Gender parity or “informed consent” in media representations of science and technology? A corpus-based discourse approach

2017 ◽  
Vol 13 (1) ◽  
Author(s):  
Alcina Pereira de Sousa ◽  
João Silva
Keyword(s):  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Media Representations ◽  
Mainstream Media ◽  
Visual Semiotics ◽  
Holistic Understanding ◽  
The Usa ◽  
The Media ◽  
And Gender ◽  
Interpretative Approach

AbstractThe present article offers a contrastive analysis of articles published online by two media outlets of two different countries (Portugal and the USA) dealing with science, technology and interrelated topics. In so doing, the goal is to explore the role played by gender dynamics in the pragmatic strategies which underlie the communication of scientific knowledge to the wider audiences by the mainstream media. The multi-layered interpretative approach centred on corpus-based (critical) discourse analysis and visual semiotics adopted in this paper, it is argued, allows for a more holistic understanding of the role played by the media in the perpetuation of power imbalance and gender stereotypes among their readership(s), better understood here as discursive communities, and their everyday communicative practices. It is further suggested that an analysis of how knowledge is mediatized can offer ways into understanding wider cultural patterns and values.

scholarly journals Negotiating Love and Gender Stereotypes among Youn People: Prevalence of “Amor Ludens” and Television Preferences Rooted in Hegemonic Masculinity

2019 ◽  
Vol 8 (1) ◽  
pp. 1 ◽  
Author(s):  
Maddalena Fedele ◽  
Maria-Jose Masanet ◽  
Rafael Ventura
Keyword(s):  
University Students ◽  
Qualitative Analysis ◽  
Gender Stereotypes ◽  
Hegemonic Masculinity ◽  
Media Representations ◽  
First Year ◽  
Present Moment ◽  
The Media ◽  
And Gender ◽  
First Year University

This study was carried out in three Iberian-American countries, Colombia, Spain and Venezuela, to identify the stereotypes of love and gender professed among youth and compare them to those they prefer in television fiction series, i.e., those able to influence their identities and values. From an interdisciplinary perspective, the study involved a survey of 485 first-year university students, and a qualitative analysis of the media representations preferred by them. The results showed a preference for "amor ludens", based on enjoyment and the present moment, and a gap between the cognitive and emotional spheres of some youth who consider themselves distant from stereotypical, heteronormative and patriarchal models, but who choose media representations that match these models and the traditional gender portrayals.

The “image bite,” political language, and the public/private divide

2012 ◽  
Vol 11 (3) ◽  
pp. 336-356 ◽  
Author(s):  
David Kaufer ◽  
Shawn J. Parry-Giles ◽  
Beata Beigman Klebanov
Keyword(s):  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
News Media ◽  
Television News ◽  
Gender Ideology ◽  
Political Language ◽  
The Public ◽  
The Media ◽  
Feminist Critical Discourse Analysis ◽  
And Gender

Voice-overs with muted images, often known as the “image bite,” have become an increasingly used but understudied format of political language by the television news media. Because the media can use images to fit many contexts and purposes of commentary, the media images are susceptible to continuous de-contextualization and re-contextualization. Drawing from theories of feminist critical discourse analysis and gender performance as well as scholarship on the public/private divide, we examine the commentary of one U.S. television news organization’s (NBC) re-contextualization of the same stock footage of Hillary Clinton over 10 newscasts spanning 20 months from August 1998 to June of 2000. NBC re-enforces the public/private binary in conventional masculine terms. Yet it also worked, at times, to unify the binary when covering Hillary Clinton’s U.S. Senate campaign; on those occasions at least, NBC revealed the potential erosion of gender stereotypes and a small but still significant role for human agency in the study of gender ideology.

scholarly journals Crime and Gender: Violence against Women in the Ukrainian Press in the First Half of the Twentieth Century

2019 ◽  
Vol 8 (3) ◽  
pp. 6316-6320
Keyword(s):  
Gender Stereotypes ◽  
Public Discourse ◽  
Media Representations ◽  
Gender Violence ◽  
Actual Problem ◽  
Sexual Crimes ◽  
News Reports ◽  
Gender Regime ◽  
The Media ◽  
And Gender

