Strategy of Tourism Development for the Middle-Sized Town: From Scenarios to Strategic Maps

2020 ◽  
Vol 11 (6) ◽  
pp. 1445
Author(s):  
Inna LEVYTSKA ◽  
Alena KLYMCHUK ◽  
Biletska NATALIYA ◽  
Nataliia KOTSERUBA
Keyword(s):  
Development Strategy ◽  
Tourism Development ◽  
Strategy Development ◽  
City Marketing ◽  
City Development ◽  
General Outline ◽  
Strategy Map ◽  
Development Goals ◽  
Strategic Project ◽  
The City

A city that does not have a bright tourism brand needs to take special approaches to planning and implementing a tourism strategy. Such a strategy should be an integral part of the overall city development strategy, consider the interests of all stakeholders, have its own vision, scenarios, projects. An intercultural approach from "history to the present", emphasis on different target groups, active partnership with business and community are the basis for formulating an effective city development strategy. The author considers an example of strategy development for Vinnytsia using strategic, project and operational management methods and tools. The directions of analysis and development from vision to real scenarios and vice versa from scenarios to strategic map of development allow to form a real strategy of tourism development. In each direction the main functions of management are considered: planning, motivation, organization, control. The analysis of the overall strategy of the city development revealed the direct and indirect strategic projects that influence the development of tourism. W. Disney's (improved by R. Dilts) technique was used to form a vision for tourism development in the city. The main modern slogan of the development strategy of the Vinnytsia city - "City of ideas" - for tourism strategy has been transformed into the slogans "Tourist city of ideas" and "City of tourist ideas". Each of the directions of the overall city strategy is adapted to aspects of tourism development. Analysis of tourism development strategies of such cities as Zaporizhzhia, Mukachevo, Khmilnyk; a review of scientific articles on tourism strategy development has allowed us to draw on a general outline for strategy development and generate a strategic map using Google software. The analysis of the results of the activities of the the City Marketing and Tourism Department for 7 months revealed some duplications and mistakes in the formation of development goals, lack of differentiation of directions and development of partnership. The author offers rough drafts of vision, mission. In addition, recommendations were made for the City Marketing and Tourism Department. The author proposes to adapt the technology of detailing each of the directions of tourism development in the city and to position each specialist in the strategy map. The result of the research is the proposed methods and draft essays for the formation of tourism development strategy in Vinnytsia.

Smart Urban Profiling And Management – New Insights For Enhancing Innovative And Sustainable City Development

2020 ◽  
Vol 9 (1) ◽  
pp. 36-46
Author(s):  
Rebecca Oberreiter
Keyword(s):  
Urban Development ◽  
Sustainable Urban Development ◽  
Management Model ◽  
City Management ◽  
City Marketing ◽  
City Development ◽  
Sustainable City ◽  
Framework Conditions ◽  
Fresh Impetus ◽  
The City

Rapidly changing framework conditions for city development such as globalization, demographic trends, deindustrialization, technological developments or the increasing urbanization as well as the economic, social and political changes are profound and change our urban life. This leads, that the cities of tomorrow will differ essentially from today´s city principles. Therefore innovative, strategically wise and quick action becomes a criterion for success. Here, more than ever, local conditions and requirements must be taken into account as well as global framework conditions. The responsible parties have to set the course so that the “City” remains competitive and sustainable in the future. Therefore, innovation processes and sustainable strategies for dealing with the diverse and complex agendas of a city in dialogue with those who are responsible for it must be initiated and management systems established so that new things can develop continuously and systematically. This work illustrates how the boundaries created to manage and market future liveable and sustainable city destinations are the root of the practical and academic problems that trouble city management these days.  This paper aims to develop the new integrated Smart Urban Profiling and Management model, which presents a new integrated approach for city marketing as an instrument of sustainable urban development. In this way, comprehensive research was conducted to evaluate if the holistic city marketing concept that integrates elements of smart city strategies and adaptive management is a more suitable instrument and integrative process than conventional city marketing in order to improve the sustainable urban development. Therefore, in this work, the designed “Smart Urban Profiling and Management model” for city management introduces an alternative and holistic perspective that allows transcending past boundaries and thus getting closer to the real complexities of managing city development in dynamic systems. The results offer the opportunity to recognize the city and consequently allow to developing successful strategies and implementation measures. This study targets to contribute to this endeavor in order to produce new impulses and incitements in the city management field and shall provide a fresh impetus for a new understanding of city marketing as the initiator of development processes, mobilization and moderator in concerning communication and participation processes. This paper is written from a perspective addressing those responsible for the city- management, city- & urban marketing and development.

