scholarly journals Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia

2002 ◽  
Vol 10 (2) ◽  
pp. 29-45 ◽  
Author(s):  
F.C. (Frank) Hong ◽  
Anthony Pecotich ◽  
Clifford J. Shultz
Keyword(s):  
Southeast Asia ◽  
Cultural Context ◽  
Purchase Intentions ◽  
Consumer Perceptions ◽  
Cross Cultural ◽  
Brand Name ◽  
Physical Quality ◽  
Foreign Brand ◽  
East And Southeast Asia ◽  
The Relationship

The primary purpose of this study is to examine the relationship between foreign brand name translation and product-related cues—such as physical quality, perceived origin, and brand name—on consumers’ perceived quality, price, and purchase intentions. In translations from alphabetic to character-based languages such as Mandarin, two generic methods of brand name translation are available: (1) direct translation for the meaning of the brand name and (2) phonetic translation for the pronunciation of the brand name. The results from a series of structurally related experiments designed to investigate the effects of brand name translation in a cross-cultural context indicate that for an unknown brand, a phonetic translation may be mandatory, whereas for an existing strong brand name, it may be best to retain the original name.

Two Gambling Women

2012 ◽  
Vol 5 (1) ◽  
pp. 39-49
Author(s):  
Tzu-Hui Chen
Keyword(s):  
Lived Experiences ◽  
Personal Experience ◽  
Cultural Context ◽  
Cross Cultural ◽  
Immigrant Population ◽  
The Other ◽  
Mail Order ◽  
Foreign Brides ◽  
And Migration ◽  
The Relationship

This narrative aims to explore the meaning and lived experiences of marriage that a unique immigrant population—“foreign brides” in Taiwan—possesses. This convergence narrative illustrates the dynamics and complexity of mail-order marriage and women's perseverance in a cross-cultural context. The relationship between marriage, race, and migration is analyzed. This narrative is comprised of and intertwined by two story lines. One is the story of two “foreign brides” in Taiwan. The other is my story about my cross-cultural relationship. All the dialogues are generated by 25 interviews of “foreign brides” in Taiwan and my personal experience.

Moderation of Doing and Mastery orientations in relationships among justice, commitment, and trust

2015 ◽  
Vol 22 (1) ◽  
pp. 42-67 ◽  
Author(s):  
Zhou Jiang ◽  
Paul J. Gollan ◽  
Gordon Brooks
Keyword(s):  
Cultural Differences ◽  
Cultural Context ◽  
Cross Cultural ◽  
Value Orientations ◽  
Cultural Value ◽  
Asia Pacific ◽  
Content Type ◽  
Justice Research ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to examine whether and how two individual value orientations – Doing (the tendency to commit to goals and hold a strong work ethic) and Mastery (an orientation toward seeking control over outside forces) – moderate: the relationship between organizational justice and affective organizational commitment, and the mediation role of organizational trust in this relationship. Design/methodology/approach – The authors collected data from 706 employees working in 65 universities across China, South Korea, and Australia. Multi-group confirmatory factor analyses were employed to examine the cross-cultural equivalence of the measures. Hierarchical regressions were performed to test moderating effects of the two cultural value orientations. Findings – Results from the full sample showed that Doing and Mastery moderated the distributive justice-commitment relationship and the procedural justice-trust relationship. Comparisons between countries demonstrated limited cross-cultural differences. Practical implications – The present study adds to the understanding of the impact of individual and cultural differences on the relationship between justice and commitment, helping managers understand how employees’ reactions to justice are influenced by cultural value orientations. Originality/value – This study is a pioneer in empirically integrating the value orientation framework (e.g. Doing and Mastery orientations) and justice research in a cross-cultural context based in the Asia Pacific region. It also advances cross-cultural justice research through using a mediation-moderation combination.

On Mobility and Fertility Transitions in East and Southeast Asia

1992 ◽  
Vol 1 (2) ◽  
pp. 220-249 ◽  
Author(s):  
Ronald Skeldon
Keyword(s):  
Developing Countries ◽  
South Korea ◽  
Southeast Asia ◽  
Fertility Decline ◽  
Asian Countries ◽  
Stages Of Development ◽  
European Experience ◽  
East And Southeast Asia ◽  
National Trends ◽  
The Relationship

The relationship between fertility and mobility is examined with reference to Zelinsky's mobility transition hypothesis. Five Asian countries (Japan, South Korea, Thailand, Malaysia, China) at different stages of development and mobility transition are compared with respect to shifting sectoral patterns of migration and changing levels of fertility. National trends suggest that the development sequence proposed by Zelinsky on the basis of the European experience does not generally apply to Asia. In four out of five cases examined, fertility declined before substantial urbanization took place. Zelinsky's sequence of mobility change should be modified to fit the experience of developing countries, but the importance of the interrelationship between fertility decline and mobility change remains.

scholarly journals Cross-Cultural Approach to the Study of Self-Regulatory Personality Predictors of Aggression

