Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovation (case study: citizens of the west of Tehran)

Author(s):  
Mahshid Janmohammadi
2020 ◽  
Vol 42 (7-8) ◽  
pp. 1343-1359
Author(s):  
Anthony Ridge-Newman

In Britain, by 2015, Web 2.0 had become a more widely accepted and established mode of civic engagement of which political e-participation became an observable extension. However, in the run-up to 2010, social media were newer, less understood and largely associated with younger generations. These changes present questions about how wider technocultural developments impacted political engagement between the 2010 and 2015 UK general elections. This article aims to go some way in examining this question with a theoretical focus on the role of Facebook as a driver of change in political organisation. Using the British Conservative Party as a case study, the article analyses and compares events, observations and shifting power relations associated with digital technology and organisational change observed over two election cycles spanning from 2005 to 2015. A focal aim is to examine changes in Conservative Party campaigns and organisation in order to contribute to wider debates about the impact of digital technology in changing the organisation and activities of actors, like political parties and political participants, in democratic contexts. The article concludes that a complex combination of internal and external, technological and human, and grassroots and centralised factors played roles in changing the Conservative Party.


Ethnohistory ◽  
2017 ◽  
Vol 64 (4) ◽  
pp. 471-495 ◽  
Author(s):  
Charlotte K. Sunseri

AbstractThis article analyzes the impact of colonialism on nineteenth-century Native California communities, particularly during the American annexation of the West and capitalist ventures in mining and milling towns. Using the case study of Mono Lake Kutzadika Paiute employed by the Bodie and Benton Railroad and Lumber Company at Mono Mills, the lasting legacies of colonialism and its impacts on contemporary struggles for self-determination are explored. The study highlights the role of capitalism as a potent form of colonialism and its enduring effects on tribes’ ability to meet federal acknowledgment standards. This approach contributes to a richer understanding of colonial processes and their impacts on indigenous communities both historically and today.


2016 ◽  
Vol 22 (2) ◽  
pp. 49 ◽  
Author(s):  
Shailendra Singh ◽  
Eliki Drugunalevu

This set of three case studies, with elements of problem-based learning, examines how the University of the South Pacific (USP) journalism students deal with social pressure applied by their peers, and the impact on learning. This is becoming an urgent and increasing concern due to the new, global realities of trolling and cyber bullying. This article is part of ongoing research into applied learning and teaching through the USP journalism student training newspaper, Wansolwara. The first case study deals with social stigmatisation, the second with intimidation, and the third with assault and cyber bullying. This article argues that social pressures are both a threat and an opportunity. As unpleasant as the hostile reactions are, they are a reality of practising journalism. Student reporters’ exposure to such confronting situations provides an early taste of real world journalism. The learning outcomes show that the experience toughens students’ resolve. For those bearing the brunt of the vitriol, coping mechanisms such as guidance by lecturers, support from the fellow journalism students, family encouragement, and due recognition of their journalistic work, are critical. This article contends that unlike physical harm, psychological harm to student journalists is overlooked. This trend is risky, especially in the digital media age, and needs to be addressed.  


Author(s):  
Shelley Lees ◽  
Luisa Enria

The impact of biomedicine and biomedical technologies on identity and sociality has long been the focus of medical anthropology. In this article we revisit these debates in a discussion of how unprecedented encounters with biomedicine during the West African Ebola outbreak have featured in Sierra Leoneans’ understandings of citizenship and belonging, using the case study of an Ebola vaccine trial taking place in Kambia District (EBOVAC Salone). Analysing our ethnographic material in conversation with a historical analysis of notions of belonging and citizenship, we show how participation in a vaccine trial in a moment of crisis allowed people to tell stories about themselves as political subjects and to situate themselves in a conversation about the nature of citizenship that both pre-dates and post-dates the epidemic.


2018 ◽  
Vol 133 ◽  
pp. 53-64 ◽  
Author(s):  
Linus Hasselström ◽  
Wouter Visch ◽  
Fredrik Gröndahl ◽  
Göran M. Nylund ◽  
Henrik Pavia

2013 ◽  
Vol 6 (2) ◽  
pp. 185-205
Author(s):  
Janette Hughes ◽  
Stephanie Thompson

Using a mixed method research approach of qualitative case study analysis and quantitative surveying, this research1 investigates the development of adolescent digital literacies and their use of mobile devices to further their understandings. More specifically, this article focuses on how a class of adolescents, ages 12-13, reflected on the impact of digital technologies and media on their lives while immersed in a rich media setting, using a social networking site and a combination of their own mobile devices and tablets that were provided to them by their classroom teacher.


Sign in / Sign up

Export Citation Format

Share Document