INVESTIGATING THE EFFECT OF CUSTOMER RELATIONS QUALITY AND PRODUCT EXCELLENCE ON MARKETING PERFORMANCE THROUGH PRODUCT COMPETITIVE ADVANTAGE (Empirical Study at PT Bank Mega, Tbk)

In this highly competitive banking industry, every bank needs to create superior value for its customers. The ideal banking industry to improve the quality of customer relationships is a company that wants to optimize profits by closer (customer intimacy) and harmonious relationship with its customers. Thus, the value-added relationship marketing can be optimized in streamlining and streamlining costs to acquire new customers or retain old customers so that the cost and marketing efforts are not in vain and profits can be increased even more. This study specifically examines the effect of customer relationship quality and product excellence on the company's marketing performance through a competitive advantage in the banking industry. The industry that is used as a research object is PT Bank Mega, Tbk Regional Semarang. The analytical tool used in this study is the Structural Equation Model (SEM) of the AMOS statistical package. From the research results can be concluded that the quality of relationships influence and positive product superiority to marketing performance. While a competitive advantage does not have a positive effect on marketing performance. At the end of the discussion, the limitations of research and future research agenda can be used as a reference for further study or research.

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Improvement Strategy of Competitive Advantage and Marketing Performance of Public Market

JURNAL TERAPAN MANAJEMEN DAN BISNIS ◽

10.26737/jtmb.v4i2.824 ◽

2018 ◽

Vol 4 (2) ◽

pp. 120

Author(s):

Endah Budiarti

Keyword(s):

Service Quality ◽

Competitive Advantage ◽

Customer Relationship Management ◽

Structural Equation ◽

Relationship Management ◽

Customer Relationship ◽

Equation Modeling ◽

The Public ◽

Marketing Performance ◽

Public Market

The purpose of this research is to analyze and prove the influence of customer relationship management (CRM), service quality and entrepreneurship orientation to competitive advantage and marketing performance and to analyze and prove the influence of competitive advantage to marketing performance of the public market in East Java Province. The object of this research is the whole market unit of the public in East Java Province spread over 29 regencies and 9 cities in East Java Province amounting to 335 units of the public market. The unit of analysis (analysis unit) in this research is a revitalized public market that is 67 public market in East Java Province. While the observation unit is a trader or tenant of a community market stand in East Java Province. The number of public market traders in the market that has been revitalized today is 25,000. In this study, researchers measured the marketing performance of the Public market in East Java Province based on the perception of the trader or tenant stand, so the measure of marketing performance is perceptual. The sample used is 190 merchants. The number is spread across 67 units of the public market in East Java Province. The model to be used in this research is the model of causality or relationship. To test the proposed hypothesis, the analysis technique uses SEM (Structural Equation Modeling), with AMOS statistic software. The results of hypothesis testing: Customer relationship management, Quality of service and entrepreneurial orientation significantly influence the competitive advantage of the market public in East Java Province. Customer relationship management and service quality significantly influence the marketing performance of the public market in East Java Province, while the orientation of entrepreneurship has no significant effect on marketing performance of the public market in East Java Province. Competitive advantage influences the marketing performance of public market significantly in East Java Province.

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The Role Of Relationship Learning As The Mediator Of The Market Orientation Impact Toward Competitive Advantage And Marketing Performance Of The Furniture Companies In Java Island

DiE: Jurnal Ilmu Ekonomi dan Manajemen ◽

10.30996/die.v9i1.194 ◽

2013 ◽

Vol 9 (1) ◽

Author(s):

Oscarius Y.A Wijaya

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Structural Equation ◽

Bilateral Trade ◽

Dominant Role ◽

Equation Model ◽

Analysis Tool ◽

Island Region ◽

Reciprocal Effect ◽

Marketing Performance

Relationship learnings is the main essential requirement to create companyâ€™s innovation power to enhance its competitive advantage. The relationship learning of furniture compa-nies in Indonesia has been considered in low level compared to China and other Asian countries. This also has a significant effect toward marketing performance in term of bilateral trade relationship between Indonesia and China. The link phenomenon of market orientation with the awareness about relationship behavior of furnitures companies in China has much more dominant role to win the competition. The connection or network (Guan Xi - å…³ç³») has been used to maintain business relation amongst furniture companies in China for information sharing from academicians, suppliers and even competitors. Apparently, furnitures companies Indonesia havenâ€™t got used to it. Companies here are less paying atten-tion on this remarkable source to generate a new innovation or design, even making market surveys to support innovation capability.Â The purpose of this research is to analize the followings, (1). The effect of market orientation toward relationship learnings, (2). The effect of market orientation toward competitive advantage, (3). The effect of relationship learning toward competitive advantage, (4). The effect of market orientation toward marke-ting performance, (5). The effect of relationship learning toward marketing performance, (6). The effect of competitive advantage toward marketing performance of furnitures com-panies in Java island region.The research objects are all furniture companies in Java island region which consists of Surabaya, Semarang, Bandung and Jabodetabek with total number about 830 companies, with furniture company as analysis unit. 90 companies were being taken for the samples. This research has using SEM (Structural Equation Model) as the analysis tool to estimate the reciprocal effect by involving interverning variable. The analysisâ€™ results showing that the market orientation has a possitive effect to marke-ting performance of furnitures companies in Java island region thru relationship learning.Keyword: market orientation, relationship learnings, competitive advantage, marketing performance

