What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective

2020 ◽  
Vol 4 (2-3) ◽  
pp. 100-120
Author(s):  
Judith Dannenbaum ◽  
Laura Marie Edinger-Schons ◽  
Mario Rese ◽  
Olaf Plötner ◽  
Jan Wieseke

Since the beginning of the 1990s, selling integrated bundles of goods and services – so-called hybrid offerings – have emerged as a trend in industrial markets. Hybrid offerings are proposed to help companies to differentiate in highly competitive markets and to generate higher margins. Meanwhile, as anecdotal evidence suggests, many companies still fail to offer such hybrid offerings successfully. Hence, the purpose of this study is to test whether a positive relationship between implementing a hybrid offering strategy and companies’ financial success exists and which contingency factors moderate this relationship. By using a cross-industry survey of N=299 European industrial companies from various industries which combine products and services to varying degrees, the study at hand reveals that a hybrid offering strategy is especially successful under conditions of fierce competition. Results further reveal that a company’s proactive decision to implement a hybrid offering strategy (instead of a mere reaction to customer pressure) affects the performance gains that the company can reap from hybrid offerings. Furthermore, results indicate that capabilities such as top-management commitment, modularization, as well as a supporting infrastructure significantly leverage the success of a hybrid offering strategy. These results have important implications for academic knowledge on hybrid offerings as well as the management of service infusion processes in companies.

2019 ◽  
Vol 5 (1) ◽  
pp. 54
Author(s):  
Siti Norida Wahab ◽  
Nazura Mohamed Sayuti ◽  
Azimah Daud

The purpose of this study is to provide an understanding of the factors influencing green warehouse practices (GWP) in the Malaysian warehouse industry. Both stakeholder theory (ST) and institutional theory (IT) act as the foundation in developing the theoretical framework. Six factors were identified resulted from preliminary data gathering and an extensive literature review for constructing the model. The sample size consists of 226 respondents with the acceptance rate of 89 per cent. The findings revealed that customer demand, owner support, employee involvement, top management commitment, industry competition, and governmental pressure are positively associated with GWP. Based on the findings, warehouse companies and relevant authorities in Malaysia should focus on the importance of GWP towards becoming more competitive in the global market. The study provides a theoretical gap by proposing a valuable implication to scholars and practitioners in promoting sustainable industrial development which aligns with the government national agenda.


2021 ◽  
Vol 13 (2) ◽  
pp. 952 ◽  
Author(s):  
Zengming Zou ◽  
Yu Liu ◽  
Naveed Ahmad ◽  
Muhammad Safdar Sial ◽  
Alina Badulescu ◽  
...  

The topic of corporate social responsibility (henceforth referred to as CSR) has been a central topic during the last decade, but the majority of the existing literature discusses CSR relationship with large organizations. Whereas, its contribution in small and medium enterprises (henceforth referred to as SME) sector has received little attention. There have been some studies that focused on CSR activities in SME sector quantitatively in the context of developing economies like Pakistan, but the fact is, to date, SME sector of Pakistan is not participating actively in CSR-related activities due to some constraints. The present study is a pioneer attempt, to explore CSR barriers that restrict SME sector of Pakistan from practicing CSR initiatives. For this reason, the present study explores these barriers qualitatively in order to gain in-depth knowledge of different CSR barriers. In doing so, we conducted semi-structured in-depth interviews from 9 SMEs in Lahore city of Pakistan. We performed thematic analysis, which produced five relevant themes of CSR barriers, including: Lack of resources, lack of regulations, lack of top management commitment, lack of CSR knowledge, and passive customer behavior. Our analysis further showed that lack of resources is the most related barrier that hinder SMEs to be engaged in CSR activities. This paper contributes to CSR literature in emerging economies’ context. Through an increased awareness of barriers, policy makers and practitioners may take necessary steps to improve CSR practices in SMEs.


2021 ◽  
Vol 2 (4) ◽  
pp. 58-66
Author(s):  
K. I. ZAKURIN ◽  
◽  
M. V. VOLKOVA ◽  
Yu. G. GERTSIK ◽  
◽  
...  

Fierce competition in industrial markets is pushing companies to seek sources of cost reduction and control rise. Stable cross-sectoral links within value chains contribute to the emergence of the possibility of integrating business structures. To make a competent decision to merge, a consistent analysis of the situation in the industry market, in the technological chain and at a particular enterprise is required. For this purpose, in this article, general methodological approaches and assessment indicators are collected in an algorithm, recommendations are given for determining the feasibility of vertical integration.


2016 ◽  
Vol 8 (12) ◽  
pp. 21 ◽  
Author(s):  
Omar Mohamed Bukamal ◽  
Rami Mohammad Abu Wadi

<p>This study aims empirically to analyze the critical factors that impact the success of ERP system implementation in the public sector in the Kingdom of Bahrain and to clarify the benefits gained from the implementation. The study used a detailed questionnaire as a measuring instrument across the sample group to measure two main variables, the first being critical success factors (CSFs), and the second whether ERP implementation was successful or not. The CSFs are top management commitment and support, ERP system matching organization, business process re-engineering, vendor support, and training users.</p>Those factors found to have a significant impact on ERP system implementation and the results illuminate the high level of success in implementing ERP systems. While simultaneously demonstrating that an organization with a functioning ERP system does not achieve the desired benefits by default, but rather the organization requires certain Critical Success Factors (CSFs) to be present and in effect for those benefits to be achieved.


