‘Man the hunter’: a critical reading of hunt-based conceptual metaphors of love and sexual desire

2015 ◽  
Vol 44 (2) ◽  
Author(s):  
María D. López Maestre
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Sexual Desire ◽  
Cognitive Linguistics ◽  
Critical Discourse ◽  
Critical Reading ◽  
Conceptual Metaphors ◽  
Source Domain ◽  
Critical Attention

AbstractWithin the cognitive linguistics literature, many publications have dealt with conceptual metaphors about love and sexual desire (Lakoff 1987; Kövecses 2003; Barcelona 1992, 1995; Emanatian 1995, 1996.) However, a source domain that has not received the attention it merits is that of the hunt. This source domain deserves to be studied not only because of the interest in the conceptual metaphors it generates, but primarily because of the ideology and cultural values behind it. For this reason, applying a combined methodology based on cognitive linguistics and critical discourse analysis (Charteris-Black 2004; Goatly 2007), this article explores the use of the source domain of the hunt for the expression of love and sexual desire in metaphorical linguistic expressions with male hunters and female prey, paying critical attention to discourse and the ideologies about gender that are conveyed.

scholarly journals Gender, Ideology and Conceptual Metaphors: Women and the Source Domain of the Hunt

2020 ◽  
Vol 28 ◽  
pp. 191-206
Author(s):  
María D. López Maestre
Keyword(s):  
Critical Discourse Analysis ◽  
Cognitive Linguistics ◽  
Gender Ideology ◽  
Male Dominance ◽  
Critical Discourse ◽  
Conceptual Metaphors ◽  
Folk Beliefs ◽  
Source Domain ◽  
Representation Of Women ◽  
Femininity And Masculinity

As a cognitive process, metaphorical reasoning is inevitable, but not necessarily innocent or neutral. It is well known that the conceptual domains of love and sex have received substantial attention within cognitive linguistics. However, a source domain that merits further exploration from a gender ideology perspective is that of the hunt. For this reason, following an approach that links cognitive linguistics with critical discourse analysis this article examines the conceptualisation of love, seduction and the search for a partner/husband through hunting metaphors, focusing on the discursive representation of women and the hunt. In the texts studied the conceptual metaphors love/seduction/the search for a partner or husband is a hunt are activated through metaphorical linguistic expressions with terms such as hunt, chase, pursue, catch, capture, trap etc. Regarding ideology, metaphors are powerful transmitters of folk beliefs and dominant conceptions of femininity and masculinity. Gender values that show man as the privileged sex as well as sexist ideologies supportive of male dominance and female submissiveness have been found to underlie the texts under consideration.  

scholarly journals PROPUESTA DE UN MODELO HOLISTICO MULTIMODAL PARA UNA LECTURA CRÍTICA DEL RACISMO DISCURSIVO EN LA PRENSA ESCRITA.

2022 ◽  
pp. 739-767
Author(s):  
Julio Renato SÁEZ GALLARDO
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Ethnic Minorities ◽  
Media Representations ◽  
Critical Discourse ◽  
Multimodal Approach ◽  
Critical Reading ◽  
Visual Semiotics ◽  
Semiotic Approach

El objetivo de este trabajo es proponer un Modelo holístico multimodal para una lectura crítica del racismo en la prensa escrita. Para ello, desde el Análisis Crítico del Discurso Multimodal (ACDM), usaremos como estrategia teórico-metodológica integradora las aportaciones de Teresa Velázquez (2011) y su modelo semiótico-discursivo; el modelo sociocognitivo de van Dijk (1990, 1997, 2003a, 2003b); el modelo de la semiótica visual de Kress y van Leeuwen (1996) y el modelo intersemiótico de Nikolajeva y Scott (2001). Se validarán las matrices de análisis aplicándolas al llamado conflicto mapuche en Chile para extraer resultados y conclusiones valederas en torno a la representación periodística de las minorías étnicas. Abstract: This work aims to propose a holistic multimodal approach for making critical reading about racism in the written press. In order to achieve this, and taking account the Multimodal Critical Discourse Analysis, we use as theoretical and methodological integrative strategies the contributions of Teresa Velázquez and her discursive-semiotic approach (2011), van Dijk’s sociocognitive approach (1990, 1997a, 2003a, 2003b), Kress and van Leeuwen’s visual semiotics approach (1996), and Nikolakeva and Scott’s intersemiotic approach (2001). The analysis matrices are validated using the so-called mapuche conflict in Chile in order to be able to draw conclusive results and conclusions about media representations of ethnic minorities.

