Proself and Prosocial Message Appeals and Exploring Consumers’ Intention to Purchase a Green Product : Moderating Effects of Public Self-Awareness and Temporal Distance

2016 ◽  
Vol 27 (3) ◽  
pp. 55-77
Author(s):  
Yoon Y. Cho ◽  
Keyword(s):  
Temporal Distance ◽  
Green Product ◽  
Self Awareness ◽  
Moderating Effects ◽  
Intention To Purchase ◽  
Message Appeals ◽  
Prosocial Message

scholarly journals Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Peter Ansu-Mensah
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Influencing Factor ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Green Products ◽  
Intention To Purchase

AbstractThe indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products

2018 ◽  
Vol 9 (4) ◽  
pp. 799-822 ◽  
Author(s):  
Mohammad Enamul Hoque ◽  
Nik Mohd Hazrul Nik Hashim ◽  
Mohammad Hafizi Bin Azmi
Keyword(s):  
Conceptual Framework ◽  
Islamic Banking ◽  
Marketing Communication ◽  
Moderating Effects ◽  
Content Type ◽  
Intention To Purchase ◽  
Starting Point ◽  
Customer Attitude ◽  
The Impact ◽  
Financial Consideration

Purpose The purpose of this paper is to introduce a conceptual framework that can facilitate investigations concerning the impact of marketing communication and financial consideration on the relationship between customer attitude and purchase intention of Islamic banking products and services. Design/methodology/approach This conceptual paper is structured based on the extant literature; it provides a review of theoretical perspectives, highlights the gap and illustrates the significance for developing a framework. Findings The authors identify notable patterns and limitations in previous empirical studies. Specifically, despite increasing interest in Islamic banking customer behavior, prior research has not given much attention to explore moderating effects on the customer attitude–intention link. This has left researchers and bank managers with very limited information to explain the conditions that enhance customers’ attitude and intentions toward Islamic banking products. Based on this backdrop, the paper displays a viable research model with propositions that assess potential moderating effects on the domain relationship. Research limitations/implications This paper contributes to Islamic banking and management literature because prior research has predominantly focused on variables that directly influence customers’ behavior. This novel conceptual framework enables managers to better understand their customers and has implications for emerging themes, such as formulating strategies for specific customer groups and internationalization process. In addition, this paper provides a starting point to empirically examine whether and how the proposed moderators affect the link between customer attitude and behavioral intentions to purchase Islamic banking products. Originality/value To the best of knowledge, this is the first attempt to introduce relevant moderating variables for investigating the attitude and intention nexus in an Islamic banking context. Furthermore, the authors propose a new measure, namely, profit-loss sharing proportions which could enhance customers’ intention to purchase Islamic banking products.

scholarly journals How Should Green Messages Be Framed: Single or Double?

2020 ◽  
Vol 12 (10) ◽  
pp. 4257
Author(s):  
Arthur Cheng-Hsui Chen ◽  
Hsiu-Hui Wu
Keyword(s):  
Order Effect ◽  
Effect Study ◽  
Brand Attitude ◽  
Future Research ◽  
Green Product ◽  
Message Content ◽  
Moderating Effects ◽  
Product Attributes ◽  
Message Format ◽  
The Difference

Researchers and marketers have been showing more interest in the areas of green product attributes. They found that consumers usually associate low quality with green products. Little is known about how to design a green message and how to present product attributes in the advertisement. The objective of this study is to examine the different impacts of message content (single vs. double message) and message order (green message presented first vs. later) on green brand attitude in green advertisement, and its moderating effects by its central and peripheral attributes. Two 2 × 2 experimental between-subjects designs were utilized to test the hypotheses. The results of Study 1 indicate that after consumers watched the double-message advertisement, they formed a significantly more positive green brand attitude toward the product compared to watching a single-message advertisement. The product attributes demonstrated their moderating effects on the above result. The central attribute expanded the difference between the double message and single message, but the peripheral attribute diluted the double-message effect. Study 2 examined the order effect in the double-message advertisement, and we found that presenting the green message first instead of later was the most effective method to persuade consumers. However, this effect was only significant when the green attribute of the product is the central attribute. The peripheral attribute would decrease the order effect in the double-message format. Implications and recommendations for future research are provided at the end of this paper.

Impact of social experience on customer purchase decision in the social commerce context

2020 ◽  
Vol 22 (1) ◽  
pp. 47-71 ◽  
Author(s):  
Yonathan Dri Handarkho
Keyword(s):  
Emotional Support ◽  
Subjective Norms ◽  
Parasocial Interaction ◽  
Herd Behavior ◽  
Social Commerce ◽  
Moderating Effects ◽  
Peer Communication ◽  
Content Type ◽  
Intention To Purchase ◽  
The Social

Purpose This study aims to examine the factor of social experience influencing an individual’s purchase decision in the social commerce (SC) environment by proposing a model developed based on the social impact theory. The proposed model consists of the number, closeness and tie strength of the influencing factor and the receiver. Design/methodology/approach A total of 288 responses were collected from Indonesian SC users to validate the theoretical model, which consists of perceived herd behavior, peer communication, emotional support, parasocial interaction and subjective norms. This study also explores the moderating effects of gender, age, experiences and occupations on the direct effect of model variables, which affect the individual’s intention to purchase in SC. Findings The results of this study showed that parasocial interaction is the strongest determinant of intention to purchase in SC, followed by perceived herd behavior and peer communication. However, the direct effect of subjective norms and emotional support were found insignificant in this study. For moderating effects, only gender and occupation were significant in terms of the immediate effect of peer communication, perceived herd behavior and subjective norms on intention to purchase. Originality/value The study contributes to theory in the form of insight on immediate effect and the exploratory investigation of moderating effects. It also contributes to practice by suggesting several practical actions based on the findings designed to achieve the objective of improving customers’ intention to purchase in SC.

scholarly journals Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure

2019 ◽  
Vol 11 (23) ◽  
pp. 6642 ◽  
Author(s):  
Ihsan Ullah Jan ◽  
Seonggoo Ji ◽  
Chankoo Yeo
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Media Exposure ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Green Product ◽  
Moderating Effects ◽  
Ecological Value ◽  
Role Of Government

This study applies the theory of planned behavior and value–attitude–behavior hierarchy model to examine the influence of green product consumption values on the green product buying attitude and green product purchase behavior. Additionally, unlike the previous studies, the current study explores the moderating effects of the role of government and media exposure in the relationships. Data was collected by an online survey from 238 green product consumers in China. Structural equation modeling was applied for testing the hypothesized relationships. The results of the study have indicated that ecological value and economical value have not significantly influenced the green product buying attitude. In contrast, the health and safety values of green product have positively influenced the green product buying attitude. Moreover, the buying attitude of consumers has a significant positive effect on green product purchase behavior. Furthermore, the results showed that the role of government and media exposure have significantly moderated the relationship between safety value and buying attitude of green product.

scholarly journals Clothing brand purchase intention through SNS

2019 ◽  
Vol 43 (5) ◽  
pp. 867-892 ◽  
Author(s):  
Jordi Pujadas-Hostench ◽  
Ramon Palau-Saumell ◽  
Santiago Forgas-Coll ◽  
Javier Sánchez-García
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Theory U ◽  
Content Type ◽  
Intention To Purchase ◽  
Maximum Likelihood Procedure

PurposeThe purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC).Design/methodology/approachData were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.FindingsThe results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.Practical implicationsThis research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.Originality/valueThis research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

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