Growing theory for practice: empirical multimodality beyond the case study
Abstract Many studies investigating the use and effectiveness of multimodal communication are now confronting the need to engage with larger bodies of data in order to achieve more empirically robust accounts, moving beyond the earlier prevalence of small-scale ‘case studies’. In this article, I briefly characterise how recent developments in the theory of multimodality can be drawn upon to encourage and support this change in both scale and breadth. In particular, the contribution will show how refinements in the degree of formality of definitions of the core multimodal constructs of ‘semiotic mode’ and ‘materiality’ can help bridge the gap between exploratory investigations of complex multimodal practices and larger-scale corpus studies.