scholarly journals AN EXPLORATION OF GRAFFITI ON UNIVERSITY’S WALLS: A CORPUS-BASED DISCOURSE ANALYSIS STUDY

2017 ◽  
Vol 7 (1) ◽  
pp. 29 ◽  
Author(s):  
Nisreen Naji Al-Khawaldeh ◽  
Imad Khawaldeh ◽  
Baker Bani-Khair ◽  
Amal Al-Khawaldeh
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Language Functions ◽  
Analysis Technique ◽  
Teachers And Parents ◽  
The University ◽  
Hashemite University

Graffiti have received a great attention from scholars as they have been considered a vital cultural phenomenon for many years (Trahan, 2011; Divsalar & Nemati, 2012; Zakareviciute, 2014; Farnia, 2014; El-Nashar & Nayef; 2016). Although there are extensive contemporary researches on graffiti in many disciplines, such as linguistics, cultural studies, politics, art, and communication (Pietrosanti, 2010;  Farnia, 2014; Oganda, 2015), there are few studies exploring graffiti on classrooms’ walls in higher education milieus (Farnia, 2014). To the best knowledge of the researchers, very few studies were done on the Jordanian context (e.g. Al-Haj Eid, 2008; Abu-Jaber, et al., 2012) and none was done on the Jordanian universities. Therefore, this study aims at analysing the content and communicative features of writings found on universities’ classrooms’ walls, corridors, and washrooms and their relation to the socio-cultural values of the society in order to explore how universities help students voice their attitudes and thoughts. The linguistic features that characterise these writings were also examined. Graffiti-writings, which were collected from the University of Jordan and the Hashemite University, were coded and analysed using the thematic content analysis technique (Braun & Clarke, 2006) and Critical Discourse Analysis (Fairclough, 1995). The analysis of the data has shown that graffiti serve different communicative language functions related to personal, social, national, religious, political, and taboo matters. The most salient linguistic features of these graffiti are simplicity and variation. It can be concluded that graffiti are distinctive and silent ways of communication, particularly in students’ society. The study will be of great importance to linguists, sociologists, educators, administrators, teachers and parents. It is enrichment to the available literature on linguistic studies.

Representation, conceptualization and positioning in Critical Discourse Analysis

2020 ◽  
Vol 12 (2) ◽  
pp. 272-294
Author(s):  
Piotr Cap
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Perspective Taking ◽  
Political Discourse ◽  
Cognitive Linguistics ◽  
Significant Contribution ◽  
The Other ◽  
Critical Discourse ◽  
Space Theory ◽  
Discourse Studies

Abstract The present paper explores the current nexus between Cognitive Linguistics (CL) and Critical Discourse Analysis (CDA), focusing on theories of conceptual positioning, distancing and perspective-taking in discourse space. It assesses the strengths, limitations, and prospects for further operationalization of positioning as a valid methodology in CDA, and political discourse studies in particular. In the first part, I review the cognitive models of positioning that have made the most significant contribution to CDA. Discussing Deictic Space Theory and Text World Theory, among others, I argue that these models reveal further theoretical potential which has not been exploited yet. While they offer a comprehensive and plausible account of how representations and ideologically charged worldviews are established, they fail to deliver a pragmatic explanation of how addressees are made to establish a worldview, in the service of speaker’s goals. The second part of the paper outlines Proximization Theory, a discursive model of crisis and conflict construction in political discourse. I argue that, unlike the other models, it fully captures the complex geopolitical and ideological positioning in political discourse space, providing a viable handle on the dynamics of conflict between the opposing ideologies of the space.

