scholarly journals Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market

2015 ◽  
Vol 10 (2) ◽  
pp. 118-131 ◽  
Author(s):  
Ovidiu-Ioan Moisescu
Keyword(s):  
Corporate Social Responsibility ◽  
Community Development ◽  
Eastern Europe ◽  
Customer Loyalty ◽  
Dairy Products ◽  
Market Segments ◽  
Public Authorities ◽  
Central Eastern Europe ◽  
Corporate Social ◽  
The Relationship

AbstractThe purpose of the current paper is to investigate the demographics-based differences in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards brands/companies in the dairy products market, considering the socio-cultural and economic particularities of one of the largest countries of Central-Eastern Europe. For this purpose, a survey was implemented among a sample of 1461 dairy products consumers from the urban area of Romania, investigating perceived CSR and customer loyalty by using 28, and, respectively, 6 Likert-type items. Results show that customers’ loyalty towards dairy brands/companies is positively and significantly influenced by how customers perceive companies’ responsibility towards their customers, in all investigated demographic segments. However, there are other facets of perceived CSR (community development, the environment, economic success, sponsorship, public authorities) in which case the relationship with customer loyalty is only significant in certain demographics-based market segments

scholarly journals The relationship of corporate social responsibility to customer loyalty - A study in Vietnam market

2021 ◽  
Vol 5 (1) ◽  
pp. first
Author(s):  
Nguyễn Văn Anh ◽  
Thảo Thị Phương Nguyễn
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Business Managers ◽  
New Perspective ◽  
Positive Outlook ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

In recent years, consumers are increasingly interested in corporate social responsibility activities for the community. Many companies have begun to focus on CSR activities as it can contribute to improving the company's image in customer's perception. In Vietnam, although there are also some studies about CSR, the quantity is limited and there are certain limitations. Therefore, this study aims to evaluate the relationship between CSR activities and customer loyalty through trust, customer company identify, and satisfaction. With the data being collected by survey questionnaires, the authors test the model and research hypotheses by using PLS-SEM techniques. The results show that CSR activities have a positive impact on customer loyalty through factors of trust, customer company identify, and customer satisfaction. This study helps business managers to develop effective policies and to have a new perspective on CSR activities as well as its values. In addition, the positive outlook of the customers on the business will bring many benefits, contributing to improving the brand value and reputation, enhancing competitive advantages towards sustainable development.

scholarly journals ANALISIS EFEKTIVITAS PROGRAM KEMITRAAN DAN BINA LINGKUNGAN PT INDUSTRI KERETA API (INKA) PERSERO PADA UMKM

2018 ◽  
Vol 1 (2) ◽  
pp. 134
Author(s):  
Anny Widiasmara
Keyword(s):  
Corporate Social Responsibility ◽  
Performance Analysis ◽  
Community Development ◽  
Social Responsibility ◽  
Development Program ◽  
Secondary Data ◽  
Development Effectiveness ◽  
Cross Tabulation ◽  
Corporate Social ◽  
The Relationship

<p><em>This research is intended to analyze Partnership and Community Development Program (PKBL) of PT INKA (Persero) at UMKM as one of the program. Corporate Social Responsibility (CSR) and to find out the relationship between the partners of PT INKA (Persero) Partnership and Community Development Program (PKBL). The research was conducted on 50 partners of PT INKA (Persero) located in Madiun Regency. Data Technique uses primary and secondary data. The data were analyzed by descriptive statistic with Likert scale, Importance of Performance Analysis (IPA), and Cross Tabulation Test (Crosstab). The result showed that PT INKA (Persero) Partnership and Community Development Effectiveness Program achieved the program objectives effectively. Based on the result of Cross Tabulation (Crosstab) there is a significant correlation between characteristic of assisted life with coaching program.</em><em></em></p><p><strong><em><br /></em></strong><em></em><em></em></p>

scholarly journals Corporate social responsibility: a roadmap toward customer loyalty – Proposing a research framework

2021 ◽  
Vol 119 ◽  
pp. 03001
Author(s):  
Fatima Ezzahra Jiddi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Hospitality Industry ◽  
Research Framework ◽  
The Road ◽  
Gender And Education ◽  
New Research ◽  
Corporate Social ◽  
The Relationship

