Marketing and Rural Entrepreneurship in Amealco, actions to improve the situation of artisans

2021 ◽  
Vol 7 (12) ◽  
pp. 537-550
Author(s):  
Jorge Arturo Velázquez Hernández ◽  
Rosalía Alonso Chombo ◽  
Jorge Adán Romero Zepeda

Currently, marketing is a tool that helps entrepreneurs to promote their products and improve the situation they have in the business sector based on the various tools that exist to optimize their image and sales. This research aims to elucidate the importance of marketing in the professional development of artisans in the municipality of Amealco. It seeks to recognize that micro and small businesses dedicated to the sale of handicrafts need to make adequate and efficient use of the various marketing tools that exist to improve their current situation. The results obtained in the field work allowed us to observe that the architects have basic knowledge on this subject, but require help to improve and achieve that their image, positioning and sales gradually increase to such a degree that they can consolidate in the labor market. Finally,

2013 ◽  
Vol 44 (2s) ◽  
Author(s):  
Elena Bresci ◽  
Antonio Giacomin ◽  
Federico Preti

The GESAAF Department of the UNIFI has been involved in the project “Gestione ambientale e del rischio nel dipartimento di Sololà” in the period 2011-’12 aiming at guaranteeing water access to people leaving in rural areas in the Sololà Department in Guatemala, in collaboration with the two NGOs Movimento Africa ’70 and Oxfam Italia. Appropriate technologies, such as EMAS pump and well drilled with the Baptista- Boliviana technique, have been proposed and utilized for improving water access in areas where lack of water represented a limiting factor for the human development. They can be both considered compatible with local, cultural and economic conditions: in fact locally available materials are used and the tools can be maintained and operationally controlled by the local users. At the end of the project, 52 EMAS pumps have been installed and 19 wells drilled, 33 pumps have been installed in already existing wells tank. Formation activities of local people played an important role: diffusion actions of the methodology started from schools, 20 workers participated to an in class course and more than 100 participated in the field work. Monitoring activities on the 52 installed pumps have been carried out in order to check the performances of the pumps and the knowledge level acquired by the users. After some months of operation, more than 80% of the pumps were correctly functioning and the required maintenance activities have been carried out in collaboration with the local users. In order to analyze the project results, a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) has been carried out for developing a strategy able to tackle the weaknesses and threats of the procedure. The application of the SWOT analysis showed to be an useful tool to analyse the current situation coming from the ended project. It has been helpful to gauge how the project performed. The analysis results may be also utilized for exploring strengths and weaknesses of a possible transferring of the methodology to other sites.


2021 ◽  
Author(s):  
Oskars Kaulēns ◽  
◽  
Reinis Upenieks

Changes in technology use and globalization are leading to significant changes in the structure of the labor market, emphasizing the need for labor market participants to learn continuously and acquire new knowledge and skills in order to adapt to a rapidly changing work environment. Economists point to the risks posed by technological development, such as the reduction of low-skilled jobs as a result of digitalization and automation processes. Although professionals working with people, such as healthcare professionals and teachers, are less exposed to the risk of automation, they are still increasingly unstable as technology and artificial intelligence compete with human experts. This means that medical and education staff will also need more targeted, regular and labor market-oriented professional development in order to remain competitive and demonstrate demand-driven performance. In line with changes in the quality standards of professional performance for healthcare professionals and teachers, changes are also taking place in how the professional development of these groups is implemented. In addition to formal development activities such as courses and seminars, the need to accept the impact of informal learning is emphasized, not only expanding the aims and content of professional development activities but also offering new learning formats. The aim of the qualitative research conducted by the authors is to study the understanding of teachers and healthcare professionals about their professional development by analyzing their answers regarding their professional development. The focus of the study has been chosen to test the assumption that healthcare professionals and teachers view their continuing education more in the context of formal training, with less emphasis on professional development through informal learning. Within the framework of the research, a survey of random respondents within the said target groups has been conducted and the answers of the respondents have been analyzed, with attention paid to the aspects of formal and informal learning. The article presents the results of the content analysis, highlighting the most important trends of study results and the problematic aspects related to the improvement of the quality of professional development.


2021 ◽  
Vol 20 (3) ◽  
pp. 6-15
Author(s):  
Vera A. Gnevasheva ◽  

The conditions of the pandemic have left an imprint on the development of many socioeconomic processes, including the process of reproduction of labor resources. The consequences of the pandemic on the labor market have yet to be assessed, but today it is already possible to draw interim conclusions regarding emerging trends, transformation or strengthening of old ones. In this regard, it is important to assess in advance the structural changes of the labor market in order to timely manage the processes of formation and distribution of the labor force. Processes in the labor market, in turn, are a consequence of changes in demographic factors and, in turn, are an impetus for the development of economies and society as a whole, which emphasizes the importance of studying the current situation in the labor market, assessing it and forming predictive development scenarios.


