Emotional Ambivalence in Millennial Consumers' Boycott on Japanese Brands

2020 ◽  
Vol 31 (3) ◽  
pp. 7-31
Author(s):  
YunJu Kim ◽  
◽  
Heejun Lee
2009 ◽  
Vol 25 (1) ◽  
pp. 58-67 ◽  
Author(s):  
Luis Oceja ◽  
Pilar Carrera

The Analogical Emotional Scale (AES) permits respondents to represent the changes that occur in the course of two different emotions over the time in which they are experienced ( Carrera & Oceja, 2007 ). We tested whether the use of the AES allows us to go beyond the distinction between sequential and simultaneous emotional experiences. Specifically, the AES permits us to detect and discriminate at least four different patterns of mixed emotional experience: sequential, prevalence, inverse, and highly simultaneous. We carried out four studies in which different stimuli were used for inducing emotion: personal memories, verbal accounts, videos, and photographs. The results supported our expectation that these four patterns are associated with different levels of emotional ambivalence and tension along a continuum from lesser to greater: sequential, prevalence, inverse, and highly simultaneous.


2020 ◽  
Vol 37 (5) ◽  
pp. 1604-1625 ◽  
Author(s):  
René M. Dailey ◽  
Lingzi Zhong ◽  
Rudy Pett ◽  
Sarah Varga

Relational ambivalence is conceptualized as having conflicting thoughts and feelings toward one’s partner or relationship. The current study explored how ambivalence about an ex-partner in a post-dissolution stage was associated with breakup distress as well as reconciliation. The moderating role of whether the relationship had previously cycled through breakups and renewals (on-off) or not (non-cyclical) was also examined. The 275 participants completed an initial survey following their most recent breakup (within the past 30 days) and up to five monthly surveys. Analyses showed cognitive and emotional ambivalence were associated with greater breakup distress and a greater likelihood of relationship renewal. Additionally, although cyclical partners had slightly greater emotional, but not cognitive, ambivalence toward their former partners, relationship type did not moderate the associations between ambivalence and breakup distress or reconciliation. The findings provide insights on how ambivalence could be incorporated into research on post-dissolution experiences.


1987 ◽  
Vol 48 (2) ◽  
pp. 257 ◽  
Author(s):  
Philip J. Koch

2007 ◽  
Vol 61 (2) ◽  
pp. 123-147
Author(s):  
Gerd Theissen

It is a modern conviction that religion and emotion belong together. It would be an anachronism to presuppose a priori such a connection in pre-modern times. The article shows that the definition of religious experience as mysterium fascinosum et tremendum (R.Otto) is not anachronistic. Biblical texts express an emotional ambivalence of fear and joy when speaking on God. On the one hand, we may explain this ambivalence with the help of evolutionary psychology as part of the universal conditio humana; on the other hand, fear and joy are culturally and historically conditioned. The article gives a sketch of the history and diversity of these emotions in biblical texts and underlines the connection between emotions and rituals.


2013 ◽  
Vol 49 (3) ◽  
pp. 360-367 ◽  
Author(s):  
Laura Rees ◽  
Naomi B. Rothman ◽  
Reuven Lehavy ◽  
Jeffrey Sanchez-Burks

2021 ◽  
Vol 8 (2) ◽  
pp. 89-107
Author(s):  
Leonardi Levino Yusuf ◽  
Dewi Tamara ◽  
Nugroho J. Setiadi

Purpose – The purpose of this paper is to analyze the determinant that leads to shopping cart abandonment. In this research determinant that writer use are perceived cost (PC), complicated checkout (CC), Entertainment Motivation (EM), Emotional Ambivalence (EA), Information Overload over the Product (IA). Design/methodology/approach – A quantitative study was conducted, using a sample of 117 respondent consist of men and women who have ever done shopping cart abandonement. The hypotheses were tested by applying the Smart-PLS 3.2 software. Findings – The findings Perceived Cost (PC) has a positive and insignificant effect on shopping cart abandonment, Complicated Checkout (CC) has a positive and insignificant effect on shopping cart abandonment, Entertainment Motivation (EM) has a positive and significant effect on shopping cart abandonment, Emotional ambivalence (EA) has a positive and insignificant effect on shopping cart abandonment, meanwhile Information Overload (IO) has a positive and insignificant effect on shopping cart abandonment. From all the variable tested that has the most significant influence on shopping cart abandonment comes from Entertainment Motivation (EM).


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