A review of neuromarketing origins as a new marketing research method

2021 ◽  
Vol 16 (4) ◽  
pp. 34-50
Author(s):  
Yahia Mouammine ◽  
Hassan Azdimousa
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Physiological Responses ◽  
Relevant Literature ◽  
Marketing Research ◽  
Point Of View ◽  
Business World ◽  
Definition Of ◽  
Behavior Observations

We give a literature review of neuromarketing and the origins of its emergence as a new marketing research method. We attempted to establish a general descriptive summary of relevant literature that stresses the definition of neuromarketing as a new marketing discipline and retraces its origins and foundations since and before the advent of neuroeconomics, as the latter is considered to be a precursor. The purpose of this paper is to define what neuromarketing is from the point of view of academics and practitioners, how and when it started to chart its path into academia and the business world, by drawing attention to the ever first attempts to use uncommon neuroscience tools to assess consumer’s behavior. This paper draws a timeline of neuromarketing origins and a summary of the first attempts of consumer’s behavior observations, which relied on neural and physiological responses.

scholarly journals Theoretical Analysis of the Concepts of «Motivation» and «Stimulation» from the Point of View of Their Interaction

2020 ◽  
Vol 11 (3) ◽  
Author(s):  
Alexander Usov ◽  
Alexander Silantyev
Keyword(s):  
Literature Review ◽  
Theoretical Analysis ◽  
Personnel Management ◽  
Research Method ◽  
Point Of View ◽  
Clear Definition ◽  
Definition Of

This article analyzed the concepts of «stimulation» and «motivation», which are necessary for effective personnel management in the organization, as they help to understand the behavior of employees in different situations. Literature review showed that today there is no clear definition of the terms «motivation» and «stimulation» among various authors. Moreover, many experts do not distinguish between them. Therefore, the purpose of the study is to examine different interpretation of the terms «motivation» and «stimulation» and to study the area of their interaction, because they are certainly interrelated. The research method is the analysis of existing definitions of the concepts «motivation» and «stimulation» by various specialists. According to the results of the analysis, the authors determined that stimulation and motivation are mutually dependent and complementary concepts that interact with each other, but remain different in terms of their meaning in their definitions.

scholarly journals Revisiting the School-Based Management Recent Studies

2020 ◽  
Vol 20 (2) ◽  
pp. 119-127
Author(s):  
Kyaw Zay Ya ◽  
Muhammad Giatman ◽  
Fahmi Rizal ◽  
Rizky Ema Wulansari
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Secondary Data ◽  
Review Article ◽  
Infrastructure Management ◽  
Budget Management ◽  
School Based ◽  
Management Literature ◽  
School Based Management ◽  
Definition Of

This paper aims at reviewing the School-Based Management recent studies. As the research method, researcher follows the systematic procedures for literature review article such as collecting data, reviewing, categorizing, and presentation. This paper answers the three questions: (A) definition of SBM, (B) factors considered to implement SBM, and (C) the roles of practitioners. Data is based mainly on secondary data, published papers in the international journals in particular. In the findings, the researcher presents a certain definition of SBM defined by prior researchers, authority sharing, facility and infrastructure management, budget management, autonomy, transparency as well as the roles of school players, in-depth and breadth. Eventually, the recommendations are also appointed for further studies to promote the School-Based Management literature.

scholarly journals Nowe wyzwania w zarządzaniu sprzedażą w kontekście rozwoju nowoczesnych technologii i pandemii COVID-19

e-mentor ◽  
2021 ◽  
Vol 91 (4) ◽  
pp. 61-72
Author(s):  
Marcin Gul ◽  
Keyword(s):  
Literature Review ◽  
Research Method ◽  
Sales Management ◽  
Economic Conditions ◽  
Future Research ◽  
Sales Strategy ◽  
Marketing Function ◽  
Advanced Technologies ◽  
Widespread Access ◽  
Definition Of

