Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

2005 ◽  
Vol 69 (2) ◽  
pp. 1-14 ◽  
Author(s):  
Pierre Chandon ◽  
Vicki G. Morwitz ◽  
Werner J. Reinartz
Keyword(s):  
Large Scale ◽  
Field Studies ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Second Stage ◽  
Large Scale Field ◽  
Reactive Effect ◽  
And Behavior ◽  
The Relationship ◽  
Measurement Effects

Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfaction data, and they show that this model can be estimated with a two-stage procedure. In the first stage, the authors use data from surveyed consumers to predict the presurvey latent purchase intentions of both surveyed and nonsurveyed consumers. In the second stage, they compare the strength of the association between the presurvey latent intentions and the postsurvey behavior across both groups. The authors find large and reliable self-generated validity effects across three diverse large-scale field studies. On average, the correlation between latent intentions and purchase behavior is 58% greater among surveyed consumers than it is among similar nonsurveyed consumers. One study also shows that the reactive effect of the measurement of purchase intentions is entirely mediated by self-generated validity and not by social norms, intention modification, or other measurement effects that are independent of presurvey latent intentions.

scholarly journals Occupational exoskeletons: A roadmap toward large-scale adoption. Methodology and challenges of bringing exoskeletons to workplaces

2021 ◽  
Vol 2 ◽  
Author(s):  
Simona Crea ◽  
Philipp Beckerle ◽  
Michiel De Looze ◽  
Kevin De Pauw ◽  
Lorenzo Grazi ◽  
...  
Keyword(s):  
Large Scale ◽  
Health And Safety ◽  
Field Studies ◽  
Specific Work ◽  
Safety Standards ◽  
Knowledge Based ◽  
Scientific Papers ◽  
Large Scale Field ◽  
Standards And Regulations ◽  
Definition Of

Abstract The large-scale adoption of occupational exoskeletons (OEs) will only happen if clear evidence of effectiveness of the devices is available. Performing product-specific field validation studies would allow the stakeholders and decision-makers (e.g., employers, ergonomists, health, and safety departments) to assess OEs’ effectiveness in their specific work contexts and with experienced workers, who could further provide useful insights on practical issues related to exoskeleton daily use. This paper reviews present-day scientific methods for assessing the effectiveness of OEs in laboratory and field studies, and presents the vision of the authors on a roadmap that could lead to large-scale adoption of this technology. The analysis of the state-of-the-art shows methodological differences between laboratory and field studies. While the former are more extensively reported in scientific papers, they exhibit limited generalizability of the findings to real-world scenarios. On the contrary, field studies are limited in sample sizes and frequently focused only on subjective metrics. We propose a roadmap to promote large-scale knowledge-based adoption of OEs. It details that the analysis of the costs and benefits of this technology should be communicated to all stakeholders to facilitate informed decision making, so that each stakeholder can develop their specific role regarding this innovation. Large-scale field studies can help identify and monitor the possible side-effects related to exoskeleton use in real work situations, as well as provide a comprehensive scientific knowledge base to support the revision of ergonomics risk-assessment methods, safety standards and regulations, and the definition of guidelines and practices for the selection and use of OEs.

scholarly journals How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

2019 ◽  
Vol 83 (3) ◽  
pp. 145-162 ◽  
Author(s):  
Zhiyong Yang ◽  
Sijie Sun ◽  
Ashok K. Lalwani ◽  
Narayan Janakiraman
Keyword(s):  
Secondary Data ◽  
Field Studies ◽  
Perceived Quality ◽  
Local Identity ◽  
Global Identity ◽  
Natural Boundaries ◽  
Price Perceptions ◽  
And Behavior ◽  
The Relationship

Globalization has substantially influenced the world economy. However, managers have a limited understanding of how local–global identity influences consumers’ price perceptions and behavior. In this research, the authors propose that consumers’ local (vs. global) identity leads to a greater tendency to make price–perceived quality (PPQ) associations. Perceived quality variance among comparison brands is a key mechanism underlying these effects. Two field studies (Studies 1 and 7), seven experiments (Studies 2–6, 9, and 10), and a systematic review of secondary data (Study 8) provide converging and robust evidence for the effect of local–global identity on PPQ. Consistent with the perceived quality variance account, when quality differences among the brands are made salient, PPQ associations of consumers high in global (but not local) identity significantly increase, compared with baseline conditions. However, when perceived quality similarities are made salient, PPQ associations of consumers high in local (but not global) identity significantly decrease. Product type and distribution of customer ratings represent natural boundaries for the relationship between local–global identity and PPQ. The authors conclude with the implications for managers’ targeting endeavors. We also provide specific tools that marketers can use in ads and point-of-purchase materials to encourage or discourage consumers in making PPQ associations.