2017 ◽  
Vol 22 (6) ◽  
pp. 87-98
Author(s):  
T.N. Banshchikova ◽  
E.A. Fomina ◽  
V.I. Morosanova
Keyword(s):  
Cultural Context ◽  
Self Regulation ◽  
Personal Characteristics ◽  
Cross Cultural ◽  
Cultural Approach ◽  
Personality Predictors ◽  
Aggression Management ◽  
Southern Russia ◽  
Regulation Development ◽  
The Relationship

The paper presents data of an empirical study of the relationship between aggressive manifestations and self-regulatory personality characteristics of teachers. It is assumed that the features of aggressive manifestations are determined by personal characteristics and the cultural context of the teachers' lives. The level of self-regulation development is also shaped by sociocultural conditions. The study involved 278 teachers aged 20—72 years from the Stavropol and Krasnodar territories and from the republics of North Ossetia-Alania, Karachaevo-Cherkessia, and Kabardino-Balkaria. The system of research methods was based on the integration of nomothetic and ideographic approaches and included observation and psychological testing. The study revealed certain differences in aggressive manifestations among the respondents from different regions of southern Russia. It was found that the level of conscious self-regulation development is not an invariant and has its cross-cultural specifics. Indicators of conscious self-regulation (planning, evaluation of results), racial tolerance and restraint in risk situations are significant predictors of aggression management.

scholarly journals Empathy And Professional Burnout Of Russian And Belarusian Teachers

2017 ◽  
Vol 25 (2) ◽  
pp. 59-74 ◽  
Author(s):  
E.I. Medvedskaya ◽  
E.V. Sheryagina
Keyword(s):  
Cultural Context ◽  
Maslach Burnout Inventory ◽  
Cross Cultural ◽  
Reactivity Index ◽  
Educational Systems ◽  
Professional Burnout ◽  
Joint Project ◽  
Cross Cultural Differences ◽  
Fundamental Research ◽  
The Relationship

The paper presents the results of a cross-cultural study of empathy and professional burnout of Belarusian and Russian teachers. Interpersonal Reactivity Index by M. Davis (IRI) and Maslach Burnout Inventory (MBI) were used. The absence of statistically significant differences in the level of empathy and burnout of teachers in a cross-cultural context was shown. Socio-economic features of the functioning of the two countries’ educational systems can explain non-significant trends of the cross-cultural differences in the severity of burnout symptoms. Both in the Russian and Belarusian sample the relationship between emotional exhaustion as a symptom of burnout and personal distress as a “negative” empathic phenomenon was found. Significant correlations between the severity of burnout and “positive” empathic phenomena (perspective taking, fantasy, empathic concern) have not been found. This paper was prepared with the financial support of joint project “Development of empathy in socionomic professions” by Russian Foundation for Humanities (grant No.15-26-01007) and Belarusian Republican Foundation for Fundamental Research (grant No. G15R-028).

scholarly journals Sense of coherence and chronic illnesses: Scope for research in India

2015 ◽  
Vol 03 (02) ◽  
pp. 079-083 ◽  
Author(s):  
Mahati Chittem ◽  
Bengt Lindström ◽  
Ramesh Byrapaneni ◽  
Geir Espnes
Keyword(s):  
Sense Of Coherence ◽  
Cultural Context ◽  
Well Being ◽  
Good Health ◽  
Cross Cultural ◽  
Coping Resources ◽  
Chronic Illnesses ◽  
Health Interventions ◽  
Healthy Behaviors ◽  
The Relationship

AbstractThe theory of salutogenesis focusses on how individuals move in the direction of health rather than illness. Within this is the concept of sense of coherence (SOC) that refers to a stable disposition which creates coping resources and a sense of health preservation. With the help of a widely validated SOC scale, a range of studies evidenced that a strong SOC was associated with psychological well-being, healthy behaviors, and good health. Although the cross-cultural nature of SOC is supported, there is limited research exploring SOC in Asian cultures. Understanding how people orient themselves toward health and leveraging this in the development of health interventions within the unique cultural context of India is necessary. The current paper will review the theory of salutogensis and SOC concept, the measurement of SOC, the relationship between SOC, chronic illnesses, and culture, concluding with suggestions for possible areas of SOC research in India.

scholarly journals SHOPEE APPLICATION BRAND AWARENESS IN AFFECTING THE PURCHASE DESIRE

2021 ◽  
Vol 3 (6) ◽  
pp. 28-36
Author(s):  
Norreena Amira Azizan ◽  
Zauridah Abdul Hamid
Keyword(s):  
University Students ◽  
Southeast Asia ◽  
Quantitative Methods ◽  
Purchase Intentions ◽  
Repeated Exposure ◽  
Brand Awareness ◽  
Intention To Purchase ◽  
Brand Recognition ◽  
Online Buying ◽  
The Relationship