This scientific research deals with the actual problem, that is the study of the language of criminal chronicles in the Western Ukrainian media discourse in the 1920-1930s. Object of analysis is news reports on gender violence in popular Western Ukrainian newspapers of the interwar twenty years. The chosen methodology is feminist discourse-analysis which allows us to identify the media representations of gender identity and to find out what ideological discourse has had symbolic hegemony, which gender regime was supported by language. It turns out that the language of criminal news fixes symbolic mechanisms for establishing power regimes. The texts of criminal news show gender stereotypes and prejudices against women, which traditionally functioned and articulated in public discourse. Gender violence was explained (and justified) by personal, religious and social reasons. The problem of domestic violence attracted journalists from the 1920s and 1930s. Victim women who dared to challenge patriarchal customs were appraised extremely subjectively, biasedly, often – in a negative way. Publications about sexual crimes (rape, sexual harassment) were rare, since this topic was banned in the Western Ukrainian public discourse of the 1920s-1930s. In Western Ukrainian popular magazines, the language of criminal news construed a gendered society, deleting power for men and exposing a woman to objectification. Journalists used certain linguistic strategies to support the dominant gender regime: author's intentionality, peculiar journalistic formulation and focus of information, the specifics of structuring material and hidden meanings of the text.

scholarly journals “Bitten by the entrepreneur bug” – critiquing discourses on women owner-managers/entrepreneurs in the Kenyan and Omani newspapers

2020 ◽  
Vol 35 (6) ◽  
pp. 529-551
Author(s):  
Beldina Owalla ◽  
Aziza Al Ghafri
Keyword(s):  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Active Role ◽  
Future Research ◽  
Content Type ◽  
Mainstream Media ◽  
Social Legitimacy ◽  
Managerial Roles ◽  
The Media ◽  
Media Discourses

Purpose This paper aims to critically analyze media discourses on women owner-managers/entrepreneurs (OMEs) in the Kenyan and Omani newspapers. Design/methodology/approach A critical discourse analysis is carried out on a total of 408 online media articles (174 articles from Omani newspapers and 234 articles from Kenyan newspapers) on women OMEs over the period 2010-2018. Articles are also classified based on their framing of women’s entrepreneurship. Findings Five main categories of media discourses are identified, i.e. discourses on government/institutional initiatives; women OMEs’ dependency; women OMEs’ femininity; women OMEs’ societal impact; and normalization of women OMEs. These gendered media discourses and underlying assumptions further perpetuate women OMEs’ subordinate position in society, weaken their social legitimacy and trivialize their roles as managers and leaders in society. Research limitations/implications The analysis was limited to online articles published in mainstream media. Future research could focus on offline print media from smaller media distributors or other distribution channels. Practical implications Policymakers and media houses need to pay greater attention to the subtle mechanisms reproducing gender stereotypes. Women OMEs should also take a more active role in constructing their identity in the media. Originality/value This paper highlights the underlying assumptions of media discourses regarding women’s empowerment that negatively impacts their social legitimacy. This paper also draws attention to media’s role in the trivialization of women OMEs’ leadership and managerial roles and subsequent marginalization of their social status.

Fatherhood and the nexus of gendered attitudes towards domestic violence amongst future teachers in Poland

2021 ◽  
pp. 104-134
Author(s):  
Maddalena Cannito ◽  
Anna Odrowąż-Coates
Keyword(s):  
Domestic Violence ◽  
Gender Stereotypes ◽  
Positive Impact ◽  
Practice Change ◽  
Future Teachers ◽  
Violent Behaviour ◽  
Polish Society ◽  
Parental Practice ◽  
And Gender ◽  
Interpretative Approach

In this paper we claim that gender attitudes towards fatherhood and parental practice, change quicker than attitudes of Polish society towards domestic violence (DV) and gender stereotypes. In the literary review we used an interpretative approach, embedded in Michael Rush’s (2015) theoretical framework, based on the Nordic turn in social policy and the convergence and divergence of fathering across cultures (Seward & Rush, 2016). Focusing on an empirical case study a questionnaire directed to future teachers was used as a method of data collection, to interlink attitudes towards fatherhood, masculinity/femininity archetypes and violence in intimate relationships. Gender stereotypes as well as attitudes towards DV and paternal involvement are strongly interconnected, and yet social change in these areas occurs at varied speeds in each field, due to the differences in which society accepts new norms. Whilst many studies suggest that involved fathers have a positive impact, leading to a decrease in violent behaviour, we take this further, demonstrating that change in fatherhood patterns has a positive impact on decreasing the social tolerance of DV. However, as our study shows this must be accompanied by changes in gender stereotypes, including attitudes towards fatherhood.