2018 ◽  
Vol 8 (1) ◽  
pp. 156 ◽  
Author(s):  
Rania Mohy EL Din Nafea ◽  
Esra Kilicarslan Toplu

This paper puts forward several principles that the authors believe are essential for quality education in Canadian colleges. The relationship between establishing communities of practice, creating knowledge repositories, encouraging top management commitment to knowledge sharing and establishing a comprehensive reward system are examined in relation to innovation in education. Sustainable Development Goal (SDG) #4 of the UN postulates quality education among its top initiatives.The question that arises is how do we ensure that SDG #4 is implemented in higher education institutions? Accordingly, data was collected through observation of faculty and staff from the 2017 Ontario Colleges strike. Although a strong corporate culture exists in Ontario colleges, the system continues to struggle with explicit top management principles that support knowledge sharing across different disciplines. Inter and intra departmental forums including students are non-existent. Knowledge repositories, that staff, faculty and students can tap into are lacking. A greater conversation with stakeholders is imperative to weave all the threads of organizational behavior practices together to nurture future global citizens. Only then can we achieve sustainable quality education.


Author(s):  
Roopjot Kochar ◽  
Harmanjot Kaur

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Online shopping provides a good example of business revolution. Ecommerce has made life Simple and innovative of individual and groups. Consumer behavior on online shopping is different from physical market where he/she has access to see the products online shopping sites are fast replacing traditional or physical shops. Over, the years the trust of the customers for online shopping sites has increased considerably. The increase in the number of these sites on one hand has led to a fierce competition which means better and cheaper products for customers. However, at the same time customers have their privacy concerns when it comes to shopping online. Internet is changing the way consumers shop and buy goods and services and has rapidly evolved into a global phenomenon. The technology oriented factors like guaranteed quality, cash on delivery discounts and promotions are the major specific factors influencing customer’s attitudes toward online shopping. This research paper attempts to analyze the consumer behavior towards online shopping and the various factors influencing trend of online shopping.


Author(s):  
N. V. Yakubanis

The strategy of transition of the industry to the innovation way of development should include the restructuring of the Russian industrial companies on the basis of creation of the integrated and diversified economic structures on the technological chain of value added. Analysis of changes in the external environment of enterprises in modern conditions confirms the findings of the institutional theory that the development of global technological circuits and networks is the most effective form of management. To the number of the organizational-economic prerequisites for the formation of integrated technological circuits include the globalization of the economy, information production and distribution of material goods and services, the individualization of marketing, related to the saturation of the markets and the change of their structure, the development of logistics management methods and the flow of information and subcontracting (subcontracting) relations of big and small business.


2014 ◽  
Vol 564 ◽  
pp. 627-631 ◽  
Author(s):  
H. Tamjid Yamchello ◽  
R. Samin ◽  
A. Tamjidyamcholo ◽  
P. Bareji ◽  
A. Beheshti

Small and Medium-sized Enterprises (SMEs) are important contributors to the economy of a country. In recent years, due to globalization and competition in the market they have faced high pressure to survive in the market. Lean production as a method of cost reduction which improves the efficiency has been adopted by many SMEs to survive within these dynamic markets. However, many failures of implementing a successful lean production system have been reported, caused by the inherent limitations of and factors unique to SMEs. This paper reviewed studies that focused on the Critical Success Factors (CSFs) of implementing lean production among SMEs. The result of the study highlighted that lack of top management commitment, cultural change, education and training might hinder the implementation of lean production in SMEs successfully.


2014 ◽  
Vol 18 (4) ◽  
pp. 1-26 ◽  
Author(s):  
Srikanta Routroy ◽  
C.V. Sunil Kumar

Purpose – The purpose of this paper is to identify, quantify and establish relationship (i.e. cause and effect) among various supplier development program enablers (SDPEs) in a specific manufacturing environment. Design/methodology/approach – The proposed methodology runs into four phases, i.e. defining supplier development program (SDP) environment, identifying relevant SDPEs, collecting experts’ qualitative opinions regarding SDPEs and analyzing the SDPEs using Fuzzy DEMATEL (Decision Making Trial and Evaluation Laboratory). The fourth phase is programmed using Matlab 7.10.0 (R2010a). The proposed methodology is implemented in an Indian manufacturing company and the results are analyzed to provide directions for the company while implementing SDPs. Findings – The proposed methodology leads to the ranking of SDPEs, classification of SDPEs into cause and effect groups and establishment of interactions for each SDPE using impact relationship map. Of the 20 SDPEs considered in the analysis, “top management commitment” and “mutual visits by competent personnel from both sides” are the two most important SDPEs for implementing SDP in an Indian manufacturing company taken as a case study. The outcomes are verified by consulting the said company’s experts and their validity is confirmed. Research limitations/implications – Because the results obtained are specific to a manufacturing environment, they cannot be generalized. However, the proposed approach can be adopted for analyzing SDPEs in any manufacturing environment, provided the set of SDPEs is selected considering its priorities. Practical implications – The proposed methodology will identify the SDPEs to be managed for successful implementation of SDPs. Originality/value – The proposed methodology has the capability to rank the SDPEs and their interrelationships. This will definitely help supply chain managers to precisely choose and manipulate the SDPEs for successful implementation of SDP.


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