scholarly journals Analysis of Comparative Advantage Strategy Implementation on The Customer Loyalty of BRI Sharia in DIY

2016 ◽  
Vol 3 (1) ◽  
pp. 001
Author(s):  
Awis Hardjito
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Competitive Advantages ◽  
Islamic Banks ◽  
Cost Leadership ◽  
Leadership Strategy ◽  
Focus Strategies ◽  
Cost Leadership Strategy

Competition occurs among Islamic banks increasingly tight. In order to survive and remain competitive, an Islamic bank should have an identity and uniqueness which differentiates with other Islamic banks. BRI Sharia in order to enter the world of competition and survive should implement strategies remain competitive advantages to maintain the loyalty of its customers. These strategies are divided into cost leadership, differentiation and focus. The expectation by applying one of these strategies, BRI Sharia can retain the loyalty of the customers and gain new customers. This research aimed to determine which strategies are applied by BRI Sharia. The strategies of the competitive advantage created by M. Porter's such as cost leadership, differentiation, and focus affect significantly on customer loyalty. Data processing was performed using SEM analysis (Structural Equation Model). The results showed that customer loyalty variation can be explained by variabel s of cost leadership, differentiation and focus strategies. From the test results we can conclude that only cost leadership strategy variable that significantly affect customer loyalty of BRI Sharia.

Survival of construction SMEs in macroeconomic crises

2018 ◽  
Vol 16 (4) ◽  
pp. 654-673 ◽  
Author(s):  
Serdar Ulubeyli ◽  
Aynur Kazaz ◽  
Selim Sahin
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Competitive Strategies ◽  
Content Type ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
The Difference ◽  
Focus Strategies ◽  
Cost Leadership Strategy

PurposeThis paper aims to present the effect of innovation on implementing competitive strategies (CSs) and to find their relationships on the survival of construction-related small- and medium-sized enterprises (SMEs) in macroeconomic crises.Design/methodology/approachData were compiled from construction SMEs in Turkey. The research used structural equation modeling to investigate the relationships between innovation, CSs and firm survival (FS).FindingsInnovative construction SMEs may implement differentiation and focus strategies and survive without CSs, whereas innovation may be obtained through cost leadership strategy. Also, differentiation and focus strategies may play a role to survive. However, the cost leadership strategy may be implemented after survival. Finally, differentiation strategy may be triggered by innovation and focus strategies.Research limitations/implicationsThe model may be applied on other construction organizations. Future studies may also examine the difference in findings concerning other industries and regions. Moreover, different factors may be added to the model. However, a larger group of samples could cause different results.Practical implicationsThis study may be a roadmap for practitioners to plan their firms’ strategies, considering innovation, CSs and FS. In this context, they may pay attention to innovative production processes to survive.Social implicationsSurvived SMEs may sustain their works through the prevention of crisis-based unemployment. Hence, this benefit may bring a wealthier society.Originality/valueThis research is first to propose a model connecting innovation and CSs for SMEs’ survival in macroeconomic crises. This is convenient for rivalry of SMEs planning to be long-lasting enterprises.

scholarly journals Antecedents of Customers Loyalty towards Go-Jek Service

Telaah Bisnis ◽  
2021 ◽  
Vol 21 (2) ◽  
pp. 69
Author(s):  
Helmy Ilham Nugraha ◽  
Anas Hidayat ◽  
Putra Endi Catyanadika ◽  
Sri Rejeki Ekasasi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Website Design ◽  
Consumer Loyalty ◽  
Purposive Sampling

Service quality is one of the biggest factors in determining consumer loyalty. The aim of this study is to analyze how the Go-Jek service quality an influence customer satisfaction in shaping customer loyalty to the Go-Jek company. This research is quantitative and the variables examined in this study are website design, reliability, trust, customer satisfaction, to support consumer loyalty. This research was conducted in Yogyakarta and the data was collected using a questionnaire based on a Likert-scale, and the taking method uses purposive sampling with 300 respondents. Data were then analyzed using structural equation model (SEM) analysis with the help of WarpPLS software. The results of the study show that the effect of e-service quality on customer loyalty to the Go-Jek company were positive and significant.

scholarly journals ANALYSIS OF CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN KEDAI COFFEE (Case Study of SMEs in Jakarta Indonesia)

2020 ◽  
Vol 1 (6) ◽  
pp. 954-969
Author(s):  
Agung Hudaya
Keyword(s):  
Customer Satisfaction ◽  
Correlation Analysis ◽  
Product Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Descriptive Analysis ◽  
Equation Model ◽  
Sem Analysis ◽  
Analysis Techniques

The purpose of this study is to find out how product quality, price, customer satisfaction on customer loyalty and how much influence the product quality, price, on customer satisfaction has implications for customer loyalty. This study is a census, the number of objects in the population with 100 respondents. The research method used in this research is descriptive analysis method. Data analysis techniques used are correlation analysis techniques and SEM (structural equation model) analysis techniques. Correlation analysis techniques to determine the relationship between variables, while SEM analysis techniques to determine how much influence the independent variable has on the dependent variable. The software used to process and analyze data from this study is Smart PLS version 3.0.