Author(s):  
Saptarshi Dhar ◽  
Tahira Farzana ◽  
Sabiha Saju Ibne Abedin

The COVID-19 pandemic has created devastating consequences for all businesses globally, including the small businesses in Bangladesh. The small business sector in Bangladesh is a key driver of its economic growth and has been hit particularly hard by the pandemic due to its pre-existing vulnerabilities and lower resilience to crisis. This chapter investigates the impact of COVID-19 on small-scale businesses, their subsequent response measures, and learning experiences that have created a route to resilience. A qualitative investigation on six small-scale enterprises across manufacturing and service areas was included in the study. The cases covered fashion and clothing and organic food and beverage businesses. The findings of the study suggest that the impacts of the pandemic are primarily financial, operational and supply chain, and logistical in nature. The policymakers need to take urgent measures to ensure the sustainability of this sector amid the ongoing pandemic.


Author(s):  
Yin Leng Tan ◽  
Linda Macaulay

It is widely recognized that small businesses with less than 50 employees make significant contributions to the prosperity of local, regional, and national economies. They are a major source of job creation and a driving force of economic growth for developed countries like the USA (Headd, 2005; SBA, 2005), the UK (Dixon, Thompson, & McAllister, 2002; SBS, 2005), Europe (European Commission, 2003), and developing countries such as China (Bo, 2005). The economic potential is further strengthened when firms collaborate with each other; for example, formation of a supply chain, strategic alliances, or sharing of information and resources (Horvath, 2001; O’Donnell, Cilmore, Cummins, & Carson, 2001; MacGregor, 2004; Todeva & Knoke, 2005). Owing to heterogeneous aspects of small businesses, such as firm size and business sector, a single e-business solution is unlikely to be suitable for all firms (Dixon et al., 2002; Taylor & Murphy, 2004a); however, collaboration requires individual firms to adopt standardized, simplified solutions based on open architectures and data design (Horvath, 2001). The purpose of this article is to propose a conceptual e-business framework and a generic e-catalogue, which enables small businesses to collaborate through the creation of an e-marketplace. To assist with the task, analysis of data from 6,000 small businesses situated within a locality of Greater Manchester, England within the context of an e-business portal is incorporated within this study.


2003 ◽  
Vol 30 (3) ◽  
pp. 301-322
Author(s):  
Alessandro Kihlgren

AbstractThe dearth of reliable data makes field work essential to gain a more accurate picture on small business in today's Russia.1 Interviewing representatives of organizations instead of individual entrepreneurs provides a more balanced picture, as entrepreneurs may be reluctant to divulge information about their firm. Although the firms these organizations work with are not fully representative of the small business population in St. Petersburg the results do not differ substantially from surveys previously conducted in the city. Therefore, these data can provide some useful insights on small business in St. Petersburg. Data collected suggest that new firms are mostly profitable and expanding production. The fact that half of the firms have as their main competitor another small firm testifies to the greater adaptability and flexibility of new firms compared with larger ones. The sales of these firms tend, however, to be concentrated in the domestic market with a negligible export component similarly to what was observed in surveys conducted in other parts of Russia. Keywords: small business, Russia, entrepreneurship, St. Petersburg


1988 ◽  
Vol 51 (8) ◽  
pp. 262-264 ◽  
Author(s):  
Averil M Stewart

This paper examines some of the political and socioeconomic aspects impinging upon the development of occupational therapy in the UK and compares the current situation with strategies relating to manpower in the USA. (A second paper will present suggestions for possible action in the UK.)


1997 ◽  
Vol 29 (3) ◽  
pp. 405-417 ◽  
Author(s):  
C M Mason ◽  
K N McNally

Many of the most influential accounts of the growth in the numbers of new businesses being started and the general increase in the economic significance of the small-business sector draw upon flexible specialisation theory, which explains such trends in terms of the breakup of the mass market for standardised goods and services and the consequent emergence of a variety of smaller niche markets capable of exploitation by new or small businesses. In this paper our purpose is to suggest that the opportunities for new firm formation and growth arising from such changes may be more circumscribed than have hitherto been acknowledged. Drawing upon evidence from the UK brewing industry, which has seen the creation of many hundreds of new breweries during the past twenty years, we highlight the role of distribution channels as a significant barrier to the growth of the small-business sector. Changes to the regulatory environment (the Beer Orders) in an attempt by government to improve the competitiveness of the UK brewing industry have, paradoxically, had the opposite effect to that intended, and so have failed to increase market opportunities for microbrewers. Future research must give greater attention to the role of distribution in order to achieve a better understanding of the changing structure and spatial organisation of production.


Sign in / Sign up

Export Citation Format

Share Document