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Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

INOBIS Jurnal Inovasi Bisnis dan Manajemen Indonesia ◽

10.31842/jurnalinobis.v4i1.162 ◽

2020 ◽

Vol 4 (1) ◽

pp. 11-19

Author(s):

Mudiantono Soekirman ◽

Fajar Ayu Suryani

Keyword(s):

Competitive Advantage ◽

Entrepreneurial Orientation ◽

Small Businesses ◽

Structural Equation ◽

Small And Medium Enterprises ◽

Distribution Channel ◽

Equation Model ◽

Marketing Performance ◽

Central Java ◽

Medium Enterprises

Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24 as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

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The antecedents and consequences of supply chain service capabilities in the context of container shipping

The International Journal of Logistics Management ◽

10.1108/ijlm-09-2014-0151 ◽

2016 ◽

Vol 27 (2) ◽

pp. 236-262 ◽

Cited By ~ 5

Author(s):

Chung-Shan Yang

Keyword(s):

Supply Chain ◽

Structural Equation ◽

Positive Impact ◽

Value Added ◽

Equation Model ◽

Future Research ◽

Service Reliability ◽

Management Support ◽

Container Shipping ◽

Content Type

Purpose – The purpose of this paper is to empirically examine the relationships among supply chain integration (SCI), supply chain service capabilities, market performance (MP), and financial performance (FP) in the container shipping context and develops valid and reliable instruments for future research. Design/methodology/approach – A structured questionnaire was used to gather data from 133 container shipping operators and agencies in Taiwan, using confirmatory factor analysis, the author identified main dimensions of SCI and supply chain service capabilities in container shipping context. A structural equation model was then used to test the research hypotheses. Findings – This study has identified a set of five dimensions that can enable effective SCI: top management support, cross-functional cooperation, information technology, goal congruence, and collaborative communication, and highlighted the critical mediating role of supply chain service capabilities (i.e. service efficiency, service reliability, service flexibility, and value-added service) in improving firms’ market and FP. The authors confirm that SCI has a positive impact on supply chain service capabilities, which in turn helps to enhance market and FP. Practical implications – This research can thus serve as a valuable reference for managers to achieve better SCI formation and performance, help managers to develop more effective collaborative relationships, and thus minimize the chance of SCI failure. Originality/value – This manuscript provides a theoretical framework to link SCI, supply chain service capabilities, MP, and FP for the container shipping service supply chain context that have not been previously reported through empirical research.

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The Impact of Customer Relationship Management Systems on Dynamic Capabilities at Firms

Journal of Global Information Management ◽

10.4018/jgim.2021010106 ◽

2021 ◽

Vol 29 (1) ◽

pp. 103-122

Author(s):

Cristina Gallego-Gomez ◽

Carmen De-Pablos-Heredero ◽

José Luis Montes-Botella

Keyword(s):

Customer Relationship Management ◽

Structural Equation ◽

Dynamic Capabilities ◽

Banking Industry ◽

Relationship Management ◽

Implementation Process ◽

Equation Model ◽

Customer Relationship ◽

Technological Environment ◽

The Impact

The banking industry has been forced to restructure its processes to get adapted to a more technological environment as a consequence of the changes experienced in the market. Academic literature has paid special attention to the most critical relationship at firms, customers. Customer relationship management (CRM) offers good opportunities to increase efficiencies in this relationship. For this reason, this research analyses to what extent the implementation of CRM systems in the banking industry has offered good results in terms of dynamic capabilities. For that, some dynamic capabilities have been identified after CRMs implementation process has taken place. A theoretical model has been built and empirically validated by means of a representative sample of banking firms applying structural equation model analysis (SEM). Results show how firms, by properly implementing CRM systems, can reach dynamic capabilities. As main practical implications for firms, it is interesting to orient CRMs implementation to reach dynamic capabilities.