scholarly journals Applying of green building standards for implementation of the city development strategies in Kyiv.

2019 ◽  
Vol 3 (1) ◽  
pp. 16-30
Author(s):  
Dmytro Varavin ◽  
Tetiana Kryvomaz
Keyword(s):  
Environmental Protection ◽  
Public Space ◽  
Development Strategy ◽  
Negative Impact ◽  
Green Building ◽  
Building Structures ◽  
City Development ◽  
Land Relations ◽  
Building Standards ◽  
The City

The main tasks of the "Kyiv City Development Strategy until 2025" are in development and reconstruction of the city, improvement of its infrastructure and environmental protection, which perfectly correlates with the basic principles of green building. This is the modern practice in construction, reconstruction and the exploitation of buildings, in which they im-plement optimal architectural solutions, advanced engineering systems and materials for re-ducing of energy consumption and material resources, it is the process of improving the qual-ity of buildings and the comfort of their internal environment, improving of impact of build-ings on the health of people by minimizing the negative impact on the environment at all stag-es of life cycle of building structures. The practice of the tasks outlined in the Strategy will significantly contribute to the implementation of international environmental standards and to the application of constructive solutions of green building technologies. In particular it ap-peals to such urban development sectors as city development and land relations, housing and communal services, transport and urban mobility, environmental policy and environmental protection, public space, security and civil protection, historical and architectural heritage.

City Boosterism through Internet Marketing

2011 ◽  
pp. 130-151 ◽  
Author(s):  
María Isabel Huerta-Carvajal ◽  
Luis Felipe Luna-Reyes
Keyword(s):  
Information And Communication Technologies ◽  
Local Governments ◽  
Communication Technologies ◽  
Strategy Development ◽  
City Marketing ◽  
The Public ◽  
Information And Communication ◽  
Marketing Activities ◽  
The City

Local governments around the world are becoming aware of the importance of identifying and marketing their local assets to promote economic competitiveness. Information and Communication Technologies (ICT) have proven useful in supporting marketing activities in the private sector, but there is still little exploration on their use in the public sector. However, ICT effectiveness is constrained by institutional arrangements and the coordination of the marketing efforts with other government processes such as urban planning and strategy development. The purpose of this chapter is to discuss the strategic scaffolding for ICT as a key component of a city’s marketing strategy using as an example the city of Puebla in Mexico. Although city marketing efforts and ICT use are still at its initial stages in the city, lessons from current efforts in Puebla are related to the key role of stakeholder networks, ICT interoperability, Geographic Information Systems, and government program continuity.

Eco-Tourism Development Strategy Baluran National Park in the Regency of Situbondo, East Java, Indonesia

2015 ◽  
Vol 4 (4) ◽  
pp. 185
Author(s):  
Adil Siswanto ◽  
Moeljadi Moeljadi
Keyword(s):  
Product Development ◽  
Human Resource Development ◽  
Development Strategy ◽  
National Park ◽  
Tourism Development ◽  
Community Empowerment ◽  
Local People ◽  
Matrix Analysis ◽  
Strategy Development ◽  
Tourism Product

