Electronic word of mouth on social media websites: role of social capital theory, self-determination theory, and altruism

2019 ◽  
Vol 9 (2) ◽  
pp. 74 ◽  
Author(s):  
Saqib Mahmood ◽  
Muddasar Ghani Khwaja ◽  
Ahmad Jusoh
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Word Of Mouth ◽  
Self Determination Theory ◽  
Social Capital Theory ◽  
Self Determination ◽  
Electronic Word Of Mouth ◽  
Capital Theory

scholarly journals Understanding the Potential Influence of WeChat Engagement on Bonding Capital, Bridging Capital and Electronic Word-of-Mouth Intention

2021 ◽  
Vol 13 (15) ◽  
pp. 8489
Author(s):  
Hua Pang ◽  
Jingying Wang ◽  
Xiang Hu
Keyword(s):  
Social Capital ◽  
Interpersonal Communication ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Word Of Mouth ◽  
Social Capital Theory ◽  
Electronic Word Of Mouth ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Bridging Capital

As the most prevalent social media platform in mainland China, WeChat enables interpersonal communication among users and serves as an innovative marketing platform for enterprises to interact with consumers. Although numerous studies have investigated the antecedents of electronic word-of-mouth (e-WOM), WeChat users’ specific behaviors still receive limited academic attention. Drawing from social capital theory and social exchange theory, this article develops a model to systematically explore three differentiated types of WeChat behaviors and their association with users’ social capital and e-WOM intention. The conceptual model is explicitly evaluated by utilizing web-based data gathered from 271 young people. Obtained results demonstrate the path effects indicating that: (1) WeChat use behaviors such as seeking, sharing, and liking can positively influence bonding social capital, while only the impacts of sharing and liking on bridging social capital are significant; (2) bonding and bridging social capital are both significant predictors of e-WOM intention, and bonding social capital is the more influential of the two; (3) bonding social capital partially mediates the effect of seeking on e-WOM intention. These findings are eloquent for researchers and operators to further grasp the increasing importance of WeChat adoption and social capital on young generations’ e-WOM intention in the evolving digital age.

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

Social capital affects job performance through social media

2020 ◽  
Vol 120 (5) ◽  
pp. 903-922
Author(s):  
Yung-Shen Yen ◽  
Mei-Chun Chen ◽  
Chun-Hsiung Su
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Job Performance ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Content Type ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Female Workers ◽  
Male Workers

PurposeThis study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.Design/methodology/approachStructural equation modeling was conducted, and a sample of 230 workers in Taiwan was investigated.FindingsThis study found that bonding social capital has a greater impact on job performance than bridging social capital for interactions among coworkers through social media in organizations. Moreover, bridging social capital affects job performance more strongly for male workers than for female workers, but bonding social capital affects job performance more strongly for female workers than for male workers.Research limitations/implicationsThis study extended social capital theory by adding the mediating effects of job satisfaction and relational satisfaction and the moderating effect of gender into the model.Practical implicationsThis study suggests that company managers need to train workers how to use social media to appropriate their affordances and consider the work team relationship to position adequate strategies for male and female workers.Originality/valueThis study advances the previous knowledge of social capital theory for workers interacting with coworkers through social media in organizations.

The Role of Social Capital Theory in the Development of Effective Religious Volunteerism

2013 ◽  
Author(s):  
Don A. Wicks ◽  
Darin Freeburg
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Capital Social ◽  
Church Involvement ◽  
Capital Theory ◽  
Positive Correlation ◽  
The Individual ◽  
The Impact

This study considers the impact of church involvement on social capital (SC) levels, and the impact of these levels on church volunteerism. SC theory suggests that relationships are established with a purpose in mind and that the aim of the individual is to use these relationships in a beneficial way. This theory drives the research hypotheses and findings of the study. It is hypothesized that church involvement has a positive correlation with higher levels of SC, and that SC has a positive correlation with volunteerism. SC, therefore, is seen as a mediating variable linking increased church involvement with increased volunteerism.Cette étude prend en considération l’impact de l’implication religieuse sur les niveaux de capital social et l’impact de ces niveaux sur le bénévolat religieux. La théorie du capital social suggère que les relations s’établissent avec un but en tête et que l’objectif des individus est d’utiliser ces relations de manière bénéfique. Cette théorie est le moteur des hypothèses de recherche et des résultats de l’étude. L’hypothèse de l’étude est que l’implication dans les institutions religieuses a une corrélation positive sur un niveau plus élevé de capital social et que le capital social a une corrélation positive sur le bénévolat. Le capital social est donc vu comme une variable médiatrice entre un accroissement de l’implication religieuse et l’augmentation du bénévolat.