This paper seeks to explore the path that links corporate social responsibility (CSR) to customer loyalty as previous studies have confirmed that no direct link seems to exist between the two variables. Considering the literature gap, this research provides future researchers an opportunity to thoroughly understand the road that ties CSR and customer loyalty, especially in the hospitality industry. The research uses a newly proposed CSR conceptualization, customer loyalty dimensions, customer loyalty antecedents, and the relationship between them. In addition to the mediators, this study considers sociodemographic variables (age, gender, and education) as moderators. The new research framework proposed contributes to advance the existing knowledge of corporate social responsibility (CSR) and customer loyalty.

scholarly journals Effect of Corporate Social Responsibility on Business Sustainability: The Dual Mediation

2021 ◽  
Vol 17 (2) ◽  
pp. 249-266
Author(s):  
I Wayan Gde Sarmawa ◽  
Ida Ayu Oka Martini ◽  
Ida Ayu Putu Widani Sugianingrat
Keyword(s):  
Corporate Social Responsibility ◽  
Data Analysis ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Environmental Concerns ◽  
Business Sustainability ◽  
Corporate Social ◽  
Customer Trust ◽  
The Relationship

Abstract: Companies are constantly trying to maintain customer trust and loyalty in an effort to preserve business sustainability. Implementing environmental concerns in the form of Corporate Social Responsibility (CSR) is expected to achieve both of these aims. This study aims to analyze the roles of CSR, customer trust, and customer loyalty in business sustainability. Questionnaires were filled by 10 customers from each of 100 Rural Banks spread over 9 districts/cities in Bali, Indonesia. Data analysis was performed with SmartPLS 3.3.2 software. The research found that CSR, customer trust, and customer loyalty have a significant impact on business sustainability. The results also found that customer trust and customer loyalty function as mediation in the relationship between CSR and business sustainability. Keywords: Corporate Social Responsibility, customer trust, customer loyalty, business sustainability Pengaruh Tanggung Jawab Sosial Perusahaan terhadap Keberlanjutan Bisnis: Mediasi GandaAbstrak: Perusahaan senantiasa berusaha menjaga kepercayaan dan loyalitas pelanggan dalam upaya menjaga keberlangsungan bisnis. Implementasi kepedulian lingkungan dalam bentuk Corporate Social Responsibility (CSR) diharapkan dapat mencapai kedua tujuan tersebut. Penelitian ini bertujuan untuk menganalisis peran CSR, kepercayaan pelanggan, dan loyalitas pelanggan dalam keberlanjutan bisnis. Kuesioner diisi oleh 10 nasabah dari masing-masing 100 BPR yang tersebar di 9 kabupaten/kota di Bali, Indonesia. Analisis data dilakukan dengan software SmartPLS 3.3.2. Hasil penelitian menemukan bahwa CSR, kepercayaan pelanggan, dan loyalitas pelanggan memiliki pengaruh yang signifikan terhadap keberlangsungan bisnis. Hasil penelitian juga menemukan bahwa kepercayaan pelanggan dan loyalitas pelanggan berfungsi sebagai mediasi dalam hubungan antara CSR dan keberlanjutan bisnis.Kata kunci: Tanggung Jawab Sosial Perusahaan, kepercayaan pelanggan, loyalitas pelanggan, keberlangsungan usaha

scholarly journals PENGARUH EFEKTIVITAS CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA ASPEK ENVIRONMENAL SUSTAINABILITY TERHADAP REPUTASI PERUSAHAAN GRAND HYATT BALI (PT WYNCOR BALI)

Jurnal Signal ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Melinda Kurnia Sandy ◽  
Mila Chrismawati Paseleng ◽  
Richard G. Mayopu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Environmental Sustainability ◽  
Population Based ◽  
The People ◽  
Company Reputation ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