scholarly journals PROPUESTA DE UN MODELO HOLISTICO MULTIMODAL PARA UNA LECTURA CRÍTICA DEL RACISMO DISCURSIVO EN LA PRENSA ESCRITA.

2022 ◽  
pp. 739-767
Author(s):  
Julio Renato SÁEZ GALLARDO
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Ethnic Minorities ◽  
Media Representations ◽  
Critical Discourse ◽  
Multimodal Approach ◽  
Critical Reading ◽  
Visual Semiotics ◽  
Semiotic Approach

El objetivo de este trabajo es proponer un Modelo holístico multimodal para una lectura crítica del racismo en la prensa escrita. Para ello, desde el Análisis Crítico del Discurso Multimodal (ACDM), usaremos como estrategia teórico-metodológica integradora las aportaciones de Teresa Velázquez (2011) y su modelo semiótico-discursivo; el modelo sociocognitivo de van Dijk (1990, 1997, 2003a, 2003b); el modelo de la semiótica visual de Kress y van Leeuwen (1996) y el modelo intersemiótico de Nikolajeva y Scott (2001). Se validarán las matrices de análisis aplicándolas al llamado conflicto mapuche en Chile para extraer resultados y conclusiones valederas en torno a la representación periodística de las minorías étnicas. Abstract: This work aims to propose a holistic multimodal approach for making critical reading about racism in the written press. In order to achieve this, and taking account the Multimodal Critical Discourse Analysis, we use as theoretical and methodological integrative strategies the contributions of Teresa Velázquez and her discursive-semiotic approach (2011), van Dijk’s sociocognitive approach (1990, 1997a, 2003a, 2003b), Kress and van Leeuwen’s visual semiotics approach (1996), and Nikolakeva and Scott’s intersemiotic approach (2001). The analysis matrices are validated using the so-called mapuche conflict in Chile in order to be able to draw conclusive results and conclusions about media representations of ethnic minorities.

A double whammy effect of ethnicity and gender on consumer responses to management level service failures

2016 ◽  
Vol 27 (3) ◽  
pp. 339-359 ◽  
Author(s):  
Laurie Wu ◽  
Rachel Han ◽  
Anna S Mattila
Keyword(s):  
Gender Stereotypes ◽  
Service Management ◽  
Occupational Status ◽  
Role Congruity Theory ◽  
Content Type ◽  
Management Level ◽  
Service Failures ◽  
The Usa ◽  
And Gender ◽  
Ethnicity And Gender

Purpose – Existing research on demographic stereotypes of employees suggests that ethnicity and gender are important determinants of consumer perceptions and behaviors. Based on the Stereotype Content Model and the Role Congruity Theory, the purpose of this paper is to examine the effect of ethnicity and gender stereotypes on management-level service failures in a US context. Design/methodology/approach – Adopting a 2 (ethnicity: Caucasian vs Hispanic) × 2 (gender: male vs female) between-subjects design, two studies were conducted with US consumers to test whether a double whammy effect of ethnicity and gender exists for management-level, but not line-level, service failures. Findings – The results of this study suggest that Hispanic female managers suffer from a double whammy effect due to ethnic and gender-based stereotyping in the USA. Furthermore, the findings indicate that the serial mediation via competence perceptions and blame attributions are the underlying psychological mechanism of this effect. As predicted, occupational status functions as a boundary factor to the double whammy effect. Originality/value – The findings of this paper contribute to the service management literature by examining the role of demographic characteristics in influencing US consumers’ responses to management-level service failures.

The Sprewell/Carlesimo Episode: Unacceptable Violence or Unacceptable Victim?

