scholarly journals Language, medical tourism and the enterprising self

Multilingua ◽  
2020 ◽  
Vol 39 (3) ◽  
pp. 321-342
Author(s):  
Sebastian Muth ◽  
Neelakshi Suryanarayan
Keyword(s):  
Language Learners ◽  
Medical Tourism ◽  
Service Industry ◽  
Language Skills ◽  
Tourism Industry ◽  
Professional Networks ◽  
Fast Growing ◽  
Future Aspirations ◽  
Ethnographic Fieldwork ◽  
Enterprising Self

AbstractThis paper aims to demonstrate the implications of health mobility on language practices in the medical tourism industry in India and on the ways, language workers become entrepreneurs. Drawing from ethnographic fieldwork that traces the trajectories of three former students of Russian, we highlight their future aspirations as language learners and entrepreneurs and show, how they attempt to capitalize on language skills and respond to changing conditions and patient movements within the structures, constraints and uncertainties of the linguistic market. Here, it is our aim to illustrate what it takes to become an enterprising and successful language worker and at the same time highlight their current positioning as emblematic yet subordinate figures within a fast-growing service industry in an emerging economy. We further demonstrate, how language skills not only become commodities to serve existing or future markets, but instead are recast as tools that can be strategically employed to secure recognition and access to prestigious and lucrative professional networks. In doing so, this paper illustrates how linguistic value is produced in a service industry that to date only received little attention in sociolinguistic research.

Global Medical Tourism

2017 ◽  
pp. 1-19
Author(s):  
Sukanya Banerjee ◽  
Siddhartha Sankar Nath ◽  
Nilanjan Dey ◽  
Hajime Eto
Keyword(s):  
Economic Development ◽  
Medical Treatment ◽  
Foreign Exchange ◽  
Medical Tourism ◽  
Service Industry ◽  
Developing Nations ◽  
Tourism Industry ◽  
Cost Benefits ◽  
The World ◽  
Developed Nations

Medical tourism is related to the travel of patients from one country to another in order to obtain medical treatment in that country. There are several countries worldwide promoting medical tourism and attracting patients. Most of the developing nations attract the patients because of cost benefits whereas the developed nations attract patients who require complex surgeries or any kind of advanced medical treatment. The main aim of this research paper is to focus on the development of medical tourism industry, worldwide. Medical Tourism industry throughout the world is growing at a fast rate. It has huge potential for generating employment and earning large amount of foreign exchange. This will help in the country's overall economic development. Medical tourism incorporates multi-dimensional activity but basically it is a service industry. Hence, medical tourism is a vital revenue earning source especially for the developing nations. Hence, it can be said that it is a win situation for both the patients as well as the destination countries.

Global Medical Tourism

2015 ◽  
pp. 114-131 ◽  
Author(s):  
Sukanya Banerjee ◽  
Siddhartha Sankar Nath ◽  
Nilanjan Dey ◽  
Hajime Eto
Keyword(s):  
Economic Development ◽  
Medical Treatment ◽  
Foreign Exchange ◽  
Medical Tourism ◽  
Service Industry ◽  
Developing Nations ◽  
Tourism Industry ◽  
Cost Benefits ◽  
The World ◽  
Developed Nations

Medical tourism is related to the travel of patients from one country to another in order to obtain medical treatment in that country. There are several countries worldwide promoting medical tourism and attracting patients. Most of the developing nations attract the patients because of cost benefits whereas the developed nations attract patients who require complex surgeries or any kind of advanced medical treatment. The main aim of this research paper is to focus on the development of medical tourism industry, worldwide. Medical Tourism industry throughout the world is growing at a fast rate. It has huge potential for generating employment and earning large amount of foreign exchange. This will help in the country's overall economic development. Medical tourism incorporates multi-dimensional activity but basically it is a service industry. Hence, medical tourism is a vital revenue earning source especially for the developing nations. Hence, it can be said that it is a win situation for both the patients as well as the destination countries.

Srilanka a Favorite Tourist Destination Issues and Challenges Faced by the Srilankan Tourism Industry

2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Atul Ramgade ◽  
Shubhagi Walvekar
Keyword(s):  
Sri Lanka ◽  
Tourism Industry ◽  
Recent Past ◽  
Tourist Destination ◽  
Global Trends ◽  
Fast Growing

Sri Lanka in recent past have emerged as a very fast growing tourist destination there are many reasons for this but the main reason being that, the tourist visiting Srilanka are motivated by the perception of beautiful virgin scenery, opportunities for sightseeing, and relaxed place of life. It is necessary therefore to take account of the global trends in tourism, which may have impact on the overall tourism in Srilanka. The aim of this study is to examine the issues relevant to the development of tourism industry in Srilanka and the challenges that are faced by the Srilankan tourism industry.