Baluran National Park in the regency of Situbondo, East Java-Indonesia, highly prospective for development of sustainable tourism that can improve the welfare of local people. The suitable tourism type is eco-tourism with local people envolvement.The purposes of this study were: 1). To know the local people envolvement in eco-tourism development; 2). To know the potenciesof Baluran National Park; and 3). To formulateEco-tourism Development Strategy.Using the matrix analysis method of IFAS and EFAS, produce a common strategy; SWOT analysis generates alternative strategies. This research was exploring, to formulate policies and programs based internal and external conditions. Data were collected by questionnaire, interview and observation. The number of respondents 25 people who are competent in the field of tourism.The results showed, local people envolvement of Wonorejo, Bajul Mati, Bimo Rejo, Watu Kebo, Sumber Waru and SumberAnyaras buffer villages, in the development of eco-tourism in Baluran National Park needs to be improved through approach, training and community empowerment. Alternative strategy obtained eco-tourism product development strategy; development of basic infrastructure and facilities as well as supporting tourism; tourist market penetration and promotion; increased security; as well as institutional and human resource development strategy of eco-tourism. Eco-tourism development strategy is a strategic priority of generating eco-tourism product development programs and maintaining biological resources.

scholarly journals City Data Plan: The Conceptualisation of a Policy Instrument for Data Governance in Smart Cities

Urban Science ◽  
2019 ◽  
Vol 3 (3) ◽  
pp. 91
Author(s):  
Lucia Lupi
Keyword(s):  
Smart City ◽  
Smart Cities ◽  
Methodological Approach ◽  
Policy Instrument ◽  
City Development ◽  
Data Governance ◽  
Analytic Process ◽  
Development Goals ◽  
Multi Stakeholder ◽  
The City

This paper presents the conceptualisation of the City Data Plan, a data governance policy instrument intended to connect the production and use of urban data in a comprehensive and evolutive long-term strategy aligned with city development goals. The concept of the City Data Plan had been elaborated by taking into account current issues related to privacy and manipulation of data in smart city. The methodological approach adopted to define the nature of a City Data Plan is grounded on the conceptual and empirical parallelism with corporate data governance plans and general urban plans, respectively aimed to regulate decision-making powers and actions on data in enterprise contexts, and the interests of local stakeholders in the access and use of urban resources. The result of this analytic process is the formulation of the outline of a City Data Plan as a data governance policy instrument to support the iterative negotiation between the instances of data producers and data users for instantiating shared smart city visions. The conceptualisation of the City Data Plan includes a description of the multi-stakeholder organisational structures for the city data governance, cooperation protocols and decision areas, responsibilities assignments, components of the plan and its implementation mechanisms.

Prospects of image-making as an essential development instrument of tourist services in Samara

2015 ◽  
Vol 9 (5) ◽  
pp. 4-11
Author(s):  
Глеб Алексушин ◽  
Gleb Aleksushin
Keyword(s):  
Development Strategy ◽  
Tourism Development ◽  
The Development Strategy ◽  
Levels Of Use ◽  
The City

The article discusses the prospects and objectives of Samara’s image-making for the growth of tourist potential of the region. In fact, it comes to creating the ideology of tourism development in Samara and Samara Region. Author has distinguished three basic tourism brands within the framework of Samara´s image-making, analyzing each of which as a system of sub-brands. In addition to the basic, less significant brands are formulated the article. Farther, in the analysis of tourism and recreation cluster (TRC) twelve basic types of resources and organizations - participants of TRC - are allocated. Authorial understanding of the structure of TRC is shown for a more adequate perception of it. As well as, the nature and levels of use of the image of the city by specific organizations - representatives of the TRC in Samara are analyzed. Particularly, 127 accommodation facilities and 306 foodservice facilities are analyzed. The efficiency of the three basic tourism brands of Samara in the names of firms-members of tourism business and souvenirs is studied. As a result, the author has formulated not only the general characteristics of the brands usage, but also the development strategy of image and branding in the evolution of tourist services in Samara.

