Chapter 14 explores the ways culture shapes our thoughts and actions regarding motivation and achievement. It discusses motivation models including humanistic, learning, achievement, expectancy value, cognitive, and social cognitive approaches. It addresses the application of motivation models to everyday interactions and contexts, including school, the workplace, and job satisfaction. It also examines incentives and culture, factors impacting motivation in the classroom, extrinsic and intrinsic incentives, and motivation and stereotypical threat. Finally, it discusses the connection between achievement and culture, family values and educational outcomes, and presents indigenous, cross-cultural, and case studies on achievement. This chapter includes a case study, Culture Across Disciplines box, chapter summary, key terms, a What Do Other Disciplines Do? section, thought-provoking questions, and class and experiential activities.