The Smartphone as a Pacifying Technology

2020 ◽  
Vol 47 (2) ◽  
pp. 237-255 ◽  
Author(s):  
Shiri Melumad ◽  
Michel Tuan Pham
Keyword(s):  
Large Scale ◽  
Laboratory Experiments ◽  
Stress Relief ◽  
Unique Combination ◽  
Personal Nature ◽  
Scale Field ◽  
Large Scale Field ◽  
Underlying Mechanisms ◽  
The Relationship ◽  
Actual Stress

Abstract In light of consumers’ growing dependence on their smartphones, this article investigates the nature of the relationship that consumers form with their smartphone and its underlying mechanisms. We propose that in addition to obvious functional benefits, consumers in fact derive emotional benefits from their smartphone—in particular, feelings of psychological comfort and, if needed, actual stress relief. In other words, in a sense, smartphones are not unlike adult pacifiers. This psychological comfort arises from a unique combination of properties that turn smartphones into a reassuring presence for their owners: the portability of the device, its personal nature, the subjective sense of privacy experienced while on the device, and the haptic gratification it affords. Results from one large-scale field study and three laboratory experiments support the proposed underlying mechanisms and document downstream consequences of the psychological comfort that smartphones provide. The findings show, for example, that (a) in moments of stress, consumers exhibit a greater tendency to seek out their smartphone (study 2); and (b) engaging with one’s smartphone provides greater stress relief than engaging in the same activity with a comparable device such as one’s laptop (study 3) or a similar smartphone belonging to someone else (study 4).

scholarly journals (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

2018 ◽  
Vol 55 (4) ◽  
pp. 541-555 ◽  
Author(s):  
Grant Packard ◽  
Sarah G. Moore ◽  
Brent McFerran
Keyword(s):  
Customer Service ◽  
Customer Orientation ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Personal Pronoun ◽  
Negative Consequences ◽  
Lab Experiments ◽  
Customer Service Representatives ◽  
And Behavior ◽  
The Impact

In responding to customer questions or complaints, should marketing agents linguistically “put the customer first” by using certain personal pronouns? Customer orientation theory, managerial literature, and surveys of managers, customer service representatives, and consumers suggest that firm agents should emphasize how “we” (the firm) serve “you” (the customer), while de-emphasizing “I” (the agent) in these customer–firm interactions. The authors find evidence of this language pattern in use at over 40 firms. However, they theorize and demonstrate that these personal pronoun emphases are often suboptimal. Five studies using lab experiments and field data reveal that firm agents who refer to themselves using “I” rather than “we” pronouns increase customers’ perceptions that the agent feels and acts on their behalf. In turn, these positive perceptions of empathy and agency lead to increased customer satisfaction, purchase intentions, and purchase behavior. Furthermore, the authors find that customer-referencing “you” pronouns have little impact on these outcomes and can sometimes have negative consequences. These findings enhance understanding of how, when, and why language use affects social perception and behavior and provide valuable insights for marketers.

Effects of oviposition by periodical cicadas on tree growth

2009 ◽  
Vol 39 (9) ◽  
pp. 1688-1697 ◽  
Author(s):  
Keith Clay ◽  
Angela L. Shelton ◽  
Chuck Winkle
Keyword(s):  
Tree Growth ◽  
Tree Species ◽  
Large Scale ◽  
Field Studies ◽  
Detectable Effect ◽  
Periodical Cicadas ◽  
Annual Growth Rings ◽  
Large Scale Field ◽  
Successional Forests ◽  
Long Term Impact

Periodical cicadas ( Magicicada spp.) occur at very high densities and synchronously emerge from underground every 13 or 17 years. During the emergence, adults lay eggs in tree branches, causing significant damage; however, the long-term impact of this damage is unknown. We conducted two large-scale field studies during the 2004 emergence of one brood (Brood X) to measure the growth of trees in relation to oviposition damage by periodical cicadas. In the first experiment, we netted areas to exclude cicadas from plots in 15 early successional forests and then measured trunk circumference for 3 years on more than 4000 trees of 52 species. In this experiment, oviposition had no detectable effect on the growth rates of trees. In the second study, we measured oviposition on 12 common tree species across six sites. We then measured the annual growth rings of these trees for 3 years after the emergence. In this experiment, oviposition was correlated with a slightly reduced growth in the emergence year and following year when the data were analyzed together, but when tree species were examined individually there were no clear effects of oviposition on tree growth. These data suggest cicada oviposition has little effect on the radial growth of trees, particularly in comparison to other factors.