The purpose of the article is to systematize the knowledge on sales strategy and answer the question of whether current socio-economic conditions in the form of progressive digitalization and evolution of the sales function induce to update the definition of sales strategy. Furthermore, the study aims to verify whether the COVID-19 pandemic forces companies to reformulate their sales strategy. A non-systematic literature review supplemented by qualitative research was used as the research method. The first part of the paper presents the theoretical backgrounds of the analysis based on the literature review. The second part presents the results of the own research, enriched by the data from existing studies. Then, the results of the conducted discussion are presented. The final part of the paper contains a summary and the author's definition of sales management, focusing on sales strategy and a potential direction for future research. According to the analysis, the greatest challenge in implementing the assumed sales strategy is currently the COVID-19 pandemic, which significantly affects consumer behavior and limits market activities. However, with widespread access to advanced technologies and a flexible approach to strategy, most of the surveyed companies can meet their financial targets despite the economic crisis caused by the pandemic. When defining a sales strategy, it is necessary to consider the aspect of progressing digitalization and the evolution of the sales function, closely integrated with the marketing function.

scholarly journals Ethnic tourism and other similar forms of tourism in literature of Eastern Europe

2017 ◽  
Vol 8 (1) ◽  
pp. 271-280
Author(s):  
Natalia Tomczewska-Popowycz
Keyword(s):  
Comparative Analysis ◽  
Literature Review ◽  
Eastern Europe ◽  
Frequency Analysis ◽  
Literature Search ◽  
Relevant Literature ◽  
Theory And Practice ◽  
Ethnic Tourism ◽  
Definition Of

The purpose of the study is to explore the challenges of defining what is commonly known as “ethnic tourism”. Provided here a review, comparison, integration and systematization of the definitions of the phenomenon, its facets and characteristics. In particular, such variations as sentimental tourism, ethnic tourism, nostalgic tourism, diaspora tourism, genealogy tourism, are ancestral tourism subjected to a comparative analysis. The study is based on a systemic literature review and qualitative and frequency analysis of the definitions of the phenomenon. The literature search was not limited to publications by Ukrainian authors, but included Polish and Russian available relevant literature on the topic. Offered a new definition of ethnic tourism and other definition connected with ethnic aspects. The lack of clear definitions and differences in understanding significantly impeding the development of his area of tourism. This study gives rise to more function in operation of this type of tourism in theory and practice.

On the Definition of Sentimental and Ethnic Tourism

2016 ◽  
Vol 40 (0) ◽  
pp. 47-69
Author(s):  
Natalia Tomczewska-Popowycz
Keyword(s):  
Literature Review ◽  
English Language ◽  
Native Speaker ◽  
Relevant Literature ◽  
Large Body ◽  
Ethnic Tourism ◽  
Wide Range ◽  
Improper Use ◽  
Clear Differentiation ◽  
Definition Of

Purpose. The purpose of the study is to explore the challenges of defining what is commonly known as “ethnic tourism” or “sentimental tourism”. Provided here is a review, comparison, integration and systematization of the definitions of the phenomenon, its facets and characteristics. In particular, such variations as “nostalgic tourism”, “diaspora tourism”, “roots tourism”, “genealogy tourism” and others, are subjected tocomparative analysis. Based on the review, typology and hierarchy of the definitions are offered. Method. The study is based on a systemic literature review, and qualitative and frequency analysis of the definitions of the phenomenon. The literature search was not limited to publications by Polish authors, but included relevant literature on the topic in Ukrainian, Russian and English languages. The author is a native-speaker of Ukrainian and Russian, which is why the author presents his own translations of definitions in the article, while the translations from English language were consulted with other native-speakers. The systemic trends in the focus and content of definitions were analyzed with respect to temporal (changes over time) and geographical (regional differences) variation. Findings. The result is a division of the definitions, rankings based on their popularity, and a description of the trends in various locations and at different periods. Important nuanced differences in the definitions are pointed out to more precisely describe different facets of the phenomenon. Research limitations and conclusions. The study is mainly focused on the papers of Eastern European authors with reference to English-language literature. Practical implications. Sentimental tourism is a growing phenomenon. Due to the early fragmentation of literature, a wide range of definitions has been introduced leading to confusion and the improper use of terms. As a result, conduting searches, linking studies and analyzing the literature has become very difficult. The present study brings order to the field, thereby providing a solid foundation for integrating and systemizing the literature. A division of the definitions and a clear differentiation of their nuanced meanings will aid future researchers in more precisely defining the phenomena and consolidating the literature. Originality. Despite the existence of a large body of research on what is known as sentimental tourism, the present study is the first attempt to introduce clarity to the fragmented and conflicting definitions of the phenomenon. Type of paper. Integrative literature review involving conceptual and quantitative analysis.