Shopee is a leading e-commerce platform in Southeast Asia and Taiwan (Haryani Ngah, 2017). It is a platform that provides online buying and selling services that facilitate interaction between sellers and buyers. In addition, Shopee provides secure payment support and strong logistics options. According to Keller (2013), brand awareness is by enhancing brand habits through repeated exposure, i.e. in general it is effective for brand recognition and brand remembering. This means the more consumers have the experience of seeing the brand, listening, or thinking about it, the more likely consumers are to list the brand in their mind. According to Wu, Yeh, and Hsiao (2011), purchase intentions indicate the possibility that consumers will plan or are willing to buy certain products or services in the future. An increase in purchasing intentions reflects an increase in purchasing opportunities. This paper will discuss the findings of a study on Shopee brand awareness and the intention to purchase. There are two specific objectives namely the first; to identify the relationship between remembering the Shopee brand and the intention to purchase at Shopee, and second; to identify the relationship between Shopee brand recognition and intention to purchase at Shopee. This study uses quantitative methods. Questionnaires are distributed online to university students throughout Malaysia. A total of 152 respondents answered the questionnaire. The results of this study found that brand awareness that is able to remember and identify the Shopee brand has a relationship with the intention to buy at Shopee.

scholarly journals The Magyar Bazár (1866–1904) and the Literary Salon Hosted by the Wohl Sisters in Budapest

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Zsolt Mészáros
Keyword(s):  
Social Life ◽  
Cultural Context ◽  
Mother Tongue ◽  
Cross Cultural ◽  
Periodical Press ◽  
The Past ◽  
French And English ◽  
Editorial Work ◽  
Literary Salon ◽  
The Relationship

Cultural and media studies research of the past decades has emphasized the relationship between women’s literary salons and the periodical press, as well as the connection between conversation and publishing. In line with these approaches I examine the Magyar Bazár [Hungarian Bazar] (1866–1904), the most popular fashion magazine of the end of the nineteenth century in Hungary. The editors of Magyar Bazár were two sisters, Janka (1843–1901) and Stephanie Wohl (1846–89), who both had a widereaching erudition and internationally acknowledged reputation. They published articles in their mother tongue for the Hungarian press, as well as in German, French, and English for European journals (Revue internationale, the Scotsman, the Queen, Der Bazar), and published books with foreign publishers. Besides their work as writers, editors and journalists, the Wohl sisters hosted a literary salon in Budapest. This salon became the favourite meeting place of contemporary intellectuals, artists, and politicians — many of them also from abroad. In this article, I present the Wohl sisters’ rich oeuvre (as writers, editors, and translators) by interpreting their salon as the place of cultural and intellectual exchanges, and the site of creativity and networking. I will examine how social life and editorial work were connected in the production of their journal. I will demonstrate the interrelations of the Wohl sisters’ salon and the Magyar Bazár by placing these into their transnational and cross-cultural context.

scholarly journals Voices of Islam in Europe and Southeast Asia

2006 ◽  
Vol 23 (1) ◽  
pp. 142-144
Author(s):  
Patrick Jory
Keyword(s):  
Southeast Asia ◽  
Cross Cultural ◽  
Muslim World ◽  
Regional Studies ◽  
Muslim Population ◽  
Simultaneous Interpreting ◽  
Islamic Studies ◽  
Southern Thailand ◽  
The Media ◽  
The Relationship

This workshop, co-organized by the Regional Studies Program, WalailakUniversity, Thailand, and the Department of Cross-cultural and RegionalStudies, University of Copenhagen, Denmark, and conceived of early in2005, took place a little over a week before the eruption of the “cartoon controversy,”which brought the issue of the relationship between Europe and theso-called “Muslim world” to the fore as never before. From January 20-22,2006, a group of almost thirty Muslim and non-Muslim specialists workingin Islamic studies and on the study of Muslim societies from fifteen countriesin Europe and Southeast Asia gathered in Nakhon Sri Thammarat, Thailand,to discuss the diverse “Voices of Islam” in these two regions. The workshopwas held in southern Thailand, where, in the ethnic Malay-majority borderprovinces, a violent insurgency over the last two years has claimed over 1,000lives and has heightened tensions between the local Muslim population andthe Thai state. Some observers have explained the intensification of the conflictas being due to the infiltration of foreign Islamist militants and the influenceof extremist Islamic discourses of struggle.The workshop focused on two major themes: how events following theSeptember 11 attacks have affected the nature of Islamic studies in Europeand Southeast Asia, and how changes in Islamic studies are impacting uponMuslims and their understanding of Islam in these two regions. While theworkshop presentations were given mainly in English (with a small numberof papers presented in Thai and Malay), a simultaneous interpreting servicewas available for local Thai Muslim (as well as non-Muslim) participants,who attended the workshop in significant numbers.A wide variety of papers were presented. However, if one theme couldsummarize the tone of the three days, it is that 9/11 has engendered a changingparadigm in these regions’ Islamic studies programs, even though manyof the changes may already have been underway prior to the attacks. In thecase of Southeast Asia, governments and the media in the region have attributedthe Muslim extremists’ ideology, at least partly, to the influence of ...

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