Do role models influence teenagers’ purchase intentions and behavior?

2000 ◽  
Vol 17 (5) ◽  
pp. 441-453 ◽  
Author(s):  
Craig A. Martin ◽  
Alan J. Bush
Keyword(s):  
Consumer Behavior ◽  
Young Adult ◽  
Role Models ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Consumer Market ◽  
And Behavior

Attempts to determine which individual, or group of individuals, has the strongest influence on adolescent consumer purchase intentions and purchase behavior. By introducing the concepts of direct (fathers and mothers) and vicarious (favorite entertainers and favorite athletes) role models into the consumer behavior literature, the study allows greater understanding of the socialization patterns of young adult consumers. Results from this study provide significant contributions for marketing and advertising managers seeking to improve their understanding of the ever‐growing adolescent consumer market.

Assessing Insecticide Effects in Forests: A Tree-Level Approach Using Unmanned Aerial Vehicles

2019 ◽  
Vol 112 (6) ◽  
pp. 2686-2694
Author(s):  
Benjamin M L Leroy ◽  
Martin M Gossner ◽  
Florian P M Lauer ◽  
Ralf Petercord ◽  
Sebastian Seibold ◽  
...  
Keyword(s):  
Unmanned Aerial Vehicles ◽  
Large Scale ◽  
Feeding Activity ◽  
Field Studies ◽  
Tree Level ◽  
Biological Traits ◽  
Thaumetopoea Processionea ◽  
Aerial Vehicles ◽  
Large Scale Field ◽  
Individual Trees

Abstract Large-scale field studies on the ecological effects of aerial forest spraying often face methodological challenges, such as insufficient funding, difficult logistics, and legal obstacles. The resulting routine use of underpowered designs could lead to a systematic underestimation of insecticide effects on nontarget arthropod communities. We tested the use of an Unmanned Aerial Vehicles (UAVs) for experimental insecticide applications at tree level to increase replication in cost-efficient way. We assessed the effects of two forestry insecticides, diflubenzuron (DFB) and tebufenozide (TBF), on the oak defoliator, Thaumetopoea processionea (Linnaeus) (Lepidoptera: Thaumetopoeidae), and on nontarget, tree-living Lepidoptera. Individual trees were sprayed with either insecticide or left unsprayed, in a fully factorial design involving 60 trees. Caterpillars fallen from tree crowns were sampled as a measure of mortality, while caterpillar feeding activity was monitored by collecting frass droppings. Both DFB and TBF led to greater mortality of T. processionea and lower Lepidoptera feeding activity than control levels. TBF caused measurable mortality in nontarget groups, affecting Macrolepidoptera more strongly than Microlepidoptera, while there was no significant side effect of DFB. The high treatment efficacy against the target pest indicates that UAV technology is well-suited for the application of insecticide in forests. We detected distinct responses to different insecticides among nontarget groups and suggest there is an influence of application timing and biological traits in these differences, emphasizing the need for more ecologically orientated risk assessment. UAV-supported designs can be used to link laboratory bioassays and large-scale experiments, allowing for more comprehensive assessments of insecticide effects in forest ecosystems.

Research on Mobile HCI

2014 ◽  
pp. 76-93 ◽  
Author(s):  
Robert Schleicher ◽  
Tilo Westermann ◽  
Benjamin Weiss ◽  
Ina Wechsung ◽  
Sebastian Möller
Keyword(s):  
General Framework ◽  
Large Scale ◽  
Field Studies ◽  
Context Dependency ◽  
World Cup ◽  
Future Directions ◽  
The Third ◽  
Large Scale Field ◽  
Usage Situation

This chapter addresses the issue of context-dependency in research on mobile human computer interaction (HCI) with an emphasis on large-scale field studies. Based on a general framework that includes all the factors relevant for Quality of Experience (QoE), the authors first show how context affects basic processes on the side of the user as well the system or device. Then the authors describe three own studies where they aimed to account for context in app usage. The first tried to do so by offering an app for a very specific usage situation (commenting soccer world cup games), the second groups related applications of one domain (on-campus service for students) in an app-in-app bundle. The third example illustrates how evaluation of one single app across various contexts can be achieved in a classic field trial. Based on the authors’ experiences, they provide recommendations what to consider when planning a study and finally point out future directions of research.

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