scholarly journals The voiceless in The Voice: A multimodal critical discourse analysis

Author(s):  
Ibrahim Er

AbstractThis article highlights the importance of multimodality in the study of discourse with a discussion of a segment from the Turkish adaptation of the global television format, The Voice. In the segment under discussion, a contestant is disqualified from the show by the host for her allegedly disrespectful style of speech towards the coaches. Departing from traditional (sociolinguistic) critical discourse analysis, the article seeks to unveil the deep power discourse hidden in the multimodal landscape of the show by extending the scope of discourse analysis to include both linguistic and non-linguistic modes of communication and representation such as the camerawork, and mise-en-scene. The findings shed light on the inherently asymmetrical nature of the show and how the contestant's highly non-standard language and manners are demonized (multimodally) while the coaches and the host find a relatively less judgmental environment as the “authority” in the show.

2018 ◽  
Vol 19 (2) ◽  
Author(s):  
RODOLFO G. S. P. G. PRATES ◽  
ISABELA L. SANTOS ◽  
JARDEL N. MARTINS ◽  
FABIANA S. A. MARTINS ◽  
FELIPE F. COUTO

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.


2016 ◽  
Vol 6 (9) ◽  
pp. 1739
Author(s):  
Emmanuel Amo Ofori

Intertextuality is the idea that “text cannot be viewed or studied in isolation since texts are not produced or consumed in isolation: all texts exist, and therefore must be understood, in relation to other texts” (Richardson, 2007, p. 100). In this study, I examine the kinds of Intertextuality used in the representation of insults in pro-New Patriotic Party (NPP) and National Democratic Congress (NDC) newspapers in Ghana. I relate Intertextuality to van Dijk’s ideological square to show how newspapers re-echo and legitimize the voice of the in-group by assigning them with authoritative qualities and titles, credentials that make whatever they say very reliable and at times taken as the truth without submitting them to any critical evaluation. However, in instances where the voices of the out-group members are reported, as Rojo (1995, p. 54) puts it, it is a means to “criticize them or discredit them.” The application of Intertextuality, in this study, reveals what both pro-NPP and pro-NDC papers consider newsworthy, that is, whose insult or voice is reported and whose is not. It shows how the in-group’s insults are represented in relation to the out-group. It further identifies the underlying ideologies in the representation of insults in Ghanaian political discourse.


2018 ◽  
Vol 8 (4) ◽  
pp. 262
Author(s):  
Fehmida Manzoor ◽  
Fouzia Rehman Khan

This study was designed to trace the deconstruction of authoritative officialized history in fiction through Postmodern Historigraphic Metafiction. Historiographic Metafiction dismantles the metanarrative of official history and raises the voice of silenced subaltern thus generates mininarratives. The study is thus grounded in Postmodern Historiographic Metafictional theory of Linda Hutcheon for investigation of the “subversive strategies” of officialized history and deconstruction of positively accentuated binary of “us” and negatively accentuated binary of “them” in the backdrop of postcolonial literary text Nervous Conditions. Norman Fairclough’s model of Critical Discourse Analysis is taken up as a research method for the analysis of fictionalized historical work under study. Finally, text is analyzed leading to the conclusion of the study. The study shows that fiction unveils the official overriding history and provides new perspectives of untold historical events.


2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Seada Brkan ◽  

The subject of this article will be the analysis of the application of two modern linguistic approaches to the ancient text. It is about M. Halliday's systemic functional linguistics (SFL) and critical discourse analysis (CDA) through whose patterns we will analyze Suetonius' account of two Roman emperors, Augustus and Nero. Since the language is a strong link between SFL as a linguistic approach and CDA, a movement that unites several different disciplines, including linguistic ones, focused on social change, this article will try to shed light on the role, connection and effectiveness of SFL and CDA in a biographical presentation of a personalities. Critical discourse analysis defines language as a social practice, an essential component of creating social relations and changing them; therefore, it focuses on the language in use - discourse, and analyzes it within the broader social, political, historical, cultural and any other context in which it is realized.


2014 ◽  
Vol 12 (2) ◽  
pp. 255
Author(s):  
Maria Aparecida Resende Ottoni ◽  
Monithelli Aparecida Estevão de Moura

