scholarly journals Nowe wyzwania w zarządzaniu sprzedażą w kontekście rozwoju nowoczesnych technologii i pandemii COVID-19

e-mentor ◽  
2021 ◽  
Vol 91 (4) ◽  
pp. 61-72
Author(s):  
Marcin Gul ◽  
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Sales Management ◽  
Economic Conditions ◽  
Future Research ◽  
Sales Strategy ◽  
Marketing Function ◽  
Advanced Technologies ◽  
Widespread Access ◽  
Definition Of

The purpose of the article is to systematize the knowledge on sales strategy and answer the question of whether current socio-economic conditions in the form of progressive digitalization and evolution of the sales function induce to update the definition of sales strategy. Furthermore, the study aims to verify whether the COVID-19 pandemic forces companies to reformulate their sales strategy. A non-systematic literature review supplemented by qualitative research was used as the research method. The first part of the paper presents the theoretical backgrounds of the analysis based on the literature review. The second part presents the results of the own research, enriched by the data from existing studies. Then, the results of the conducted discussion are presented. The final part of the paper contains a summary and the author's definition of sales management, focusing on sales strategy and a potential direction for future research. According to the analysis, the greatest challenge in implementing the assumed sales strategy is currently the COVID-19 pandemic, which significantly affects consumer behavior and limits market activities. However, with widespread access to advanced technologies and a flexible approach to strategy, most of the surveyed companies can meet their financial targets despite the economic crisis caused by the pandemic. When defining a sales strategy, it is necessary to consider the aspect of progressing digitalization and the evolution of the sales function, closely integrated with the marketing function.

Striving for Inclusion in E-Learning and E-Health

2021 ◽  
pp. 44-72
Author(s):  
Sandra Sanchez-Gordon
Keyword(s):  
Life Cycle ◽  
Literature Review ◽  
Online Courses ◽  
Research Process ◽  
Future Research ◽  
Online Platforms ◽  
E Learning ◽  
Learning Platforms ◽  
To Come ◽  
Definition Of

The purpose of this chapter is to present a seven-year journey to understand the barriers that people face when interacting with e-learning and e-health online platforms and to come up with software engineering solutions to make these platforms more inclusive. This chapter per the author presents a set of contributions intended to serve as steppingstones to future research efforts. These contributions include a literature review about accessibility of e-learning platforms; the accessibility audit of e-learning and e-health platforms; the identification of accessibility requirements; the design of architectures, process, and models to improve accessibility; and the definition of a life cycle for the management of accessible online courses. In this context, this chapter relate the evolution of the research process followed and summarize the results obtained so far.

What and who is an Antarctic ambassador?

Polar Record ◽  
2019 ◽  
Vol 55 (6) ◽  
pp. 497-506
Author(s):  
Karen A. Alexander ◽  
Daniela Liggett ◽  
Elizabeth Leane ◽  
Hanne E. F. Nielsen ◽  
Jennifer L. Bailey ◽  
...  
Keyword(s):  
Literature Review ◽  
Expert Elicitation ◽  
Future Research ◽  
Definition Of

AbstractThe term “Antarctic ambassadorship” is increasingly used to represent an individual’s connection to Antarctica and their subsequent advocacy. However, there is little clarity regarding the concept. To address this, we combined a literature review with an expert elicitation workshop. We argue that (i) the concept of Antarctic ambassador has been understood in myriad ways; (ii) Antarctic ambassadors have a connection to, knowledge of and passion for Antarctica; (iii) they also have a commitment to defending and advancing Antarctic values and (iv) Antarctic ambassadorship is about more than advocacy. We propose the first comprehensive definition of Antarctic ambassadorship. We hope this will provide a cornerstone upon which future research, and a more informed governance of Antarctic tourism, can be built.