scholarly journals Rethinking Critical Metaphor Analysis

2016 ◽  
Vol 6 (2) ◽  
pp. 92 ◽  
Author(s):  
Wei Li
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corpus Linguistics ◽  
Cognitive Linguistics ◽  
Critical Discourse ◽  
Metaphor Analysis ◽  
Existing Problems ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Research Findings

<p>Critical Metaphor Analysis is concerned with integrating critical discourse analysis, corpus linguistics, pragmatics and cognitive linguistics to explore implicit speaker intentions and covert power relations through the analysis of metaphoric expressions. CMA has been a meaningful enrichment of both Critical Discourse Analysis and Conceptual Metaphor Theory. This paper aims to give an overview of the formation of CMA, the research findings, the existing problems and the possible solutions.</p>

scholarly journals Conceptualization of South Ossetia conflict by Russian bloggers

2019 ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Linguistics ◽  
Point Of View ◽  
Critical Discourse ◽  
Human Beings ◽  
South Ossetia ◽  
The Media ◽  
Media Narratives ◽  
The Relationship

The present study analyzes the narratives by Russian bloggers on the 2008 South-Ossetia conflict. This analysis of political discourse is underpinned by the principles of cognitive linguistics, developed on the basis of bodily experience of human beings. The combination of different approaches leads to a more comprehensive analysis and concise interpretation of events taking place in society. This cognitive-discursive perspective differs from traditional studies of mass media narratives which mostly base on Discourse Analysis (DA) and/or Critical Discourse Analysis (CDA), i.e., language in use is studied from the perspective of meaning on/ above the level of sentences and through the relationship between language and society, as well as language and power. Methodologically, this study was conducted on the basis of integrative speech analysis, critical discourse analysis, and cognitive linguistics. From the cognitive point of view, bloggers’ discourse is based on concepts evaluated positively (BENEFIT, FAIRNESS/HONORABLE CASE), negatively (CONQUER, PROBLEM, VANDALISM, NEGOTIATED MATCH), and neutrally (DEMONSTRATION, TEST). From the linguistic point of view, in their discourse, bloggers extensively use metaphors, which belong to the most effective ways of expressing opinions and are widely used by the media to create vivid images of the events described. A qualitative generalization of the data of content analysis proves that the attitude of Russian bloggers to the conflict is quite diverse, there is no consensus about how the war was fought, about its results, about the current situation and future prospects for the region.

The power of the tongue: Inherent labeling of persons with disabilities in proverbs of the Akan people of Ghana

2020 ◽  
pp. 147332502091046
Author(s):  
Festus Yaw Moasun ◽  
Magnus Mfoafo-M’Carthy
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Physical Disabilities ◽  
People With Disabilities ◽  
Labeling Theory ◽  
Critical Discourse ◽  
Future Generations ◽  
Special Effects ◽  
Persons With Disabilities

Proverbs are an important feature of any language worldwide. In Africa, for instance, people in their everyday conversations use proverbs to add special effects and flavour. However, the inclusion of proverbs in speech goes beyond mere decoration. As a repository of African knowledge and culture, proverbs serve as a medium for educating present and future generations about society’s cultural values, beliefs, and ethics. In this powerful role, proverbs may have significant effects on speakers and their listeners. While these effects may be positive, in terms of their references to certain groups of people, proverbs may have telling effects. In this paper, we examined samples of Ghanaian Akan proverbs on mental and physical disabilities and their meanings, using critical discourse analysis and guided by labeling theory. We conclude that Akan proverbs predominantly label people with disabilities negatively, thereby leading to their stigmatization, marginalization, and exclusion. We recommend using proverbs with negative connotations for people with disabilities as a tool to educate society on how not to treat people with disabilities.

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