scholarly journals Understanding Consumers’ Loyalty to an Online Outshopping Platform: The Role of Social Capital and Perceived Value

2019 ◽  
Vol 11 (19) ◽  
pp. 5371 ◽  
Author(s):  
Yumei Luo ◽  
Qiongwei Ye
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Chinese Consumers ◽  
Capital Theory ◽  
Structural Capital ◽  
Utilitarian Value ◽  
The Social ◽  
Perceived Values

We draw upon the social capital theory in order to discuss how three dimensions of social capital affect consumer value and loyalty to online outshopping platforms. After considering the characteristics of consumers, we propose that the structural, relational, and cognitive dimensions of social capital promote consumers’ perceptions of utilitarian and idea shopping value, and that those perceived values increase loyalty to online outshopping platforms. The survey data of 291 Chinese consumers with online outshopping platform experience are used to test the model. The results show that different dimensions of consumers’ social capital influence their loyalty through different values. Utilitarian value mediates the effects of structural capital and cognitive capital on loyalty, whereas hedonic value (ideal shopping value) mediates the effects of structural and relational capital on loyalty.

scholarly journals Vendor Opportunism in it Outsourcing: A TCE and Social Capital Perspective

2015 ◽  
Vol 30 (4) ◽  
pp. 307-324 ◽  
Author(s):  
Eleni Lioliou ◽  
Angelika Zimmermann
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Opportunistic Behavior ◽  
Capital Theory ◽  
Qualitative Case Studies ◽  
The Social ◽  
Academic Researchers ◽  
Social Capital Perspective ◽  
Significant Attention

Academic researchers have paid significant attention to the drivers of opportunistic behavior, yet our understanding of how opportunistic behavior can be mitigated remains relatively fragmented. Our investigation will focus on the social context and more specifically on the role of social capital in the deterrence of opportunistic behavior. On the basis of two qualitative case studies in the financial sector, we will illustrate how the structural, cognitive and relational dimensions of social capital can reduce internal and behavioral uncertainty between the outsourcing partners, thereby facilitating the mitigation of opportunistic behavior. In our study we combine the theory of transaction costs with social capital theory and demonstrate how they can usefully complement each other to enhance our understanding of mechanisms that can deter opportunistic behavior.

Opportunism risk in service triads – a social capital perspective

2014 ◽  
Vol 44 (3) ◽  
pp. 242-256 ◽  
Author(s):  
Evi Hartmann ◽  
Stefan Herb
Keyword(s):  
Social Capital ◽  
Building Blocks ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Content Type ◽  
Structural Capital ◽  
Partner Firm ◽  
Social Capital Perspective ◽  
The Impact

Purpose – The authors aim to conceptually show how social capital between service buyer and partner firm in a service triad impacts the service buyer's opportunism risk regarding the service provider's behavior. Design/methodology/approach – The authors draw on social capital theory to conceptually derive propositions on the role of social capital with regard to the antecedents of opportunism in service triads. Findings – Based on literature, the authors show how social capital between service buyer and partner firm decreases the service buyer's opportunism risk regarding the provider's behavior. Structural capital enhances information flows, thus reducing ambiguity. Relational capital reduces ambiguity as well as the service buyer' dependence. Cognitive capital enhances the mitigating effect of relational norms. Research limitations/implications – The authors extend the conceptual perspective on social capital and opportunism risk to triadic environments. Besides empirical validation, a resulting research program could follow three avenues: interdependencies between other relationships in service triads, the impact of social capital on effects other than opportunism as well as the role of relationships between individual boundary-spanners. Practical implications – When deciding upon service outsourcing in triads, service buyers should assess their resulting opportunism risk, considering not only the service provider but also their relationship to the partner firm. Originality/value – The propositions entail a shift from a dyadic to a triadic perspective. Analyzing the established dyadic concepts of social capital and opportunism in a triadic environment, the authors contribute to theory on triads as the simplest building blocks of networks.