scholarly journals The experience – economy revisited: an interdisciplinary perspective and research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanina Chevtchouk ◽  
Cleopatra Veloutsou ◽  
Robert A. Paton
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Singular Term ◽  
Future Research ◽  
Brand Experience ◽  
Experience Economy ◽  
Content Type ◽  
Multi Level ◽  
Definition Of ◽  
Sustainable Competitive Advantages

Purpose The marketing literature uses five different experience terms that are supposed to represent different streams of research. Many papers do not provide a definition, most of the used definitions are unclear, the different experience terms have similar dimensionality and are regularly used interchangeably or have the same meaning. In addition, the existing definitions are not adequately informed from other disciplines that have engaged with experience. This paper aims to build a comprehensive conceptual framework of experience in marketing informed by related disciplines aiming to provide a more holistic definition of the term. Design/methodology/approach This research follows previously established procedures by conducting a systematic literature review of experience. From the approximately 5,000 sources identified in three disciplines, 267 sources were selected, marketing (148), philosophy (90) and psychology (29). To address definitional issues the analysis focused on enlightening four premises. Findings This paper posits that the term brand experience can be used in all marketing-related experiences and proposes four premises that may resolve the vagaries associated with the term’s conceptualization. The four premises address the what, who, how and when of brand experience and aim to rectify conceptual issues. Brand experience is introduced as a multi-level phenomenon. Research limitations/implications The suggested singular term, brand experience, captures all experiences in marketing. The identified additional elements of brand experience, such as the levels of experience and the revision of emotions within brand experience as a continuum, tempered by repetition, should be considered in future research. Practical implications The multi-level conceptualization may provide a greater scope for dynamic approaches to brand experience design thus providing greater opportunities for managers to create sustainable competitive advantages and differentiation from competitors. Originality/value This paper completes a systematic literature review of brand experience across marketing, philosophy and psychology which delineates and enlightens the conceptualization of brand experience and presents brand experience in a multi-level conceptualization, opening the possibility for further theoretical, methodological and interdisciplinary promise.

scholarly journals Revisiting the School-Based Management Recent Studies

2020 ◽  
Vol 20 (2) ◽  
pp. 119-127
Author(s):  
Kyaw Zay Ya ◽  
Muhammad Giatman ◽  
Fahmi Rizal ◽  
Rizky Ema Wulansari
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Secondary Data ◽  
Review Article ◽  
Infrastructure Management ◽  
Budget Management ◽  
School Based ◽  
Management Literature ◽  
School Based Management ◽  
Definition Of

This paper aims at reviewing the School-Based Management recent studies. As the research method, researcher follows the systematic procedures for literature review article such as collecting data, reviewing, categorizing, and presentation. This paper answers the three questions: (A) definition of SBM, (B) factors considered to implement SBM, and (C) the roles of practitioners. Data is based mainly on secondary data, published papers in the international journals in particular. In the findings, the researcher presents a certain definition of SBM defined by prior researchers, authority sharing, facility and infrastructure management, budget management, autonomy, transparency as well as the roles of school players, in-depth and breadth. Eventually, the recommendations are also appointed for further studies to promote the School-Based Management literature.

scholarly journals Obstetric Nursing: An Integrative Review

10.3823/2456 ◽  
2017 ◽  
Vol 10 ◽  
Author(s):  
Sidney Medeiros de Oliveira ◽  
Marianna Leite Barroso ◽  
Vânia Barbosa do Nascimento ◽  
Gislene Farias de Oliveira
Keyword(s):  
Clinical Practice ◽  
Literature Review ◽  
Research Method ◽  
Scientific Literature ◽  
Critical Assessment ◽  
Integrative Review ◽  
Future Research ◽  
Evidence Based ◽  
The Subject ◽  
Nursing Health