scholarly journals Women and Public Relations: A Study on Turkey’s Female PR Experts

Etkileşim ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 152-166
Author(s):  
Tuğçe Ertem Eray ◽  
Pınar Arslan
Keyword(s):  
Literature Review ◽  
Public Relations ◽  
Point Of View ◽  
Academic Education ◽  
Turkish Women ◽  
Public Relations Education ◽  
Definition Of ◽  
A Current

As of 1980s, Turkey has been more active in the field of public relations thanks to the accelerating effects of globalization and formalization of public relations education. Female domination has long been the situation in the sector and this leads to the perception that public relations is a woman’s job. Since the literature review shows that there are few studies conducted in Turkey regarding the situation and the importance of women in the field of public relations is not emphasized enough, this study intends to make a current evaluation on the role and the place of Turkish women in the field of public relations. Therefore, female public relations experts and academics have been interviewed with the aim of detecting the place and importance of women in the field of public relations in Turkey. The data collected shows that the reason why there are more women than men in this field is the sexist point of view. Problems in the academic education and job definition of the profession result in the misperception of public relations in Turkey. It is seen that public relations which is associated with womanly behavior is not preferred by men as a profession. Furthermore, the fact that women work more as technicians whereas men work as executives in the sector and salaries are two issues that have come up throughout the study.

scholarly journals MODELS AND MODELLING IN SCIENCE EDUCATION IN TURKEY: A LITERATURE REVIEW

2021 ◽  
Vol 20 (3) ◽  
pp. 344-359
Author(s):  
Ali Ihsan Benzer ◽  
Suat Ünal
Keyword(s):  
Science Education ◽  
Content Analysis ◽  
Literature Review ◽  
Research Method ◽  
Teaching Method ◽  
Relevant Literature ◽  
Science Models ◽  
Data Collection Instrument ◽  
Models And Modelling ◽  
Education In Turkey

This research examined articles about models and modelling in the context of science education in Turkey by using content analysis method. Two specific academic databases; one of which was Dergipark, a platform including the academic journals published in Turkey, and Scholar Google were examined in detail so that totally 71 articles on models and modelling in science education were identified. The “article analysis form” developed by the researchers considering into the relevant literature was used to examine these articles. The findings were presented in tables and charts to show the frequency and percentile values regarding the articles examined. As a result, it was found that the purpose of most of the articles is to examine the effect of model / modelling-based teaching method. Concerning the discipline related in the articles, physics was seen to be on the top of the list, more specifically astronomy subject. As another result, qualitative research method appeared to be the most commonly used research method in the articles at hand. Lastly, it was found out that the most frequently examined variable was the mental model of the participants, and the most preferred data collection instrument was conceptual understanding test. Keywords: content analysis, literature review, modelling in science, models in science, science education

Spirituality at Workplace: A Report from Ground Zero

2018 ◽  
Vol 11 (1) ◽  
Author(s):  
M. R. Das ◽  
Pramod Pathak ◽  
Mohit Ranjan Das
Keyword(s):  
Literature Review ◽  
Extensive Literature ◽  
Business World ◽  
Leadership Competency ◽  
Expert Opinions ◽  
Correct Definition ◽  
Greater Good ◽  
Definition Of ◽  
Working World ◽  
The Way

Purpose:The construct called Spirituality at Workplace (SAW) has now gained adulthood as it was conceived in the last decade of 20th century. The awareness and practice of the concept among the working world is found severely lagging the speed of scholars' research, discourses and conferences. The paper has three purposes: (i) Examine reasons for this lag through empirical research.(ii) Suggest the way forward so that construct is conceived in its true sense and start delivering the greater good for the society at large and beget sustainable success for the corporate world.(iii) Examine whether SAW is a leadership Competency. Methodology: Three sets of questionnaires were administered to 104 Indian executives across the industry. The first was aimed at gauging the awareness about the construct. The second one targeted to probe whether Spirituality at Workplace (SAW) is in practice without realizing that they are already practicing it ! A simple definition of SAW distilled from the extensive literature review was provided in the third questionnaire and then attempted to assess acceptability of the construct and also whether it is a desirable leadership competency. Comparison of the feedback from first and third questionnaire revealed that it is basically lack of awareness of correct definition of the construct among the corporate citizens which is responsible for the poor perceived value and misunderstanding of SAW. Many myths like relatedness with religion are also found responsible for camouflaging the publicity and virtue of the construct. It was also observed that spirituality has already made inroads into the world of modern work clandestinely. The way forward to propagate SAW is suggested on the basis of results of the survey, expert opinions and literature review. The paper also discusses how a “pyramid of purpose” can be juxtaposed against the pyramid of Maslow's need hierarchy to provide a clear sense of levels of purpose to the corporate citizens and thus leverage and spread SAW for sustainable success in business world.