scholarly journals IS SMEs ABLE TO CONSTRUCT BUSINESS STRATEGY TO IMPROVE ITS PERFORMANCE USING ITS OWN ABILITY? (STUDY ON SMEs KARAWO HANDICRAFT IN CITY OF GORONTALO, INDONESIA)

2017 ◽  
Author(s):  
Ariawan ◽  
Made Sudarma ◽  
Djumahir ◽  
Ghozali Maskie
Keyword(s):  
Human Capital ◽  
Business Strategy ◽  
Capital Investment ◽  
Structural Equation ◽  
The Body ◽  
Cost Leadership ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
Focus Strategy ◽  
Cost Leadership Strategy

Status: Preprint (belum di terbitkan pada Jurnal manapun)The objectives of this study were to analyze and investigate the human capital resource of SMEs to achieve the expected level of performance and to see if the quality of human capital had been appropriate enough to be able to apply certain business strategy. This study also intended to see if the cost leadership strategy, differentiation strategy, as well as appropriate focus strategy to improve the performance of SMEs. This study employed a survey design in which researcher conducted a survey to managers or owner of 68 SMEs of Karawo handicraft in Gorontalo city. This study also employed the structural equation or PLS approach using warpPLS application to analyze the data. The finding of this study showed that the ability of the human capital owned by the SMEs had not yet maximized in improving its performance. The role of the mediation business strategy (cost leadership strategy and differentiation strategy) have been appropriate and matched the ability of the human capital to improve the performance of SMEs. The result of this study enriches the body of knowledge related to the resource based theory and the development of strategic management of the human capital investment for the implementation of business strategy to achieve good performance and system. This study also offers practical benefit for managers or owners of SMEs, and government in developing the business. The data were collected using cross sectional strategy by analyzing the opinions and perception of the managers or owners of the business. Future researchers are encouraged to expand this by involving bigger number of sample and broader scope of study. Future researcher may also develop this study using mix method research design to verify and take action on the interesting result of this study related to the implementation of focus strategy based on the ability of the human capital which has been confirmed to have the highest coefficient path, yet did not have significant effect to the improvement of the performance without the involvement of mediational variables such as the combination of focus-cost strategy or focus-differentiation strategy.

scholarly journals An Empirical Study of Strategic Positioning and Production Efficiency

2015 ◽  
Vol 2015 ◽  
pp. 1-11 ◽  
Author(s):  
Hsihui Chang ◽  
Guy D. Fernando ◽  
Arindam Tripathy
Keyword(s):  
Production Efficiency ◽  
Competitive Advantages ◽  
Strategic Positioning ◽  
Cost Leadership ◽  
Listed Firms ◽  
Differentiation Strategy ◽  
Leadership Strategy ◽  
Brand Development ◽  
The Relationship ◽  
Cost Leadership Strategy

We examine the relationship between strategic positioning of firms and their production efficiency. Firms with competitive advantages based on either cost leadership or differentiation are able to outperform their competitors. Firms pursuing a cost leadership strategy seek to be the lowest cost producer, primarily by minimizing inputs for a given level of output, thus concentrating on increasing the efficiency of their production processes. On the other hand, firms that pursue a differentiation strategy rely on innovation, brand development, marketing, and so forth to achieve competitive advantages; therefore such firms do not place high emphasis on production efficiency. Thus the importance of production efficiency for the success of a firm depends on the strategic positioning of the firm. We apply DEA to an archival data for a large sample of publicly listed firms to investigate the importance of production efficiency for firms based on their strategic positioning. We provide empirical evidence that firms pursuing a cost leadership strategy attribute higher importance to production efficiency, while firms pursuing differentiation strategy attribute less importance to production efficiency.

scholarly journals Cost Leadership Strategy, Firm Structure And Performance Of Star Rated Hotels

2019 ◽  
Vol 2 (3) ◽  
Author(s):  
JANE NYOKABI
Keyword(s):  
Structural Equation ◽  
Simple Random Sampling ◽  
Positive Influence ◽  
Equation Modeling ◽  
Cost Leadership ◽  
Firm Structure ◽  
Leadership Strategy ◽  
And Performance ◽  
Hotel Managers ◽  
Cost Leadership Strategy

The purpose of this study was to assess the influence of cost leadership strategy and firm structure coalignment on firm performance of star rated hotels in Kenya. The research philosophy adopted was positivism and the research design was descriptive and correlative. The population consisted of senior managers from star rated hotels listed by the Tourism Regulatory Authority of Kenya as at 2018. Sampling techniques used in the study were proportionate stratified sampling and simple random sampling. 267 hotel managers were sampled. 253 managers responded out of which 103 respondents were found to represent cost leadership hotels. Hypothesis was tested using structural equation modeling. The study concluded that cost leadership strategy and firm structure coalignment has significant and positive influence on performance of star rated hotels in Kenya. The study recommends hotel managers to ensure a match between the pursuit of cost leadership strategy and the choice of firm structure.