Analysis of the City Waterfront Landscape Design in Central Plains Economic Zone

2012 ◽  
Vol 238 ◽  
pp. 395-399
Author(s):  
Jing Xia Liu ◽  
Zeng Qiang An
Keyword(s):  
Development Strategy ◽  
Landscape Design ◽  
Environment Design ◽  
City Development ◽  
Central Plains ◽  
Modern City ◽  
Economic Zone ◽  
The City

The modern city waterfront construction is an important part of the city landscape environment design, many city put it as an important part of city development strategy. The article combines the ecosystem manage engineering case of Zhengzhou Jialu river, take out the course of river manage principle and important points in the process of designing under the background of Henan Central Plains Economic Zone construction.

scholarly journals MARINE TOURISM SUSTAINABILITY DEVELOPMENT IN MARINE RECREATIONAL PARK ANAMBAS ISLAND

2016 ◽  
Vol 8 (1) ◽  
pp. 367-383
Author(s):  
Rika Kurniawan ◽  
Fredinan Yulianda ◽  
Handoko Adi Susanto
Keyword(s):  
Development Strategy ◽  
Tourism Development ◽  
Strategy Development ◽  
Marine Resources ◽  
Marine Tourism ◽  
Sustainability Analysis ◽  
Policy And Strategy ◽  
Rapid Appraisal ◽  
Appraisal Index ◽  
Tourism Potential

Mantang  Besar and Mantang Kecil islands contain marine resources that can be developed for ma-rine tourism activities. For the above purpose, a study is needed to assess the potential of the islands. The objectives of this study were: (1) to analyze the sustainability potential of marine tourism on Man-tang Besar and Mantang Kecil islands and (2) to determine the policy and strategy to develop marine tourism in Mantang Besar and Mantang Kecil islands. Multi-Criteria Analysis (MCA) with Rapid Appraisal Index Sustainability of Ecotourism approach was used for the sustainability analysis of the marine tourism potential in both islands. The results showed that the sustainability status of marine tourism potential on Mantang Besar and Mantang Kecil islands for A dimension (ecology) was in ave-rage of 50.4592 within the category of sustainable, for B dimension (socio-economic) with average of 31.6113 within the category of less sustainable, and C dimension (institutional-technology) with ave-rage of 32.5581 wihtin the category of less sustainable. For the succes of the strategy development, B dimension should be prioritized and followed by B and C dimensions.                                                                                   Keywords: MCA, marine tourism development strategy, Anambas islands

scholarly journals Tourism Development Strategy of Mangrove Forest in the Village Langadai Kotabaru Hilir Subdistrict Kelumpang

2018 ◽  
Vol 4 (2) ◽  
pp. 50-56
Author(s):  
Erni Julianti
Keyword(s):  
Development Strategy ◽  
Mangrove Forest ◽  
Swot Analysis ◽  
Focal Point ◽  
Tourism Development ◽  
Strategy Development ◽  
Mangrove Forests ◽  
The Public ◽  
The Government ◽  
The Village

The basic concept of tourism development strategy mangrove forest is reviewing the state of observation in the area of mangrove forests, perceptions and preferences of society and local government, and the use of SWOT analysis. This study aims to determine the development strategy of mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict, so mangrove well then expected to implement development programs and the development of an integrated strategy between the conservation of natural resouces with economic development in a sustainable society. The application of the concept of travel in the area of mangrove forest ecosystems in general is expected to reduce the rate of destruction of these areas by the public.  Processing method used is the analysis of the potensial landscape and strategy development SWOT analysis. Analysis of the data elements of the landscape each focal point of the model pengharkatan done that is by scoring according to the criteria assessment landscape elements that have been modified. While the SWOT analysis is a technique for identifying problems based on potential or strengths and weaknesses to address and respond to the opportunities and threats. So that the analysis results can be used as a basis for the development of mangrove forest tour in the village Langadai Kelumpang Hilir subdistrict in the future.  Based on the results of the assessment landscape mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict is in the range of 19-33 which means to have a high quality, so it has the potential to be developed as the natural attractions. Based on the results of this study resulted in several recommendations that include: Completing the supporting infrastructure of natural traveled activities such as: roads, bridges, gazebo, fishing, sanitary facilities, public toilets and others. Promotion to the public both in the region and outside the region. The government should  make the rules tight areas in the preservation of nature and fully supported by the community. Improving the quality of management of natural attractions integrated manner.

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