scholarly journals Identifying and resolving the frustrations of reviewing the improvement literature: The experiences of two improvement researchers

2019 ◽  
Vol 8 (3) ◽  
pp. e000701 ◽  
Author(s):  
Emma Jones ◽  
Joy Furnival ◽  
Wendy Carter
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Relevant Literature ◽  
Complex Interventions ◽  
Improve Patient Care ◽  
Shared Vision ◽  
Accurate Identification ◽  
Problems And Solutions ◽  
Views And Perceptions ◽  
Definition Of

Background and aimsSummarising quality improvement (QI) research through systematic literature review has great potential to improve patient care. However, heterogeneous terminology, poor definition of QI concepts and overlap with other scientific fields can make it hard to identify and extract data from relevant literature. This report examines the compromises and pragmatic decisions that undertaking literature review in the field of QI requires and the authors propose recommendations for literature review authors in similar fields.MethodsTwo authors (EJ and JF) provide a reflective account of their experiences of conducting a systematic literature review in the field of QI. They draw on wider literature to justify the decisions they made and propose recommendations to improve the literature review process. A third collaborator, (WC) co-created the paper challenging author’s EJ and JF views and perceptions of the problems and solutions of conducting a review of literature in QI.ResultsTwo main challenges were identified when conducting a review in QI. These were defining QI and selecting QI studies. Strategies to overcome these problems include: select a multi-disciplinary authorship team; review the literature to identify published QI search strategies, QI definitions and QI taxonomies; Contact experts in related fields to clarify whether a paper meets inclusion criteria; keep a reflective account of decision making; submit the protocol to a peer reviewed journal for publication.ConclusionsThe QI community should work together as a whole to create a scientific field with a shared vision of QI to enable accurate identification of QI literature. Our recommendations could be helpful for systematic reviewers wishing to evaluate complex interventions in both QI and related fields.

scholarly journals BATU AKIK SEBAGAI BUDAYA POPULER

2017 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Yagus Triana HS
Keyword(s):  
Popular Culture ◽  
Qualitative Analysis ◽  
Historical Development ◽  
Research Method ◽  
Relevant Literature ◽  
Pop Culture ◽  
Analysis Approach ◽  
Data Collecting ◽  
Definition Of

ABSTRAKPenelitian ini berjudul “Batu Akik Sebagai Budaya Populer”. Pembahasan ini, penjelasan bagaimana batu akik menjadi budaya populer di Indonesia. Bahasan sejarah dan perkembangan batu akik akan dijadikan sebagai bahasan dalam penulisan jurnal ilmiah ini. Adapun penjelasan mengenai nilai-nilai budaya, kekuasaan, ekonomi dan ideologi yang terkait dengan konsep hegemoni. Metode dalam pembahasan penelitian jurnal ilmiah ini menggunakan pendekatan analisis kualitatif. Cara pengumpulan data berupa studi pustaka yang sesuai, akan dijadikan bahan literatur untuk penulisan jurnal ilmiah ini. Hasil penelitian ini kemudian akan menjelaskan tentang definisi budaya populer atau pop culture, sejarah perkembangan batu akik, karakter budaya populer, dan bagaimana batu akik dewasa ini bisa menjadi budaya pop di Indonesia.Kata Kunci: Batu Akik, Budaya dan Budaya PopulerABSTRACTThis research entitled "Gemstone As Popular Culture". In this research, the authors explain how gemstone into popular culture in Indonesia. Explanation of the history and development of agate in Indonesia will serve as an introduction to this paper. The explanation of the values of culture, power, economy and ideology associated with hegemony. This research method using a qualitative analysis approach. Technique data collecting relevant literature will be used as material for the writing of this literature. The results of this study describes the definition of popular culture, historical development of agate, character of popular culture, and how gemstone can be popular culture in Indonesia.Keywords: Gemstone, Culture and Popular Culture

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