Social capital and the learning organization

2015 ◽  
Vol 25 (2) ◽  
pp. 208-219
Author(s):  
Wan Idros Wan Sulaiman ◽  
Maizatul Haizan Mahbob ◽  
Shahrul Nazmi Sannusi
Keyword(s):  
Social Capital ◽  
Organizational Communication ◽  
Learning Organization ◽  
Social Trust ◽  
Pearson Correlation ◽  
Social Capital Theory ◽  
Capital Theory ◽  
The Public ◽  
The Social ◽  
Pearson Correlation Test

Department of Information of Malaysia is one of the public organizations directly involved in the provision of information to the public. To ensure that all services rendered acceptable, organizational communication in the Department of Information should be given serious consideration so that each activity can be transformed properly. Therefore, this study was undertaken to assess organizational communication in a learning organization in order to see the extent to which employees have a description of social capital and support to the organization of learning activities. The main purpose of this study is to examine the relationship that is formed through the social interactions between workers and management by integrating the four aspects of social capital, namely social trust, institutional trust, social norms and networking. For this purpose, a total of 190 respondents from the Information Department headquarters staff in Putrajaya was selected for this study. The study uses questionnaires as research tool and analyses key findings using the Pearson correlation test to examine relationships between various aspects. The study also applied social capital theory as the basis of research framework the when analyzing findings. The results showed that staff describe positive social capital within the organization and consider organizational learning as a strategy to improve the performance of the department in the future.

scholarly journals Alternative approaches in the conceptualization of social capital

2007 ◽  
Vol 52 (174-175) ◽  
pp. 152-167
Author(s):  
Natasa Golubovic ◽  
Srdjan Golubovic
Keyword(s):  
Social Capital ◽  
Social Processes ◽  
Social Capital Theory ◽  
Consistent Theory ◽  
Capital Theory ◽  
Theoretical Position ◽  
The Social ◽  
Alternative Approaches ◽  
The Subject ◽  
Definition Of

Despite the great interest for the concept and a considerable number of papers that deal with the subject of social capital, yet there is no unique and consistent definition of social capital. Forming a consistent theory of social capital is hindered by the presence of several different approaches in the analysis of this phenomenon. Depending on the author?s theoretical position in the definition of social capital or the analysis of its sources, components and outcomes, the emphasis rests on different social processes and relationships. The aim of this paper is to analyze alternative approaches in the conceptualization of social capital, their advantages and shortfalls, and their implications for the development of the social capital theory.

scholarly journals The Relationship between Social Capital and Soft Skills among University Students

2021 ◽  
pp. 40-46
Author(s):  
Mohd Mahzan Awang ◽  
Jalal Deen Careemdeen
Keyword(s):  
Social Capital ◽  
University Students ◽  
Soft Skills ◽  
Pearson Correlation ◽  
Social Capital Theory ◽  
Male Students ◽  
Soft Skill ◽  
Capital Theory ◽  
The Social ◽  
Significant Difference

This study aims at identifying the level of social capital to improve soft skills among university students in Malaysia. Social capital construct based on Putnam's [1] social capital theory. Social capital in this research refers to students' participation in community-based activities and university's clubs. Soft skills construct included university students' communication, leadership, teamwork, continuous learning, critical thinking, ethics and professionalism, and entrepreneurship skills. This study is a survey research design using a questionnaire instrument for data collection. The sample was chosen randomly, participating in a total of 264 university students in Malaysia. The study used descriptive analyses such as mean, standard deviation, t-test, and Pearson Correlation to analyze the data. The Statistical Package for the Social Sciences (SPSS) Version 23 was used for the data analysis The findings of study demonstrated that the majority of university students had moderate levels of both constructs, namely social capital and soft skills. Results from this study revealed that there was no significant difference in social capital based on Gender. However, the results of the study found there is a significant difference in soft skills based on Gender. Accordingly,' it has been found that male students had a higher soft skill compared to female students. Correlation analysis demonstrated that there was a significant positive relationship between social capital and soft skills. Overall, this study suggests the importance of social capital towards soft skills development.