The Hybrid Structures of International New Ventures

2008 ◽  
Vol 9 (1) ◽  
pp. 33-42 ◽  
Author(s):  
Magne Sivert Berg ◽  
Arild Aspelund ◽  
Roger Sørheim
Keyword(s):  
Social Capital ◽  
New Ventures ◽  
International Market ◽  
Social Capital Theory ◽  
Hybrid Structures ◽  
International New Ventures ◽  
International Governance ◽  
Capital Theory ◽  
Market Expansion

This paper gives a social capital perspective on the internationalization process of new firms. The point of departure is international new ventures (INVs) and their frequent use of hybrid structures for government of international activities. The purpose is to shed new light on the INV phenomenon by studying the role of social relationships in the establishment, management and performance of international governance structures and access to resources for international market expansion. By combining knowledge from the international entrepreneurship literature with social capital theory, the authors construct several propositions on the relationship between properties of social capital embedded in the new firm and their ability to form effective international market channels and deliver high long-term performance. This conceptual study suggests that social capital is indeed conducive to the overall performance of INVs. However, empirical research is desirable – and, based on the propositions from this study, the authors propose a research agenda emphasizing the need for a longitudinal study of INV organizations with regard to the role of social capital in attracting and controlling international market resources.

Social Capital Theory in Social Media Research

2015 ◽  
Author(s):  
Dawn Carmichael ◽  
Jacqueline Archibald ◽  
Geoffrey Lund
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Media Research ◽  
Social Media Research

scholarly journals Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value

2019 ◽  
Vol 11 (19) ◽  
pp. 5371 ◽  
Author(s):  
Yumei Luo ◽  
Qiongwei Ye
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Chinese Consumers ◽  
Capital Theory ◽  
Structural Capital ◽  
Utilitarian Value ◽  
The Social ◽  
Perceived Values

We draw upon the social capital theory in order to discuss how three dimensions of social capital affect consumer value and loyalty to online outshopping platforms. After considering the characteristics of consumers, we propose that the structural, relational, and cognitive dimensions of social capital promote consumers’ perceptions of utilitarian and idea shopping value, and that those perceived values increase loyalty to online outshopping platforms. The survey data of 291 Chinese consumers with online outshopping platform experience are used to test the model. The results show that different dimensions of consumers’ social capital influence their loyalty through different values. Utilitarian value mediates the effects of structural capital and cognitive capital on loyalty, whereas hedonic value (ideal shopping value) mediates the effects of structural and relational capital on loyalty.

scholarly journals The Role of Intergenerational Networks in Students’ School Performance in Two Differentiated Educational Systems: A Comparison of Between- and Within-Individual Estimates

2019 ◽  
Vol 93 (1) ◽  
pp. 40-64
Author(s):  
Sara Geven ◽  
Herman G. van de Werfhorst
Keyword(s):  
Social Capital ◽  
School Performance ◽  
Positive Relationship ◽  
Social Capital Theory ◽  
Educational Systems ◽  
Capital Theory ◽  
Student Differences ◽  
The Relationship ◽  
Over Time

In this article, we study the relationship between intergenerational networks in classrooms (i.e., relationships among parents in classrooms, and between parents and their children’s classmates) and students’ grades. Using panel data on complete classroom networks of approximately 3,000 adolescents and their parents in approximately 200 classes in both Germany and the Netherlands, we compare estimates based on between-student differences in intergenerational networks (i.e., between-individual estimates) to estimates based on changes students experience in their intergenerational networks over time (i.e., within-individual estimates). We also examine how the relationship between intergenerational networks and grades is contingent on students’ location in the educational system (i.e., their ability track). When considering between-individual estimates, we find some support for a positive relationship between intergenerational networks and grades. However, we find no robust support when considering within-individual estimates. The findings suggest that between-individual estimates, which most previous research has relied on, may be confounded by unobserved differences across individuals. We find little support for variations in these estimates across ability tracks. We discuss the implications for Coleman’s social capital theory on intergenerational closure.

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