Relevance of the Higher-Order Brand Love Prototype in a Service Context

2019 ◽  
Vol 18 (1) ◽  
pp. 1-19
Author(s):  
Rosa E. Rios ◽  
Hernan E. Riquelme ◽  
Abdulaziz Sinno

AbstractA third-order composite model of brand love prototype is tested using Partial Least Squares (PLS) in a service consumption business: branded coffee outlets. Notable differences are found between the brand love prototype for products reported in literature and a service. The differences reside in the self-brand integration dimension, long-term relationship, and attitude valence. The self-brand integration dimension appears to carry little weight, compared to all the other dimensions of the brand love prototype, in the service. Consumers purchase products that self-enhance their own image, but for services, the self-brand integration may be more challenging to be perceived as relevant.

2021 ◽  
Vol 39 (10) ◽  
Author(s):  
T. Ramayah ◽  
Lo May-Chiun ◽  
Sarminah Samad ◽  
Noor Hazlina Ahmad ◽  
Hasliza Abdul Halim

This paper is an empirical study that highlights the usage of Enterprise Resource Planning (ERP) system among individual users.  Questionnaire survey was carried out with measures gleaned from the literature. In this study we have proposed and tested a hierarchical reflective model of quality unlike other studies. The results support the higher order hierarchical reflective model tested using the Partial least Squares (PLS) software of SmartPLS. We further found support for all the hypotheses developed. Quality was a significant predictor of continuance intention and satisfaction. Satisfaction also drives continuance intention and mediates the effect of quality on the continuance intention relationship. Implications of the findings are further explored.


2017 ◽  
Vol 13 (S337) ◽  
pp. 251-254
Author(s):  
A. Ridolfi ◽  
P. C. C. Freire ◽  
M. Kramer ◽  
C. G. Bassa ◽  
F. Camilo ◽  
...  

AbstractMulti-decade observing campaigns of the globular clusters 47 Tucanae and M15 have led to an outstanding number of discoveries. Here, we report on the latest results of the long-term observations of the pulsars in these two clusters. For most of the pulsars in 47 Tucanae we have measured, among other things, their higher-order spin period derivatives, which have in turn provided stringent constraints on the physical parameters of the cluster, such as its distance and gravitational potential. For M15, we have studied the relativistic spin precession effect in PSR B2127+11C. We have used full-Stokes observations to model the precession effect, and to constrain the system geometry. We find that the visible beam of the pulsar is swiftly moving away from our line of sight and may very soon become undetectable. On the other hand, we expect to see the opposite emission beam sometime between 2041 and 2053.


2020 ◽  
Vol 12 (15) ◽  
pp. 2448
Author(s):  
Alizée Girard ◽  
Anna K. Schweiger ◽  
Alexis Carteron ◽  
Margaret Kalacska ◽  
Etienne Laliberté

Bogs, as nutrient-poor ecosystems, are particularly sensitive to atmospheric nitrogen (N) deposition. Nitrogen deposition alters bog plant community composition and can limit their ability to sequester carbon (C). Spectroscopy is a promising approach for studying how N deposition affects bogs because of its ability to remotely determine changes in plant species composition in the long term as well as shorter-term changes in foliar chemistry. However, there is limited knowledge on the extent to which bog plants differ in their foliar spectral properties, how N deposition might affect those properties, and whether subtle inter- or intraspecific changes in foliar traits can be spectrally detected. The objective of the study was to assess the effect of N deposition on foliar traits and spectra. Using an integrating sphere fitted to a field spectrometer, we measured spectral properties of leaves from the four most common vascular plant species (Chamaedaphne calyculata, Kalmia angustifolia, Rhododendron groenlandicum and Eriophorum vaginatum) in three bogs in southern Québec and Ontario, Canada, exposed to different atmospheric N deposition levels, including one subjected to a 18-year N fertilization experiment. We also measured chemical and morphological properties of those leaves. We found detectable intraspecific changes in leaf structural traits and chemistry (namely chlorophyll b and N concentrations) with increasing N deposition and identified spectral regions that helped distinguish the site-specific populations within each species. Most of the variation in leaf spectral, chemical, and morphological properties was among species. As such, species had distinct spectral foliar signatures, allowing us to identify them with high accuracy with partial least squares discriminant analyses (PLSDA). Predictions of foliar traits from spectra using partial least squares regression (PLSR) were generally accurate, particularly for the concentrations of N and C, soluble C, leaf water, and dry matter content (<10% RMSEP). However, these multi-species PLSR models were not accurate within species, where the range of values was narrow. To improve the detection of short-term intraspecific changes in functional traits, models should be trained with more species-specific data. Our field study showing clear differences in foliar spectra and traits among species, and some within-species differences due to N deposition, suggest that spectroscopy is a promising approach for assessing long-term vegetation changes in bogs subject to atmospheric pollution.