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Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance

Uncertain Supply Chain Management ◽

10.5267/j.uscm.2021.7.007 ◽

2021 ◽

Vol 9 (4) ◽

pp. 941-948 ◽

Cited By ~ 1

Author(s):

Vita Dhameria ◽

Imam Ghozali ◽

Abas Hidayat ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Competitive Advantage ◽

Structural Equation ◽

Small And Medium Enterprises ◽

Equation Model ◽

Business Success ◽

Entrepreneurial Marketing ◽

Marketing Performance ◽

Marketing Activities ◽

Medium Enterprises ◽

Network Capability

Business success is closely related to the marketing process. A good defined marketing strategy conducted to increase a sales business and marketing. The elements that must be developed are networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. The sustainability of Indonesian businesses, especially small and medium enterprises (SMEs), is a challenge for entrepreneurs. SMEs are an important factor that affects the increase of national economic growth. This research investigated variables such as networking capability, entrepreneurial marketing, competitive advantage, marketing performance of embroidery SMEs in Tasikmalaya City West Java Indonesia. The technique sampling used in this research was purposive sampling. Samples gained were 120 SMEs. In analyzing the data, researchers employed Structural Equation Model (SEM) method from software AMOS. Entrepreneurial marketing activities are closely related to creating competitive advantage through innovation in the creation of better products, processes, and strategies to satisfy customer needs and desires. Hypothetical testing results showed that network capability and entrepreneurial marketing are important factors that significantly influence competitive advantage of SMEs. Networking capability, entrepreneurial marketing, and competitive advantage are important factors that significantly influence marketing performance of SMEs. Therefore, networking capability, entrepreneurial marketing, competitive advantage, and marketing performance must be developed for sustainable the successfulness of SMEs.

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The Effect of e-Finance Service Quality on Bank Customers' Fintech e-Loyalty

Research Anthology on Personal Finance and Improving Financial Literacy ◽

10.4018/978-1-7998-8049-3.ch014 ◽

2021 ◽

pp. 231-248

Author(s):

Wondwossen Jerene ◽

Dhiraj Sharma

Keyword(s):

Service Quality ◽

Financial Institutions ◽

Financial Services ◽

Structural Equation ◽

New Technologies ◽

Banking Industry ◽

Equation Model ◽

Primary Data ◽

Information Communication

The expansion of information communication technology (ICT) significantly influences organizations service delivering culture. The financial institutions, particularly the banking industry are one of the major sectors that invests large amount of capital for introducing new technologies. E-finance is one of the technology channels that bankers introduced to their customers to access financial services. Therefore, this study was aimed to study the effect of e-finance service quality on bank customers' fintech loyalty of using the e-finance services in future. Primary data was collected from 412 bank customers and it was analyzed using the structural equation model (SEM) through AMOS. The result revealed that both in normal operations of e-finance service and recovery services, the quality of service positively influences bank customers' satisfaction and their e-loyalty.

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A Structural Equation Model of Perceived University Image in Qatar:

University of the Future: Re-Imagining Research and Higher Education ◽

10.29117/quarfe.2020.0255 ◽

2020 ◽

Author(s):

Rima Charbaji

Keyword(s):

Student Perceptions ◽

Extracurricular Activities ◽

Structural Equation ◽

Equation Model ◽

Quality Of Education ◽

Future Research ◽

Organizational Image ◽

Institutional Image ◽

National University

The aim of this research is to examine the factors that influence student perceptions of the image of Qatar’s national university, Qatar University. The study builds on relevant scholarship on perceptions of organizational image and explores institutional image perceptions in the state of Qatar. Based on data collected from a sample of 1427 students in Qatar, this study uses factor analysis in order to identify the variables that influence students’ perceptions of Qatar University. The findings of this study indicate that the way students perceive Qatar University is determined by four main factors: Quality of education, comparability of educational standards, the facilities and extracurricular activities provided, and graduates’ employability. The paper concludes with recommendations for institutional policy and future research. This piece of research has been published in August 2020 at the scopus indexed International Journal of Management (IJM).

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Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable

Management Science Letters ◽

10.5267/j.msl.2020.10.024 ◽

2021 ◽

pp. 1421-1428 ◽

Cited By ~ 1

Author(s):

Muhartini Salim ◽

Fachri Eka Saputra ◽

Rina Suthia Hayu ◽

Muhammad Rahman Febliansa

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Product Innovation ◽

Structural Equation ◽

Equation Model ◽

Partial Least Square ◽

Least Square ◽

Theoretical Development ◽

Marketing Performance ◽

Small And Medium Business

Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.

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