully supported the students’ intention to buy green products, which then affects their green purchase behaviour. The inclusion of additional constructs to the proposed model was partially supported. The study results highlight the importance of considering product knowledge and other attitudinal factors—specifically environmental attitude and attitude towards green purchasing—when marketing environmentally-friendly products to college-level students.

scholarly journals The Impact of Psychological Factors on Consumer Green Purchase Behaviour: A Study of #NoStrawMovement Campaign in KFC Greater Jakarta

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Laurensius Edwin Jauwrias ◽  
◽  
Esa Theodore Mbouw
Keyword(s):  
Psychological Factors ◽  
Plastic Waste ◽  
Purchase Behavior ◽  
Substantial Part ◽  
Purchasing Behavior ◽  
Plastic Pollution ◽  
Factors Affecting ◽  
Green Purchasing ◽  
The Government ◽  
The Impact

Plastic pollution is one of the most concerning issues presently and Indonesia is the second largest plastic waste producer in the world. A substantial part of the plastic waste comes from non-degradable plastic straws. This research intends to seek whether consumers’ psychological factors have an impact on their green purchasing behavior with a case study of #NoStrawMovement in KFC Indonesia. The research has been carried out on 153 consumers. The outcome signified that all indicators of psychological factors do have an impact on consumers’ green purchasing behavior. Perceived knowledge about sustainability issues, spirituality, drive for environmental responsibility and perceived marketplace influence are the decisive factors affecting consumers’ green purchase behavior. It is revealed that psychological factors impact consumers’ green purchase behavior by 51.6%. The result of the research will be worthwhile for KFC Indonesia to further revamp the effectiveness of the movement and for the government to establish a policy that supports green purchasing behavior. Advocating green purchasing behavior within society could aid in alleviating the damage that has been previously caused to the environment.

Sign in / Sign up

Export Citation Format

Share Document