How Competitive Strategies Affect Organizational Structure

2022 ◽  
pp. 271-299
Author(s):  
Muhammed Seyda Akdag ◽  
Yasemin Bal
Keyword(s):  
Technology Development ◽  
Organizational Structures ◽  
Competitive Strategies ◽  
Senior Managers ◽  
Cost Leadership ◽  
Leadership Strategy ◽  
The Cost ◽  
Focus Strategies ◽  
The Relationship ◽  
Cost Leadership Strategy

Organizational structures can change according to the strategy determined by the businesses. The purpose of this chapter is to extend that research by analyzing the relationship between Porter's competitive strategies and Burns and Stalker's structure types. The authors conduct their research on the enterprises in Technology Development Zones in Istanbul, Turkey. One hundred sixty of 5,506 enterprises participated in the research. Then, to search deeper, the authors conducted a qualitative research on the 25 enterprises in Technology Development Zones. Results show that, while the mechanical structure tendency is observed in the enterprises following the cost leadership strategy, the mechanical or organic structure tendency is not observed in the enterprises following the differentiation and focus strategies. Also, according to the interviews, results show that the organizational structures in the enterprises in Technology Development Zones are affected by the size of the organization or the strategic awareness level of the senior managers rather than the competitive strategies.

scholarly journals Islamic Microfinance Service Quality and Its Impact on Yogyakarta Customers’ Satisfaction and Loyalty

2020 ◽  
Vol 1 (2) ◽  
pp. 127-132
Author(s):  
Prastyono Putro Pangarso Pras ◽  
Sumadi Sumadi
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Sem Analysis ◽  
Software Application ◽  
Islamic Microfinance ◽  
Customer Satisfaction And Loyalty

The purpose of this study is to examine the effect of service quality and religiosity on customer satisfaction and loyalty of Islamic Microfinance (KSPPS) in Yogyakarta. The research method uses a qualitative approach. The population in this study were all KSPPS customers in Yogyakarta. Samples were taken by 150 customers from 8 KSPPS using purposive sampling techniques. The analytical tool used for testing hypotheses in this study uses Structural Equation Model (SEM) analysis with the Analysis Moment of Structure (AMOS) software application. The results of this study indicate that customer satisfaction has a positive and significant effect on customer loyalty. Religiosity has a positive and significant effect on customer satisfaction. Religiosity has a positive but not significant effect on customer loyalty. Service Quality has a positive and significant effect on customer satisfaction. Quality of service has a positive and significant effect on customer loyalty.

scholarly journals ANALISIS STRATEGI BISNIS PADA UMKM KERAJINAN BAMBU DI KOTA BANDUNG

AdBispreneur ◽  
2018 ◽  
Vol 2 (3) ◽  
pp. 227
Author(s):  
Muhammad Bahtiar Abdillah ◽  
Raden Marsha Aulia Hakim ◽  
Devi Melisa Damiri ◽  
Fithriya Zahra
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Economic Sectors ◽  
Cost Leadership ◽  
Leadership Strategy ◽  
Generic Strategy ◽  
Focus Strategies ◽  
Cost Leadership Strategy ◽  
New Jobs

ABSTRACTSMEs in Indonesia continue to grow and become one of the economic sectors that can  guarantee the lives of a more prosperous society. The increase of SMEs also opening up new jobs for the community so as to reduce unemployment in Indonesia. However this is in line with the increasing levels of competition both on National and International scale. This research will analyze business strategy on SMEs bamboo based craft. This study aims to study and know the Business Strategy on SMEs bamboo crafts in Bandung.The type of research used in this research is descriptive analysis with qualitative approach, and data analysis method used are SWOT Analysis and Porter’s Generic Strategy. The results of this study found that SMEs in this research has implemented Porter's Generic Strategy well. However on a cost leadership strategy only applied by Haur Bamboo, and differentiation and focus strategies are applied by Sari Kurnia and Awi Virage. Keywords: Bamboo craft, business strategy, SWOT, SMEs.  ABSTRAKPertumbuhan UMKM di Indonesia setiap tahunnya terus bertambah dan menjadi salah satu sektor ekonomi yang dapat menjamin kehidupan masyarakat lebih sejahtera. Dengan adanya peningkatan UMKM ini juga membuka lapangan pekerjaan baru bagi masyarakat sehingga mampu mengurangi pengangguran di Indonesia. Namun demikian hal ini seiring dengan semakin tingginya tingkat persaingan baik pada skala Nasional maupun Internasional. Penelitian ini akan dianalisis strategi bisnis pada UKM kerajinan berbasis bambu. Penelitian ini bertujuan untuk mempelajari dan mengetahui Strategi Bisnis pada UKM kerajinan bambu di Kota Bandung.  Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif analisis dengan pendekatan kualitatif. Metode analisis data yang digunakan adalah Analisis SWOT dan Porter’s Generic Strategy. Hasil penelitian didapatkan bahwa secara keseluruhan ketiga UMKM dalam penelitian ini telah menerapkan Porter’s Generic Strategy dengan baik. Namun pada strategi keunggulan biaya hanya diterapkan oleh Haur Bamboo, serta strategi diferensiasi dan fokus diterapkan oleh Sari Kurnia dan Virage Awi. Kata kunci : Kerajinan bambu, strategi bisnis, SWOT, UMKM. 

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

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