Apresentamos resultados parciais de uma pesquisa, na qual analisamos a representação discursiva da indisciplina escolar em gêneros publicados em duas revistas de circulação nacional, voltadas para professores, e em duas voltadas para leitores em geral. Para isso, apoiamo-nos nos pressupostos teóricos da Análise de Discurso Crítica. Os resultados mostram que as vozes dos alunos e de seus responsáveis não são incluídas nos textos. Quanto à voz dos professores, ela é incluída apenas nas revistas voltadas para leitores em geral. Contudo, na maioria das ocorrências, colabora para a construção de uma representação identitária enfraquecida desses atores sociais. PALAVRAS-CHAVE: Indisciplina Escolar. Representação. Intertextualidade. Interdiscursividade. Análise de Discurso Crítica. ABSTRACT We present the partial results of a study, in which we examine the discursive representation of school indiscipline in two genres published in two national magazines for teachers, and in two magazines made for readers in general. For this, we apply the theoretical assumptions of Critical Discourse Analysis. The results show that the voices of students and their parents are not included in the texts. In relation to the voice of teachers, it is included only in magazines made for readers in general. However, in most instances, it collaborates to construct a weakened identity representation for these social actors.KEYWORDS: School Indiscipline. Representation. Intertextuality. Interdiscursivity. Critical Discourse Analysis.


2016 ◽  
Vol 9 (4) ◽  
pp. 203
Author(s):  
Mahya Alaei ◽  
Saeideh Ahangari

<p>The linguistic study of literature or critical analysis of literary discourse is no different from any other textual description; it is not a new branch or a new level or a new kind of linguistics but the application of existing theories and methods (Halliday, 2002). This study intends to determine how ideology or opinion is expressed in Joseph Conrad’s Heart of Darkness and what kind of lexico-grammatical strategies are used in the first part of this novella to convey the author’s ideological meaning. By focusing on the lexico-grammatical choices in the transitivity system of the structure of the clauses, the researcher tries to shed light on the ideational meaning in the first section of the story. That is, the grammar of the clause as representation (transitivity patterns) which represents the encoding of experiential meanings: meaning about the world, about experience, about how we perceive and experience what is going on. By examining the transitivity patterns in text, we can explain how the field of situation is being constructed, i.e. we can describe what is being talked about and how shifts are achieved in the field. Both Halliday and Hassan have integrated theoretical statements with demonstrations of text analyses (Hassan, Matthiessen, &amp; Webster, 2005). In that spirit, the researcher here offers a textual demonstration of reading of a literary text. In order to do so, the researcher has identified metafunctional patterns of ideation found in the lexico-grammar of Joseph Conrad’s <em>Heart of Darkness </em>and has noted the author’s use of foregrounding against these patterns to contrast the racist and imperialistic ideologies being opposed to through the frame narration of the whole first part by Marlow as the chief character said to be Conrad’s own voice in the process of sailing and cruising on the Thames in a yawl by the name of Nellie.</p>


2006 ◽  
Vol 27 (1) ◽  
pp. 63-79 ◽  
Author(s):  
Berit von der Lippe

Abstract The focus of this article will be on the televised constructions, both in leading American mass media and in the two leading Norwegian television networks, of Bush’s announcement of victory in Iraq on May 1 2003, on board the battleship Abraham Lincoln. The article opens with a consideration of hegemony in mass media, focusing on hegemonic discourse in general, and at times of war in particular. Looking through my ‘gendered lenses’ might reveal how some kinds of hegemonic masculinity are embedded in this discourse and regarded as universal. The intention is to shed light on how non-hegemonic discourses (such as those in Norwegian media) are restrained, in subtle ways, from being counter-hegemonic. By highlighting the gendered perspectives the article may also serve as a kind of feminist and non-military intervention in dichotomic discourses, be it the dichotomies war-peace, victory-defeat or characteristics attributed to “we” and “them”. The approach is strongly influenced by cultural analysis, critical discourse analysis as well as by rhetorics.


Author(s):  
Intan Siti Nugraha ◽  
Rosaria Mita Amalia

COVID-19 information is massively reported by media and social network focus not only on the spreading and infection but also on the government’s prevention in handling the pandemic. Thus this study, under Fairclough’s critical discourse analysis (CDA) and by using Appraisal System as a tool for textual analysis, is aimed to gain insight and understanding regarding how Indonesia government’s prevention of COVID-19 in the beginning of pandemic crisis are presented in media, specifically The Jakarta Post. The result shows to some extents. Firstly Appraisal System used in the text analysis level presents that the news report published by The Jakarta Post is overridden by the voice placing the government as the target of negative JUDGMENT. Secondly, Appraisal System analysis leads to explanatory critique of the news text regarding reader positioning. The lack of representations of other choice positively or neutrally on the text strongly give the dynamic-negative meaning to the target audience.


2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Andrea Leone-Pizzighella

I situate Bridges’s study of ‑splain and its social outgrowths and implications within the framework of Rymesian Citizen Sociolinguistics, offering clarity on the methodological differences between this approach and other approaches that have been conflated with it. I agree with Bridges’s addition of critical discourse analysis and neology to the Citizen Sociolinguistics method and with her use of metapragmatics to shed light on the emergence of new personae associated with the weaponization of (man)splain and its associated call-out culture.


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