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

The impact of relationship between IT staff and users on employee outcomes of IT users

2018 ◽  
Vol 31 (5) ◽  
pp. 986-1007 ◽  
Author(s):  
Lin Jia ◽  
Dianne Hall ◽  
Zhijun Yan ◽  
Junjiang Liu ◽  
Terry Byrd
Keyword(s):  
Job Satisfaction ◽  
Social Capital ◽  
Job Performance ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Research Model ◽  
Employee Outcomes ◽  
Capital Theory ◽  
Content Type ◽  
Poor Relationship

Purpose Firms invest much money in information technology (IT) since IT support has been recognized as a critical enabler of employee outcomes. However, the value obtained by organizations and their employees is not always as much as they anticipated because of, at least partly, a poor relationship between IT staff and users. The purpose of this paper is to apply the social capital theory to examine relationship management between IT and business and explores mechanisms through which social capital between IT staff and users affect users’ employee outcomes, including job satisfaction and job performance. Design/methodology/approach Based on social capital theory and past literature, the researchers propose a research model and explore the effect of social capital on knowledge sharing, IT users’ perceived service quality, job satisfaction and ultimately job performance. Based on a survey of 289 respondents, this study applies the partial least square technique to test the research model. Findings Mediation test was performed to explore the effect mechanisms of social capital on employee outcomes, and the results indicate that three dimensions of social capital affect IT users’ job satisfaction and job performance in different approaches. Originality/value This study uses social capital theory to direct how to improve the poor relationship between IT staff and users and provides a useful insight into the mechanisms through which three dimensions of social capital improve users’ job satisfaction and job performance.

Social Capital of Youth in a Modern City: Opportunities for Empirical Research

2021 ◽  
Vol 23 (1) ◽  
pp. 130-140
Author(s):  
Anna Vladimirovna Shentyakova
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
High Population Density ◽  
Behavioral Models ◽  
Capital Theory ◽  
Large Cities ◽  
Institutional Approach ◽  
The Social ◽  
Behavior Motivation ◽  
Network Component

Modern megalopolis concentrates all groups of resources including economic, political, cultural, information, human resources, etc. The high population density, economic and geographic situation, complex multiethnic and multicultural structure of large cities contribute to certain types of values and behavioral models in the younger generation. The neo-institutional approach and social capital theory were chosen as a methodological basis. The article examines a number of methodological works devoted to various aspects of the social capital and explores the opportunity for this concept application for analysis of the protest behavior motivation and assessment of the protest potential of young people. Combination of the economic model of multilevel analysis for measuring social capital by S.А. Sysoev and socio-political parameters for the empirical part allowed to clearly defining the main categories and indicators of analysis. Measuring the levels of social capital of a megalopolis with the inclusion a network component expands the range of opportunities for assessing and identifying the protest potential of large Russian cities residents.

Orchestrating an Entrepreneurial Ecosystem in an emerging country: The lead actor’s role from a social capital perspective

2019 ◽  
Vol 34 (8) ◽  
pp. 767-786 ◽  
Author(s):  
Andrea Porras-Paez ◽  
Jana Schmutzler
Keyword(s):  
Social Capital ◽  
Industrial Development ◽  
Social Capital Theory ◽  
Entrepreneurial Ecosystem ◽  
Capital Theory ◽  
Weak Institutions ◽  
The Social ◽  
Resource Endowment ◽  
Emerging Country ◽  
Social Capital Perspective

During the recent years, the question of whether an Entrepreneurial Ecosystem emerges organically or is man-made has been disputed. This paper explores the case of an Entrepreneurial Ecosystem in a developing country. We argue that in the context of lagging industrial development and weak institutions, a lead actor needs to step in to aid the emergence of an Entrepreneurial Ecosystem. We argue that only a locally embedded actor who has the resource endowment and the legitimacy to do so can assume such a role. By applying social capital theory, we show that deliberate strategies by this lead actor to densify the social network within the Entrepreneurial Ecosystem will assist in establishing trust and future collaboration, which will result in productive entrepreneurship.

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