Evidence-based research, tend to encourage the development and / or use of the results found, in the clinical practice. The amount and complexity of information in health, requires the production of literature review methods, such as integrative review, which provide a support in the form of synthesis. The aim of this study was to analyze the scientific literature available on midwifery in SciELO database from 2010 to 2015. It presents general concepts and stages of development of the integrative review, as well as relevant aspects of the applicability of this method for research in nursing and health in general. The integrative review is a research method that allows a systematic search, critical assessment and the promotion of a synthesis of the available evidence on the subject investigated.The publications reviewed here, have shown how it is relevant to clinical practice, the participation of nursing in all stages of the gestational cycle, including childbirth and the postpartum period. Also provided to identify gaps that that will direct the development of future research, such as those relating to liability issues of the nursing area hardly contemplated in studies of care in obstetrics.  Keywords: Research. obstetric nursing. Health.

scholarly journals Personal Energy at Work: A Systematic Review

2021 ◽  
Vol 13 (23) ◽  
pp. 13490
Author(s):  
Alexandra Francina Janneke Klijn ◽  
Maria Tims ◽  
Evgenia I. Lysova ◽  
Svetlana N. Khapova
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Empirical Investigation ◽  
Personal Characteristics ◽  
Theoretical Implication ◽  
Future Research ◽  
Similar Work ◽  
The Difference ◽  
Definition Of ◽  
Personal Energy

There has been a significant increase in studies on personal energy at work. Yet, research efforts are fragmented, given that scholars employ a diversity of related concepts. To bring clarity, we executed a two-fold systematic literature review. We crafted a definition of personal energy at work and a theoretical framework, outlining the dimensions, antecedents and boundary conditions. The theoretical implication of the framework is that it allows one to explain why—given similar work—some employees feel energized whereas others do not. The difference depends on the context that the employer offers, the personal characteristics of employees and the processes of strain and recovery. The paper concludes with a discussion of how future research can build on the proposed framework to advance the theoretical depth and empirical investigation of personal energy at work.

Defining the big social data paradigm through a systematic literature review approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gianluca Solazzo ◽  
Gianluca Elia ◽  
Giuseppina Passiante
Keyword(s):  
Machine Learning ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Research Agenda ◽  
Web Of Science ◽  
Future Research ◽  
Content Type ◽  
Definition Of ◽  
Practical Implications

Purpose This study aims to investigate the Big Social Data (BSD) paradigm, which still lacks a clear and shared definition, and causes a lack of clarity and understanding about its beneficial opportunities for practitioners. In the knowledge management (KM) domain, a clear characterization of the BSD paradigm can lead to more effective and efficient KM strategies, processes and systems that leverage a huge amount of structured and unstructured data sources. Design/methodology/approach The study adopts a systematic literature review (SLR) methodology based on a mixed analysis approach (unsupervised machine learning and human-based) applied to 199 research articles on BSD topics extracted from Scopus and Web of Science. In particular, machine learning processing has been implemented by using topic extraction and hierarchical clustering techniques. Findings The paper provides a threefold contribution: a conceptualization and a consensual definition of the BSD paradigm through the identification of four key conceptual pillars (i.e. sources, properties, technology and value exploitation); a characterization of the taxonomy of BSD data type that extends previous works on this topic; a research agenda for future research studies on BSD and its applications along with a KM perspective. Research limitations/implications The main limits of the research rely on the list of articles considered for the literature review that could be enlarged by considering further sources (in addition to Scopus and Web of Science) and/or further languages (in addition to English) and/or further years (the review considers papers published until 2018). Research implications concern the development of a research agenda organized along with five thematic issues, which can feed future research to deepen the paradigm of BSD and explore linkages with the KM field. Practical implications Practical implications concern the usage of the proposed definition of BSD to purposefully design applications and services based on BSD in knowledge-intensive domains to generate value for citizens, individuals, companies and territories. Originality/value The original contribution concerns the definition of the big data social paradigm built through an SLR the combines machine learning processing and human-based processing. Moreover, the research agenda deriving from the study contributes to investigate the BSD paradigm in the wider domain of KM.

