Voice Politics: Establishing the ‘Loud/Speaker’ in the Political Communication of National Socialism

2010 ◽  
pp. 161-186
Author(s):  
CORNELIA EPPING-JÄGER
XLinguae ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 320-330
Author(s):  
Simona Frastikova ◽  
Miroslava Najslova

Language and its correct application is a prerequisite for successful communication, not least for political communication. The main determinant of the success of politicians in elections is, above all, persuasion. It plays an important role in both direct and indirect communication of a political party with voters, and one of the frequent accompanying phenomena in a given communication is the use of language units in accordance with the corresponding ideology of the political party, which we understand in a broader context. A typical example here is the ideology of National Socialism, where it is clear to see how certain words, through semantic re-evaluation, have lost their original meaning and acquired a new one that corresponded to the views of the ruling ideology. However, some of these words are still present in the political discourse of right-wing populists, not least in Austria. It is the right-wing populist party Freedom Party of Austria (German: Freiheitliche Partei Österreichs, FPÖ) that applies a semantic re-evaluation of language units in its election posters, which either explicitly or implicitly reflects national socialist diction in election campaigns. The aim of this study is to demonstrate the application of semantic reevaluation during the rule of the National Socialists on selected words blood, revolution and socialism and to point out the individual linguistic references of National Socialism with contemporary right-wing populists and in their election posters.


Author(s):  
Ben Epstein

This chapter shifts the focus to the third and final stabilization phase of the political communication cycle (PCC). During the stabilization phase, a new political communication order (PCO) takes shape through the building of norms, institutions, and regulations that serve to fix the newly established status quo in place. This status quo occurs when formerly innovative political communication activities become mundane, yet remain powerful. Much of the chapter details the pattern of communication regulation and institution construction over time. In particular, this chapter explores the instructive similarities and key differences between the regulation of radio and the internet, which offers important perspectives on the significance of our current place in the PCC and the consequences of choices that will be made over the next few years.


2013 ◽  
Vol 24 (2) ◽  
pp. 211-238 ◽  
Author(s):  
Predrag Pavlicevic

This article indicated a model for a scientific description of styles of political leadership in Serbia from 1990 to the present, more precisely, pointed the basic elements of concept developed by the author in the study ?The style of political leaders in Serbia in the period 1990-2006? (2010). For the evaluation the author uses analytical tools that include the aforementioned concept, simultaneously indicating correlative theoretical approaches the aforementioned study did not examine, and may be of importance for the research of political elites in Serbia. This contributes the epistemological part of the method, which is registered in the definition of the style of political leadership as a term and the category apparatus that follows - understood from the aspect of the political style: the style in building political power, the style of political communication, the style of building one?s legitimacy, the ideological style, the styles of political language, symbolism and rituals, non-verbal communication and style in expressing patriotism. Starting from the fact that political styles are related to characteristics of political cultures and that it is necessary to make a concept of ideal typical models of styles focused on political subjects, this article marked the styles of political leadership typology related to the specific acting of political leaders in Serbia: authoritarian, republican, realistic, populist, conformist, revolutionary and style of a politician-rebel.


Author(s):  
Cristina Cirtita-Buzoianu

This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two candidates for the position of mayor in the 2012 electoral campaign in Bacău, as it appeared in the written local press. The analysis of the two politicians will be made from the perspective of two pre-established image indicators: the political and the human dimensions. Each of the two dimensions has sub indicators pre-established in order to validate the general mediatized image of the candidate. Regarding the political dimension we will measure the sub indicators: political communication, attitude towards corruption, interest for civil problems, the ability to negotiate and political project, while the human dimension has the following sub indicators: faith, empathy, morality, honesty, charisma, consistency and leadership. Thus, we will try to identify if there are major differences between the two dimensions, for the two candidates, from a quantitative as well as a qualitative perspective.


2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.


Author(s):  
I. V. Smirnova

Thanks to different mass media sources, members of any society are well aware of political developments and events and politicians. Every person has his or her own formed political beliefs and affirmations, interpreters other people's actions during political developments and evaluates events that take place. Political forces, in turn, see a person (a potential elector) as an object of external information influence. This lets them use political communication when competing for the power. In the modern democratic society this competition is carried out via parliamentarian debates, politicians' speeches, examining political parties' programs, political agitation and voting. General audience-oriented political discourse implements its function of political information influence. As the goal of any political party's program (as an independent form of text in the system of political discourse) is to win the elections and come to power, thus the audience influence function is one of the most fundamental and serve as the basis for the text. The text of a program itself is characterized by its persuasive orientation towards the audience, which reveal itself in such methods as convincing, argumentation, manipulation and evaluation. All the political programs pertain to parties which are at the power or which are in opposition. The main characteristic of oppositional programs is the criticism of the power, vice versa, the dominant party's programs confirm the correctness of their policy. All the political programs are multi-authored. The written form of any political program lets put into practice a detailed text analysis. This article presents the analysis of the texts of two leading Spanish political parties (the Spanish socialist worker's party and the people's party of Spain).


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