2001 ◽  
Vol 18 (3) ◽  
pp. 345-357 ◽  
Author(s):  
Theresa Walton
Keyword(s):  
Media Representations ◽  
Cultural Representations ◽  
Social Responses ◽  
The Social ◽  
Gender Hierarchies ◽  
Private And Public ◽  
The Media ◽  
Violent Acts ◽  
And Gender ◽  
Normalization Of Violence

NBA player Latrell Sprewell’s attack on his coach, P.J. Carlesimo, in 1997, received extraordinary attention in the media. The coverage of the incident and subsequent trial revealed the media’s attitude toward violence within cultural representations of sport. This paper focuses on the way that violence associated with sport can be understood in relationship to the normalization of violence against women in American culture. Specifically, I focus on how the violent acts of athletes and coaches elicit different social responses depending on the social status of the victim. I argue that media representations, framed within narratives that construct their importance around gendered ideas of private and public spheres, work to support current race, class, and gender hierarchies. I also offer alternative ways of understanding the incident given the peculiar work setting of professional sport.

scholarly journals Linguistic and Extra-Linguistic features of SABC indigenous language adverts: A Critical Discourse Approach

2018 ◽  
Vol 2 (2) ◽  
pp. 120-139
Author(s):  
Magret Jongore ◽  
◽  
Pink Phaahla ◽  
Rose Masubelele ◽  
◽  
...  
Keyword(s):  
Critical Discourse Analysis ◽  
Television Advertising ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Global Media ◽  
Media Messages ◽  
Camera Angle ◽  
Visual Semiotics ◽  
The Media ◽  
Electronic Advertising

Discourse encompasses not only written and spoken language but visual images as well. If discourse combines visuals and images, it is important that analysis of such texts account for the special characteristics of visual semiotics; the relationship between language and images. Using Critical Discourse Analysis (CDA), this paper, unravels power relations in the electronic advertising texts such as those aired on television. The targeted television advertising discourse is characterised by sound, colour, picture, camera angle and other motion picture attributes. The paper argues that texts in general and texts as adverts are hegemonic in nature. The reproduction of a popular culture perpetuated by adverts has been noted to support the perspective that advertising drives the global media and has profound influence on the content of the media messages received and subsequently on the cultures of the recipients. The paper makes use of the McDonalds TV Seat Advert shown on SABC1.

scholarly journals Women’s Participation in Politics as Represented in the Novel “In Praise of Hatred”

2018 ◽  
Vol 8 (7) ◽  
pp. 73
Author(s):  
Nor Fatin Abdul Jabar ◽  
Kamariah Yunus ◽  
Nurul Fatihah Muhamad Nazmi ◽  
Muhammad Farriz Aziz ◽  
Nurul Afiqah Muhammad Zani
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Stereotypes ◽  
Political Discourse ◽  
Analysis Approach ◽  
The Novel ◽  
Representation Of Women ◽  
Political Discourse Analysis ◽  
Politics And Gender ◽  
And Gender

In today’s reality, there is a definite gap when it comes to men’s and women’s participation in politics. It can be seen that the society prefers men to lead them, make decisions and solve problems. The society assumes men to have better leadership qualities, but people tend to be sceptical when it comes to women. In Syria, men’s responsibilities as leaders and the ones who make decisions are valued highly by the Syrian society. They believe that men’s power and abilities to lead are more stable, prosperous and secure than women. Among the society, women are considered as subordinates and excluded from negotiations. This matter is highlighted in Syrian literature too, especially in novels and writings since masculinity, is practiced in Syrian society. This present study attempted to investigate the gender stereotypes on politics portrayed in the novel “In Praise of Hatred”, by Khaled Khalifa. The present study employed a Critical Discourse Analysis (CDA) approach to investigate the pragmatic representation of politics portrayed in the controversial Syrian novel. The findings focused on the representation of women in politics. To this end, Van Dijk’s Social-political Discourse Analysis Approach was adopted to reveal the ideology behind the constructions. The issues of gender and politics were analysed based on the pragmatic representation in the novel. Adopting the Social-political Discourse Analysis approach under Sociocognitive Discourse Studies (SCDS), the criteria of social aspects (politics and gender) were being looked at thoroughly. Regarding subject positions, the data analysis showed that the portrayal of gender is always biased and women’s participation in politics is not encouraged.

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