ABSTRAKSalah satu keuntungan dari pelaksanaan Corporate Social Responsibility, reputasi perusahaan akan semakin baik sehingga loyalitas konsumen makin tinggi. Tujuan penelitian adalah untuk menguji pengaruh Corporate Social Responsibility (CSR) pada aspek environmental sustainability terhadap reputasi perusahaan Grand Hyatt Bali. Desain penelitian yang digunakan berdasarkan tujuan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Dalam penelitian ini yang menjadi populasi adalah masyarakat yang ada di Desa Bualu, Kabupaten Badung. Jumlah penduduk Desa Bualu berdasarkan adalah 9521. Berdasarkan pendekatan dari sampel Krejcie dan Morgan diperoleh sampel sebanyak 274 responden. Hasil penelitian menganalisis tentang hubungan 3P (Planet, People dan Profit) terhadap reputasi perusahaan. Aspek planet dan people dari implementasi CSR di pantai Benoa memiliki pengaruh signifkan terhadap reputasi perusahaan Grand Hyatt Bali. Aspek profit pada environmental sustainability CSR pelaksanaan beach cleaning oleh Grand Hyatt Bali tidak memiliki hubungan signifikan terhadap reputasi perusahaan. Hal tersebut dikarenakan kegiatan yang dilaksanakan oleh perusahaan tidak secara langsung memberikan dampak keuntungan, namun murni karena tanggung jawab sosial.Kata Kunci: Corporate Social Responsibility (CSR), Environmental Sustainability, Reputasi Perusahaan. ABSTRACTOne of the advantages of implementing Corporate Social Responsibility, the company's reputation will be better so that customer loyalty is higher. The study aims to examine the effect of Corporate Social Responsibility (CSR) on environmental sustainability aspects of the Grand Hyatt Bali company's reputation. The research design that is used based on the objectives is explanatory research with a quantitative approach. In this research, the population is the people in Bualu Village, Badung Regency. The population-based on Bualu Village is 9521. Based on the approach of the Krejcie and Morgan sample, 274 respondents were obtained. The results of the study analyzed the relationship of 3P (Planet, People, and Profit) to the company's reputation. The planetary and people aspects of implementing CSR on the Benoa beach have a significant influence on the Grand Hyatt Bali company's reputation. The profit aspect of CSR environmental sustainability in implementing beach cleaning by Grand Hyatt Bali has no significant relationship to the company's reputation. That is because the activities carried out by the company do not directly provide a profit impact, but purely due to social responsibility.Keywords: Corporate Social Responsibility (CSR), Environmental Sustainability, Company Reputation

scholarly journals PELAKSANAAN PROGRAM PENGEMBANGAN MASYARAKAT OLEH PT PERTAMINA DI DESA PANGKALAN BABAT, KECAMATAN RAMBANG DANGKU, MUARA ENIM DI SUMATERA SELATAN

2020 ◽  
Vol 6 (3) ◽  
pp. 202
Author(s):  
Ade Irma Sakina ◽  
Nur Aftina ◽  
Santoso Tri Raharjo ◽  
Risna Resnawaty
Keyword(s):  
Economic Development ◽  
Corporate Social Responsibility ◽  
Community Development ◽  
Literature Review ◽  
Social Responsibility ◽  
Energy Company ◽  
Corporate Commitment ◽  
Corporate Social ◽  
The Relationship ◽  
Economic Improvement

ABSTRAK Corporate Social Responsibility (CSR) pada peningkatan ekonomi yang berkelanjutan sebagai bentuk komitmen perusahaan, bahwa adalah komitmen perusahaan atau dunia bisnis untuk berkontribusi dalam pengembangan ekonomi yang berkelanjutan dengan memperhatikan tanggung jawab sosial perusahaan dan menitikberatkan pada keseimbangan antara perhatian terhadap aspek ekonomis, sosial, dan lingkungan. Seperti PT.PERTAMINA yang melaksanakan CSR di Desa Pangkalan Babat, Kecamatan Rambang Dangku, Muara Enim Di Sumatera Selatan. Perusahaan energi tersebut melaksanakan program CSR pada bidang pengembangan masyarakat. Artikel ini menggunakan kajian metode penelitian menggunakan kajian pustaka dan hasilnya menunjukkan bagaimana hubungan antara program CSR PT PERTAMINA tersebut dengan konsep CSR dan pengembangan masyarakat. Corporate Social Responsibility (CSR) on economic improvement supported by corporate commitment, corporate or world commitment to contributions in economic development supported by corporate social responsibility and emphasizes balance in relation to assistance to the economic, social and environmental sectors. Such as PT. PERTAMINA which implemented CSR in Pangkalan Babat Village, Rambang Dangku District, Muara Enim in South Sumatra. The energy company is implementing CSR programs in the field of community development. This article uses a study of research methods using a literature review and research results regarding the relationship between PT PERTAMINA's CSR program and the concept of CSR and community development.

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