Medical Tourism in India- A Paradigm Shift

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Ajay Kumar Dogra ◽  
Pooja Dogra
Keyword(s):  
Paradigm Shift ◽  
Medical Tourism ◽  
Tourism Industry ◽  
Success Rates ◽  
Indian Government ◽  
Service Levels ◽  
Healthcare Facilities ◽  
Treatment Facilities ◽  
World Class ◽  
Pharmaceutical Industries

The health tourism Industry is witnessing a sudden paradigm shift in last five years. India has become a home of traditional medicine that has been practiced for several thousand years as a part of manav dharma to give relief to the needy and mostly free of cost. With modern diagnostic and treatment facilities, experienced surgeons, one of the largest pharmaceutical industries in world, and a tradition of caring, India provides world class surgical and healthcare facilities, with comparable success rates and prompt service levels. The potential of medical tourism is such that it can even surpass the revenue earned from IT sector. Recognizing the pivotal contribution of medical tourism to the economic development, the Indian Government has initiated numerous measures to promote this vary young industry to attract international tourism. This has motivated to identify recent trends and opportunities in India for the medical and healthcare tourism, and to explore the critical factors which can lead to success of initiatives taken by ministry of tourism for the development of medical tourism in India. Finally paper suggests measures to enhance medical tourism in the country.

Googleology for second language learning

2021 ◽  
Vol 11 (2) ◽  
pp. 453-469
Author(s):  
Patrizia Giampieri
Keyword(s):  
Second Language ◽  
Language Learning ◽  
Language Learners ◽  
Second Language Learning ◽  
Second Language Learners ◽  
Language Skills ◽  
Linguistic Research ◽  
Advanced Search ◽  
The World ◽  
Google Search

Abstract The World Wide Web has often been considered too vast to be consulted for linguistic purposes or for language learning. This paper will explore whether second language learners can be taught how to navigate the web (i.e., how to perform Google linguistic research, or “Googleology”), in order to improve their language skills. To this aim, a 2 h trial lesson was organized. The trial lesson was delivered to 78 apprentices, divided into groups of 10–15, over a period of six months. During the lesson, the participants were taught how to work with Google Advanced Search syntax. At the end of the lesson, they applied the newly-acquired skills by completing a few tasks concerning term and/or collocational search. The paper findings will highlight that, despite initial hesitation or inaccuracies in completing the exercises, the tasks were performed well. The participants considered the lesson interesting, useful and enjoyable. They felt engaged irrespective of the level of their second language (L2) knowledge, and were more confident in approaching Google Search for linguistic purposes.

scholarly journals Sustainable Business Models of SMEs: Challenges in Yacht Tourism Sector

2018 ◽  
Vol 10 (10) ◽  
pp. 3437 ◽  
Author(s):  
Cinzia Battistella ◽  
Maria Cagnina ◽  
Lucia Cicero ◽  
Nadia Preghenella
Keyword(s):  
Business Model ◽  
Business Models ◽  
Service Industry ◽  
Small And Medium Enterprises ◽  
Case Study Research ◽  
Tourism Industry ◽  
Sustainable Business ◽  
Bottom Line ◽  
Sustainable Business Models ◽  
Sustainability Challenges

Despite the high number of active small and medium enterprises (SMEs) in all sectors, current studies have barely developed investigations on the sustainability of their business models so far. The aim of this study was thus to bridge the gap between sustainable business models of SMEs in the service industry, to uncover the challenges that SMEs face when seeking business model reconfiguration toward sustainability. More specifically, the empirical investigation adopted a case study research design in the context of yacht tourism, as one business form among many within the tourism industry and thus within the broader category of the service industry. Interviews were conducted with seven European SMEs, whose business models were analyzed through the lens of the triple bottom line and sustainability challenges in their business models. The results display a varied typology of case studies, where business model components reveal diverse expressions of facing sustainability challenges. The work discusses reported findings with a cross-case comparison among detected business models and outlines a list of propositions for sustainable business models of SMEs. The paper contributes in continuing the discourse on sustainable business models, adopting the perspective of the challenges for SMEs and offers food for thought for managers of SMEs in comparing their own business with the identified business model types.

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