scholarly journals A Study on the Trust Tansference and Continuance Intention to Purchase in Offline-Online Multi-Channel Shopping Contexts : Emphasis on the Moderating Effects of Neuroticism

2016 ◽  
Vol 33 (2) ◽  
pp. 89-115
Author(s):  
Hyeon Gyu Jeon ◽  
Kun Chang Lee
Keyword(s):  
Moderating Effects ◽  
Continuance Intention ◽  
Intention To Purchase

scholarly journals Habit as a moderator and exogenous predictor of social networks: The case of online social networking

2015 ◽  
Vol 4 (4) ◽  
pp. 354-363
Author(s):  
Akwesi Assensoh-Kodua ◽  
Knowledge Siyabonga Vusamandla Ngwane
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
User Satisfaction ◽  
Online Social Networks ◽  
Moderating Effects ◽  
Continuance Intention ◽  
Predictive Capability ◽  
Perceived Trust ◽  
Business Transactions ◽  
Study Results

This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN) for business transactions. The expectation-confirmation theory (ECT) from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55) as compared to base model of (R2=0.52). The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention.

scholarly journals The role of structural assurance on previous satisfaction, trust and continuance intention

2019 ◽  
Vol 32 (4) ◽  
pp. 781-801 ◽  
Author(s):  
Patrick McCole ◽  
Elaine Ramsey ◽  
Andrew Kincaid ◽  
Yulin Fang ◽  
Huifang LI
Keyword(s):  
Structural Equation ◽  
Structural Model ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Continuance Intention ◽  
Content Type ◽  
Contextual Risk ◽  
Structural Assurance ◽  
Online Betting

Purpose Varied accounts exist regarding the role of trust and satisfaction in online continuance intention and contexts within which this occurs. The purpose of this paper is to consider the moderating effect of structural assurance (SA) on satisfaction and trust and trust and continuance intention in a pure e-service context (online betting). Design/methodology/approach UK online bettors were surveyed with an instrument developed using validated variables and measurements, including continuance intention, satisfaction, trust (in vendor) and SA. Structural equation modeling with partial least squares was used to evaluate the measurement and structural model simultaneously. Findings SA positively moderates the trust–continuance intention relationship but not the satisfaction–trust relationship. SA is positively associated with trust. Research limitations/implications The study contributes to research focused on exploring the moderating effects of trust and satisfaction on continuance intention where institution-based mechanisms are perceived to be effective and framed to assure success. Practical implications An over-reliance on context-specific mechanisms is inadequate; strategic approaches to trust must consider contextual and institutional mechanisms interdependently. Originality/value The paper addresses the need for research relating to the institutional context within which trust mechanisms operate. This research provides a novel contribution through an exploration of the moderating effects of SA on: trust and continuance intention; and satisfaction and trust (the authors also measure the direct effect of SA on trust). This paper is one of the first studies to examine these important concepts in this context. The online betting case allows for the exploration of risk where vendor-specific and contextual risk are both high.

Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products

2018 ◽  
Vol 9 (4) ◽  
pp. 799-822 ◽  
Author(s):  
Mohammad Enamul Hoque ◽  
Nik Mohd Hazrul Nik Hashim ◽  
Mohammad Hafizi Bin Azmi
Keyword(s):  
Conceptual Framework ◽  
Islamic Banking ◽  
Marketing Communication ◽  
Moderating Effects ◽  
Content Type ◽  
Intention To Purchase ◽  
Starting Point ◽  
Customer Attitude ◽  
The Impact ◽  
Financial Consideration