A review of neuromarketing origins as a new marketing research method

2021 ◽  
Vol 16 (4) ◽  
pp. 34-50
Author(s):  
Yahia Mouammine ◽  
Hassan Azdimousa
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Physiological Responses ◽  
Relevant Literature ◽  
Marketing Research ◽  
Point Of View ◽  
Business World ◽  
Definition Of ◽  
Behavior Observations

We give a literature review of neuromarketing and the origins of its emergence as a new marketing research method. We attempted to establish a general descriptive summary of relevant literature that stresses the definition of neuromarketing as a new marketing discipline and retraces its origins and foundations since and before the advent of neuroeconomics, as the latter is considered to be a precursor. The purpose of this paper is to define what neuromarketing is from the point of view of academics and practitioners, how and when it started to chart its path into academia and the business world, by drawing attention to the ever first attempts to use uncommon neuroscience tools to assess consumer’s behavior. This paper draws a timeline of neuromarketing origins and a summary of the first attempts of consumer’s behavior observations, which relied on neural and physiological responses.

Towards a taxonomy for real estate and land automated valuation systems

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Brano Glumac ◽  
François Des Rosiers
Keyword(s):  
Literature Review ◽  
Predictive Accuracy ◽  
Future Research ◽  
Content Type ◽  
Analysis And Synthesis ◽  
Valuation Process ◽  
Definition Of ◽  
Automated Valuation ◽  
New Framework

PurposeAutomated valuation models have been in use at least for the last 50 years in both academia and practice, while automated valuation recently re-emerged as very important with the rise of digital infrastructure. The current state of the art, therefore, justifies the dual contributions of this paper: organising existing knowledge and providing a new framework.Design/methodology/approachThis paper provides much-needed analysis and synthesis of the accumulated body of knowledge by proposing an updated classification of automated valuation approaches based on two criteria, and a taxonomy adapted to new trends. The latter requires a paradigm shift from models to automated valuation systems. Both classification and taxonomy arose after literature review.FindingsThis paper provides a framework for an explicit context under which automated valuation is carried out. To do so, authors propose a definition of automation valuation systems; contextualise the differences among theories, approaches, methods, models and systems present in automated valuation and introduce a classification of automated valuation approaches and a non-hierarchical taxonomy of automated valuation systems.Research limitations/implicationsPerhaps, a systematic literature review process instead of a selective list of 100 references could additionally validate the proposed classification and taxonomy.Practical implicationsThe new framework, underlying various dimensions of the automated valuation process, can help practitioners surpass judging models based purely on their predictive accuracy. Also, the automated valuation system is a more generic term that can better accommodate future research coming from a multitude of disciplines, more diverse business areas and enlarged variety of practical users.Originality/valueThis is the first paper that develops a taxonomy of automated valuation systems.

scholarly journals Defining Self-Awareness in the Context of Adult Development: A Systematic Literature Review

2021 ◽  
pp. 105256292199006
Author(s):  
Julia Carden ◽  
Rebecca J. Jones ◽  
Jonathan Passmore
Keyword(s):  
Leadership Development ◽  
Literature Review ◽  
Adult Development ◽  
Systematic Literature Review ◽  
Management Education ◽  
Future Research ◽  
Self Awareness ◽  
Working Definition ◽  
Self Knowledge ◽  
Definition Of

Self-awareness is often seen as a critical component in leadership and career success, and has therefore become a feature in MBAs, leadership development, and management education. It has become a popular “buzzword” in management literature, yet when reviewing this literature, there appears to be no consistent definition of the construct. This article reports a systematic literature review, covering how the construct of self-awareness is defined and how it differs from self-consciousness and self-knowledge within the context of management education. After screening, 31 articles were included in the review, analysis of which identified there is an overlap with how self-awareness, self-consciousness, and self-knowledge are defined. Other themes from our analysis include the identification of the components of self-awareness, how to be self-aware, and the purpose of self-awareness. The contribution of our article is the provision of clarity on the construct of self-awareness and a working definition, which can be used in the fields of leadership and management development by practitioners in education and organizations, and for future research within the context of adult development and the workplace.

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