2013 ◽  
Vol 35 (7) ◽  
pp. 1660-1673 ◽  
Author(s):  
Qibin Zhao ◽  
C. F. Caiafa ◽  
D. P. Mandic ◽  
Z. C. Chao ◽  
Y. Nagasaka ◽  
...  

2002 ◽  
Vol 16 (3) ◽  
pp. 221-235 ◽  
Author(s):  
Toivo Aavik ◽  
Jüri Allik

The main purpose of this paper is to investigate the variety of value describing words and interrelation of value categories in the Estonian language. To accomplish this aim, a psycholexical approach was adopted, during which a set of 560 value‐related words was selected from the Estonian Orthological Dictionary and the results were compared with the Schwartz Values Survey (SVS). When principal‐component analysis was applied on the self‐ratings of a reduced list of 78 value‐related words, six factors emerged and were labelled as benevolence, self‐enhancement, broadmindedness, hedonism, conservatism, and self‐realization. However, all these themes are interrelated and load on a singular secondary dimension. The constructs measured by SVS and the value categories in Estonian were only partially interchangeable; moderate correlations imply an imperfect correspondence: each theme was related to many categories on the other questionnaire. However, a significant general structure refers to the same two‐dimensional level of higher‐order values described by Schwartz in 1992. Copyright © 2002 John Wiley & Sons, Ltd.


2019 ◽  
Vol 20 (2) ◽  
pp. 36
Author(s):  
Ida Giyanti ◽  
Erna Indriastiningsih

This study aims to predict the impact of the understanding of halal certification by Small Medium Enterprise (SME) entrepreneurs on the intention to conduct halal certification. This study was conducted in the Cooperative and SME Office of Surakarta City. The Halal Certification Comprehension Rate was assessed using three variables.   We had knowledge of halal (PGT), perceived halal certification advantages (MNF), and perceived halal certification procedures (PROS).  Structural Equation Model-Partial Least Squares (SEM-PLS) was used for data analysis.  The results show that SMEs have a good knowledge of halal and agree that halal certification is beneficial to their businesses.  We found, though, that the processes for handling Halal Certification are relatively complex. Based on the study, the perception of Halal Certification Benefits (MNF) is significantly affected by the intention of SMEs to conduct Halal Certification (NHL). The other two results show a positive correlation. However, they are not statistically significant.This study aims to predict the impact of the understanding of halal certification by Small Medium Enterprise (SME) entrepreneurs on the intention to conduct halal certification. This study was conducted in the Cooperative and SME Office of Surakarta City. The Halal Certification Comprehension Rate was assessed using three variables.   We had knowledge of halal (PGT), perceived halal certification advantages (MNF), and perceived halal certification procedures (PROS).  Structural Equation Model-Partial Least Squares (SEM-PLS) was used for data analysis.  The results show that SMEs have a good knowledge of halal and agree that halal certification is beneficial to their businesses.  We found, though, that the processes for handling Halal Certification are relatively complex. Based on the study, the perception of Halal Certification Benefits (MNF) is significantly affected by the intention of SMEs to conduct Halal Certification (NHL). The other two results show a positive correlation, but they are not statistically significant.


2016 ◽  
Vol 6 (1) ◽  
pp. 314-318
Author(s):  
David Starr-Glass

A sense of strangerhood, which is different from social isolation or cultural alienation, is common among many of the international students whom I encounter. In a world increasingly preoccupied with personal interaction and social exchange, many of these students perceive strangerhood as problematic and inherently negative. This brief reflection considers strangerhood from the perspective of Georg Simmel and argues that being a stranger has considerable positive value. Recognition of strangerhood is a critical element in developing a greater understanding of both the self and the Other. Legitimizing the experience of strangerhood, emphasizing its potential value, and empowering students to embrace it may provide significant short- and long-term benefits for international students in their personal and transformative journeys.


1998 ◽  
Vol 52 (2) ◽  
pp. 240-249 ◽  
Author(s):  
Hsiaoling Wang ◽  
Chao Wang ◽  
Charles K. Mann ◽  
Thomas J. Vickers

The effect of large, changing concentrations of electrolytes on the behavior of the OH stretching band of water have been investigated with the aim of developing methods for compensating for spectral interferences when solute NH bands are made the basis for mixture analyses. With the use of urea and ammonium salts as analytes, it was found that changing electrolyte concentrations affect the shape of the water band but do not appreciably affect the shapes of either the ammonium ion or urea Raman lines. Chlorides, nitrates, and mixtures of these were used as electrolytes. The identity of the anion had a significant effect on the shape of the OH band. Two methods of compensation were used. One involved factor analyzing the spectra of a set of solutions that contained chlorides and nitrates that are Raman inactive in the vicinity of the OH stretching band. The principal abstract factors were used in place of a water reference for a least-squares mixture analysis. The other method was application of partial least-squares. In addition to urea and ammonium ion, the concentration of KCl and the ionic strength of the system can be determined in the partial least-squares approach with limits of detection better than 0.1 M.


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