Purpose The purpose of this paper is to introduce a conceptual framework that can facilitate investigations concerning the impact of marketing communication and financial consideration on the relationship between customer attitude and purchase intention of Islamic banking products and services. Design/methodology/approach This conceptual paper is structured based on the extant literature; it provides a review of theoretical perspectives, highlights the gap and illustrates the significance for developing a framework. Findings The authors identify notable patterns and limitations in previous empirical studies. Specifically, despite increasing interest in Islamic banking customer behavior, prior research has not given much attention to explore moderating effects on the customer attitude–intention link. This has left researchers and bank managers with very limited information to explain the conditions that enhance customers’ attitude and intentions toward Islamic banking products. Based on this backdrop, the paper displays a viable research model with propositions that assess potential moderating effects on the domain relationship. Research limitations/implications This paper contributes to Islamic banking and management literature because prior research has predominantly focused on variables that directly influence customers’ behavior. This novel conceptual framework enables managers to better understand their customers and has implications for emerging themes, such as formulating strategies for specific customer groups and internationalization process. In addition, this paper provides a starting point to empirically examine whether and how the proposed moderators affect the link between customer attitude and behavioral intentions to purchase Islamic banking products. Originality/value To the best of knowledge, this is the first attempt to introduce relevant moderating variables for investigating the attitude and intention nexus in an Islamic banking context. Furthermore, the authors propose a new measure, namely, profit-loss sharing proportions which could enhance customers’ intention to purchase Islamic banking products.

Impact of social experience on customer purchase decision in the social commerce context

2020 ◽  
Vol 22 (1) ◽  
pp. 47-71 ◽  
Author(s):  
Yonathan Dri Handarkho
Keyword(s):  
Emotional Support ◽  
Subjective Norms ◽  
Parasocial Interaction ◽  
Herd Behavior ◽  
Social Commerce ◽  
Moderating Effects ◽  
Peer Communication ◽  
Content Type ◽  
Intention To Purchase ◽  
The Social

Purpose This study aims to examine the factor of social experience influencing an individual’s purchase decision in the social commerce (SC) environment by proposing a model developed based on the social impact theory. The proposed model consists of the number, closeness and tie strength of the influencing factor and the receiver. Design/methodology/approach A total of 288 responses were collected from Indonesian SC users to validate the theoretical model, which consists of perceived herd behavior, peer communication, emotional support, parasocial interaction and subjective norms. This study also explores the moderating effects of gender, age, experiences and occupations on the direct effect of model variables, which affect the individual’s intention to purchase in SC. Findings The results of this study showed that parasocial interaction is the strongest determinant of intention to purchase in SC, followed by perceived herd behavior and peer communication. However, the direct effect of subjective norms and emotional support were found insignificant in this study. For moderating effects, only gender and occupation were significant in terms of the immediate effect of peer communication, perceived herd behavior and subjective norms on intention to purchase. Originality/value The study contributes to theory in the form of insight on immediate effect and the exploratory investigation of moderating effects. It also contributes to practice by suggesting several practical actions based on the findings designed to achieve the objective of improving customers’ intention to purchase in SC.

scholarly journals Clothing brand purchase intention through SNS

2019 ◽  
Vol 43 (5) ◽  
pp. 867-892 ◽  
Author(s):  
Jordi Pujadas-Hostench ◽  
Ramon Palau-Saumell ◽  
Santiago Forgas-Coll ◽  
Javier Sánchez-García
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Theory U ◽  
Content Type ◽  
Intention To Purchase ◽  
Maximum Likelihood Procedure

PurposeThe purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC).Design/methodology/approachData were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.FindingsThe results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.Practical implicationsThis research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.Originality/valueThis research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.

scholarly journals Purchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival

2022 ◽  
Vol 12 (1) ◽  
pp. 1-15
Author(s):  
Jian-Hong Ye ◽  
◽  
Jhen-Ni Ye ◽  
Yu-Feng Wu ◽  
Jon-Chao Hong
Keyword(s):  
Structural Equation ◽  
Extrinsic Motivation ◽  
Online Shopping ◽  
Equation Model ◽  
Social Value ◽  
Continuance Intention ◽  
Business Opportunity ◽  
Hedonic Value ◽  
Intention To Purchase ◽  
Perceived Values

As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.

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